Paul Rijnders
Most recent posts
世界上最有趣的 Benchmark 手机 APP 用户：Part 2
With the launch of Benchmark’s iPhone App, you may have some questions regarding how to put it to its best use. We are on the precipice of a brave new...
March 6, 2012
电子报小秘诀：拜托在正确的季节寄送你的电子报！
I love the thought of beautiful orange and crimson leaves falling on the sidewalk, but I do fear that they might be covering spilled Halloween chocolates that my puppy will...
October 26, 2011
赢得电子营销的金奖：值得吗？
Sometimes a Different Spin Gets My Attention I’ll admit that because I’m actively engaged in email marketing on an almost...
April 13, 2011
建立邮件名单时什么绝对不能说，第二部曲：电子邮件营销?
What You Said: Hi, I’d love to be able to send you our email marketing. What They Heard: Hi, I’m...
April 5, 2011
建立邮件名单时什么话绝对不能说，第一部曲：
What You Said: Hello, how are you? I’d like to know if you want to be on our email list?...
March 29, 2011
以棒球比赛为例：安打与全垒打
My last blog illustrated how to assemble a batting order of email campaigns for maximum effectiveness. Each “hitter” played a...
March 21, 2011
以棒球比赛为例：打击次序的重要
Even If You’re the “I” in Your Emails For many of you small business owners, you are the team. You...
March 17, 2011
得到联络人的许可?在于你如何询问
Your customers will probably give up their contact information if you ask, but how will they feel about it afterwards?...
December 9, 2010
