{"id":11889,"date":"2014-10-30T23:59:46","date_gmt":"2014-10-31T06:59:46","guid":{"rendered":"https:\/\/blog.benchmarkemail.wpengine.com\/?p=25001"},"modified":"2020-02-23T19:59:44","modified_gmt":"2020-02-23T19:59:44","slug":"pare-de-sentir-medo-de-inovacoes-de-marketing","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/br\/blog\/pare-de-sentir-medo-de-inovacoes-de-marketing\/","title":{"rendered":"Pare de Sentir Medo de Inova\u00e7\u00f5es de Marketing"},"content":{"rendered":"

Embora possa parecer um desafio para a sabedoria convencional das melhores pr\u00e1ticas para comerciantes on-line, existe um n\u00famero excessivo de empresas que, literalmente, temem e evitam o pr\u00f3prio processo eficaz de marketing! Embora exista um consenso quase universal de que o marketing \u00e9 a alma das empresas, muitas companhias est\u00e3o presas em c\u00edrculos onde eles n\u00e3o admitem serem colocados no centro das aten\u00e7\u00f5es de qualquer \u00e1rea do marketing que pode ser descrita remotamente como “novo e diferente” e, portanto, deixam de promover os seus neg\u00f3cios em praticamente todas as maneiras imagin\u00e1veis. Eles t\u00eam os seus clientes, eles t\u00eam os seus produtos, eles t\u00eam os seus procedimentos e eles (\u00e0s cegas) continuam a proceder da mesma forma de sempre. Eles est\u00e3o colocando suas cabe\u00e7as na areia e evitando as formas verdadeiramente eficazes para superar esses medos irracionais e alcan\u00e7ar o sucesso do marketing!<\/p>\n

 <\/p>\n

    \n
  1. Comece a se divertir\u00a0<\/b>Marketing n\u00e3o tem que ser uma abordagem s\u00e9ria, de vida e morte. Quanto mais agrad\u00e1vel voc\u00ea for para os clientes, melhor eles ir\u00e3o reagir. Olhe para o marketing como uma maneira de informar e entreter seus clientes potenciais e comece a apreciar as novas intera\u00e7\u00f5es e as emocionantes experi\u00eancias, tanto para sua empresa, como para seus clientes que ir\u00e3o surgir a partir desta abordagem inovadora.<\/li>\n
  2. Seja bastante criativo\u00a0<\/b>Rompa com o molde do marketing tradicional e convencional e deixe sua imagina\u00e7\u00e3o correr solta. Qual campanha de marketing ultrajante, estranha, e descomunal voc\u00ea pode imaginar? Bem, pare de sonhar com ela e comece a implement\u00e1-la! Contanto que voc\u00ea n\u00e3o ofenda ningu\u00e9m ou infrinja nenhuma lei, quase todas as t\u00e9cnicas de marketing que se possa imaginar (ou n\u00e3o imaginar) \u00e9 a sua fun\u00e7\u00e3o descobri-la e aplicar a sua marca. Voc\u00ea ver\u00e1 que nas m\u00eddias sociais, quanto mais diferente e pouco ortodoxa \u00e9 a sua campanha, mais aten\u00e7\u00e3o positiva \u00e9 atra\u00edda para o seu neg\u00f3cio presente nas redes sociais.<\/li>\n
  3. Fa\u00e7a a longo prazo\u00a0<\/b>Para cada plano de marketing que fornece m\u00e9tricas positivas imediatas e que demonstra ao seu chefe que voc\u00ea \u00e9 um g\u00eanio promocional absoluto, existem muitas pessoas que n\u00e3o conseguem realizar muitas tarefas inicialmente, a fim de come\u00e7ar a cumprir as expectativas. Voc\u00ea n\u00e3o pode ter pressa para desenvolver a sua campanha para o mercado, os seus clientes potenciais precisam de tempo para absorver a sua mensagem atrav\u00e9s da repeti\u00e7\u00e3o e serem capazes de processar as ofertas que voc\u00ea est\u00e1 fazendo para avaliar se \u00e9 algo que eles realmente t\u00eam interesse.<\/li>\n
  4. Defina expectativas razo\u00e1veis\u00a0<\/b>Uma vez um profissional de marketing, ao discutir sua \u00faltima ideia, me olhou diretamente nos olhos e eu fiz a seguinte men\u00e7\u00e3o: “Todos no planeta v\u00e3o entender isso e eles v\u00e3o nos ajudar.” OK, vamos voltar a esta dimens\u00e3o e perceber que n\u00e3o h\u00e1 nada que vai envolver todos neste ou em qualquer outro planeta. Voc\u00ea tem que perceber que voc\u00ea vai ter que medir o seu sucesso com base em m\u00e9tricas que se relacionam com metas alcan\u00e7\u00e1veis que normalmente s\u00e3o apenas uma fra\u00e7\u00e3o de um por cento da totalidade do universo. Se voc\u00ea definir suas metas muito altas, voc\u00ea s\u00f3 vai acabar decepcionando seus clientes, voc\u00ea mesmo e sua gest\u00e3o.<\/li>\n
  5. N\u00e3o seja muito complicado<\/b>\u00a0Diversifique, diversifique e quando terminar de diversificar, por todos os meios, diversifique um pouco mais. Poucas s\u00e3o as principais marcas que oferecem apenas um produto em uma vers\u00e3o em tamanho \u00fanico para um \u00fanico mercado. Se voc\u00ea est\u00e1 colocando todos os ovos de marketing em uma \u00fanica cesta, tudo ser\u00e1 uma corrida obsoleta. Quando voc\u00ea estiver criando o seu plano de marketing, certifique-se de que voc\u00ea est\u00e1 oferecendo uma ampla variedade de variantes e alternativas para que a sua base de clientes possa selecionar pelo menos uma coisa que se encaixa perfeitamente.<\/li>\n<\/ol>\n

    Voc\u00ea tem que reunir muita coragem ao lan\u00e7ar um plano novo e diferente de marketing, mas se voc\u00ea fizer isso direito, as recompensas vir\u00e3o em breve!<\/p>\n","protected":false},"excerpt":{"rendered":"

    Embora possa parecer um desafio para a sabedoria convencional das melhores pr\u00e1ticas para comerciantes on-line, existe um n\u00famero excessivo de empresas que, literalmente, temem e evitam o pr\u00f3prio processo eficaz de marketing! Embora exista um consenso quase universal de que o marketing \u00e9 a alma das empresas, muitas companhias est\u00e3o presas em c\u00edrculos onde eles…<\/p>\n","protected":false},"author":139,"featured_media":13084,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2186],"tags":[],"class_list":["post-11889","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"\nPare de Sentir Medo de Inova\u00e7\u00f5es de Marketing - Benchmark Email<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/pare-de-sentir-medo-de-inovacoes-de-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pare de Sentir Medo de Inova\u00e7\u00f5es de Marketing - Benchmark Email\" \/>\n<meta property=\"og:description\" content=\"Embora possa parecer um desafio para a sabedoria convencional das melhores pr\u00e1ticas para comerciantes on-line, existe um n\u00famero excessivo de empresas que, literalmente, temem e evitam o pr\u00f3prio processo eficaz de marketing! 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