{"id":12229,"date":"2013-02-06T22:05:19","date_gmt":"2013-02-06T22:05:19","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/de\/blog\/nao-seja-um-chefe-seja-um-lider\/"},"modified":"2020-02-08T20:02:29","modified_gmt":"2020-02-08T20:02:29","slug":"nao-seja-um-chefe-seja-um-lider","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/de\/blog\/nao-seja-um-chefe-seja-um-lider\/","title":{"rendered":"N\u00e3o seja um chefe. Seja um l\u00edder."},"content":{"rendered":"<div>\n<p>Vivemos em um mundo completamente tecnol\u00f3gico hoje em dia, e por mais que ainda n\u00e3o tenhamos inventado transportes individuais a jato, ser\u00e1 que percebemos que junto \u00e0 isso vivemos uma \u00e9poca de mudan\u00e7as na cultura empresarial? Se voc\u00ea comparar a tecnologia ao mundo dos neg\u00f3cios, sobretudo no \u00faltimo s\u00e9culo, ver\u00e1 que a tecnologia j\u00e1 vinha apresentando mudan\u00e7as s\u00f3lidas, ao passo que a cultura empresarial se manteve mais ou menos no mesmo formato. Bem, a forma com que trabalhamos mudou, mas como enxergamos o trabalho n\u00e3o. E agora isso est\u00e1 avan\u00e7ando.<\/p>\n<p>Quando olhamos para tr\u00e1s, percebemos que uma das maiores marcas da evolu\u00e7\u00e3o humana no s\u00e9culo XXI est\u00e1 na forma que pensamos, e isso se reflete na forma que trabalhamos. Para empres\u00e1rios, isso significa se desprender da mentalidade de chefe e adotar uma mentalidade de l\u00edder. S\u00e3o coisas bem diferentes.<\/p>\n<p>Pelo menos \u00e9 o que Robert Short diz. Este empres\u00e1rio acredita que &#8220;um l\u00edder \u00e9 um exemplo a ser seguido&#8230; um chefe apenas dita ordens.&#8221; Ele acrescenta: &#8220;A maioria dos chefes que eu tenho lidado simplesmente seguia seus outros chefes sem questionamentos, amava quem fazia o mesmo e pensava que isso \u00e9 tudo que caracterizava um bom chefe. Quando eu era um candidato para o Departamento de Xerifes do Condado de Los Angeles, descobri que muitos chefes n\u00e3o sabiam nada de t\u00e1ticas&#8230; eles apenas foram bem nos testes e tinham bons ensinos superiores, o que lhes garantia promo\u00e7\u00f5es mais r\u00e1pidas. Os verdadeiros l\u00edderes no departamento eram os homens e mulheres que tiveram experi\u00eancias pr\u00e1ticas em lidar com situa\u00e7\u00f5es de vida e morte. Quando o l\u00edder tomou decis\u00f5es t\u00e1ticas, a equipe sabia que estava em boas m\u00e3os, porque 1) o l\u00edder sabia o que estava fazendo e 2) estava envolvido na crise com seus oficiais. Chefes apenas mandam&#8230; l\u00edderes conduzem atrav\u00e9s do exemplo &#8220;.<\/p>\n<\/div>\n<h3 class=\"subtopic\">Saiba o que voc\u00ea faz e d\u00ea o exemplo<\/h3>\n<div>Robert traz dois \u00f3timos pontos. Em primeiro lugar, ser um l\u00edder significa estar \u00e0 frente da curva. Isso significa educar-se cotidianamente sobre seu setor, sobre as tend\u00eancias e sobre quais ferramentas\/tecnologias seus funcion\u00e1rios podem usar para realizar melhor suas tarefas. O outro ponto \u00e9 liderar atrav\u00e9s do exemplo. Nada desperta mais \u00f3dio do que ver seu patr\u00e3o ter calma enquanto voc\u00ea est\u00e1 surtando &#8211; ou pior, quando ele espera que voc\u00ea surte. Claro que, como um empres\u00e1rio bem sucedido, voc\u00ea provavelmente j\u00e1 trabalhou em tempo integral e sacrificou noites para construir sua empresa, trabalhou sem remunera\u00e7\u00e3o e muito mais. Mesmo os funcion\u00e1rios que s\u00e3o inteligentes o suficiente para entender isso n\u00e3o se importam de verdade; eles se preocupam mais com o que v\u00eaem. Se eles v\u00eaem voc\u00ea falando sobre a onda que voc\u00ea pegou na praia naquela manh\u00e3, as chances de voc\u00ea ser odiado acidentalmente s\u00e3o grandes.