{"id":50425,"date":"2026-04-23T14:31:38","date_gmt":"2026-04-23T14:31:38","guid":{"rendered":"https:\/\/www.benchmarkemail.com\/br\/blog\/\/"},"modified":"2026-04-23T14:32:05","modified_gmt":"2026-04-23T14:32:05","slug":"email-marketing-2026","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/br\/blog\/email-marketing-2026\/","title":{"rendered":"Email Marketing em 2026: O que manter, o que deixar de lado e o que testar"},"content":{"rendered":"<p>O <a href=\"https:\/\/www.benchmarkemail.com\/br\/email-marketing\/\">email marketing<\/a> teve, de forma discreta, um dos seus melhores anos \u2014 e isso n\u00e3o exigiu or\u00e7amentos maiores nem estrat\u00e9gias mais complexas.<\/p>\n<p>Em um webinar recente, compartilhei o que realmente fez diferen\u00e7a nos resultados e no que profissionais de marketing com agendas cheias devem focar ao planejar 2026.<\/p>\n<p>Aqui est\u00e3o os principais pontos.<\/p>\n<h2><strong>O email n\u00e3o est\u00e1 ficando mais chamativo \u2014 est\u00e1 ficando mais claro<\/strong><\/h2>\n<p>Enquanto os canais de marketing mudam e os algoritmos evoluem, o email continua fazendo o que sempre fez de melhor: entregar resultados consistentes. Marcas que priorizam clareza, relev\u00e2ncia e boas pr\u00e1ticas de envio costumam alcan\u00e7ar seu melhor desempenho em anos.<\/p>\n<p>A principal conclus\u00e3o? Voc\u00ea n\u00e3o precisa reinventar o email \u2014 apenas torn\u00e1-lo mais f\u00e1cil de interagir.<\/p>\n<h2>O que funciona melhor<\/h2>\n<p>Os emails com melhor desempenho t\u00eam algo em comum: simplicidade.<\/p>\n<ul>\n<li>Newsletters curtas, f\u00e1ceis de escanear, com se\u00e7\u00f5es bem definidas<\/li>\n<li>Emails promocionais com um \u00fanico CTA claro<\/li>\n<li>Emails de boas-vindas que definem expectativas desde o in\u00edcio<\/li>\n<li>Emails diretos de atualiza\u00e7\u00f5es e an\u00fancios que respeitam o tempo do leitor<\/li>\n<\/ul>\n<p>Quando os emails s\u00e3o f\u00e1ceis de ler e r\u00e1pidos de entender, o engajamento vem naturalmente.<\/p>\n<h3>Por que a segmenta\u00e7\u00e3o \u00e9 mais importante do que nunca<\/h3>\n<p>Segmenta\u00e7\u00e3o n\u00e3o \u00e9 apenas um diferencial \u2014 \u00e9 um dos principais motores de performance do ano. Enviar menos emails, mas mais relevantes, ajuda a melhorar:<\/p>\n<ul>\n<li>Taxas de abertura<\/li>\n<li>Cliques<\/li>\n<li>Entrega na caixa de entrada<\/li>\n<\/ul>\n<p>A mensagem \u00e9 clara: o email certo para a audi\u00eancia certa sempre supera o envio em massa.<\/p>\n<h3>O que deixar para tr\u00e1s<\/h3>\n<p>Algumas t\u00e1ticas simplesmente n\u00e3o performam bem:<\/p>\n<ul>\n<li>Emails promocionais longos<\/li>\n<li>V\u00e1rios CTAs competindo entre si<\/li>\n<li>Linhas de assunto excessivamente criativas<\/li>\n<li>Envios para listas sem segmenta\u00e7\u00e3o<\/li>\n<\/ul>\n<p>Os inscritos querem clareza, n\u00e3o excesso de informa\u00e7\u00e3o.<\/p>\n<h3>Ideias simples para testar este ano<\/h3>\n<p>Voc\u00ea n\u00e3o precisa mudar toda a sua estrat\u00e9gia. Pequenos ajustes j\u00e1 fazem diferen\u00e7a:<\/p>\n<ul>\n<li>Testar linhas de assunto mais curtas<\/li>\n<li>Atualizar seu template de email<\/li>\n<li>Focar em uma \u00fanica mensagem por email<\/li>\n<li>Usar personaliza\u00e7\u00e3o leve e segmenta\u00e7\u00e3o<\/li>\n<\/ul>\n<p>Consist\u00eancia e relev\u00e2ncia s\u00e3o mais importantes do que volume.<\/p>\n<p>&nbsp;<\/p>\n<h2>Assista ao webinar completo (em ingl\u00eas)<\/h2>\n<p>Se voc\u00ea quiser ver a an\u00e1lise completa com exemplos pr\u00e1ticos para aplicar imediatamente, assista ao webinar sob demanda do nosso time dos EUA (em ingl\u00eas).<a href=\"https:\/\/www.benchmarkemail.com\/resources\/email-marketing-2025-webinar\/\"> Voc\u00ea pode acessar a grava\u00e7\u00e3o aqui.