{"id":23107,"date":"2021-05-18T14:29:52","date_gmt":"2021-05-18T14:29:52","guid":{"rendered":"https:\/\/benchmarkemail.wpengine.com\/br\/?p=23107"},"modified":"2022-06-23T13:11:45","modified_gmt":"2022-06-23T13:11:45","slug":"o-que-e-opt-in","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/br\/blog\/o-que-e-opt-in\/","title":{"rendered":"O que \u00e9 Opt In?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Opt in, de forma resumida, significa que voc\u00ea obteve permiss\u00e3o de seus clientes ou inscritos para enviar suas campanhas de email a eles. Em email marketing, o opt in \u00e9 o \u00fanico processo confi\u00e1vel e respeitado atualmente para cria\u00e7\u00e3o de listas de contatos, e existem diversos motivos para isso. Neste artigo vamos explicar o que \u00e9 opt in, por que ele \u00e9 importante e como implementar este processo em sua rotina de atividades de marketing.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_89 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdndice<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/o-que-e-opt-in\/#O_que_e_Opt_In_e_como_ele_funciona\" >O que \u00e9 Opt In e como ele funciona?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/o-que-e-opt-in\/#Como_saber_se_minha_lista_e_Opt_In\" >Como saber se minha lista \u00e9 Opt In?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/o-que-e-opt-in\/#Boas_Praticas_de_Opt_In\" >Boas Pr\u00e1ticas de Opt In<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/o-que-e-opt-in\/#Utilize_Formularios_HTML_em_seu_processo_de_Opt_In\" >Utilize Formul\u00e1rios HTML em seu processo de Opt In<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/o-que-e-opt-in\/#Nunca_compre_bases_de_dados\" >Nunca compre bases de dados<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/o-que-e-opt-in\/#Adicione_Lembretes_de_Permissao_em_suas_newsletters\" >Adicione Lembretes de Permiss\u00e3o em suas newsletters<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"O_que_e_Opt_In_e_como_ele_funciona\"><\/span>O que \u00e9 Opt In e como ele funciona?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">O opt in nada mais \u00e9 do que a prova de que voc\u00ea obteve permiss\u00e3o dos seus contatos para enviar newsletters ou emails promocionais a eles. Isso pode significar que eles se inscreveram em seu formul\u00e1rio de inscri\u00e7\u00e3o ou que voc\u00ea obteve seus emails durante um evento, contato comercial, etc.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para contatos de email opt in, \u00e9 importante ter evid\u00eancias que comprovam aos provedores de email a permiss\u00e3o obtida caso voc\u00ea tenha alguma reclama\u00e7\u00e3o ou <a href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/6-maneiras-evitar-email-marketing-receba-denuncia-por-spam\/\" target=\"_blank\" rel=\"noreferrer noopener\">den\u00fancia por spam<\/a>. Em tempos onde regulamenta\u00e7\u00f5es como a <a href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/rgpd-gdpr-email-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">GDPR<\/a> e a <a href=\"https:\/\/www.gov.br\/cidadania\/pt-br\/acesso-a-informacao\/lgpd\" target=\"_blank\" rel=\"noreferrer noopener\">LGPD<\/a> est\u00e3o em vigor, essas provas resguardam tanto os destinat\u00e1rios como os remetentes. Mas al\u00e9m do opt in simples (ou <i>single opt in<\/i>), existe tamb\u00e9m uma outra op\u00e7\u00e3o que \u00e9 ainda melhor do que a confirma\u00e7\u00e3o em uma \u00fanica etapa .<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O <a href=\"https:\/\/kb.benchmarkemail.com\/br\/o-que-e-double-opt-in\/\" target=\"_blank\" rel=\"noreferrer noopener\">opt in duplo<\/a> (ou <i>double opt in<\/i>) significa que voc\u00ea n\u00e3o apenas obteve as informa\u00e7\u00f5es de contato de seus clientes ou inscritos, mas tamb\u00e9m enviou um email com um link solicitando a confirma\u00e7\u00e3o da inscri\u00e7\u00e3o. Cada cliente que confirma a assinatura em sua lista \u00e9 oficialmente um opt in confirmado. A segunda etapa, que \u00e9 a confirma\u00e7\u00e3o atrav\u00e9s do clique em um link, \u00e9 normalmente utilizada para evitar fraudes. Por exemplo, pessoas que inscrevem emails de terceiros para receber promo\u00e7\u00f5es e newsletter sem que estes tenham conhecimento.