{"id":13426,"date":"2020-03-17T11:19:25","date_gmt":"2020-03-17T11:19:25","guid":{"rendered":"https:\/\/blog.benchmarkemail.wpengine.com\/?p=44427"},"modified":"2020-06-04T23:26:25","modified_gmt":"2020-06-04T23:26:25","slug":"comunicacao-de-sua-empresa-sobre-coronavirus","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/br\/blog\/comunicacao-de-sua-empresa-sobre-coronavirus\/","title":{"rendered":"Como Deve Ser a Comunica\u00e7\u00e3o de Sua Empresa Sobre o Coronavirus"},"content":{"rendered":"<p>O mundo est\u00e1 passando por tempos de extrema dificuldade nesse momento. Nossos cora\u00e7\u00f5es est\u00e3o voltados a cada pessoa tendo que lidar com o novo Coronav\u00edrus, o COVID-19.<\/p>\n<p>\u00c9 bom voc\u00ea saber que nosso time est\u00e1 trabalhando de casa, em home office, para ajudar a conter a dissemina\u00e7\u00e3o do v\u00edrus. No entanto, nosso servi\u00e7o e atendimento continuam os mesmos. Estamos aqui para te ajudar com qualquer coisa que precisar relacionada ao nosso produto: basta falar conosco atrav\u00e9s do <a class=\"external\" href=\"https:\/\/secure.livechatinc.com\/licence\/1067033\/open_chat.cgi?groups=7\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Chat<\/a> ou do email <a href=\"mailto:suporte@benchmarkemail.com\">suporte@benchmarkemail.com<\/a>.<\/p>\n<p>Percebemos que h\u00e1 muitos neg\u00f3cios que, assim como n\u00f3s, est\u00e3o entrando em um territ\u00f3rio desconhecido at\u00e9 ent\u00e3o. Queremos te ajudar e oferecer algumas dicas de como voc\u00ea pode se comunicar com seus prospects e clientes nesse per\u00edodo de incertezas.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdndice<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/comunicacao-de-sua-empresa-sobre-coronavirus\/#1_Seja_Transparente\" >1. Seja Transparente<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/comunicacao-de-sua-empresa-sobre-coronavirus\/#2_Segmente_Sua_Mensagem\" >2. Segmente Sua Mensagem<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/comunicacao-de-sua-empresa-sobre-coronavirus\/#3_Nao_Incite_Medo\" >3. N\u00e3o Incite Medo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/comunicacao-de-sua-empresa-sobre-coronavirus\/#4_Comunique_Qualquer_Mudanca_em_Seu_Horario_de_Atendimento\" >4. Comunique Qualquer Mudan\u00e7a em Seu Hor\u00e1rio de Atendimento<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/comunicacao-de-sua-empresa-sobre-coronavirus\/#5_Avalie_o_Seu_Gasto_em_Anuncios\" >5. Avalie o Seu Gasto em An\u00fancios<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1_Seja_Transparente\"><\/span>1. Seja Transparente<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Crie conte\u00fado transparente que reconhe\u00e7a a pandemia. Inclua quaisquer detalhes mais espec\u00edficos sobre o que sua empresa est\u00e1 fazendo para dar suporte aos seus clientes. N\u00f3s recomendamos que voc\u00ea crie um blog post e compartilhe atualiza\u00e7\u00f5es nas redes sociais para informar os seus inscritos tamb\u00e9m. Pode ser uma decis\u00e3o inteligente tamb\u00e9m enviar um email para seus clientes, para que eles saibam o que esperar de voc\u00ea e de seus servi\u00e7os durante esse per\u00edodo. Veja esse exemplo da <b>LivUp<\/b> de como informar os seus clientes:<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-44366 size-full\" src=\"https:\/\/www.benchmarkemail.com\/br\/wp-content\/uploads\/sites\/6\/2020\/06\/LivUp.png\" alt=\"\" \/><\/p>\n<p>No entanto, n\u00e3o crie esse tipo de conte\u00fado apenas para reconhecer que est\u00e1 acontecendo uma pandemia e porque outras marcas est\u00e3o fazendo o mesmo. Se voc\u00ea n\u00e3o tem nada de importante a dizer sobre como sua empresa est\u00e1 mudando ou reagindo ao v\u00edrus, n\u00e3o mande mais um conte\u00fado dentre os muitos outros que seus contatos j\u00e1 devem estar recebendo. Vai por mim: eles j\u00e1 est\u00e3o tem emails suficientes de outras empresas em sua caixa de entrada nesse exato momento, ent\u00e3o apenas crie uma campanha se for realmente necess\u00e1rio. Caso n\u00e3o seja, um blog post e as redes sociais devem ser suficientes para sua comunica\u00e7\u00e3o.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_Segmente_Sua_Mensagem\"><\/span>2. Segmente Sua Mensagem<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Cada regi\u00e3o do mundo est\u00e1 vivendo uma realidade diferente com rela\u00e7\u00e3o ao v\u00edrus, ent\u00e3o tenha ci\u00eancia disso. Use seu software de marketing de automa\u00e7\u00e3o para segmentar suas listas por regi\u00e3o para personalizar sua mensagem. Considere a situa\u00e7\u00e3o que cada um de seus contatos est\u00e1 vivendo para que voc\u00ea possa se comunicar com cada segmento de sua lista com a mensagem mais apropriada.