The very first email campaign should never be the very first impression you give a subscriber. After all, for it to be opt-in email marketing and not spam, they need to have signed up to receive your campaign either via a form or in person. However, it is the first time they’ll get to engage and interact with any of your emails. The most popular first campaign is a Welcome Email, a campaign that can be easily executed with automations. Subscribers are the lifeline to your email marketing efforts and it’s important to make them feel appreciated. So, say thank you. Here’s how:
Your welcome email is likely to be one of the most opened email campaigns you send. It’s when your company will be freshest in the minds of your new subscribers. The subject of this email can even be: Thank You For Subscribing. Say it early and often. Then say it once more.
Building a list is a quality over quantity mission. You need subscribers who want to hear from you. When they opt-in, you need to use actions, more than words, to show them you appreciate it. This can be done with a coupon or special offer for new subscribers. Give them value for subscribing from the start.
Keep Showing It
Tell your subscribers what they should expect from future email campaigns in your welcome email. That way, they can feel valued from the start and will continue to look forward to receiving emails from you. It will pay off with each future open of your email campaigns.
You will set yourself up for success moving forward, just being saying and showing how thankful you are from the start with your welcome email.