In a digital era bursting with social media marketing across half a dozen platforms, newsletter marketing, blogs and more, there’s one major obstacle when it comes to being an effective small to mid-sized business marketer – and that’s making it all happen at the right time and on time.

The two most often used calendar systems are Outlook and Google Calendars. But there’s one thing Google Calendars can’t do and it’s a pretty big deal….

Traditional calendar systems don’t incorporate a way for your prospective clients to book online. Having an option to schedule an appointment online provides the opportunity for a site visitor to become a potential customer, increasing your ultimate conversion rate. One important key to successful marketing via calendars is to draw clients to you, bringing you one step closer to closing a deal. This is where Genbook comes in.

Scheduling Clients with Genbook

Genbook is designed to allow business owners to schedule an unlimited number of clients online, up to a year in advance, with the ability for recurring appointments, and with all successful bookings confirmed electronically. As a customer, I’m more likely to book an appointment quickly and easily online rather than deal with dialing a number, reaching a secretary (or being put on hold) and (if I haven’t hung up by now) having to explain myself. These are valuable minutes that I can save by booking online.

GenBook gives you a “BookNow” button to insert into your website. From there, potential clients interested in booking will be lead to a landing page that allows them to schedule an appointment. At the same time, the client is offered your business details, presented with your logo for branding impact, offered a Google Map, available to view customer feedback – and can also browse through a menu of your services. Customer data is retained in user records, whereby you can send out email invites and have your valued patrons leave glowing remarks about your business for others to see.

Genbook perks include a free trial offer and a low $20/month fee should you decide it’s what you need. The system is also rank-friendly since it’s optimized for enhanced search engine rankings – which increases the chance of getting new customers. However, it remains to be seen just how effective that specific feature is.

Who should use Genbook? Service-based industries.

You Are Free to Moreganize

I love anything that’s valuable and offered to me for free. That’s why I also love Moreganize. It’s like Genbook in that you can schedule events and confirm participation, but it goes beyond by acting as a hub perfect for a team to work virtually but still be on top of their project. When there’s more than 3 people working together in a team, even if in person, it can get pretty complicated. But what’s great about this service is that you can schedule dates after conducting an availability poll. You can also conduct other polls/surveys that help strategize the best direction to move in while your team works off a mutual to-do list.

Getting started is much like engaging in an online chat forum. You set up a platform, then send the link and wait for your team members to join you.

Who should use Moreganize? Any type of team working remotely and real-time teams in more hectic multi-role environments.

TimeBridge Keeps It Simple

If your need is very simple and involves simple scheduling, you should give TimeBridge a try. Already used by over 12,000 businesses and 200,000 users, TimeBridge lets you schedule appointments and meetings quickly. You and your guest offer the best 5 dates and times and TimeBridge picks a winning date/time that works for everyone. Attendees are reminded much like Google-calendars with nudges that include emails and text messages. The remarkable system lets you conduct meetings, has an iPhone App and helps you manage your meetings through The Meeting Place, which is a free service you can’t afford to miss out on.

Who Should Use TimeBridge? Everyone. It’s worth a try and there are no obvious limitations that would affect any one industry.


作者 Shireen Qudosi

Shireen Qudosi is Benchmark Email's Online Marketing Specialist and Small Business Advocate. An Orange County based writer, Shireen specializes in online marketing and public relations. She has written for over 75 publications and has launched nine successful new media campaigns to date. Her work has been featured in the New York Times, Denver Post, the Oklahoman and Green Air Radio, among others.