{"id":26865,"date":"2022-05-20T19:09:27","date_gmt":"2022-05-20T19:09:27","guid":{"rendered":"https:\/\/benchmarkemail.wpengine.com\/br\/?p=26865"},"modified":"2022-06-08T11:41:25","modified_gmt":"2022-06-08T11:41:25","slug":"o-que-e-spam","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/br\/blog\/o-que-e-spam\/","title":{"rendered":"O Que \u00c9 Spam?"},"content":{"rendered":"\n<p>O email marketing se consolidou como um dos principais canais para promover produtos e servi\u00e7os. Apesar de sua popularidade, muitas pessoas ainda n\u00e3o sabem a diferen\u00e7a entre uma estrat\u00e9gia de envio de emails e spam.<\/p>\n\n\n\n<p>Isso \u00e9 compreens\u00edvel. Com o passar dos anos, muitas empresas dificultaram a distin\u00e7\u00e3o entre email marketing e spam por querer tentar vender para potenciais clientes a qualquer custo.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdndice<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/o-que-e-spam\/#Indice\" >\u00cdndice<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/o-que-e-spam\/#Qual_a_Diferenca_Entre_Spam_e_Email_Marketing\" >Qual a Diferen\u00e7a Entre Spam e Email Marketing?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/o-que-e-spam\/#A_Importancia_da_Permissao_em_Email_Marketing\" >A Import\u00e2ncia da Permiss\u00e3o em Email Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/o-que-e-spam\/#Os_Riscos_de_Enviar_Spam_ou_Emails_Nao_Autorizados\" >Os Riscos de Enviar Spam (ou Emails N\u00e3o Autorizados)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/o-que-e-spam\/#Diferenca_Entre_Caixa_de_Entrada_e_Caixa_de_Spam\" >Diferen\u00e7a Entre Caixa de Entrada e Caixa de Spam<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/o-que-e-spam\/#6_Maneiras_Rapidas_de_Gerar_Leads_Opt_In\" >6 Maneiras R\u00e1pidas de Gerar Leads Opt In<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Indice\"><\/span>\u00cdndice<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><a href=\"#diferenca-spam-email-mkt\">Qual a Diferen\u00e7a Entre Spam e Emaill Marketing?<\/a><\/p>\n\n\n\n<p><a href=\"#importancia-permissao\">A Import\u00e2ncia da Permiss\u00e3o em Email Marketing<\/a><\/p>\n\n\n\n<p><a href=\"#riscos-spam\">Os Riscos de Enviar Spam<\/a><\/p>\n\n\n\n<p><a href=\"#diferenca-caixa-entrada-spam\">Diferen\u00e7a Entre Caixa de Entrada e Caixa de Spam<\/a><\/p>\n\n\n\n<p id=\"diferenca-spam-email-mkt\"><a href=\"#gerar-leads\">6 Maneiras R\u00e1pidas de Gerar Leads Opt In<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Qual_a_Diferenca_Entre_Spam_e_Email_Marketing\"><\/span>Qual a Diferen\u00e7a Entre Spam e Email Marketing?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"spam\">Spam<\/h3>\n\n\n\n<p>Pode ser considerado spam qualquer email enviado para fins comerciais, sem que o destinat\u00e1rio tenha dado seus dados para a empresa fazer esse tipo de contato. Seu email n\u00e3o \u00e9 classificado como spam se voc\u00ea estiver enviando para seus amigos, familiares ou colegas, por exemplo.&nbsp;<\/p>\n\n\n\n<p>Vamos dar um exemplo pr\u00e1tico para deixar esse assunto mais claro. Vamos supor que voc\u00ea tem uma empresa de cosm\u00e9ticos e quer divulgar uma nova linha de produtos. Voc\u00ea ent\u00e3o compra na internet uma base de dados com seu <a href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/o-que-e-publico-alvo-como-definir-seu\/\" target=\"_blank\" rel=\"noreferrer noopener\">p\u00fablico-alvo<\/a>. Essas pessoas nunca ouviram falar de voc\u00ea ou deram permiss\u00e3o para voc\u00ea contat\u00e1-las. Voc\u00ea decide mesmo assim enviar um email promocional para elas. O que voc\u00ea est\u00e1 fazendo nesse caso \u00e9 simplesmente <em>enviar spam <\/em>para centenas de pessoas.