{"id":12023,"date":"2012-04-05T22:23:08","date_gmt":"2012-04-05T22:23:08","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/de\/blog\/beleben-sie-ihre-such-einstufung-und-machen-sie-einen-fruehjahrsputz-ihrer-website\/"},"modified":"2020-02-08T23:45:22","modified_gmt":"2020-02-08T23:45:22","slug":"beleben-sie-ihre-such-einstufung-und-machen-sie-einen-fruehjahrsputz-ihrer-website","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/de\/blog\/beleben-sie-ihre-such-einstufung-und-machen-sie-einen-fruehjahrsputz-ihrer-website\/","title":{"rendered":"Beleben Sie Ihre Such-Einstufung und machen Sie einen Fr\u00fchjahrsputz Ihrer Website"},"content":{"rendered":"<p>With spring in fast bloom, the task of \u201cspring cleaning\u201d shouldn\u2019t be practiced just in your household. In fact, the notion of spring cleaning \u2013 of doing away with the old and outdated to make room for the new \u2013 is more of an imperative in business than anywhere else.<\/p>\n<p>Businesses that rely on seasonal sales can be in constant flux. Before they know it, one year is out and the next year is in and yet they continue spinning on the proverbial wheel. While it may be business as usual, your clients will know whether or not you\u2019ve put in the effort to dust up on your marketing materials. Whether it\u2019s your website, print materials, <a href=\"https:\/\/www-new.benchmarkemail.wpengine.com\/de\/email-marketing\/html-email-templates\">email templates<\/a> or just even a sales sheet, blog design or business card, your marketing material needs to be spruced up with the thorough attention to detail brought forth by a spring cleaner.<\/p>\n<p>A failure to do so is detrimental to your business success. Take Pratesi, the king of luxury linens. A couple years ago, you couldn\u2019t justify the cost of the items or appreciate the luxury it provided if you judged the company by the website. Their website was archaic; decent enough for a website but unacceptable for a website that represented such an esteemed brand. Their web photos were painful for a marketer to see, sparse outdated images against an uncomplimentary background. There was no<\/p>\n<p><strong>Do You Have the Right Design Scheme?<\/strong><\/p>\n<p>Everyone judges a book by its cover and in a business world your website is your cover. Make sure your design scheme is attractive and appealing to your audience. The more frequent mistake businesses make is not considering their audience. A B2B site and a B2C of the same product or in the same industry should look VERY different. Also consider color schemes, uploading speed and site navigation. Ask yourself, is it obvious what we\u2019re about and how to contact us\/connect with us on social media? To get truthful answers, you can conduct your own (cheap) focus group by asking 10 random people to visit your site and answer a quick questionnaire. You can set this up at a locally owned coffee shop and offer participants a gift certificate to the shop (which will also make the vendor more gracious toward hosting you). You\u2019ll get firsthand, honest feedback at a fraction of the cost of paying a focus group company\u2026and you\u2019ll be faced with brutal honesty.<\/p>\n<p><strong>Does Your Copy Make the Cut?<\/strong><\/p>\n<p>Copy is an industry word for \u201cwords\u201d or \u201ccontent.\u201d Your copy will dictate (1) whether you\u2019re found on the internet through SEO search filters and (2) whether you\u2019re able to engage your audience and (3) whether you\u2019re able to close the deal. The process of smart copy involves a lot more than just writing \u201csome stuff.\u201d A good copywriter will first assess the health of your current copy, do a bit of cross referencing, and then come back with some stats and suggestions before a copy (re)writing project even begins. Keep in mind that a good copywriter isn\u2019t cheap and copy farms are a complete waste of money.<\/p>\n<p>If you\u2019re going at it on your own, start by looking into some SEO tools to help boost your website traffic. SEO tools will help you discover what keywords\/phrases are working and popular. Keep in mind that this is a science and requires a bit of understanding. Even if you understand, the next step is knowing how to write SEO copy \u2013 which is very different from just being a good writer.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>With spring in fast bloom, the task of \u201cspring cleaning\u201d shouldn\u2019t be practiced just in your household. In fact, the notion of spring cleaning \u2013 of doing away with the old and outdated to make room for the new \u2013 is more of an imperative in business than anywhere else. Businesses that rely on seasonal&hellip;<\/p>\n","protected":false},"author":309,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2186],"tags":[],"class_list":["post-12023","post","type-post","status-publish","format-standard","hentry","category-uber-den-horizont"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Beleben Sie Ihre Such-Einstufung und machen Sie einen Fr\u00fchjahrsputz Ihrer Website - Benchmark Email<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.benchmarkemail.com\/de\/blog\/beleben-sie-ihre-such-einstufung-und-machen-sie-einen-fruehjahrsputz-ihrer-website\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Beleben Sie Ihre Such-Einstufung und machen Sie einen Fr\u00fchjahrsputz Ihrer Website - Benchmark Email\" \/>\n<meta property=\"og:description\" content=\"With spring in fast bloom, the task of \u201cspring cleaning\u201d shouldn\u2019t be practiced just in your household. In fact, the notion of spring cleaning \u2013 of doing away with the old and outdated to make room for the new \u2013 is more of an imperative in business than anywhere else. 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