Click-through rates are not the same as open rates, and it can mean different things to different businesses. For example, retail businesses promoting products via email, a good click-through rate can mean purchases or conversions. But what is a good click-through rate?

According to Hubspot, by sending 16-30 campaigns a month, they were able to achieve a maximum of 6.5%, with an excellent open rate of 32.4%. Their strategy was at what frequency of email sending, can they get the best open and click rates.

How does this relate to me? Well, the study also shows that the size of your company, the frequency of your email sent to your contacts should reflect the same:

  • Smaller businesses with 1 – 10 employees benefit by sending steadily, 16-30 campaigns a month yielding a click rate of 6.3%
  • Medium businesses with 11 – 25 employees benefit by sending frequently, 31+ campaigns a month with a result of 6.7%
  • Large businesses, however, benefit by sending steadily. This means 6-15 campaigns a month with a click rate of 7.0%

From this, we can definitely say that bigger doesn’t always mean more. It just means that you’ll need to send smarter. Smarter means segmenting your list to make sure that you’re sending the appropriate content to your subscribers. To increase your click through rate, you may want to consider these tips:

  1. Test your emails. Performing A/B tests with your emails to see which graphic, button, or any email element will perform better.
  2. Segment your list. True with open rates as well, segmenting your list and targeting your subscribers with specific content is always best.
  3. Send consistently. Make sure you send on a schedule so that your subscribers can expect your emails at the same time and date so they can regularly open your email.

作者 Dennis Le

Dennis Le first started at Benchmark Email back in 2011 in the Sales Department taking phone calls. Through the years, he has grown from his role as a Sales Representative, to learning the technical side of things in Customer Support as a Manager and eventually evolving into the Training Manager that he is today. He now helps both his colleagues and Benchmark Email users learn with his vast understanding of the email marketing industry.