Series Posts: 理念与新知
指南:通过 conversion heuristics,如何处理市场部所面临的问题?
Conversion Heuristics – the new formula in marketing – typically looks at your marketing experience with the goal being to...
May 23, 2016
怦然心动的人生整理魔法:让你受益匪浅的 2 个规则
On any given day, I’m working on at least three different projects from my home office – and I’m also...
May 23, 2016
怦然心动的人生整理魔法:你该舍弃的 3 个原则
When I picked up The Life-Changing Magic of Tidying Up, I read it with the intent of sorting out my...
May 23, 2016
怦然心动的人生整理魔法:整理内容策略
As a veteran content strategist, it’s always refreshing to come across new content inspiration that can get you thinking differently...
May 23, 2016
怦然心动的人生整理魔法:神圣的办公空间
In the last post, I talked about how I read The Life-Changing Magic of Tidying Up, where I found inspiration...
May 23, 2016
如何将 conversion heuristics 应用到电子邮件中
Earlier this month, we introduced a new marketing formula introduced at the 2016 MarketingSherpa Summit. It’s called Conversion Heuristics, and...
May 17, 2016
实用建议:替邮箱来场大扫除!
Spring Cleaning is a yearly tradition in which we purge our homes, offices and lives of clutter and give it...
April 18, 2016
如何依据分析报告制定策略(二)
Yesterday, we explored the first part of this series on reviewing your email marketing data. In our fictional case, you...
February 25, 2016
如何依据分析报告制定策略(一)
You’ve done all the work. You’ve planned and plotted to optimize open rates, clicks, and performance. In about 2 hours,...
February 24, 2016