<\/div>\n<h3 class=\"subtopic\">N\u00e3o incomode seus funcion\u00e1rios<\/h3>\n<div>Isso nos leva a mais um ponto. Pare de ficar no ombro das pessoas. Seja inteligente suficiente para atrair os melhores funcion\u00e1rios e, em seguida, deixe-os fazerem seus trabalhos. Isto \u00e9 ainda mais importante em setores criativos, onde tudo o que voc\u00ea precisa fazer \u00e9 ter um prazo. Voc\u00ea n\u00e3o precisa micro-gerenciar cada passo do processo.<\/div>\n<h3 class=\"subtopic\">Crie uma cultura empresarial para qual valha a pena se esfor\u00e7ar<\/h3>\n<div>Se voc\u00ea quer os melhores funcion\u00e1rios, voc\u00ea vai ter que encantar eles. Um bom sal\u00e1rio e excelentes benef\u00edcios s\u00e3o \u00f3timas recompensas, mas uma cultural empresarial fraca cedo ou tarde vai acabar ofuscando a remunera\u00e7\u00e3o e os benef\u00edcios. Centenas de empresas oferecem uma remunera\u00e7\u00e3o competitiva &#8211; mas quantos desses lugares t\u00eam funcion\u00e1rios que gostam de estar l\u00e1? N\u00e3o muitos. Se voc\u00ea n\u00e3o pode oferecer nem 1\/3 da cultura empresarial e benef\u00edcios de uma empresa como o Google ou Facebook, ent\u00e3o ofere\u00e7a pelo menos um hor\u00e1rio de trabalho flex\u00edvel. A maioria dos empres\u00e1rios que eu conhe\u00e7o esperar uma devo\u00e7\u00e3o servil de seus funcion\u00e1rios, principalmente porque eles miram em sua pr\u00f3pria \u00e9tica de trabalho. Lembre-se que a empresa \u00e9 sua, e n\u00e3o a deles &#8211; portanto crie uma cultura empresarial que os fa\u00e7a sentir que vale a pena o esfor\u00e7o tamb\u00e9m.<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Vivemos em um mundo completamente tecnol\u00f3gico hoje em dia, e por mais que ainda n\u00e3o tenhamos inventado transportes individuais a jato, ser\u00e1 que percebemos que junto \u00e0 isso vivemos uma \u00e9poca de mudan\u00e7as na cultura empresarial? Se voc\u00ea comparar a tecnologia ao mundo dos neg\u00f3cios, sobretudo no \u00faltimo s\u00e9culo, ver\u00e1 que a tecnologia j\u00e1 vinha&hellip;<\/p>\n","protected":false},"author":309,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2186],"tags":[],"class_list":["post-12229","post","type-post","status-publish","format-standard","hentry","category-uber-den-horizont"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>N\u00e3o seja um chefe. Seja um l\u00edder. - Benchmark Email<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.benchmarkemail.com\/de\/blog\/nao-seja-um-chefe-seja-um-lider\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"N\u00e3o seja um chefe. Seja um l\u00edder. - Benchmark Email\" \/>\n<meta property=\"og:description\" content=\"Vivemos em um mundo completamente tecnol\u00f3gico hoje em dia, e por mais que ainda n\u00e3o tenhamos inventado transportes individuais a jato, ser\u00e1 que percebemos que junto \u00e0 isso vivemos uma \u00e9poca de mudan\u00e7as na cultura empresarial? 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