{"id":11909,"date":"2011-12-29T00:30:20","date_gmt":"2011-12-29T00:30:20","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/de\/blog\/software-destacados-de-automatizacion-de-marketing-parte-2\/"},"modified":"2024-09-12T12:59:12","modified_gmt":"2024-09-12T12:59:12","slug":"software-destacados-de-automatizacion-de-marketing-parte-2","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/de\/blog\/software-destacados-de-automatizacion-de-marketing-parte-2\/","title":{"rendered":"Software Destacados de Automatizaci\u00f3n de Marketing (Parte 2)"},"content":{"rendered":"
\n

\"\"La semana pasada present\u00e9 lo mejor de lo mejor cuando se trata de software de automatizaci\u00f3n de marketing<\/a>. Porque el marketing se ha diversificado de forma exponencial en los \u00faltimos cinco a diez a\u00f1os, las necesidades de marketing son ahora mayores que nunca. Hay mucho m\u00e1s por hacer y un mont\u00f3n de maneras de hacerlo. Por lo tanto, no es ninguna sorpresa que las empresas se esfuercen por satisfacer las necesidades de los marketers que r\u00e1pidamente compiten por ofrecer el mejor software de automatizaci\u00f3n, incluyendo los tres de abajo.<\/p>\n<\/div>\n

Genius: Grandes Planes, Precios Bajos<\/h4>\n
\n

Genius<\/b><\/a> \u2013 Dividido en dos principales usuarios, Genius reconoce dos tipos de marketers: la Peque\u00f1a Empresa y Marketers Profesionales. Las necesidades de las peque\u00f1as empresas son las \u00fanicas que tienen las mismas necesidades que los peces gordos, pero no pueden pagar el mismo precio. Tambi\u00e9n est\u00e1n los tipos de DIY que a lo mejor tienen un muy peque\u00f1o (probablemente una m\u00ednima cualidad) equipo para llevar a cabo una campa\u00f1a de marketing. “Genius Small Business” encabezando al marketing manejable que es planificado y f\u00e1cil de ejecutar sin entrenamiento especial. Por otro lado est\u00e1, “Genius Pro marketer” es un marketing m\u00e1s agresivo de extensi\u00f3n que incluye marketing de redes sociales, seguimiento, alertas de venta en tiempo real y lidera la educaci\u00f3n.<\/p>\n

Es gratis inscribirse en Genius, pero para sacar m\u00e1s provecho de \u00e9l tendr\u00e1 que ir con una actualizaci\u00f3n de pago. Sus paquetes van desde “Genius Nuclear” ($330\/mensuales), “Genius Fusion” ($220\/mensuales), y “Genius Custom”, que le permite construir su propio paquete a una tarifa ajustada.<\/p>\n<\/div>\n

Pardot: Marketing de Tiempo En La Nube<\/h4>\n
\n

Pardot<\/b><\/a> le dice d\u00f3nde buscar. Una soluci\u00f3n basada en la nube, Pardo le ayuda a su equipo a dar seguimiento a donde la mayor parte de su tiempo de marketing debe ir para que usted pueda maximizar su retorno sobre la inversi\u00f3n (ROI). Tambi\u00e9n buscan “se\u00f1ales de compra” dentro y fuera de su sitio para hacer un seguimiento. Luego, le ense\u00f1ar\u00e1 c\u00f3mo cuidar de estos clientes potenciales y convertirlos en ventas.<\/p>\n

Orientado a las empresas para las necesidades del negocio, Pardot est\u00e1 dise\u00f1ado para aquellos que no necesitan ning\u00fan extra, especialmente cuando se trata de su precio. Usted paga por lo que necesita y no est\u00e1 comprometido con contratos a largo plazo. Peque\u00f1as empresas que no est\u00e1n dispuestas a pagar el precio necesario para hacerse a un lado dando lugar a las empresas dispuestas a invertir en los resultados. Los paquetes de Pardot comienzan en $ 1K al mes – un precio que, entre otras caracter\u00edsticas, incluye n\u00famero ilimitado de usuarios, de 50 programas para liderar la educaci\u00f3n, 100 MB de alojamiento de archivos, 50 reglas de automatizaci\u00f3n, seguimiento de redes sociales, 50 p\u00e1ginas de destino y entrenamiento semanal en vivo.<\/p>\n<\/div>\n

Marketbright: Optimizaci\u00f3n de Canales L\u00edderes<\/h4>\n
\n

Marketbright<\/b><\/a> \u2013 Tambi\u00e9n un software basado en la nube, Marketbright se centra en la recolecci\u00f3n de l\u00edderes mediante la optimizaci\u00f3n de todos los canales a trav\u00e9s de la cual conduce de forma natural en su camino. Esto incluye su sitio web a trav\u00e9s de formularios de registro, descargas de libros blancos, el registro de eventos y p\u00e1ginas optimizadas de aterrizaje. El software tambi\u00e9n permite a su equipo de ventas por lo que es m\u00e1s f\u00e1cil para ellos hacer uso de la sindicaci\u00f3n de contenidos de marketing.<\/p>\n