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Como_saber_se_minha_lista_e_Opt_In\"><\/span>Como saber se minha lista \u00e9 Opt In?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Se os seus visitantes ou clientes em algum momento pediram para receber sua comunica\u00e7\u00e3o por email, sua lista \u00e9 opt in. Se voc\u00ea tem a prova disso e os mesmos n\u00e3o se desinscreveram, sua base de dados est\u00e1 em conformidade com as regulamenta\u00e7\u00f5es mais recentes. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No entanto, se estes contatos pedirem a sa\u00edda de sua lista ou at\u00e9 mesmo a remo\u00e7\u00e3o total de seus dados de sua base, eles deixar\u00e3o de ser contatos opt in. \u00c9 por isso que \u00e9 necess\u00e1rio &#8211; e obrigat\u00f3rio &#8211; manter em suas campanhas um link para desinscri\u00e7\u00e3o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se por algum motivo maior voc\u00ea n\u00e3o tiver mais a prova da permiss\u00e3o de alguns desses endere\u00e7os de email presentes em sua lista, n\u00e3o se preocupe! Voc\u00ea tamb\u00e9m pode incluir no topo de suas campanhas, al\u00e9m da frase de lembrete de permiss\u00e3o e do link de remover inscri\u00e7\u00e3o, um link de confirma\u00e7\u00e3o de interesse para que o contato seja marcado como opt in. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Todos esses links geralmente ficam em um bloco espec\u00edfico de lembrete de permiss\u00e3o ou no rodap\u00e9 do email. No entanto inclu\u00ed-los no topo te ajudar\u00e1 a garantir que seus emails n\u00e3o sejam reportados como spam pelos seus pr\u00f3prios inscritos. Veja abaixo um exemplo:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"935\" height=\"149\" src=\"https:\/\/www.benchmarkemail.com\/br\/wp-content\/uploads\/sites\/6\/2021\/05\/lembrete-permissao-benchmark-email-1.png\" alt=\"exemplo de lembrete de permiss\u00e3o\" class=\"wp-image-23122\" srcset=\"https:\/\/www.benchmarkemail.com\/br\/wp-content\/uploads\/sites\/6\/2021\/05\/lembrete-permissao-benchmark-email-1.png 935w, https:\/\/www.benchmarkemail.com\/br\/wp-content\/uploads\/sites\/6\/2021\/05\/lembrete-permissao-benchmark-email-1-300x48.png 300w, https:\/\/www.benchmarkemail.com\/br\/wp-content\/uploads\/sites\/6\/2021\/05\/lembrete-permissao-benchmark-email-1-768x122.png 768w\" sizes=\"auto, (max-width: 935px) 100vw, 935px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Al\u00e9m disso, voc\u00ea tamb\u00e9m pode solicitar o preenchimento de um novo formul\u00e1rio de inscri\u00e7\u00e3o e manter suas listas sempre higienizadas e atualizadas. Essas s\u00e3o algumas das medidas mais eficazes para garantir que sua base de dados esteja sempre de acordo com as melhores pr\u00e1ticas de <a href=\"https:\/\/www.benchmarkemail.com\/br\/email-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">email marketing<\/a>. Assim voc\u00ea garante um melhor relacionamento com seus clientes e inscritos e garante os melhores resultados poss\u00edveis.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Boas_Praticas_de_Opt_In\"><\/span>Boas Pr\u00e1ticas de Opt In<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">H\u00e1 algumas medidas que voc\u00ea pode adotar em sua estrat\u00e9gia de email marketing para garantir que voc\u00ea utilize apenas contatos Opt In. Ao seguir esses passos, voc\u00ea demonstrar\u00e1 respeito \u00e0s pessoas interessadas em sua marca. Voc\u00ea tamb\u00e9m evitar\u00e1 os maiores <a href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/maiores-erros-em-email-marketing-que-voce-pode-cometer\/\" target=\"_blank\" rel=\"noreferrer noopener\">erros em email marketing<\/a> cometidos por diversas empresas, te colocando um passo a frente de seus concorrentes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Utilize_Formularios_HTML_em_seu_processo_de_Opt_In\"><\/span>Utilize Formul\u00e1rios HTML em seu processo de Opt In<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A melhor ferramenta para construir uma lista opt in \u00e9 um <a href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/guia-basico-formulario-html\/\" target=\"_blank\" rel=\"noreferrer noopener\">formul\u00e1rio HTML<\/a>. Um formul\u00e1rio de inscri\u00e7\u00e3o \u00e9 basicamente uma caixa que pode ser inclu\u00edda em seu site ou <a