登陆页面（亦称为 LPs）是非常有效的营销法宝。有了它，你的品牌就有弹性可以做点不一样的事。相较于一般网页，你可以花较少的时间做登陆页面，最重要的是，登陆页面的目标单一且明确。最有效的电子邮件营销目标也是如此。就这点来看，登陆页面和电子邮件营销可说是天生一对。

在2016年的 Sherpa 营销峰会上，Flint McGlaughlin 提醒听众一个重要的事实：没有点击，邮件营销什么都卖不出去，因为销售的地点就在你的网站。这点清楚说明了电子邮件营销需要有一个明确目标的重要性。

带着同样的思维来做你的登陆页面。如果是透过电子邮件链接到你的网站，效果可能会因此分散，这也许是标题跟页尾有许多产品或链接的关系。

设计营销邮件时，还有登陆页面相关的成功的因素都要详加考虑：像是邮件里的品牌要和登陆页面搭得起来，如何透过营销邮件，引导收件人到登陆页面，以及登陆页面内容要聚焦在成功营销的要点。保持单一且明确的目标，然后享受电子邮件营销和登陆页面带来的投资报酬率吧。

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作者 Andy Shore

Andy Shore found his way to Benchmark when he replied to a job listing promising a job of half blogging, half social media. His parents still don’t believe that people get paid to do that. Since then, he’s spun his addiction to pop culture and passion for music into business and marketing posts that are the spoonful of sugar that helps the lessons go down. As the result of his boss not knowing whether or not to take him seriously, he also created the web series Ask Andy, which stars a cartoon version of himself. Despite being a cartoon, he somehow manages to be taken seriously by many of his readers ... and few of his coworkers.