Most recent posts
Yahoo 发布DMARC 政策变更
A recent change by Yahoo has some email marketers exclaiming some choice four letter words, rather than the cheery one for which the company was named. You see, an update...
April 11, 2014
免费 PDF 让你轻易上手 Benchmark Email
Benchmark Email is proud to present its latest email marketing manual. This marks a very special occasion as this particular PDF covers the 3 basic processes of using Benchmark Email’s...
January 7, 2013
如何制定电子报传送频率
Email marketing can be one of the most powerful weapons in your arsenal with the right strategy. However, if you...
June 20, 2012
HTML 小技巧:如何清除 HTML 邮件中的白色横条
When coding a newsletter with HTML, there are several email clients you must account for and each has a slightly...
May 18, 2011
减少取消订阅的5种方式
Are you suffering from high unsubscribe rates in your email marketing campaigns? Are you at a loss as to why...
October 27, 2009
改善电子邮件开启率的策略
Email marketing is all about percentages. Emails opened. Links clicked on. Surveys answered. But none of this matters without the...
July 2, 2009
如何减少垃圾邮件投诉?
One of the keys to success in e-mail marketing is to reduce the number of spam complaints that you receive....
June 16, 2009
发送频率:发送"精华版"电子邮件
Of your subscribers, trust us when we say that not all of them will want to receive your once a...
May 27, 2009
邮件营销内容:客服记录的启发
你曾經在建立郵件中遇到以下的窘境嗎? 步驟1:坐在辦公桌前開始建立郵件。 步驟2:你的腦中一片空白,不曉得該撰寫何種內容。 步驟3:你將所有想法匯集在一塊,卻發現這些想法根本了無新意。 若你沒遇過這樣的清況,或許代表著你早已規畫好郵件的內容,不論你是否只是一時的腸枯思竭,內容都是電子郵件成功的關鍵,所以你應該審慎思考該如何撰寫出無人能敵的 HTML 電子報或是行銷電子郵件。 四個字:客服紀錄 客戶服務記載的相關紀錄是幫助你逃脫文思枯竭這個牢籠的鑰匙,你可以詢問公司客服,或者打開公司客服系統,檢視並歸納顧客對你公司的批評、建議、評論。 以下為必須探討的問題: 顧客最常反映的三個問題為何?使用電子郵件回覆這三個問題,藉由如此簡單的方式替你的收件人解決麻煩。 顧客對於哪三個產品或服務最不滿意?是因為他們使用不當嗎?若是,請發送詳細使用步驟給顧客,避免類似問題再次發生。 不要只是發送簡單的FAQ,可以透過創意的方式將郵件內容包裝得較專業,舉例來說,郵件標題可以命名為 「提升割草機使用效率的3種方法」,甚至可以為「輕鬆瀏覽論壇的5個步驟」。 沒錯,你發送的郵件內容與行銷產品毫無相關,但是收件人卻會由衷的感激你,因為在他們手足無措時,你發送的郵件猶如萬靈丹替他們解決所有的煩惱,之後你會發現公司的銷售額會節節上升。
May 14, 2009