{"id":42908,"date":"2025-03-19T09:32:41","date_gmt":"2025-03-19T09:32:41","guid":{"rendered":"https:\/\/www.benchmarkemail.com\/br\/?p=42908"},"modified":"2025-03-28T21:03:26","modified_gmt":"2025-03-28T21:03:26","slug":"benchmarks-email-marketing-enquete","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/br\/blog\/benchmarks-email-marketing-enquete\/","title":{"rendered":"Quanto mais voc\u00ea envia, mais voc\u00ea sabe: Principais conclus\u00f5es do question\u00e1rio de email marketing da Benchmark Email"},"content":{"rendered":"\n

O sucesso do email<\/a> marketing geralmente depende da experi\u00eancia, da estrat\u00e9gia e da consist\u00eancia. Para entender melhor os pontos fortes dos profissionais de marketing, lan\u00e7amos nosso teste de experi\u00eancia em email marketing, que avalia tudo, desde o gerenciamento de listas at\u00e9 a automa\u00e7\u00e3o e a capacidade de entrega.<\/p>\n\n\n\n

Uma tend\u00eancia importante se destacou: os profissionais de marketing que enviam newsletters com mais frequ\u00eancia tendem a ter mais conhecimento e know-how da maioria das pr\u00e1ticas de email marketing<\/strong>. Sua consist\u00eancia os ajuda a refinar suas estrat\u00e9gias, melhorar o envolvimento e otimizar a capacidade de entrega ao longo do tempo.<\/p>\n\n\n\n

Portanto, vamos detalhar os resultados e explorar os pontos fortes e os desafios comuns. Tamb\u00e9m ofereceremos dicas para ajud\u00e1-lo a alcan\u00e7ar o pr\u00f3ximo n\u00edvel, independentemente da sua pontua\u00e7\u00e3o.<\/p>\n\n\n\n

Voc\u00ea est\u00e1 enviando emails suficientes para se manter \u00e0 frente? Vamos nos aprofundar nos insights!<\/p>\n\n\n

\"Resource\"<\/div>
Recursos Gratuitos<\/span>

The Modern Email Marketer Quiz<\/h3>FAZER DOWNLOAD AGORA<\/a><\/div><\/div>\n\n\n

Resultados do relat\u00f3rio The State of Email Marketing<\/h2>\n\n\n\n

Abaixo est\u00e3o as perguntas que fizemos aos participantes do teste e os resultados que vimos at\u00e9 agora.<\/p>\n\n\n\n

1. Liste as pr\u00e1ticas de higiene<\/h3>\n\n\n
\n
\"\"<\/figure>\n<\/div>\n\n\n

Implica\u00e7\u00f5es<\/strong>: Muitos profissionais de marketing n\u00e3o est\u00e3o priorizando a higiene da sua lista<\/a>, o que pode levar a taxas de engajamento mais baixas e problemas de entregabilidade.<\/p>\n\n\n\n

2. Frequ\u00eancia de envio de emails<\/h3>\n\n\n
\n
\"\"<\/figure>\n<\/div>\n\n\n

Implica\u00e7\u00f5es<\/strong>: Embora alguns profissionais de marketing enviem emails ativamente, uma parte significativa \u00e9 inconsistente ou inativa, perdendo potencialmente oportunidades de envolvimento.<\/p>\n\n\n\n

3. Autentica\u00e7\u00e3o e conformidade de email<\/h3>\n\n\n
\n
\"\"<\/figure>\n<\/div>\n\n
\n
\"\"<\/figure>\n<\/div>\n\n\n

Implica\u00e7\u00f5es<\/strong>: Embora a maioria dos profissionais de marketing esteja em conformidade com as pol\u00edticas de cancelamento de assinatura, a falta de autentica\u00e7\u00e3o de dom\u00ednio pode afetar negativamente a capacidade de entrega de emails.<\/p>\n\n\n\n

4. Rastreamento e teste de desempenho<\/h3>\n\n\n
\n
\"\"<\/figure>\n<\/div>\n\n
\n
\"\"<\/figure>\n<\/div>\n\n
\n
\"\"<\/figure>\n<\/div>\n\n\n