href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/landing-page-otimizada\/\" target=\"_blank\" rel=\"noreferrer noopener\">landing page<\/a>. Ela convida os visitantes a inserir seus endere\u00e7os de email e outros dados de sua prefer\u00eancia (nome, telefone, etc.) para receber suas <a href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/nos-amamos-newsletters\/\" target=\"_blank\" rel=\"noreferrer noopener\">newsletters<\/a>. O que torna um formul\u00e1rio de inscri\u00e7\u00e3o t\u00e3o atraente \u00e9 que ele \u00e9 um recurso que voc\u00ea pode implementar e depois \u201cesquecer\u201d. Uma vez inclu\u00eddo em seu site, ele trabalhar\u00e1 a seu favor para coletar somente contatos que realmente queiram receber sua comunica\u00e7\u00e3o por email.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/www.benchmarkemail.com\/br\/wp-content\/uploads\/sites\/6\/2021\/05\/formulario-benchmark-email-1024x303.png\" alt=\"captura de tela com exemplo de formul\u00e1rio de inscri\u00e7\u00e3o opt in\" class=\"wp-image-23108\" width=\"600\" srcset=\"https:\/\/www.benchmarkemail.com\/br\/wp-content\/uploads\/sites\/6\/2021\/05\/formulario-benchmark-email-1024x303.png 1024w, https:\/\/www.benchmarkemail.com\/br\/wp-content\/uploads\/sites\/6\/2021\/05\/formulario-benchmark-email-300x89.png 300w, https:\/\/www.benchmarkemail.com\/br\/wp-content\/uploads\/sites\/6\/2021\/05\/formulario-benchmark-email-768x227.png 768w, https:\/\/www.benchmarkemail.com\/br\/wp-content\/uploads\/sites\/6\/2021\/05\/formulario-benchmark-email.png 1425w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Ao criar um<a href=\"https:\/\/kb.benchmarkemail.com\/br\/o-que-e-um-formul%c3%a1rio-de-inscri%c3%a7%c3%a3o-e-como-funciona\/\" target=\"_blank\" rel=\"noreferrer noopener\"> formul\u00e1rio de inscri\u00e7\u00e3o<\/a> personalizado, voc\u00ea pode incluir o c\u00f3digo dele em todas as p\u00e1ginas do seu site. Assim voc\u00ea obt\u00e9m inscri\u00e7\u00f5es de onde quer que seus visitantes estiverem. Na plataforma <a href=\"https:\/\/www.benchmarkemail.com\/br\/\" target=\"_blank\" rel=\"noreferrer noopener\">Benchmark Email<\/a>, cada inscrito \u00e9 automaticamente adicionado \u00e0 sua lista de email. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A melhor parte de se ter um formul\u00e1rio de inscri\u00e7\u00e3o \u00e9 que ele mant\u00e9m o registro de cada uma dessas inscri\u00e7\u00f5es. Se algu\u00e9m te denunciar por spam, voc\u00ea poder\u00e1 mostrar aos provedores de email que possui a permiss\u00e3o para enviar suas campanhas de email \u00e0quela pessoa. Nesse caso, clicar no bot\u00e3o de spam ao inv\u00e9s de simplesmente cancelar a inscri\u00e7\u00e3o foi um erro da parte do destinat\u00e1rio.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Nunca_compre_bases_de_dados\"><\/span>Nunca compre bases de dados<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Para que suas vendas cres\u00e7am, \u00e9 necess\u00e1rio sempre adicionar novas pessoas \u00e0 lista de pessoas interessadas em sua marca. Nesse processo de <a href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/geracao-de-leads-6-opcoes-melhores-compra-de-bases-de-dados\/\" target=\"_blank\" rel=\"noreferrer noopener\">gera\u00e7\u00e3o de leads<\/a>, voc\u00ea pode se sentir tentado a comprar na internet uma base de dados com os endere\u00e7os de email de pessoas que supostamente est\u00e3o em seu <a href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/o-que-e-publico-alvo-como-definir-seu\/\" target=\"_blank\" rel=\"noreferrer noopener\">p\u00fablico alvo<\/a>. Afinal, com essa estrat\u00e9gia voc\u00ea poder\u00e1 aumentar sua lista de 1 a 10.000 em um piscar de olhos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mas n\u00e3o se engane! Essa \u00e9 uma ideia terr\u00edvel, que pode prejudicar totalmente sua estrat\u00e9gia de email marketing. Uma lista comprada nunca ser\u00e1 uma lista opt in. Afinal, as pessoas dessas planilhas n\u00e3o conhecem sua marca, e nunca deram autoriza\u00e7\u00e3o para voc\u00ea se comunicar com elas. Veja alguns dos problemas que voc\u00ea pode ter ao utilizar uma lista comprada:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Seu dom\u00ednio pode cair em uma <a href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/como-saber-se-meu-remetente-esta-numa-blacklist-de-email\/\" target=\"_blank\" rel=\"noreferrer