{"id":23055,"date":"2021-03-26T15:15:44","date_gmt":"2021-03-26T15:15:44","guid":{"rendered":"https:\/\/benchmarkemail.wpengine.com\/br\/?p=23055"},"modified":"2022-05-24T19:35:46","modified_gmt":"2022-05-24T19:35:46","slug":"loja-de-roupas-online-email-marketing-vendas","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/br\/blog\/loja-de-roupas-online-email-marketing-vendas\/","title":{"rendered":"Exemplos de Email Marketing: Case Pr\u00e1tico de Loja de Roupas"},"content":{"rendered":"<p>Encontrar bons exemplos de <a href=\"https:\/\/www.benchmarkemail.com\/br\/email-marketing\/\">Email Marketing<\/a> \u00e9 crucial para manter-se atualizado. Al\u00e9m disso, voc\u00ea precisa escolher a ferramenta correta para fazer o envio de suas campanhas.<\/p>\n<p>Para auxiliar seu neg\u00f3cio a n\u00e3o se tornar mais uma v\u00edtima de uma estrat\u00e9gia de email marketing fraca, trouxemos um estudo de caso para te apresentar a <a href=\"https:\/\/www.katesclothing.co.uk\/\">Kate\u2019s Clothing<\/a>. Essa \u00e9 uma loja de roupas online que usa a Benchmark Email da maneira correta para tra\u00e7ar uma boa estrat\u00e9gia de email marketing.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-23027 size-full\" src=\"https:\/\/www.benchmarkemail.com\/br\/wp-content\/uploads\/sites\/6\/2021\/03\/aumentar-engajamento_5-Subject-Line-Tips-that-Truly-Work-copia.jpg\" alt=\"banner do blog sobre exemplos de email marketing\" width=\"1200\" height=\"1200\" \/><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdndice<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/loja-de-roupas-online-email-marketing-vendas\/#Conhecendo_a_Kates_Clothing\" >Conhecendo a Kate\u2019s Clothing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/loja-de-roupas-online-email-marketing-vendas\/#Por_que_a_Kates_Clothing_utiliza_o_Email_Marketing\" >Por que a Kate\u2019s Clothing utiliza o Email Marketing?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/loja-de-roupas-online-email-marketing-vendas\/#Exemplos_de_Email_Marketing_O_que_a_Benchmark_Email_Fez_com_que_a_Kates_Clothing_Alcancasse\" >Exemplos de Email Marketing: O que a Benchmark Email Fez com que a Kate\u2019s Clothing Alcan\u00e7asse?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/loja-de-roupas-online-email-marketing-vendas\/#Por_que_a_Kates_Clothing_Escolheu_a_Benchmark_Email\" >Por que a Kate\u2019s Clothing Escolheu a Benchmark Email?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/loja-de-roupas-online-email-marketing-vendas\/#Exemplos_de_Email_Marketing_Mais_Eficazes_da_Kates_Clothings\" >Exemplos de Email Marketing Mais Eficazes da Kate\u2019s Clothing\u2019s<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Conhecendo_a_Kates_Clothing\"><\/span>Conhecendo a Kate\u2019s Clothing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a href=\"https:\/\/www.katesclothing.co.uk\/\">Kate\u2019s Clothing<\/a> \u00e9 uma loja online de roupas alternativas que oferece uma grande variedade de estilos, desde o g\u00f3tico e o steampunk at\u00e9 pe\u00e7as vintage e de maternidade.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-23026 size-full\" src=\"https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2021\/01\/KatesClothing.png\" alt=\"site da kates clothing\" width=\"1363\" height=\"547\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Por_que_a_Kates_Clothing_utiliza_o_Email_Marketing\"><\/span>Por que a Kate\u2019s Clothing utiliza o Email Marketing?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u201cPor sermos uma loja online, \u00e9 importante explorar v\u00e1rias estrat\u00e9gias digitais para n\u00e3o s\u00f3 mantermos um engajamento eficaz, mas tamb\u00e9m para converter an\u00fancios, banners e cupons de desconto em vendas\u201d, afirma Kate Whitegroatt, propriet\u00e1ria da Kate\u2019s Clothing.<\/p>\n<p>\u201cO <a href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/passos-para-criar-um-email-marketing-que-vende\/\">email marketing<\/a> \u00e9 uma \u00f3tima maneira de fazer isso, pois nos permite incluir links e banners visuais para direcionar nossos clientes e assinantes diretamente ao produto que desejam ver. O email marketing tamb\u00e9m atinge um tipo diferente de p\u00fablico &#8211; um que n\u00e3o est\u00e1 nas nossas redes sociais, mas que se engajou conosco diretamente na loja online. S\u00e3o usu\u00e1rios que se cadastraram na nossa newsletter atrav\u00e9s do site, obtendo acesso aos descontos e \u00e0s \u00faltimas not\u00edcias.