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"email-marketing\">Email Marketing<\/h3>\n\n\n\n<p>O <a href=\"https:\/\/www.benchmarkemail.com\/br\/email-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">email marketing<\/a> tamb\u00e9m \u00e9 um email enviado para fins comerciais, por\u00e9m os destinat\u00e1rios nesse caso s\u00e3o contatos <a href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/o-que-e-opt-in\/\" target=\"_blank\" rel=\"noreferrer noopener\">Opt In<\/a> &#8211; ou seja, deram permiss\u00e3o para receber conte\u00fados de uma empresa por email.<\/p>\n\n\n\n<p>Vamos usar o mesmo exemplo anterior da empresa de cosm\u00e9ticos. Se voc\u00ea enviar um email promocional para para uma lista de pessoas aleat\u00f3rias cujos emails voc\u00ea obteve na internet sem autoriza\u00e7\u00e3o, voc\u00ea est\u00e1 enviando spam. Mas se ao inv\u00e9s disso voc\u00ea enviar para uma base de contatos que se inscreveram em suas listas e te autorizaram a enviar emails de sua marca para elas, voc\u00ea est\u00e1 enviando campanhas de email marketing leg\u00edtimas.<\/p>\n\n\n\n<p id=\"importancia-permissao\">O que difere email marketing de spam \u00e9 o fato de que no primeiro voc\u00ea possui autoriza\u00e7\u00e3o das pessoas para enviar emails, e no segundo n\u00e3o. Sua empresa passa a se enquadrar nos crit\u00e9rios do opt-in se a sua lista foi constru\u00edda com base na permiss\u00e3o dos contatos, seja por escrito, confirma\u00e7\u00e3o atrav\u00e9s do clique em links ou qualquer outra evid\u00eancia. Elas precisam necessariamente ter concordado em receber emails especificamente da sua empresa.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"A_Importancia_da_Permissao_em_Email_Marketing\"><\/span>A Import\u00e2ncia da Permiss\u00e3o em Email Marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>O principal diferencial n\u00e3o \u00e9 a permiss\u00e3o em si, mas o fato de obt\u00ea-las de clientes genuinamente interessados nas suas campanhas de email marketing. Mesmo assim, alguns contatos opt-in podem marcar seus emails como spam de vez em quando. O ponto positivo \u00e9 que voc\u00ea pode compartilhar a evid\u00eancia da permiss\u00e3o com seu provedor de email, comprovando que todos os procedimentos foram devidamente seguidos e evitando assim puni\u00e7\u00f5es para sua marca.<\/p>\n\n\n\n<p>Al\u00e9m disso, muitos pa\u00edses tem adotado puni\u00e7\u00f5es cada vez mais severas para empresas que coletam dados de pessoas sem autoriza\u00e7\u00e3o. A LGPD brasileira e o <a href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/rgpd-gdpr-email-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">GDPR europeu<\/a> s\u00e3o bons exemplos disso, em que diversas san\u00e7\u00f5es e multas s\u00e3o aplicadas para neg\u00f3cios que incorrem nesse tipo de pr\u00e1tica. Voc\u00ea n\u00e3o quer ter esse tipo de preju\u00edzo, n\u00e3o \u00e9 mesmo?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"vantagens-email-marketing\">As Vantagens do Envio de Email Marketing para Contatos Opt In<\/h3>\n\n\n\n<ul class=\"wp-block-list\" id=\"riscos-spam\"><li>Preserva a reputa\u00e7\u00e3o da sua marca;<\/li><li>Demonstra respeito \u00e0 privacidade dos seus clientes;<\/li><li>Qualifica contatos, auxiliando no envio de emails para pessoas realmente interessadas no seu produto ou servi\u00e7o;<\/li><li>Maior <a href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/roi-do-email-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">ROI do email marketing<\/a>;<\/li><li>Ajuda na constru\u00e7\u00e3o de um relacionamento duradouro e de confian\u00e7a com seus clientes;<\/li><li>Pode impulsionar suas vendas e a divulga\u00e7\u00e3o do seu produto ou servi\u00e7o.