noopener\">blacklist de email<\/a><\/li><li>Voc\u00ea pode receber um processo baseado na LGPD ou na RGPD<\/li><li>O n\u00famero de den\u00fancias por spam recebidas por seu dom\u00ednio pode aumentar exponencialmente<\/li><li>Sua taxa de <a href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/baixa-taxa-conversao-email-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">convers\u00e3o eme mail marketing<\/a> pode cair drasticamente<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Raramente uma lista comprada te trar\u00e1 grandes resultados de vendas. A verdade \u00e9 que voc\u00ea gastar\u00e1 tempo e dinheiro, e conseguir\u00e1 ganhos m\u00ednimos. Al\u00e9m disso, voc\u00ea correr\u00e1 riscos desnecess\u00e1rios que poderiam ser evitados se voc\u00ea focasse sua energia em uma estrat\u00e9gia de <a href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/lead-generation-guia-definitivo\/\" target=\"_blank\" rel=\"noreferrer noopener\">Lead Generation<\/a> s\u00f3lida e inteiramente opt in.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Adicione_Lembretes_de_Permissao_em_suas_newsletters\"><\/span>Adicione Lembretes de Permiss\u00e3o em suas newsletters<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Um <a href=\"https:\/\/kb.benchmarkemail.com\/br\/o-que-e-um-lembrete-de-permissao-e-como-adiciono-ao-meu-email\/\" target=\"_blank\" rel=\"noreferrer noopener\">lembrete de permiss\u00e3o<\/a> \u00e9 basicamente uma frase curta e simples que informa como o destinat\u00e1rio passou a receber seus emails. Este lembrete geralmente fica no topo de cada email que voc\u00ea envia, dando aos seus contatos uma \u201cpista\u201d de como eles se tornaram um contato opt in.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Um exemplo de lembrete de permiss\u00e3o pode ser algo como: \u201c<i>Voc\u00ea est\u00e1 recebendo este email porque se inscreveu em nossa newsletter atrav\u00e9s do site XYZ.com<\/i>\u201d. Este recurso \u00e9 opcional, mas \u00e9 recomendado o seu uso em todas as comunica\u00e7\u00f5es enviadas. Dessa forma, at\u00e9 seus clientes e inscritos mais antigos ou que simplesmente esqueceram dessa inscri\u00e7\u00e3o saber\u00e3o que voc\u00ea n\u00e3o \u00e9 um <i>spammer.<\/i> <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Seguindo essas dicas, voc\u00ea mostra aos seus destinat\u00e1rios e aos provedores de email que voc\u00ea respeita seus contatos. Al\u00e9m disso, voc\u00ea deixa expl\u00edcito que voc\u00ea est\u00e1 seguindo as boas pr\u00e1ticas de email marketing. Isso n\u00e3o s\u00f3 evitar\u00e1 que voc\u00ea tenha dores de cabe\u00e7a &#8211; como cair em uma blacklist de email &#8211; quanto te ajudar\u00e1 a obter os melhores resultados em sua <a href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/por-que-estrategia-de-email-marketing-importante\/\" target=\"_blank\" rel=\"noreferrer noopener\">estrat\u00e9gia de email marketing<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Opt in, de forma resumida, significa que voc\u00ea obteve permiss\u00e3o de seus clientes ou inscritos para enviar suas campanhas de email a eles. Em email marketing, o opt in \u00e9 o \u00fanico processo confi\u00e1vel e respeitado atualmente para cria\u00e7\u00e3o de listas de contatos, e existem diversos motivos para isso. Neste artigo vamos explicar o que&hellip;<\/p>\n","protected":false},"author":44,"featured_media":23112,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_bme_ai_translator_target_languages":[],"_bme_ai_translator_force_retranslate":false,"footnotes":""},"categories":[2186],"tags":[],"class_list":["post-23107","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>O que \u00e9 Opt In? - Benchmark Email<\/title>\n<meta name=\"description\" content=\"O opt in \u00e9 o \u00fanico processo confi\u00e1vel de gerar leads para email marketing. Entenda aqui como funciona esse processo.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/o-que-e-opt-in\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"O que \u00e9 Opt In? - Benchmark Email\" \/>\n<meta property=\"og:description\" content=\"O opt in \u00e9 o \u00fanico processo confi\u00e1vel de gerar leads para email marketing. 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