{"id":11375,"date":"2011-02-08T03:00:55","date_gmt":"2011-02-08T03:00:55","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/de\/blog\/was-ist-der-unterschied-zwischen-opt-in-e-mail-marketing-und-massen-e-mail\/"},"modified":"2020-02-09T21:37:39","modified_gmt":"2020-02-09T21:37:39","slug":"was-ist-der-unterschied-zwischen-opt-in-e-mail-marketing-und-massen-e-mail","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/de\/blog\/was-ist-der-unterschied-zwischen-opt-in-e-mail-marketing-und-massen-e-mail\/","title":{"rendered":"Was ist der Unterschied zwischen Opt-In E-Mail Marketing und Massen E-Mail?"},"content":{"rendered":"<p>In the never ending battle against spam, both recipients and legitimate senders become casualties. In spite of every valiant effort, spam continues to be an annoyance and potential security threat when targeted at the unknowing, unsuspecting user. Yet spam has failed to prevent email from being a great marketing tool. If you want to use this tool effectively, understand that opt-in email marketing is the only way to go.<br \/>\nWarum nicht Massen- E-Mail?<br \/>\nDie Massen-E-Mail sind eine attraktive Option. Es ist leicht zu machen, gibt Zugang zu einer gro\u00dfen globalen Audienz, und ist unglaublich billig. Selbst wenn es in dieser Zeit nicht das beste Image hat, ist es vollkommen legal.\u00a0 Leider ist <a href=\"https:\/\/www-new.benchmarkemail.wpengine.com\/resources\/email-marketing-articles\/How-to-Send-Bulk-Email-Pitfalls-to-Avoid\">Massen E-Mail<\/a> die Methode mit der die Spammer gedeihen. Die bedeutet das es nicht viel Platz f\u00fcr Fehler gibt. Wenn Sie eine Kampagne starten ohne der Erlaubnis von nur ein Paar der Empf\u00e4nger, k\u00f6nnen Sie sch\u00f6n in der Tinte sein. Im besten Fall, werden Sie ignoriert. Im Schlimmsten Fall, Sie flaggen sie als Spam und strapazieren Ihre Beziehung mit Ihrem ESP (E-Mail Service Provider). Dies ist wirklich nicht Gut f\u00fcr Ihre Reputation.<\/p>\n<p>Technisch, unterscheidet sich Opt-In vom\u00a0 Massen E-Mail nur durch einer simplen jedoch wichtigen Sache, die Verpflichtung ein auf Erlaubnis basierte Operation zu betreiben. Diese Haltung ist die beste weise sicher zu sein, nicht in Probleme zu geraten. Machen Sie das sich Ihre Zielaudienz f\u00fcr Ihre Rundschreiben und Nachrichten einschreiben, und dann auch via E-Mail best\u00e4tigen dass Sie von Ihnen durch E-Mail h\u00f6ren wollen. Um sicher zu gehen, k\u00f6nnen Sie sogar ein<br \/>\n<a href=\"https:\/\/www-new.benchmarkemail.wpengine.com\/resources\/email-marketing-articles\/Permission-Pass-Your-List\">doppeltes Opt-In<\/a>,exerzieren, was Ihrer Audienz die M\u00f6glichkeit gibt ihr Interesse nochmal durch ein nachgehende Nachricht zu best\u00e4tigen. Halten Sie Ihre Kontaktlisten auf dem Laufendem und vergewissern Sie sich dass Sie frei von Schutt bleibt. Achten sie auf alle Ecken sodass sie sich vom Spam entfernt halten und Ihre Glaubw\u00fcrdigkeit erhalten.<\/p>\n<p>Erstellen Sie Ihre Opt-In Liste.<br \/>\nEs ist ein relativ einfacher Vorgang mit Opt-In E-Mail Marketing anzufangen. Das Endziel ist eine Liste zu erstellen. Sie m\u00fcssen versuchen neue Abonnenten zu Beeinflussen wann immer Sie k\u00f6nnen. Wenn Sie ein Gesch\u00e4ftslokal haben, halten Sie Einschreibformulare am Kassenschalter oder auf dem Ladentisch. Wenn Sie \u00fcber das Internet arbeiten, machen Sie aus Ihrer Webseite das Hauptziel f\u00fcr Anmeldungen auf Ihre Liste. Halten Sie nicht dort an. Verwenden Sie die Sozialen Netzwerke und Industriellen Versammlungen die Sie besuchen als Gelegenheit zum Wachstum ihrer Liste. Vom Anmelden bis zum Abmelden, machen sie daraus einen einfachen Vorgang einfach f\u00fcr den Abonnenten und sie werden die Sachen f\u00fcr Sie leichter machen indem Ihre Spam Beschwerden auf einem Mindestwert gehalten werden.<\/p>\n<p><a href=\"https:\/\/www-new.benchmarkemail.wpengine.com\/resources\/email-marketing-articles\/Opt-In-Email-Vs.