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Os_Riscos_de_Enviar_Spam_ou_Emails_Nao_Autorizados\"><\/span>Os Riscos de Enviar Spam (ou Emails N\u00e3o Autorizados)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Enviar spam coloca a reputa\u00e7\u00e3o da sua marca e de seu dom\u00ednio em risco \u2013 ponto final. Quando voc\u00ea envia emails em massa para pessoas que nunca pediram por eles, muitas delas v\u00e3o denunci\u00e1-lo por spam. Esse \u00e9 um dos maiores <a href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/maiores-erros-em-email-marketing-que-voce-pode-cometer\/\" target=\"_blank\" rel=\"noreferrer noopener\">erros em email marketing<\/a> que voc\u00ea pode cometer.&nbsp;<\/p>\n\n\n\n<p>Isso pode causar problemas s\u00e9rios com seu provedor de email, e no pior cen\u00e1rio, voc\u00ea podecair em uma <a href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/como-saber-se-meu-remetente-esta-numa-blacklist-de-email\/\">blacklist de email<\/a>, tendo seu dom\u00ednio e endere\u00e7o de IP bloqueados. Dessa forma, se depois voc\u00ea quiser enviar emails para contatos opt-in, eles n\u00e3o receber\u00e3o suas mensagens.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"desvantagens-spam\">As Desvantagens de Enviar Spam<\/h3>\n\n\n\n<ul class=\"wp-block-list\" id=\"diferenca-caixa-entrada-spam\"><li>Os destinat\u00e1rios n\u00e3o v\u00e3o respond\u00ea-lo;<\/li><li>Voc\u00ea vai gastar o seu tempo com uma audi\u00eancia sem interesse no seu produto ou servi\u00e7o;<\/li><li>Voc\u00ea vai investir dinheiro para enviar emails para pessoas que n\u00e3o querem receb\u00ea-los;<\/li><li>A reputa\u00e7\u00e3o da sua campanha de email marketing vai ser comprometida;<\/li><li>Voc\u00ea pode cair em blacklists e ter seu dom\u00ednio pode ser bloqueado<\/li><li>Voc\u00ea vai manchar a imagem da sua empresa ou neg\u00f3cio;<\/li><li>Sua taxa de abertura e de <a href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/qual-e-taxa-de-cliques-esperada-nas-campanhas-de-email\/\" target=\"_blank\" rel=\"noreferrer noopener\">cliques<\/a> vai despencar.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Diferenca_Entre_Caixa_de_Entrada_e_Caixa_de_Spam\"><\/span>Diferen\u00e7a Entre Caixa de Entrada e Caixa de Spam<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Outro ponto importante de ressaltar \u00e9 que todo provedor de email oferece uma caixa de spam (ou lixo eletr\u00f4nico) para seus usu\u00e1rios. Existe uma infinidade de filtros para os mais diversos servi\u00e7os de emails, cada um com diferentes conjuntos de regras. Esses filtros s\u00e3o os respons\u00e1veis por decidir onde um email recebido vai parar: na caixa de entrada, na <a href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/como-mover-seus-emails-da-guia-de-promocao-para-a-principal-no-gmail\/\" target=\"_blank\" rel=\"noreferrer noopener\">aba de promo\u00e7\u00e3o<\/a>, na caixa de spam, etc. Mesmo que voc\u00ea siga todas as boas pr\u00e1ticas de email marketing, \u00e9 normal que at\u00e9 20% dos emails que voc\u00ea enviar caiam na caixa de spam.<\/p>\n\n\n\n<p id=\"gerar-leads\">Por outro lado, se estiver enviando spam ao inv\u00e9s de email marketing, voc\u00ea ter\u00e1 muita sorte se 20% dos seus emails cheguarem at\u00e9 os seus destinat\u00e1rios. Voc\u00ea ser\u00e1 punido pelos servi\u00e7os de email (como Gmail, Hotmail e Yahoo) e pouco a pouco ver\u00e1 esse n\u00famero caindo cada vez mais. Por isso n\u00f3s recomendamos a coleta de permiss\u00f5es primeiro. Crie um formul\u00e1rio de inscri\u00e7\u00e3o e coloque-o em seu site. Solicite o endere\u00e7o de email dos seus clientes ao finalizar uma venda. Independente do m\u00e9todo, certifique-se de obter a permiss\u00e3o dos clientes para que suas campanhas de email n\u00e3o sejam enviadas em v\u00e3o.