<\/a><\/p>\n<p><a href=\"https:\/\/www.benchmarkemail.com\/resources\/email-marketing-2025-webinar\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium\" src=\"https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2025\/12\/resource-image-2-768x768.jpg\" width=\"768\" height=\"768\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>O email marketing teve, de forma discreta, um dos seus melhores anos \u2014 e isso n\u00e3o exigiu or\u00e7amentos maiores nem estrat\u00e9gias mais complexas. Em um webinar recente, compartilhei o que realmente fez diferen\u00e7a nos resultados e no que profissionais de marketing com agendas cheias devem focar ao planejar 2026. Aqui est\u00e3o os principais pontos. O&hellip;<\/p>\n","protected":false},"author":357,"featured_media":50426,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2186],"tags":[],"class_list":["post-50425","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Email Marketing em 2026: O que manter, o que deixar de lado e o que testar - Benchmark Email<\/title>\n<meta name=\"description\" content=\"Descubra o que realmente funciona no email marketing em 2026. Aprenda o que manter, evitar e testar para melhorar resultados com estrat\u00e9gias simples e eficazes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.benchmarkemail.com\/br\/blog\/email-marketing-2026\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Email Marketing em 2026: O que manter, o que deixar de lado e o que testar - Benchmark Email\" \/>\n<meta property=\"og:description\" content=\"Descubra o que realmente funciona no email marketing em 2026. Aprenda o que manter, evitar e testar para melhorar resultados com estrat\u00e9gias simples e eficazes.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.benchmarkemail.com\/br\/blog\/email-marketing-2026\/\" \/>\n<meta property=\"og:site_name\" content=\"Benchmark Email em Portugu\u00eas\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/BenchmarkBR\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-23T14:31:38+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-23T14:32:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.benchmarkemail.com\/br\/wp-content\/uploads\/sites\/6\/2026\/04\/email-marketing-2026.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1400\" \/>\n\t<meta property=\"og:image:height\" content=\"730\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Natalie Slyman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Natalie Slyman\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/blog\\\/email-marketing-2026\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/blog\\\/email-marketing-2026\\\/\"},\"author\":{\"name\":\"Natalie Slyman\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/#\\\/schema\\\/person\\\/1ec3c04aed157894ce4dabe51f5263ad\"},\"headline\":\"Email Marketing em 2026: O que manter, o que deixar de lado e o que testar\",\"datePublished\":\"2026-04-23T14:31:38+00:00\",\"dateModified\":\"2026-04-23T14:32:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/blog\\\/email-marketing-2026\\\/\"},\"wordCount\":427,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/blog\\\/email-marketing-2026\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2026\\\/04\\\/email-marketing-2026.png\",\"articleSection\":[\"Email Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/blog\\\/email-marketing-2026\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/blog\\\/email-marketing-2026\\\/\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/blog\\\/email-marketing-2026\\\/\",\"name\":\"Email Marketing em 2026: O que manter, o que deixar de lado e o que testar - Benchmark Email\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/blog\\\/email-marketing-2026\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/blog\\\/email-marketing-2026\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.benchmarkemail.com\\\/br\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2026\\\/04\\\/email-marketing-2026.png\",\"datePublished\":\"2026-04-23T14:31:38+00:00\",\"dateModified\":\"2026-04-23T14:32:05+00:00\",\"description\":\"Descubra o que realmente funciona no email marketing em 2026. 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