{"id":13660,"date":"2020-04-15T17:33:42","date_gmt":"2020-04-15T17:33:42","guid":{"rendered":"https:\/\/benchmarkemail.wpengine.com\/br\/?p=13660"},"modified":"2022-08-11T00:39:38","modified_gmt":"2022-08-11T00:39:38","slug":"landing-page-otimizada","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/br\/blog\/landing-page-otimizada\/","title":{"rendered":"5 Coisas que Toda Landing Page Otimizada Deve Ter"},"content":{"rendered":"<p>Todos os caminhos do marketing precisam levar a algum lugar &#8211; e na maioria das vezes, esse lugar \u00e9 uma <a href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/apresentando-landing-pages-da-benchmark\/\">landing page<\/a>. Por isso, otimizar suas landing pages \u00e9 um passo essencial para sua estrat\u00e9gia de inbound marketing. \u00c9 atrav\u00e9s de landing pages que a maioria dos visitantes de seu site se tornar\u00e3o leads para sua empresa. E, de diversas formas, esse \u00e9 o local onde a jornada de compra das pessoas se inicia.<\/p>\n<p>Voc\u00ea pode aprender muito com suas landing pages, desde que elas sejam criadas da maneira certa. Isso inclui entender quem est\u00e1 visitando seu site, de onde essa pessoa est\u00e1 vindo e o que eles fazem uma vez que chegam em sua p\u00e1gina. Essas s\u00e3o informa\u00e7\u00f5es essenciais para voc\u00ea compor a persona de sua audi\u00eancia e criar conte\u00fado de marketing espec\u00edfico para esse p\u00fablico. Isso tamb\u00e9m ir\u00e1 te ajudar a qualificar seus visitantes, conseguindo focar sua aten\u00e7\u00e3o naqueles que est\u00e3o mais interessados em seus produtos ou servi\u00e7os.<\/p>\n<p>Para as suas landing pages isso n\u00e3o \u00e9 diferente. Voc\u00ea precisa assegurar-se de que certos componentes essenciais est\u00e3o presentes para que ela te ajude a atingir seus objetivos. Mas quais s\u00e3o esses elementos? Veja aqui cinco fatores que te ajudar\u00e3o a <a href=\"https:\/\/kb.benchmarkemail.com\/br\/editor-landing-page\/\">construir uma landing page de sucesso.<\/a><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdndice<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/landing-page-otimizada\/#1_O_Titulo\" >1. O T\u00edtulo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/landing-page-otimizada\/#2_A_Copia\" >2. A C\u00f3pia<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/landing-page-otimizada\/#3_O_Formulario_de_Inscricao\" >3. O Formul\u00e1rio de Inscri\u00e7\u00e3o<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/landing-page-otimizada\/#4_O_Aviso_Sobre_a_LGPD_ou_o_GDPR\" >4. O Aviso Sobre a LGPD (ou o GDPR)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/landing-page-otimizada\/#5_Algum_Tipo_de_Agradecimento\" >5. Algum Tipo de Agradecimento<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1_O_Titulo\"><\/span>1. O T\u00edtulo<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A primeira pergunta que um prospect far\u00e1 quando chegar em sua landing page \u00e9: <i>por que eu estou aqui? <\/i>Voc\u00ea precisa entregar valor e prop\u00f3sito logo de cara, o que significa que voc\u00ea precisa de um t\u00edtulo coerente com o seu objetivo.<\/p>\n<p>Pense no t\u00edtulo de sua landing page como o t\u00edtulo de um post em seu blog. Ele deve mostrar de maneira clara e concisa ao seu visitante o que ele vai encontrar naquela p\u00e1gina. Uma imagem junto com o t\u00edtulo pode ainda ajudar a estabelecer a identidade de sua marca. Para manter uma consist\u00eancia, use sempre um design similar entre suas landing pages, assim como \u00e0s p\u00e1ginas as quais elas direcionar\u00e3o as pessoas.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_A_Copia\"><\/span>2. A C\u00f3pia<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Mais uma vez, concis\u00e3o \u00e9 a palavra-chave. A c\u00f3pia de sua landing page deve ser descritiva, curta e precisa, e deve ter uma liga\u00e7\u00e3o direta com a c\u00f3pia do an\u00fancio que trouxe o visitante aquela p\u00e1gina.<\/p>\n<p>Caso sua landing page esteja servindo como uma porta de entrada para um ebook, por exemplo, use a c\u00f3pia do corpo da p\u00e1gina para descrever o problema que esse conte\u00fado ir\u00e1 ajudar seu visitante a resolver. Ent\u00e3o, fa\u00e7a uma lista com os t\u00f3picos espec\u00edficos que ser\u00e3o abordados no ebook. Isso ir\u00e1 ajudar seus visitantes a entenderem claramente qual o valor que voc\u00ea est\u00e1 entregando a eles. E, assim como todos os outros tipos de c\u00f3pia em marketing, transpar\u00eancia e autenticidade s\u00e3o muito bem-vindos.