-Bulk-Email-Spam\">Opt-in E-Mail Marketing<\/a> beweisst Ihrer Audienz dass sie ihre Privatsph\u00e4re respektieren. Viel Personen in ihrem Posteingang tun es nicht. Es ist eine einfache Geste dass sie nicht nur von Ihrem Nachen h\u00e4lt, sondern auch Ihre Reputation verbessert und erh\u00f6ht Ihr Potential f\u00fcr den Erfolg. Machen Sie es Richtig und es kann den ganzen Unterschied f\u00fcr Ihre Marke sein.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the never ending battle against spam, both recipients and legitimate senders become casualties. In spite of every valiant effort, spam continues to be an annoyance and potential security threat when targeted at the unknowing, unsuspecting user. Yet spam has failed to prevent email from being a great marketing tool. If you want to use&hellip;<\/p>\n","protected":false},"author":97,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2186],"tags":[],"class_list":["post-11375","post","type-post","status-publish","format-standard","hentry","category-uber-den-horizont"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Was ist der Unterschied zwischen Opt-In E-Mail Marketing und Massen E-Mail? - Benchmark Email<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.benchmarkemail.com\/de\/blog\/was-ist-der-unterschied-zwischen-opt-in-e-mail-marketing-und-massen-e-mail\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Was ist der Unterschied zwischen Opt-In E-Mail Marketing und Massen E-Mail? - Benchmark Email\" \/>\n<meta property=\"og:description\" content=\"In the never ending battle against spam, both recipients and legitimate senders become casualties. In spite of every valiant effort, spam continues to be an annoyance and potential security threat when targeted at the unknowing, unsuspecting user. Yet spam has failed to prevent email from being a great marketing tool. 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Erfahren Sie mehr \u00fcber E-Mail-Marketing, Automatisierung, Lead-Gewinnung und -Pflege, etc.\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/de\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.benchmarkemail.com\\\/de\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/de\\\/#organization\",\"name\":\"Benchmark Internet Group, LLC\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/de\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/de\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/de\\\/wp-content\\\/uploads\\\/sites\\\/5\\\/2019\\\/09\\\/benchmark-logo.svg\",\"contentUrl\":\"https:\\\/\\\/www.benchmarkemail.com\\\/de\\\/wp-content\\\/uploads\\\/sites\\\/5\\\/2019\\\/09\\\/benchmark-logo.svg\",\"width\":1,\"height\":1,\"caption\":\"Benchmark Internet Group, LLC\"},\"image\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/de\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/BenchmarkEmail\",\"https:\\\/\\\/x.com\\\/benchmarkemail\",\"https:\\\/\\\/www.instagram.com\\\/benchmarkemail\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/benchmark-email\\\/\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCS2asc1Z3ugpfkpnF2_mdbA\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/de\\\/#\\\/schema\\\/person\\\/0174d4c6a2f1fce3208b8b621f5cce20\",\"name\":\"Denise Keller\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/49d8d6e56181fb3f86a717ba72a519c660263af5d14e465bb914a295fc7706d0?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/49d8d6e56181fb3f86a717ba72a519c660263af5d14e465bb914a295fc7706d0?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/49d8d6e56181fb3f86a717ba72a519c660263af5d14e465bb914a295fc7706d0?s=96&d=mm&r=g\",\"caption\":\"Denise Keller\"},\"description\":\"Denise Keller is CFO and founding partner of Benchmark Email and a passionate philanthropist who has raised money for fresh water wells in Africa, grief counseling for needy children and a variety of other causes. 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