\u201d<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Exemplos_de_Email_Marketing_O_que_a_Benchmark_Email_Fez_com_que_a_Kates_Clothing_Alcancasse\"><\/span>Exemplos de Email Marketing: O que a Benchmark Email Fez com que a Kate\u2019s Clothing Alcan\u00e7asse?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>S\u00e3o tr\u00eas os objetivos principais das newsletters da Kate\u2019s Clothing:<\/p>\n<ul>\n<li>Aumentar as vendas da loja<\/li>\n<li>Promover os produtos da loja<\/li>\n<li>Compartilhar novidades em geral e atualiza\u00e7\u00f5es exclusivas<\/li>\n<\/ul>\n<p>A campanha de email semanal possui uma grande contribui\u00e7\u00e3o nas vendas da marca. Na maioria das vezes, a empresa observa um aumento nos pedidos no dia em que s\u00e3o enviadas.<\/p>\n<p>\u201cO objetivo da nossa campanha semanal \u00e9 diferente do objetivo da newsletter. Nas campanhas compartilhamos cupons de desconto exclusivos, ou ent\u00e3o promovemos marcas ou produtos espec\u00edficos. Nosso conte\u00fado \u00e9 quase sempre diferente a cada semana, mas se houver alguma repeti\u00e7\u00e3o, o layout, os banners ou os textos s\u00e3o diferentes o suficiente para continuar engajando nosso p\u00fablico com os emails.\u201d<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Por_que_a_Kates_Clothing_Escolheu_a_Benchmark_Email\"><\/span>Por que a Kate\u2019s Clothing Escolheu a Benchmark Email?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><i>\u201cEncontrar um <\/i><a href=\"https:\/\/www.benchmarkemail.com\/br\/features\/email-marketing\/\"><i>servi\u00e7o de email marketing<\/i><\/a><i> com uma boa rela\u00e7\u00e3o custo-benef\u00edcio geralmente \u00e9 o objetivo\u201d<\/i>, diz Kate.<\/p>\n<p><i>\u201cA <\/i><a href=\"https:\/\/www.benchmarkemail.com\/br\"><i>Benchmark Email<\/i><\/a><i> oferece um servi\u00e7o a um pre\u00e7o melhor e com uma grande quantidade de benef\u00edcios. Por exemplo, flexibilidade, suporte, an\u00e1lises individuais de cada campanha, f\u00e1cil navega\u00e7\u00e3o, representa\u00e7\u00e3o visual da reputa\u00e7\u00e3o de nossa conta, cliques e rejei\u00e7\u00f5es e muitos outros recursos que s\u00e3o \u00fateis.\u201d<\/i><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Exemplos_de_Email_Marketing_Mais_Eficazes_da_Kates_Clothings\"><\/span>Exemplos de Email Marketing Mais Eficazes da Kate\u2019s Clothing\u2019s<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3>Cupons de Desconto<\/h3>\n<p>Quando questionada sobre o tipo de campanha que funciona melhor para sua empresa, Kate afirmou que ama os <a href=\"https:\/\/www.escoladeecommerce.com\/artigos\/cupom-de-desconto-quando-e-como-oferecer-para-aumentar-suas-vendas\/\">cupons de desconto<\/a>.<\/p>\n<p>\u201cNossas campanhas com desconto v\u00e3o excepcionalmente bem. Elas geralmente incluem uma linha de assunto como &#8216;Seu cupom de desconto est\u00e1 aqui&#8217;. Com esse tipo de linguagem, estamos incentivando nossos clientes n\u00e3o apenas a abrir nosso email, mas tamb\u00e9m a se engajar com um <a href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/como-posso-melhorar-taxa-de-cliques-ctr-dos-meus-emails\/\">clique<\/a>\u201d.<\/p>\n<p>Seja qual for o cupom de desconto que a loja oferece, as campanhas sempre incluem um banner visual com um link para uma p\u00e1gina espec\u00edfica do site. E com a ajuda de algumas ferramentas \u00fateis do Benchmark Email, \u00e9 poss\u00edvel avaliar o engajamento de cada banner.<\/p>\n<p>Alguns dias depois que a Kate\u2019s Clothing envia sua newsletter, a equipe verifica nos <a href=\"https:\/\/www.benchmarkemail.com\/br\/features\/reporting\/\">relat\u00f3rios de email marketing<\/a> seu desempenho, especialmente links e aberturas, obtendo uma representa\u00e7\u00e3o visual de qual porcentagem de pessoas clicaram em cada link. Isso fornece \u00e0 loja resultados imediatos sobre o sucesso do seu email na convers\u00e3o, al\u00e9m de demonstrar quaisquer ajustes que sejam necess\u00e1rios fazer para as pr\u00f3ximas campanhas.