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_O_Formulario_de_Inscricao\"><\/span>3. O Formul\u00e1rio de Inscri\u00e7\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>O formul\u00e1rio de inscri\u00e7\u00e3o \u00e9 uma parte vital de sua landing page. Afinal, o seu principal objetivo com uma p\u00e1gina de destino geralmente \u00e9 gerar leads. Caso voc\u00ea ofere\u00e7a conte\u00fado gratuitamente, sem pedir as informa\u00e7\u00f5es da pessoa em troca, voc\u00ea est\u00e1 perdendo uma grande oportunidade de aumentar sua lista de emails.<\/p>\n<p>Uma vez que voc\u00ea possua as informa\u00e7\u00f5es de seu visitante, voc\u00ea pode come\u00e7ar a enviar a ele conte\u00fado direcionado e segmentado. Quais informa\u00e7\u00f5es pedir das pessoas atrav\u00e9s do formul\u00e1rio vai depender muito das necessidades de seu neg\u00f3cio, mas ao menos pe\u00e7o pelo nome, sobrenome e endere\u00e7o de email. N\u00e3o se esque\u00e7a de oferecer uma maneira de eles darem um opt-in (ou permiss\u00e3o) para receber suas newsletters de emails. Outras coisas pelas quais voc\u00ea pode pedir incluem qual o budget da pessoa para marketing ou para o servi\u00e7o espec\u00edfico que voc\u00ea est\u00e1 oferecendo, qual seu cargo, o nome e tamanho de sua empresa, assim como sua localiza\u00e7\u00e3o. Todas essas informa\u00e7\u00f5es podem ajudar voc\u00ea a segmentar melhor suas listas e a enviar conte\u00fado ainda mais \u00fatil para as diferentes partes de sua base.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_O_Aviso_Sobre_a_LGPD_ou_o_GDPR\"><\/span>4. O Aviso Sobre a LGPD (ou o GDPR)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Okay, talvez esse n\u00e3o precise estar exatamente em sua landing page, mas voc\u00ea precisa certificar-se de que ter uma linguagem apropriada sobre o GDPR Europeu ou o LGPD Brasileiro nas pol\u00edticas linkadas \u00e0 sua landing page.<\/p>\n<p>Tanto o <a href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/rgpd-gdpr-email-marketing\/\">GDPR (General Data Protection Regulation)<\/a> quanto a LGPD (Lei Geral Sobre a Prote\u00e7\u00e3o de Dados) s\u00e3o um conjunto de leis criadas para proteger os dados dos consumidores. Sobre o texto em si, ele deve incluir um curto par\u00e1grafo que deixe claro ao seu prospect o que voc\u00ea far\u00e1 com seus dados.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_Algum_Tipo_de_Agradecimento\"><\/span>5. Algum Tipo de Agradecimento<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>N\u00e3o se esque\u00e7a de demonstrar sua gratid\u00e3o por esses visitantes estarem mostrando interesse em sua empresa e no conte\u00fado que voc\u00ea est\u00e1 oferecendo em sua landing page. Essa pode ser uma p\u00e1gina que seus prospects s\u00e3o redirecionados automaticamente ap\u00f3s preencher um formul\u00e1rio, ou voc\u00ea pode simplesmente enviar um email de agradecimento junto com o conte\u00fado que a pessoa ir\u00e1 acessar. De qualquer forma, \u00e9 sempre uma boa ideia dizer obrigado \u00e0s pessoas por darem seus dados a voc\u00ea e por interagirem com seu conte\u00fado.<\/p>\n<p>Quando voc\u00ea se esfor\u00e7a para criar landing pages eficazes, voc\u00ea conquista leads mais satisfeitos e qualificados &#8211; e \u00e9 muito f\u00e1cil de ver quais s\u00e3o os benef\u00edcios que voc\u00ea tem com isso. Use o tempo que for necess\u00e1rio para otimizar suas landing pages, e caso elas n\u00e3o estejam performando t\u00e3o bem quanto voc\u00ea esperava, revise esses componentes essenciais e veja se quaisquer deles precisam de algumas altera\u00e7\u00f5es para te ajudar a atingir seus objetivos.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Todos os caminhos do marketing precisam levar a algum lugar &#8211; e na maioria das vezes, esse lugar \u00e9 uma landing page. Por isso, otimizar suas landing pages \u00e9 um passo essencial para sua estrat\u00e9gia de inbound marketing. \u00c9 atrav\u00e9s de landing pages que a maioria dos visitantes de seu site se tornar\u00e3o leads para&hellip;<\/p>\n","protected":false},"author":44,"featured_media":13665,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2227],"tags":[],"class_list":["post-13660","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>5 Coisas que Toda Landing Page Otimizada Deve Ter - Benchmark Email<\/title>\n<meta name=\"description\" content=\"Veja essas dicas pr\u00e1ticas de como otimizar suas landing pages para que elas gerem o m\u00e1ximo de convers\u00f5es e leads poss\u00edveis para o seu neg\u00f3cio.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/landing-page-otimizada\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Coisas que Toda Landing Page Otimizada Deve Ter - 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