Implica\u00e7\u00f5es: Embora muitos profissionais de marketing acompanhem o desempenho, h\u00e1 espa\u00e7o para melhorias nos testes de email<\/a> e no acompanhamento de m\u00e9tricas de email marketing<\/a> para otimizar os resultados.<\/p>\n\n\n\n

5. Segmenta\u00e7\u00e3o e personaliza\u00e7\u00e3o<\/h3>\n\n\n
\n
\"\"<\/figure>\n<\/div>\n\n
\n
\"\"<\/figure>\n<\/div>\n\n\n

Implica\u00e7\u00f5es<\/strong>: Os profissionais de marketing que aproveitam a segmenta\u00e7\u00e3o<\/a> e a personaliza\u00e7\u00e3o<\/a> provavelmente ter\u00e3o taxas de engajamento mais altas. No entanto, um quarto dos profissionais de marketing est\u00e1 perdendo essas pr\u00e1ticas recomendadas.<\/p>\n\n\n\n

6. Estrat\u00e9gias de email marketing<\/h3>\n\n\n
\n
\"\"<\/figure>\n<\/div>\n\n
\n
\"\"<\/figure>\n<\/div>\n\n
\n
\"\"<\/figure>\n<\/div>\n\n
\n
\"\"<\/figure>\n<\/div>\n\n\n

Implica\u00e7\u00f5es<\/strong>: Embora o email marketing<\/a> continue sendo o principal canal promocional, os profissionais de marketing diversificam para outras estrat\u00e9gias.<\/p>\n\n\n\n

7. Estrutura e recursos da equipe<\/h3>\n\n\n
\n
\"\"<\/figure>\n<\/div>\n\n\n

Implica\u00e7\u00f5es<\/strong>: Muitas empresas dependem de pequenas equipes ou indiv\u00edduos, o que enfatiza a necessidade de efici\u00eancia e automa\u00e7\u00e3o no email marketing.<\/p>\n\n\n\n

O estado do email marketing revela uma combina\u00e7\u00e3o de pr\u00e1ticas recomendadas e \u00e1reas para aprimoramento. Embora muitos profissionais de marketing estejam aproveitando a segmenta\u00e7\u00e3o, a personaliza\u00e7\u00e3o e as estrat\u00e9gias de opt-in<\/a>, uma parte significativa carece de pr\u00e1ticas fundamentais, como autentica\u00e7\u00e3o de email<\/a>, limpeza frequente da lista e execu\u00e7\u00e3o consistente da campanha. Ao otimizar essas \u00e1reas, os profissionais de marketing podem melhorar a capacidade de entrega, o envolvimento e o sucesso geral da campanha.<\/p>\n\n\n\n

Ol\u00e1, grandes remetentes<\/h2>\n\n\n\n

Ao analisar os resultados, notamos uma diferen\u00e7a significativa: aqueles que enviaram mais boletins informativos por email tamb\u00e9m compreenderam melhor as estrat\u00e9gias e pr\u00e1ticas espec\u00edficas de email marketing.<\/p>\n\n\n\n

Os gr\u00e1ficos abaixo examinaram as respostas apenas daqueles que enviaram mais newsletters.<\/a><\/p>\n\n\n

\n
\"\"<\/figure>\n<\/div>\n\n
\n
\"\"<\/figure>\n<\/div>\n\n\n

Acontece que os profissionais de marketing que enviam emails de forma consistente n\u00e3o est\u00e3o apenas clicando em \u201cenviar\u201d com mais frequ\u00eancia – eles tamb\u00e9m est\u00e3o implementando pr\u00e1ticas recomendadas estrat\u00e9gicas que geram melhores resultados. Da segmenta\u00e7\u00e3o \u00e0 personaliza\u00e7\u00e3o, esses profissionais de marketing avan\u00e7ados entendem o que \u00e9 necess\u00e1rio para criar campanhas de email bem-sucedidas que envolvam seu p\u00fablico e aumentem o ROI. Vamos dar uma olhada mais de perto nas principais estrat\u00e9gias deles para que voc\u00ea possa entender como us\u00e1-las tamb\u00e9m.<\/p>\n\n\n\n