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Nao_Incite_Medo\"><\/span>3. N\u00e3o Incite Medo<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>O n\u00edvel de tens\u00e3o e ansiedade est\u00e1 bem alto. N\u00e3o alimente esse sentimentos ainda mais usando linguagem que crie mais medo em sua audi\u00eancia. Ao inv\u00e9s disso, lembre-os que estamos todos nessa juntos ??<\/p>\n<p>Veja esse trecho de um email da <b>Avaaz<\/b>, que legal:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-44366 size-full\" src=\"https:\/\/www.benchmarkemail.com\/br\/wp-content\/uploads\/sites\/6\/2020\/06\/Avaaz.png\" alt=\"\" width=\"727\" height=\"807\" \/><\/p>\n<p>O email deles n\u00e3o faz o usu\u00e1rio se sentir agitado ou receoso. Ele usa uma linguagem calma, indicando que sim, esse \u00e9 um tempo de aten\u00e7\u00e3o, mas indica que n\u00f3s podemos ter atitudes simples que podem conter o problema.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_Comunique_Qualquer_Mudanca_em_Seu_Horario_de_Atendimento\"><\/span>4. Comunique Qualquer Mudan\u00e7a em Seu Hor\u00e1rio de Atendimento<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Caso voc\u00ea seja uma empresa B2C, que atende pessoas f\u00edsicas, pode ser que voc\u00ea tenha que fazer mudan\u00e7as em seu hor\u00e1rio de atendimento, ou at\u00e9 mesmo fechar sua loja f\u00edsica. A sa\u00fade das pessoas, incluindo a sua pr\u00f3pria, \u00e9 o mais importante nesse momento. A \u00faltima coisa que voc\u00ea deve fazer \u00e9 encorajar a intera\u00e7\u00e3o f\u00edsica quando \u00e9 justamente isso que tem sido recomendado evitarmos. Se voc\u00ea de fato precisar baixar suas portas, ent\u00e3o definitivamente alerte seus clientes para que eles n\u00e3o v\u00e3o at\u00e9 o seu com\u00e9rcio.<\/p>\n<p>Como isso significa que o n\u00famero de visitantes em seu neg\u00f3cio ser\u00e1 reduzido (ou at\u00e9 chegar\u00e1 a zero), ofere\u00e7a promo\u00e7\u00f5es especiais para aqueles que compram online de voc\u00ea. Isso ir\u00e1 ajud\u00e1-lo a continuar a ter um faturamento enquanto sua loja est\u00e1 fechada. Use o email marketing para manter-se sempre presente na mente dos clientes que normalmente comprariam de voc\u00ea em pessoa.<\/p>\n<p>Pode dar medo fechar seu com\u00e9rcio sem saber quando poder\u00e1 abri-lo novamente, mas ao construir uma estrat\u00e9gia online e ao se comunicar frequentemente com seus clientes, voc\u00ea pode reduzir os preju\u00edzos.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_Avalie_o_Seu_Gasto_em_Anuncios\"><\/span>5. Avalie o Seu Gasto em An\u00fancios<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Caso esteja preocupado sobre gastar dinheiro quando n\u00e3o tem muito fluxo de caixa, revise o seu gasto com an\u00fancios e fa\u00e7a ajustes. Com o distanciamento social, a economia ir\u00e1 ser impactada. Os gastos das pessoas ir\u00e3o diminuir, o que significa que seus custos tamb\u00e9m ter\u00e3o que baixar. N\u00e3o tenha medo de olhar o seu or\u00e7amento e fazer os cortes necess\u00e1rios.<\/p>\n<p>Tendo isso em mente, lembre-se que cortar totalmente os seus an\u00fancios temporariamente pode n\u00e3o ser a melhor op\u00e7\u00e3o, j\u00e1 que seu fluxo de leads pode secar completamente nesse caso. Isso pode afetar o sucesso de seu neg\u00f3cio quando voltar a hora de trabalhar normalmente, j\u00e1 que voc\u00ea ter\u00e1 um grande trabalho para recuperar seu tr\u00e1fego.<\/p>\n<p>Cuidem-se, pessoal. E lembrem-se sempre de cuidar uns dos outros.<\/p>\n<p>Com amor,<\/p>\n<p>A equipe da Benchmark.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>O mundo est\u00e1 passando por tempos de extrema dificuldade nesse momento. Nossos cora\u00e7\u00f5es est\u00e3o voltados a cada pessoa tendo que lidar com o novo Coronav\u00edrus, o COVID-19. \u00c9 bom voc\u00ea saber que nosso time est\u00e1 trabalhando de casa, em home office, para ajudar a conter a dissemina\u00e7\u00e3o do v\u00edrus. No entanto, nosso servi\u00e7o e atendimento&hellip;<\/p>\n","protected":false},"author":44,"featured_media":18658,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2217],"tags":[],"class_list":["post-13426","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-na-pratica"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Como Deve Ser a Comunica\u00e7\u00e3o de Sua Empresa Sobre o Coronavirus - Benchmark Email<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/comunicacao-de-sua-empresa-sobre-coronavirus\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Como Deve Ser a Comunica\u00e7\u00e3o de Sua Empresa Sobre o Coronavirus - Benchmark Email\" \/>\n<meta property=\"og:description\" content=\"O mundo est\u00e1 passando por tempos de extrema dificuldade nesse momento. Nossos cora\u00e7\u00f5es est\u00e3o voltados a cada pessoa tendo que lidar com o novo Coronav\u00edrus, o COVID-19. \u00c9 bom voc\u00ea saber que nosso time est\u00e1 trabalhando de casa, em home office, para ajudar a conter a dissemina\u00e7\u00e3o do v\u00edrus. 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