{"id":49897,"date":"2026-03-04T08:15:00","date_gmt":"2026-03-04T08:15:00","guid":{"rendered":"https:\/\/www.benchmarkemail.com\/br\/?p=49897"},"modified":"2026-03-04T15:05:10","modified_gmt":"2026-03-04T15:05:10","slug":"new-benchmark-brand","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/br\/blog\/new-benchmark-brand\/","title":{"rendered":"Diga ol\u00e1 para a Nova Benchmark: Uma marca mais simples e forte para um email marketing inteligente"},"content":{"rendered":"\r\n<p class=\"wp-block-paragraph\">H\u00e1 mais de 20 anos, a Benchmark Email ajuda empresas no mundo todo a construir relacionamentos por email. Nesse caminho, crescemos junto com nossos clientes e aprendemos muito com eles. Hoje, estamos animados para compartilhar uma novidade: uma marca repensada para refletir exatamente o que os profissionais de email marketing de hoje precisam (junto com um novo produto excepcional que criamos do zero).<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Isso n\u00e3o \u00e9 s\u00f3 uma atualiza\u00e7\u00e3o visual. \u00c9 uma reconex\u00e3o com nossos clientes e um novo compromisso com o que mais importa: enviar emails melhores, mais r\u00e1pido, sem firulas nem pre\u00e7os altos. Este \u00e9 o <a href=\"https:\/\/www.benchmarkemail.com\/br\/email-marketing\/\">email marketing<\/a>, simplificado.<\/p>\r\n\r\n\r\n\r\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdndice<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/new-benchmark-brand\/#De_volta_ao_essencial_por_que_mudamos_a_marca\" >De volta ao essencial: por que mudamos a marca<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/new-benchmark-brand\/#O_que_e_novo_e_o_que_nao_mudou\" >O que \u00e9 novo (e o que n\u00e3o mudou)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/new-benchmark-brand\/#O_novo_visual_simples_amigavel_e_direto_ao_ponto\" >O novo visual: simples, amig\u00e1vel e direto ao ponto<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/new-benchmark-brand\/#Cor_que_funciona_e_fontes_que_nao_atrapalham\" >Cor que funciona (e fontes que n\u00e3o atrapalham)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/new-benchmark-brand\/#Feita_para_profissionais_de_marketing_ocupados\" >Feita para profissionais de marketing ocupados<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/new-benchmark-brand\/#O_que_vem_por_ai\" >O que vem por a\u00ed<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"De_volta_ao_essencial_por_que_mudamos_a_marca\"><\/span>De volta ao essencial: por que mudamos a marca<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Vamos falar a verdade: as ferramentas de email marketing sa\u00edram do controle. Elas v\u00eam cheias de recursos que a maioria dos profissionais de marketing nem precisa, custam como se fossem software corporativo e exigem um manual de treinamento s\u00f3 para clicar em \u201cEnviar\u201d. E, sinceramente, nossa marca antiga tinha um pouco dessa cara tamb\u00e9m \u2014 corporativa e distante.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">A gente queria mudar isso. Ent\u00e3o, recome\u00e7amos do zero. Nossa nova marca reflete o que acreditamos que o email marketing deveria ser: simples, eficiente e eficaz.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Voc\u00ea n\u00e3o deveria precisar de um diploma em l\u00f3gica de automa\u00e7\u00e3o para se conectar com seu p\u00fablico. Voc\u00ea s\u00f3 precisa criar um bom email, garantir que ele chegue na caixa de entrada e entender o que funcionou para melhorar da pr\u00f3xima vez.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"O_que_e_novo_e_o_que_nao_mudou\"><\/span>O que \u00e9 novo (e o que n\u00e3o mudou)<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Sim, nosso visual mudou \u2014 mas o time por tr\u00e1s da Benchmark, n\u00e3o. Voc\u00ea vai continuar encontrando as mesmas pessoas apaixonadas, a mesma miss\u00e3o e um foco ainda maior em ajudar pequenas empresas a crescer.