1. Eles priorizam a segmenta\u00e7\u00e3o<\/h3>\n\n\n\n

Quem envia emails com frequ\u00eancia sabe que nem todos os assinantes s\u00e3o iguais. Em vez de enviar a mesma mensagem para toda a lista, eles a segmentam para enviar conte\u00fado direcionado com base em dados demogr\u00e1ficos e comportamento. Isso garante que seus emails sejam relevantes e aumentem o engajamento.<\/p>\n\n\n\n

\ud83d\udca1 Exemplo:<\/strong> Um varejista de roupas segmenta os clientes com base em compras anteriores e envia emails personalizados com recomenda\u00e7\u00f5es de produtos que correspondem \u00e0s suas prefer\u00eancias de estilo.<\/p>\n\n\n\n

2. Eles personalizam seus emails<\/h3>\n\n\n\n

Enviar mais emails n\u00e3o significa enviar mensagens gen\u00e9ricas, mas refin\u00e1-las para causar impacto. Os profissionais de marketing avan\u00e7ados utilizam a personaliza\u00e7\u00e3o para fazer com que cada email pare\u00e7a mais relevante e envolvente. Desde o uso do primeiro nome dos assinantes at\u00e9 a cria\u00e7\u00e3o de conte\u00fado com base em seus interesses, a personaliza\u00e7\u00e3o leva a conex\u00f5es e engajamento mais fortes.<\/p>\n\n\n\n

\ud83d\udca1 Exemplo:<\/strong> Uma ag\u00eancia de viagens personaliza emails sugerindo destinos com base em viagens anteriores que um assinante reservou.<\/p>\n\n\n\n

3. Eles se concentram no email marketing Opt-In<\/h3>\n\n\n\n

Os profissionais especializados em email marketing entendem a import\u00e2ncia do marketing baseado em permiss\u00e3o. Em vez de comprar listas ou adicionar contatos sem consentimento, eles geram leads<\/a> por meio de estrat\u00e9gias de opt-in, como formul\u00e1rios de inscri\u00e7\u00e3o, \u00edm\u00e3s de leads e opt-ins duplos. Isso resulta em listas de maior qualidade, melhor capacidade de entrega e maior envolvimento.<\/p>\n\n\n\n

\ud83d\udca1 Exemplo:<\/strong> Uma empresa de SaaS oferece um eBook gratuito sobre automa\u00e7\u00e3o de email em troca do endere\u00e7o de email de um visitante, garantindo que somente os leads interessados se inscrevam.<\/p>\n\n\n\n

4. Eles testam e otimizam para melhorar continuamente<\/h3>\n\n\n\n

Os profissionais de marketing que enviam emails com frequ\u00eancia n\u00e3o apenas configuram campanhas e esperam pelo melhor – eles testam antes de enviar e otimizam cada aspecto de seus emails. Eles executam testes A\/B<\/a> nas linhas de assunto, no texto do email, nos bot\u00f5es de call-to-action e nos hor\u00e1rios de envio para determinar o que mais repercute em seu p\u00fablico. Essa abordagem orientada por dados os ajuda a maximizar o desempenho ao longo do tempo.<\/p>\n\n\n\n

\ud83d\udca1Exemplo:<\/strong> Uma organiza\u00e7\u00e3o sem fins lucrativos testa duas linhas de assunto diferentes para uma campanha de doa\u00e7\u00e3o e descobre que o uso de um apelo urgente leva a um aumento de 20% nas convers\u00f5es.<\/p>\n\n\n\n

A conclus\u00e3o: A consist\u00eancia gera conhecimento especializado<\/h3>\n\n\n\n

O email marketing n\u00e3o se trata apenas de frequ\u00eancia – trata-se de refinar sua abordagem por meio de estrat\u00e9gia e experi\u00eancia. Quanto mais voc\u00ea envia, mais aprende o que funciona (e o que n\u00e3o funciona), permitindo que voc\u00ea ajuste suas t\u00e1ticas para obter melhores resultados.<\/p>\n\n\n\n

Se voc\u00ea deseja aprimorar seu email marketing, inspire-se nesses especialistas: comece a enviar mais emails, concentre-se na segmenta\u00e7\u00e3o e na personaliza\u00e7\u00e3o, crie um p\u00fablico engajado por meio de opt-ins e teste continuamente suas campanhas. Quanto mais voc\u00ea praticar essas estrat\u00e9gias, mais voc\u00ea elevar\u00e1 seu jogo de email marketing!<\/p>\n","protected":false},"excerpt":{"rendered":"

