{"id":11887,"date":"2014-10-31T23:51:50","date_gmt":"2014-11-01T06:51:50","guid":{"rendered":"https:\/\/blog.benchmarkemail.wpengine.com\/?p=24986"},"modified":"2020-02-23T19:59:43","modified_gmt":"2020-02-23T19:59:43","slug":"porque-ceos-tem-medo-das-midias-sociais","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/br\/blog\/porque-ceos-tem-medo-das-midias-sociais\/","title":{"rendered":"Por que os principais CEOs t\u00eam medo das m\u00eddias sociais?"},"content":{"rendered":"

Um relat\u00f3rio recente feito atrav\u00e9s do Domo e CEO.com mostrou que, enquanto est\u00e3o pressionando as suas empresas para estabelecer novas vias de marketing, incluindo m\u00eddias sociais, a maioria dos melhores CEOs tem se distanciado da participa\u00e7\u00e3o nas redes sociais. Essencialmente ignorando o clamor dos seguidores e f\u00e3s da empresa pelo acesso direto \u00e0 informa\u00e7\u00e3o, um grande n\u00famero de CEOs representantes de grandes marcas s\u00e3o firmes na recusa de um engajamento direto com os seus clientes. Do que eles t\u00eam medo?<\/p>\n

94,4% dos CEOs n\u00e3o possuem uma conta no Twitter<\/strong><\/div>\n

As estat\u00edsticas s\u00e3o alarmantes e condenat\u00f3rios ao mesmo tempo. Um n\u00famero quase inacredit\u00e1vel de 68% de todos os CEOs top de linha n\u00e3o t\u00eam presen\u00e7a em qualquer uma das principais redes sociais, o que inclui Facebook, Twitter, Google+ e at\u00e9 mesmo C-Suite e LinkedIn. Enquanto dois a cada tr\u00eas CEOs se abst\u00eam das m\u00eddias sociais, os n\u00fameros ficam ainda mais alarmantes quando se considera apenas os representados que possuem uma conta no Twitter na lista de coorpora\u00e7\u00f5es da Fortune 500. De 500, apenas 28 t\u00eam presen\u00e7a no microblog mais popular das m\u00eddias sociais, contra uma maioria de 472 CEOs sem Twitter. Ou seja, apenas 5,6% est\u00e1 na rede social, o que \u00e9 um n\u00famero inacredit\u00e1vel.<\/p>\n

Um ter\u00e7o dos CEOs com contas no Twitter s\u00e3o inativos<\/strong><\/div>\n

Na verdade, \u00e9 um pouco pior que isso. Entre os 5,6% dos CEOs que s\u00e3o usu\u00e1rios do Twitter, apenas dois ter\u00e7os utilizam a conta o suficiente para ser considerado um utilizador regular. Um ter\u00e7o deles tem contas que s\u00e3o inativas ou praticamente inativas, enquanto alguns s\u00e3o perfis falsos. Por exemplo, Warren Buffett recentemente twittou \u201cWarren est\u00e1 na casa\u201d como seu primeiro tweet, o que foi duplamente interessante, pois veio de uma conta que nunca tinha visto um tweet anteriormente, bem como o fato de que a conta foi considerada premeditadamente falsa! A outra conta que era creditada como a conta real de Buffet (embora inativa) que, na verdade, era uma farsa.<\/p>\n

Um n\u00famero desordenado de seguidores falsos<\/strong><\/div>\n

Quando CEOs realmente come\u00e7am a twittar, os resultados n\u00e3o s\u00e3o nada espetaculares. Apenas tr\u00eas horas ap\u00f3s o primeiro tweet de Buffet, ele acumulou mais de 130 mil seguidores. Alguns dos outros CEOs que tamb\u00e9m t\u00eam demonstrado que o poder no C-Suite \u00e9 indiscut\u00edvel quando se trata de agregar seguidores do Twitter incluem Rupert Murdoch, Ralph Lauren, Marissa Mayer e Larry Ellison. Outro fen\u00f4meno bastante estranho \u00e9 que um n\u00famero significativo de seguidores dos raros CEOs que twittam \u00e9 formado por muitos perfis falsos. O n\u00famero not\u00e1vel de 30% dos seguidores do Mark Zuckerberg existe apenas digitalmente (e possivelmente na imagina\u00e7\u00e3o de alguns). A conta de Warren Buffet possui 22% de perfis fakes, enquanto Rupert Murdoch e Marissa Mayer n\u00e3o ficam muito atr\u00e1s, com 20% e 18% de seguidores falsos respectivamente.<\/p>\n

Google+ \u00e9 amplamente ignorado por CEOs<\/strong><\/div>\n

Twitter n\u00e3o \u00e9 a \u00fanica rede social a ter um percentual praticamente infinitesimal dos melhores CEOs com presen\u00e7as nas suas p\u00e1ginas. O Google+ tem feito um m\u00edsero trabalho para atrair os CEOs da Fortune 500, possuindo apenas cinco! Isso \u00e9 apenas um por cento de presen\u00e7a no Google+ em compara\u00e7\u00e3o a 99% que est\u00e3o se distanciando do Google+ imediatamente. Um relat\u00f3rio de Informa\u00e7\u00e3o de Consumo do CEO informou que menos de 15% de todos os CEOs acharam o Google+ valioso de alguma maneira no seu trabalho. Essa estat\u00edstica \u00e9 muito surpreendente, dado que o Google+ \u00e9 a casa do Google Hangouts que tem sido amplamente reconhecido como uma ferramenta de produtividade e ajuda consider\u00e1vel em todos os lugares.
\n\u00c9 dif\u00edcil determinar as raz\u00f5es precisas para esse grande afastamento de CEOs das m\u00eddias sociais. Pode ser a falta de tempo, falta de vontade em se expor, ou medo de imediato. Qualquer que seja a raz\u00e3o, certamente mostra um buraco enorme na universalidade das m\u00eddias sociais.<\/p>\n","protected":false},"excerpt":{"rendered":"

Um relat\u00f3rio recente feito atrav\u00e9s do Domo e CEO.com mostrou que, enquanto est\u00e3o pressionando as suas empresas para estabelecer novas vias de marketing, incluindo m\u00eddias sociais, a maioria dos melhores CEOs tem se distanciado da participa\u00e7\u00e3o nas redes sociais. Essencialmente ignorando o clamor dos seguidores e f\u00e3s da empresa pelo acesso direto \u00e0 informa\u00e7\u00e3o, um…<\/p>\n","protected":false},"author":139,"featured_media":13083,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2186],"tags":[],"class_list":["post-11887","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"\nPor que os principais CEOs t\u00eam medo das m\u00eddias sociais? - Benchmark Email<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/porque-ceos-tem-medo-das-midias-sociais\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Por que os principais CEOs t\u00eam medo das m\u00eddias sociais? - Benchmark Email\" \/>\n<meta property=\"og:description\" content=\"Um relat\u00f3rio recente feito atrav\u00e9s do Domo e CEO.com mostrou que, enquanto est\u00e3o pressionando as suas empresas para estabelecer novas vias de marketing, incluindo m\u00eddias sociais, a maioria dos melhores CEOs tem se distanciado da participa\u00e7\u00e3o nas redes sociais. 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