{"id":11332,"date":"2011-01-13T02:00:22","date_gmt":"2011-01-13T02:00:22","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/de\/blog\/die-betreffzeile-freund-oder-feind\/"},"modified":"2024-09-12T10:18:56","modified_gmt":"2024-09-12T10:18:56","slug":"die-betreffzeile-freund-oder-feind","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/de\/blog\/die-betreffzeile-freund-oder-feind\/","title":{"rendered":"Die Betreffzeile, Freund oder Feind?"},"content":{"rendered":"

Die E-Mail Betreffzeile<\/a> . Freund oder Feind? Nun, das h\u00e4ngt ab wie Sie sich ausdr\u00fccken. Ich sehe hunderte von Kampagnen wo die Betreffzeilen recht okay sind, aber sehr wenige reizen mich Sie zu \u00f6ffnen.<\/p>\n

Das erste auf was ich schaue ist wer der Absender ist: Wenn bekannt oder es ist der Name einer Person, dann gehen meine Augen sofort auf die Betreffzeile; wenn der Absender unbekannt ist, sofort l\u00f6schen, schlicht und einfach. Wenn ich auf die Betreffzeile schaue l\u00f6sche ich sofort die E-Mail die wie dies aussieht:<\/p>\n

– A VIP deal waiting just for you!
\n– Someone is wanting to talk to you!
\n– Remember me?
\n– Do want to make more money?
\n– $aL3!!!!<\/i> (this screams spammer)<\/div>\n
Sie m\u00fcssen relevante Information in Ihre Betreffzeile schreiben dass die E-Mail umfasst.\u00a0 Zum Beispiel:<\/div>\n
– 50% off everything in the store!
\n– Your account needs updating.
\n– Take a look at our new product line!
\n– Our top ten products!
\n– New <blank>!<\/i><\/div>\n
\n

Diese sind sehr allgemein, aber was auch immer Ihre spezifischen Industrie ist, Sie m\u00fcssen ausdrucksvoll sein. Ausdrucksvoll, aber nicht zu gespr\u00e4chig.<\/p>\n

Dies garantiert nicht die \u00f6ffnung der E-Mail, aber mit sicherheit werden ein Paar Augen in die Betreffzeile blicken. Ausserdem Ihr Absender Domainname<\/a> ist der wichtigste Teil an Information die der Empf\u00e4nger lesen kann.<\/p>\n<\/div>\n

<\/div>\n
Gehen Sie voran, und erz\u00e4hlen Sie uns, welche art von Betreffzeilen Ihnen die besten Resultate gegeben haben.<\/div>\n","protected":false},"excerpt":{"rendered":"

Die E-Mail Betreffzeile . Freund oder Feind? Nun, das h\u00e4ngt ab wie Sie sich ausdr\u00fccken. Ich sehe hunderte von Kampagnen wo die Betreffzeilen recht okay sind, aber sehr wenige reizen mich Sie zu \u00f6ffnen. Das erste auf was ich schaue ist wer der Absender ist: Wenn bekannt oder es ist der Name einer Person, dann…<\/p>\n","protected":false},"author":289,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2186],"tags":[],"class_list":["post-11332","post","type-post","status-publish","format-standard","hentry","category-uber-den-horizont"],"yoast_head":"\nDie Betreffzeile, Freund oder Feind? - Benchmark Email<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.benchmarkemail.com\/de\/blog\/die-betreffzeile-freund-oder-feind\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Die Betreffzeile, Freund oder Feind? - Benchmark Email\" \/>\n<meta property=\"og:description\" content=\"Die E-Mail Betreffzeile . 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