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Tamb\u00e9m seguimos fi\u00e9is ao que mais importa para nossos usu\u00e1rios: suporte confi\u00e1vel, ferramentas acess\u00edveis e pre\u00e7os transparentes, sem firula.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"O_novo_visual_simples_amigavel_e_direto_ao_ponto\"><\/span>O novo visual: simples, amig\u00e1vel e direto ao ponto<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Nossa nova logo \u00e9 mais enxuta e acess\u00edvel \u2014 um rosto amig\u00e1vel em uma caixa de entrada cheia, que funciona bem em qualquer tela e \u00e9 sempre clara. Assim como a plataforma, ela n\u00e3o foi feita para chamar aten\u00e7\u00e3o \u00e0 toa. Ela simplesmente funciona.<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" class=\"wp-image-49898\" src=\"https:\/\/www.benchmarkemail.com\/br\/wp-content\/uploads\/sites\/6\/2026\/03\/benchmark-logo-old-vs-new-1024x512.png\" alt=\"\" srcset=\"https:\/\/www.benchmarkemail.com\/br\/wp-content\/uploads\/sites\/6\/2026\/03\/benchmark-logo-old-vs-new-1024x512.png 1024w, https:\/\/www.benchmarkemail.com\/br\/wp-content\/uploads\/sites\/6\/2026\/03\/benchmark-logo-old-vs-new-300x150.png 300w, https:\/\/www.benchmarkemail.com\/br\/wp-content\/uploads\/sites\/6\/2026\/03\/benchmark-logo-old-vs-new-768x384.png 768w, https:\/\/www.benchmarkemail.com\/br\/wp-content\/uploads\/sites\/6\/2026\/03\/benchmark-logo-old-vs-new-1536x768.png 1536w, https:\/\/www.benchmarkemail.com\/br\/wp-content\/uploads\/sites\/6\/2026\/03\/benchmark-logo-old-vs-new.png 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">\u00c9 uma identidade visual criada para um produto que prioriza velocidade, usabilidade e aquela sensa\u00e7\u00e3o de \u201cfinalmente\u2026 isso aqui faz sentido\u201d.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cor_que_funciona_e_fontes_que_nao_atrapalham\"><\/span>Cor que funciona (e fontes que n\u00e3o atrapalham)<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Nossa logo antiga talvez n\u00e3o mostrasse isso, mas a gente n\u00e3o tem medo de cor. Com a nova marca, escolhemos manter um roxo moderno e marcante para conectar a Benchmark do passado ao futuro. Ele \u00e9 acompanhado por tons neutros mais quentes e cores de destaque mais suaves, que deixam tudo claro e convidativo. Tudo foi pensado com acessibilidade em mente \u2014 de bot\u00f5es a gr\u00e1ficos e fundos \u2014 para que sua experi\u00eancia seja sempre fluida.<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"842\" height=\"1024\" class=\"wp-image-49899\" src=\"https:\/\/www.benchmarkemail.com\/br\/wp-content\/uploads\/sites\/6\/2026\/03\/benchmark-color-palette-842x1024.png\" alt=\"\" srcset=\"https:\/\/www.benchmarkemail.com\/br\/wp-content\/uploads\/sites\/6\/2026\/03\/benchmark-color-palette-842x1024.png 842w, https:\/\/www.benchmarkemail.com\/br\/wp-content\/uploads\/sites\/6\/2026\/03\/benchmark-color-palette-247x300.png 247w, https:\/\/www.benchmarkemail.com\/br\/wp-content\/uploads\/sites\/6\/2026\/03\/benchmark-color-palette-768x934.png 768w, https:\/\/www.benchmarkemail.com\/br\/wp-content\/uploads\/sites\/6\/2026\/03\/benchmark-color-palette-1263x1536.png 1263w, https:\/\/www.benchmarkemail.com\/br\/wp-content\/uploads\/sites\/6\/2026\/03\/benchmark-color-palette.png 1316w\" sizes=\"auto, (max-width: 842px) 100vw, 842px\" \/><\/figure>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Tamb\u00e9m apresentamos uma nova tipografia, moderna sem ser \u201cexagerada\u201d. A Bogue d\u00e1 personalidade aos t\u00edtulos. A Poppins mant\u00e9m todo o resto f\u00e1cil de ler. Fonte n\u00e3o deveria te atrasar \u2014 e as nossas mant\u00e9m tudo fluido.