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Maneiras_Rapidas_de_Gerar_Leads_Opt_In\"><\/span>6 Maneiras R\u00e1pidas de Gerar Leads Opt In<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A <a href=\"https:\/\/www.benchmarkemail.com\/br\/\" target=\"_blank\" rel=\"noreferrer noopener\">Benchmark Email<\/a> facilita a cria\u00e7\u00e3o de uma lista de contatos opt-in. Adicione um <a href=\"https:\/\/www.benchmarkemail.com\/features\/email-builder\/\" target=\"_blank\" rel=\"noreferrer noopener\">formul\u00e1rio HTML<\/a> pop-up ou incorporado em seu site para conseguir novas inscri\u00e7\u00f5es. Depois disso, \u00e9 s\u00f3 observar sua lista de contatos crescer com pessoas interessadas em sua marca.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Adicione um formul\u00e1rio de inscri\u00e7\u00e3o em cada p\u00e1gina do seu site;<\/li><li>Colete emails em feiras e outros eventos;<\/li><li>Solicite o endere\u00e7o de email de seus clientes antes de finalizar qualquer transa\u00e7\u00e3o;<\/li><li>Compartilhe um link de inscri\u00e7\u00e3o em mensagens que enviar em f\u00f3runs ou comunidades;<\/li><li>Ofere\u00e7a iscas digitais (como ebooks, relat\u00f3rios, infogr\u00e1ficos, cupons de desconto) para incentivar as pessoas a se inscreverem para receber sua newsletter<\/li><\/ul>\n\n\n\n<p>Confira tamb\u00e9m esse artigo que preparamos com diversas ideias de como <a href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/tecnicas-gerar-leads-2022\/\" target=\"_blank\" rel=\"noreferrer noopener\">gerar leads<\/a> e aumentar sua lista de contatos.<\/p>\n\n\n\n<p>Os contatos opt-in continuam sendo o padr\u00e3o de ouro no mercado de email marketing. Com apenas um formul\u00e1rio de inscri\u00e7\u00e3o e um pouco de <a href=\"https:\/\/digilandia.io\/gestao-e-lideranca\/como-desenvolver-a-criatividade\/\" target=\"_blank\" rel=\"noreferrer noopener\">criatividade<\/a>, voc\u00ea favorece a constru\u00e7\u00e3o de uma lista de contatos muito valiosa e segmentada. Afinal, voc\u00ea n\u00e3o quer ter sua marca associada com a palavra spam, n\u00e3o \u00e9 mesmo?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>O email marketing se consolidou como um dos principais canais para promover produtos e servi\u00e7os. Apesar de sua popularidade, muitas pessoas ainda n\u00e3o sabem a diferen\u00e7a entre uma estrat\u00e9gia de envio de emails e spam. Isso \u00e9 compreens\u00edvel. Com o passar dos anos, muitas empresas dificultaram a distin\u00e7\u00e3o entre email marketing e spam por querer&hellip;<\/p>\n","protected":false},"author":44,"featured_media":26884,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2186,2230],"tags":[],"class_list":["post-26865","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","category-top-posts"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>O que \u00e9 Spam? - Benchmark Email<\/title>\n<meta name=\"description\" content=\"Todos sabemos qu\u00e3o chato \u00e9 receber Spam. Mesmo assim, diversas empresas insistem nessa pr\u00e1tica. Veja aqui o que \u00e9 spam e como evit\u00e1-lo.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/o-que-e-spam\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"O que \u00e9 Spam? - Benchmark Email\" \/>\n<meta property=\"og:description\" content=\"Todos sabemos qu\u00e3o chato \u00e9 receber Spam. Mesmo assim, diversas empresas insistem nessa pr\u00e1tica. 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