<\/p>\n<p>Veja abaixo alguns exemplos de descontos que a Kate\u2019s Clothing pode enviar aos seus clientes utilizando a Benchmark Email:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-23030 size-full\" src=\"https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2021\/01\/DiscountCode1.png\" alt=\"cupons de desconto s\u00e3o bons exemplos de email marketing\" width=\"576\" height=\"433\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-23032 size-full\" src=\"https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2021\/01\/DiscountCode2.png\" alt=\"captura de tela do mapa de cliques da Kate's Clothing\" width=\"496\" height=\"426\" \/><\/p>\n<h3>Segmenta\u00e7\u00e3o<\/h3>\n<p>\u201cRecentemente, come\u00e7amos a segmentar nossos contatos. Mais uma vez, com a ajuda das ferramentas avan\u00e7adas da Benchmark, conseguimos saber quem s\u00e3o os mais ativos e os mais engajados com nossas campanhas e tamb\u00e9m quem s\u00e3o os que n\u00e3o abrem ou n\u00e3o se engajam com nossos emails com frequ\u00eancia.\u201d<\/p>\n<p>Desde a <a href=\"https:\/\/www.benchmarkemail.com\/br\/features\/reporting\/\">segmenta\u00e7\u00e3o<\/a> de sua lista com base em v\u00e1rias m\u00e9tricas de engajamento, a Kate\u2019s Clothing percebeu um grande aumento na atividade dos usu\u00e1rios.<\/p>\n<p>\u201cA maioria dos nossos emails agora s\u00e3o enviados para os nossos contatos mais engajados. \u00c9 bem f\u00e1cil fazer isso com a ferramenta de <a href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/melhorar-abertura-segmentacao-engajamento\/\">segmenta\u00e7\u00e3o por engajamento<\/a> da Benchmark. Isso n\u00e3o apenas nos ajuda a interagir com os clientes que mais est\u00e3o impulsionando nossas vendas, mas tamb\u00e9m nos ajuda a evitar que nossos emails sejam marcados como spam e a diminuir nossa taxa de remo\u00e7\u00e3o de inscri\u00e7\u00e3o\u201d.<\/p>\n<p>Desde a utiliza\u00e7\u00e3o dessa abordagem, as campanhas da Kate\u2019s Clothing s\u00e3o mais eficazes e auxiliaram a loja a atingir uma taxa de rejei\u00e7\u00e3o (bounces) m\u00e9dia de apenas 0,4%.<\/p>\n<h3>Alternando Listas<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-23036 size-full\" src=\"https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2021\/01\/KatesClothingEmailMetrics.png\" alt=\"captura de tela dos relat\u00f3rios de email da kates clothing\" width=\"347\" height=\"593\" \/><\/p>\n<p>O \u00faltimo email enviado para a lista geral de inscritos obteve os seguintes resultados:<\/p>\n<ul>\n<li>Taxa de Abertura &#8211; 27,91%<\/li>\n<li>Taxa de Cliques &#8211; 36,23%<\/li>\n<li>Taxa de Rejei\u00e7\u00e3o (Bounces) &#8211; 0,19%<\/li>\n<li>Taxa de Remo\u00e7\u00e3o de Inscri\u00e7\u00e3o &#8211; 0,134%<\/li>\n<\/ul>\n<p>Comparamos esses resultados com o <a href=\"https:\/\/www.benchmarkemail.com\/br\/email-marketing-benchmarks\/\">desempenho m\u00e9dio de campanhas<\/a> enviadas por nossos usu\u00e1rios do mesmo setor (varejo):<\/p>\n<ul>\n<li>Taxa de Abertura &#8211; 17,62%<\/li>\n<li>Taxa de Cliques &#8211; 1,87%<\/li>\n<li>Taxa de Rejei\u00e7\u00e3o (Bounces) &#8211; 6,31%<\/li>\n<li>Taxa de Remo\u00e7\u00e3o de Inscri\u00e7\u00e3o &#8211; 0,109%<\/li>\n<\/ul>\n<p>Com exce\u00e7\u00e3o da Taxa de Remo\u00e7\u00e3o de Inscri\u00e7\u00e3o, a Kate\u2019s Clothing teve um desempenho impressionante e acima da m\u00e9dia de seu setor.<\/p>\n<p><strong>Quer saber como a Benchmark Email pode ajudar sua empresa a enviar melhores campanhas que engajam, convertem e aumentam as vendas? <a href=\"https:\/\/ui.benchmarkemail.wpengine.com\/register\">Crie sua conta gratuita e comece agora mesmo<\/a>!<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Encontrar bons exemplos de Email Marketing \u00e9 crucial para manter-se atualizado. Al\u00e9m disso, voc\u00ea precisa escolher a ferramenta correta para fazer o envio de suas campanhas. Para auxiliar seu neg\u00f3cio a n\u00e3o se tornar mais uma v\u00edtima de uma estrat\u00e9gia de email marketing fraca, trouxemos um estudo de caso para te apresentar a Kate\u2019s Clothing.&hellip;<\/p>\n","protected":false},"author":44,"featured_media":23057,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2186],"tags":[],"class_list":["post-23055","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Exemplos de Email Marketing: Case Pr\u00e1tico de Loja de Roupas - Benchmark Email<\/title>\n<meta name=\"description\" content=\"Procurando uma boa plataforma e bons exemplos de email marketing? 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