<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"621\" class=\"wp-image-49901\" src=\"https:\/\/www.benchmarkemail.com\/br\/wp-content\/uploads\/sites\/6\/2026\/03\/image-1-1024x621.png\" alt=\"\" srcset=\"https:\/\/www.benchmarkemail.com\/br\/wp-content\/uploads\/sites\/6\/2026\/03\/image-1-1024x621.png 1024w, https:\/\/www.benchmarkemail.com\/br\/wp-content\/uploads\/sites\/6\/2026\/03\/image-1-300x182.png 300w, https:\/\/www.benchmarkemail.com\/br\/wp-content\/uploads\/sites\/6\/2026\/03\/image-1-768x466.png 768w, https:\/\/www.benchmarkemail.com\/br\/wp-content\/uploads\/sites\/6\/2026\/03\/image-1.png 1304w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Feita_para_profissionais_de_marketing_ocupados\"><\/span>Feita para profissionais de marketing ocupados<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Essa marca foi criada para o nosso usu\u00e1rio principal: o profissional de marketing ocupado. A gente sabe o quanto essa pessoa vive corrida porque 1) conversamos com centenas delas e 2) n\u00f3s tamb\u00e9m somos profissionais de marketing ocupados. Estamos falando de algu\u00e9m que equilibra v\u00e1rias responsabilidades, tem pouco tempo e s\u00f3 quer enviar emails que funcionam. Sem distra\u00e7\u00f5es, sem surpresas \u2014 s\u00f3 ferramentas intuitivas que ajudam a gerar resultados de verdade.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">A gente sabe o quanto o marketing se move r\u00e1pido. Suas ferramentas n\u00e3o deveriam te atrasar.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"O_que_vem_por_ai\"><\/span>O que vem por a\u00ed<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Essa mudan\u00e7a de marca \u00e9 mais do que uma \u201cm\u00e3o de tinta\u201d \u2014 \u00e9 a base de um produto que ajuda voc\u00ea a enviar emails mais inteligentes e mais r\u00e1pido.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">A gente n\u00e3o s\u00f3 redesenhou nosso visual. Reconstru\u00edmos nossa plataforma do zero (mais sobre isso aqui!). Ela est\u00e1 mais r\u00e1pida, mais simples e mais afiada do que nunca.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Se voc\u00ea est\u00e1 pronto para fazer do email marketing a parte mais f\u00e1cil do seu dia, voc\u00ea vai adorar o que vem por a\u00ed.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/app.benchmarkemail.io\/register?language=pt\">Experimente a nova Benchmark Email &gt;<\/a><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/the-next-generation-of-benchmark-email\/\">Leia o post completo de lan\u00e7amento do produto &gt;<\/a><\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>H\u00e1 mais de 20 anos, a Benchmark Email ajuda empresas no mundo todo a construir relacionamentos por email. Nesse caminho, crescemos junto com nossos clientes e aprendemos muito com eles. Hoje, estamos animados para compartilhar uma novidade: uma marca repensada para refletir exatamente o que os profissionais de email marketing de hoje precisam (junto com&hellip;<\/p>\n","protected":false},"author":360,"featured_media":49902,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_bme_ai_translator_target_languages":[],"_bme_ai_translator_force_retranslate":false,"footnotes":""},"categories":[2226],"tags":[],"class_list":["post-49897","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-novidades-da-benchmark"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Diga ol\u00e1 para a Nova Benchmark: Uma marca mais simples e forte para um email marketing inteligente - Benchmark Email<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/new-benchmark-brand\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Diga ol\u00e1 para a Nova Benchmark: Uma marca mais simples e forte para um email marketing inteligente - Benchmark Email\" \/>\n<meta property=\"og:description\" content=\"H\u00e1 mais de 20 anos, a Benchmark Email ajuda empresas no mundo todo a construir relacionamentos por email. 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