Todo el mundo sabe que se requiere meses para ir de una oportunidad de negocio a una venta, que incluye un mont\u00f3n de cortejo con emails de ida y vuelta y llamadas. Y cuando usted tiene m\u00e1s de un negocio (como deber\u00eda), puede ser muy dif\u00edcil mantenerse al tanto de todo, siempre hay algo que se nos puede escapar. La automatizaci\u00f3n de di\u00e1logo de Marketbright se asegura de que usted est\u00e9 en la cima de educar a sus clientes potenciales con los programas automatizados que “ofrecen una secuencia de comunicaci\u00f3n<\/a> relevante y personalizada (boletines de noticias, casos de estudio, documentos o invitaciones a eventos) a intervalos apropiados.\u201d<\/p>\n

La caracter\u00edstica realmente buena aqu\u00ed es que los miembros del equipo no s\u00f3lo pueden r\u00e1pidamente acceder a los contenidos, sino tambi\u00e9n pueden hacerlo a trav\u00e9s de sus cuentas activas Act-On . Marketbright tambi\u00e9n alberga una p\u00e1gina de recursos muy amplios y una p\u00e1gina de herramientas para ayudarle a conseguir todo lo que necesita de ella.<\/p>\n

Con contratos de mes a mes, Marketbright ofrece un precio accesible de $ 500 al mes, que incluye todas las capacidades disponibles. Al elegir su presupuesto, sobre todo con un software como Marketbright, es importante tener en cuenta con cu\u00e1ntos lideres usted planea ponerse en contacto cada mes, incluidos los contactos antiguos y nuevos a trav\u00e9s de email marketing<\/a>.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

La semana pasada present\u00e9 lo mejor de lo mejor cuando se trata de software de automatizaci\u00f3n de marketing. Porque el marketing se ha diversificado de forma exponencial en los \u00faltimos cinco a diez a\u00f1os, las necesidades de marketing son ahora mayores que nunca. Hay mucho m\u00e1s por hacer y un mont\u00f3n de maneras de hacerlo.…<\/p>\n","protected":false},"author":309,"featured_media":11910,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2186],"tags":[154,1597,1640,1641,1642,2657],"class_list":["post-11909","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uber-den-horizont","tag-email-marketing","tag-genius","tag-marketbright","tag-marketing-software","tag-pardot","tag-blog-para-pequena-empresa"],"yoast_head":"\nSoftware Destacados de Automatizaci\u00f3n de Marketing (Parte 2) - Benchmark Email<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.benchmarkemail.com\/de\/blog\/software-destacados-de-automatizacion-de-marketing-parte-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Software Destacados de Automatizaci\u00f3n de Marketing (Parte 2) - Benchmark Email\" \/>\n<meta property=\"og:description\" content=\"La semana pasada present\u00e9 lo mejor de lo mejor cuando se trata de software de automatizaci\u00f3n de marketing. Porque el marketing se ha diversificado de forma exponencial en los \u00faltimos cinco a diez a\u00f1os, las necesidades de marketing son ahora mayores que nunca. Hay mucho m\u00e1s por hacer y un mont\u00f3n de maneras de hacerlo.…\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.benchmarkemail.com\/de\/blog\/software-destacados-de-automatizacion-de-marketing-parte-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing-Blog von Benchmark Email\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/BenchmarkEmail\" \/>\n<meta property=\"article:published_time\" content=\"2011-12-29T00:30:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-09-12T12:59:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.benchmarkemail.com\/de\/wp-content\/uploads\/sites\/5\/2020\/02\/seo-phone-v-desktop.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"216\" \/>\n\t<meta property=\"og:image:height\" content=\"144\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Shireen Qudosi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@benchmarkemail\" \/>\n<meta name=\"twitter:site\" content=\"@benchmarkemail\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Shireen Qudosi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/de\\\/blog\\\/software-destacados-de-automatizacion-de-marketing-parte-2\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/de\\\/blog\\\/software-destacados-de-automatizacion-de-marketing-parte-2\\\/\"},\"author\":{\"name\":\"Shireen Qudosi\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/de\\\/#\\\/schema\\\/person\\\/e4ef80bf829cd482f3bf6c28d6091cf4\"},\"headline\":\"Software Destacados de Automatizaci\u00f3n de Marketing (Parte 2)\",\"datePublished\":\"2011-12-29T00:30:20+00:00\",\"dateModified\":\"2024-09-12T12:59:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/de\\\/blog\\\/software-destacados-de-automatizacion-de-marketing-parte-2\\\/\"},\"wordCount\":829,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/de\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/de\\\/blog\\\/software-destacados-de-automatizacion-de-marketing-parte-2\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.benchmarkemail.com\\\/de\\\/wp-content\\\/uploads\\\/sites\\\/5\\\/2020\\\/02\\\/seo-phone-v-desktop.jpg\",\"keywords\":[\"Email Marketing\",\"genius\",\"marketbright\",\"marketing software\",\"pardot\",\"blog para pequena empresa\"],\"articleSection\":[\"\u00dcber den Horizont\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.benchmarkemail.com\\\/de\\\/blog\\\/software-destacados-de-automatizacion-de-marketing-parte-2\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/de\\\/blog\\\/software-destacados-de-automatizacion-de-marketing-parte-2\\\/\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/de\\\/blog\\\/software-destacados-de-automatizacion-de-marketing-parte-2\\\/\",\"name\":\"Software Destacados de Automatizaci\u00f3n de Marketing (Parte 2) - 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An Orange County based writer, Shireen specializes in online marketing and public relations. She has written for over 75 publications and has launched nine successful new media campaigns to date. 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