O sucesso do email marketing geralmente depende da experi\u00eancia, da estrat\u00e9gia e da consist\u00eancia. Para entender melhor os pontos fortes dos profissionais de marketing, lan\u00e7amos nosso teste de experi\u00eancia em email marketing, que avalia tudo, desde o gerenciamento de listas at\u00e9 a automa\u00e7\u00e3o e a capacidade de entrega. Uma tend\u00eancia importante se destacou: os profissionais…<\/p>\n","protected":false},"author":357,"featured_media":42909,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2255],"tags":[],"class_list":["post-42908","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-benchmark-recommends"],"yoast_head":"\nQuanto mais voc\u00ea envia, mais voc\u00ea sabe: Principais conclus\u00f5es do question\u00e1rio de email marketing da Benchmark Email - Benchmark Email<\/title>\n<meta name=\"description\" content=\"Qual \u00e9 a posi\u00e7\u00e3o do seu email marketing? Veja os resultados de nosso pr\u00f3prio teste de email marketing para determinar sua posi\u00e7\u00e3o.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/benchmarks-email-marketing-enquete\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Quanto mais voc\u00ea envia, mais voc\u00ea sabe: Principais conclus\u00f5es do question\u00e1rio de email marketing da Benchmark Email - Benchmark Email\" \/>\n<meta property=\"og:description\" content=\"Qual \u00e9 a posi\u00e7\u00e3o do seu email marketing? Veja os resultados de nosso pr\u00f3prio teste de email marketing para determinar sua posi\u00e7\u00e3o.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.benchmarkemail.com\/br\/blog\/benchmarks-email-marketing-enquete\/\" \/>\n<meta property=\"og:site_name\" content=\"Benchmark Email em Portugu\u00eas\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/BenchmarkBR\" \/>\n<meta property=\"article:published_time\" content=\"2025-03-19T09:32:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-28T21:03:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.benchmarkemail.com\/br\/wp-content\/uploads\/sites\/6\/2025\/03\/The-More-You-Send-The-More-You-Know-Key-Takeaways-from-Benchmark-Emails-Email-Marketing-Quiz.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1400\" \/>\n\t<meta property=\"og:image:height\" content=\"530\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Natalie Slyman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Natalie Slyman\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/blog\\\/benchmarks-email-marketing-enquete\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/blog\\\/benchmarks-email-marketing-enquete\\\/\"},\"author\":{\"name\":\"Natalie Slyman\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/#\\\/schema\\\/person\\\/1ec3c04aed157894ce4dabe51f5263ad\"},\"headline\":\"Quanto mais voc\u00ea envia, mais voc\u00ea sabe: Principais conclus\u00f5es do question\u00e1rio de email marketing da Benchmark Email\",\"datePublished\":\"2025-03-19T09:32:41+00:00\",\"dateModified\":\"2025-03-28T21:03:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/blog\\\/benchmarks-email-marketing-enquete\\\/\"},\"wordCount\":1188,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/blog\\\/benchmarks-email-marketing-enquete\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2025\\\/03\\\/The-More-You-Send-The-More-You-Know-Key-Takeaways-from-Benchmark-Emails-Email-Marketing-Quiz.jpg\",\"articleSection\":[\"Benchmark Recommends\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/blog\\\/benchmarks-email-marketing-enquete\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/blog\\\/benchmarks-email-marketing-enquete\\\/\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/blog\\\/benchmarks-email-marketing-enquete\\\/\",\"name\":\"Quanto mais voc\u00ea envia, mais voc\u00ea sabe: Principais conclus\u00f5es do question\u00e1rio de email marketing da Benchmark Email - Benchmark Email\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/blog\\\/benchmarks-email-marketing-enquete\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/blog\\\/benchmarks-email-marketing-enquete\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2025\\\/03\\\/The-More-You-Send-The-More-You-Know-Key-Takeaways-from-Benchmark-Emails-Email-Marketing-Quiz.jpg\",\"datePublished\":\"2025-03-19T09:32:41+00:00\",\"dateModified\":\"2025-03-28T21:03:26+00:00\",\"description\":\"Qual \u00e9 a posi\u00e7\u00e3o do seu email marketing? 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