{"id":11875,"date":"2014-12-01T03:00:50","date_gmt":"2014-12-01T11:00:50","guid":{"rendered":"https:\/\/blog.benchmarkemail.wpengine.com\/?p=19311"},"modified":"2020-02-23T19:59:40","modified_gmt":"2020-02-23T19:59:40","slug":"recurso-em-destaque-teste-ab","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/br\/blog\/recurso-em-destaque-teste-ab\/","title":{"rendered":"Recurso em Destaque: Teste A\/B"},"content":{"rendered":"<p>Tenho certeza de que todos voc\u00eas j\u00e1 estiveram nesta posi\u00e7\u00e3o antes. Ao elaborar linhas de assunto para uma campanha de e-mail a ser realizada, voc\u00ea se perguntou algumas coisas. Qual ir\u00e1 obter a maior taxa de abertura? Eu sei que j\u00e1 joguei este jogo de adivinha\u00e7\u00e3o mais de uma vez. Bem, n\u00f3s te damos uma bola de cristal para ver o futuro. Com o Teste A\/B voc\u00ea pode saber qual linha de assunto \u00e9 mais prov\u00e1vel de ser aberta por seus assinantes. Infelizmente, ele n\u00e3o vai mostrar os n\u00fameros premiados da loteria. No entanto, existem algumas grandes utilidades nessa ferramenta poderosa.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdndice<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/recurso-em-destaque-teste-ab\/#Teste_Linhas_de_Assunto_e_Nomes_de_Remetente\" >Teste Linhas de Assunto e Nomes de Remetente<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/recurso-em-destaque-teste-ab\/#Campanha_Teste_vs_Campanha\" >Campanha Teste vs. Campanha<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/recurso-em-destaque-teste-ab\/#Teste_de_Horario_de_Entrega\" >Teste de Hor\u00e1rio de Entrega<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/recurso-em-destaque-teste-ab\/#Teste_Variaveis_Multiplas\" >Teste Vari\u00e1veis M\u00faltiplas<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Teste_Linhas_de_Assunto_e_Nomes_de_Remetente\"><\/span>Teste Linhas de Assunto e Nomes de Remetente<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Eu mencionei as linhas de assunto. O mesmo se aplica para o Nome de Remetente. Voc\u00ea quer que os seus assinantes reconhe\u00e7am quem est\u00e1 enviando o e-mail, entretanto, voc\u00ea n\u00e3o pode ter certeza se \u00e9 melhor usar o nome da companhia, seu pr\u00f3prio nome, uma combina\u00e7\u00e3o dos dois, ou outra coisa totalmente diferente. Por exemplo, ao enviar newsletters da Benchmark Email, \u00e0s vezes aparece \u201cBenchmark Email\u201d, em outros podem aparecer \u201cAndy da Benchmark\u201d, ou quem quer que esteja enviando a campanha. Deve-se tamb\u00e9m considerar a marca, personaliza\u00e7\u00e3o, etc. Em \u00faltima an\u00e1lise, tudo se resume ao que o teste revelar sobre seus assinantes.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Campanha_Teste_vs_Campanha\"><\/span>Campanha Teste vs. Campanha<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Quando for pensar na sua estrat\u00e9gia de marketing, existe sempre algum jogo de adivinha\u00e7\u00e3o a ser feito. Voc\u00ea pensa que sabe o que os seus consumidores querem ouvir de voc\u00ea, mas \u00e0s vezes n\u00f3s nos enganamos. Poderia ser o tom ou a voz do seu conte\u00fado ou poderia ser o tipo de produtos e servi\u00e7os que voc\u00ea est\u00e1 promovendo. Os seus assinantes ir\u00e3o dizer o que \u00e9 mais efetivo.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Teste_de_Horario_de_Entrega\"><\/span>Teste de Hor\u00e1rio de Entrega<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A sabedoria convencional diz que voc\u00ea quer chegar \u00e0 caixa de entrada do seu cliente durante a manh\u00e3, quando eles ir\u00e3o checar seus e-mails em suas mesas de trabalho. O problema \u00e9, nem todo assinante \u00e9 convencional. Talvez o seu mercado seja para pais e m\u00e3es. Para eles, o melhor hor\u00e1rio provavelmente \u00e9 ap\u00f3s terem deixado os filhos na escola ou \u00e0 noite ap\u00f3s os filhos terem ido dormir. O teste A\/B far\u00e1 voc\u00ea descobrir quando os seus e-mails est\u00e3o mais propensos \u00e0 leitura.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Teste_Variaveis_Multiplas\"><\/span>Teste Vari\u00e1veis M\u00faltiplas<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Talvez existam vari\u00e1veis m\u00faltiplas que voc\u00ea gostaria de testar. Com a Benchmark \u00e9 poss\u00edvel. Basta definir o qu\u00e3o importante s\u00e3o cliques e aberturas e deixa a ferramenta de Teste A\/B fazer o resto.<\/p>\n<p>Uma vez determinado que tipo de teste voc\u00ea gostaria de fazer, voc\u00ea pode ajustar a porcentagem da sua lista de e-mail que gostaria de testar. Voc\u00ea pode colocar uma variante de 5%, 10% ou 15% para cada lista e o e-mail vencedor ser\u00e1 enviado automaticamente para o restante da sua lista (voc\u00ea tamb\u00e9m pode pausar o processo e enviar ao restante da lista voc\u00ea mesmo). Ao utilizar esse recurso \u00e9 comprovado que voc\u00ea ir\u00e1 aumentar taxas de abertura, CTR e mais.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tenho certeza de que todos voc\u00eas j\u00e1 estiveram nesta posi\u00e7\u00e3o antes. Ao elaborar linhas de assunto para uma campanha de e-mail a ser realizada, voc\u00ea se perguntou algumas coisas. Qual ir\u00e1 obter a maior taxa de abertura? Eu sei que j\u00e1 joguei este jogo de adivinha\u00e7\u00e3o mais de uma vez. Bem, n\u00f3s te damos uma&hellip;<\/p>\n","protected":false},"author":26,"featured_media":13078,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2186],"tags":[],"class_list":["post-11875","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Recurso em Destaque: Teste A\/B - Benchmark Email<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/recurso-em-destaque-teste-ab\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Recurso em Destaque: Teste A\/B - Benchmark Email\" \/>\n<meta property=\"og:description\" content=\"Tenho certeza de que todos voc\u00eas j\u00e1 estiveram nesta posi\u00e7\u00e3o antes. Ao elaborar linhas de assunto para uma campanha de e-mail a ser realizada, voc\u00ea se perguntou algumas coisas. Qual ir\u00e1 obter a maior taxa de abertura? Eu sei que j\u00e1 joguei este jogo de adivinha\u00e7\u00e3o mais de uma vez. 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