Series Posts: 理念与新知
透过电子邮件营销策略来诠释品牌形象
You hear a lot about brands and branding in today’s marketing world. Every brand has its promise, but it is...
April 6, 2011
电子报大赏:最佳活动推广奖
We can think of dozens of ways to promote a dance workshop via email newsletter, and we’ll admit that using...
April 6, 2011
Facebook 应用程序可让用户立即加入订阅电子报的行列
Yesterday Andy blogged about Benchmark Email’s Latest Facebook App. Today I’m here to tell you about the benefits of this...
April 6, 2011
建立邮件名单时什么绝对不能说,第二部曲:电子邮件营销?
What You Said: Hi, I’d love to be able to send you our email marketing. What They Heard: Hi, I’m...
April 5, 2011
关于支援的最新消息:电子邮件策略成效比较
I recently took part in a 5K race for the first time in my life. A year ago I would...
April 5, 2011
紧密关系的营销策略:你的客户是使用者,而不只是消费者
Picture this: you’re out at the local electronics store and the floor salesman is trying to talk you into buying...
April 5, 2011
透过电子邮件营销与合作来建立 B2B 的商务关系
The email game is a bit different for those who specialize in the B2B segment of marketing, as obvious modifications...
April 4, 2011
摩根大通( Chase )为艾司隆公司( Epsilon )遭黑客入侵一事致歉,并已通知用户相关讯息
This past week there was a major breach at Epsilon, an email marketing company, which resulted in several major corporations...
April 4, 2011
五种利用图片来增强电子邮件营销绩效的方法
A picture’s worth a thousand words and, as email marketers have found, it can also sell a thousand SKUs. Unfortunately...
April 1, 2011