The term “digital hostage” may sound strange but most of us have already experienced being one at some point. If you’ve ever been in a situation where you were at the mercy of an IT or web design company that just wasn’t doing their job, then you’ve been a digital hostage. It’s the frustration many businesses feel within and outside of their company. Unless you have a fantastic consultant or a trusted graphic design team, you’ve likely wasted countless hours slogging through a slew of graphic designers, reluctantly surrendering a one-off project, or waiting for your company’s IT guy to mosey along and get to the task at hand.

ReadyPortal founder Rajiv Chatterjee empathizes with these frustrations. Moreover, he recognizes that businesses across the web has long shifted past the outdated models we continue to cling to. He accurately notes how “digital content is created and consumed at alarming rates and [that] business managers are looking to launch content simultaneously across all digital platforms.” Content distribution doesn’t just reach one or two platforms. Rather, one piece of content can take on multiple forms and will likely be pushed across all social media platforms. This is the new speed of business, and it’s faster than you can imagine. The speed of information exchange doesn’t just rest there. Business efficiency has also been maximized, leading groups to be able to act immediately, especially through web-based outreach and networking initiatives.

That said, businesses cannot afford to wait for often elusive IT and web development teams to attend to these needs. Businesses also need to be able to side step website design restrictions and scalability issues that often arise even with coveted WordPress platforms. While WordPress is the leader in CMS, it’s by far lacking in design, development and functionality for more experienced users. Why can’t a business owner or project manager detail a design, explain functional needs and be met with a customized site that meets expectations and can grow to accommodate future needs? ReadyPortal does just that with technology, implementation and support. However, if you’ve dealt with website design, you’ll know that a direct request is never that simple. You’ll likely have been met with excuses that are often based on a designer’s own preferences or shortcomings.

Chatterjee says you can and should be able to get what you want. Spotting a market shift, in 2009 he launched ReadyPortal to help “democratize the market”, adding “there’s no reason you shouldn’t have all the features you need through an a la carte menu.” A visionary, Chatterjee pioneers a bold move that recognizes the intersecting needs of business and new media technology for content-rich websites. ReadyPortal helps users develop their website idea with affordable pricing based on features and traffic. You control your website and update as you need with a simple backend technology that really doesn’t require any training. In fact, it’s easier to use than WordPress and accommodates SEO features, analytics and third party tools.

Traditional CMS modules also funnel content through templates or codes, and then direct that to the website. Yet ideas including design, capacity and function were often limited by templates. With ReadyPortal, you start with the idea. The idea gets delivered to ReadyPortal’s team of designers, who then create a website that’s emphasized by content needs instead of template restrictions or technical complexity (as with HTML custom sites, Drupal, and Joomla).

In short, you could say that new media is the Wild West of the digital world and the business heroes are going to be people like Chatterjee who seize the opportunity to re-imagine the landscape.


作者 Shireen Qudosi

Shireen Qudosi is Benchmark Email's Online Marketing Specialist and Small Business Advocate. An Orange County based writer, Shireen specializes in online marketing and public relations. She has written for over 75 publications and has launched nine successful new media campaigns to date. Her work has been featured in the New York Times, Denver Post, the Oklahoman and Green Air Radio, among others.