{"id":12807,"date":"2018-04-23T08:58:51","date_gmt":"2018-04-23T08:58:51","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/de\/blog\/restful-apis-benchmark-email\/"},"modified":"2020-06-05T14:25:25","modified_gmt":"2020-06-05T14:25:25","slug":"restful-apis-benchmark-email","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/de\/blog\/restful-apis-benchmark-email\/","title":{"rendered":"Nutzen Sie die neuen RESTful APIs von Benchmark Email!"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Sie nutzen vielleicht bereits jeden Tag herk\u00f6mmliche oder RESTful APIs, ohne es \u00fcberhaupt zu wissen: Ganz egal, ob Sie \u00fcber App einen Fahrservice buchen, schnell eine Pizza bestellen oder Fotos auf Social Media teilen, Web APIs machen es m\u00f6glich.<\/span><\/p>\n<p><strong>Was ist eine API eigentlich?<\/strong><br \/>\n<span style=\"font-weight: 400;\">API steht f\u00fcr <\/span><b>A<\/b><span style=\"font-weight: 400;\">pplication <\/span><b>P<\/b><span style=\"font-weight: 400;\">rogramming <\/span><b>I<\/b><span style=\"font-weight: 400;\">nterface. Einfach ausgedr\u00fcckt handelt es sich dabei um eine Reihe von Funktionen oder Prozeduren, die es einem Computerprogramm erm\u00f6glichen, auf Daten von einem Betriebssystem, einer Softwarebibliothek oder einem anderen System zuzugreifen.<\/span><\/p>\n<div class=\"visually_embed\">\n<p><iframe loading=\"lazy\" style=\"width: 1px !important; height: 1px !important; position: absolute; left: -100px !important;\" src=\"https:\/\/visual.ly\/track.php?q=https:\/\/visual.ly\/community\/infographic\/computers\/api&amp;slug=communityinfographiccomputersapi\" width=\"1\" height=\"1\"><\/iframe><a href=\"https:\/\/visual.ly\/community\/infographic\/computers\/api\/?utm_source=visually_embed\" class=\"external\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"visually_embed_infographic alignnone\" src=\"https:\/\/visual.ly\/node\/image\/76461?_w=540\" alt=\"The API - Application Programming Interface\" width=\"540\" height=\"1761\" \/><\/a><\/p>\n<div class=\"visually_embed_cycle\">\n<p><span style=\"font-weight: 400;\">From <\/span><a href=\"https:\/\/visual.ly\/?utm_source=content-embed&amp;utm_medium=embed\" class=\"external\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><span style=\"font-weight: 400;\">Visually<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Wenn Sie den Social Media-Feed einer Person auf ihrer Website sehen, ist dies auf APIs zur\u00fcckzuf\u00fchren. Gleiches gilt f\u00fcr eingebettete Videos oder andere dynamische Inhalte innerhalb einer Website.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Im Jahr 2014 hatten sich bereits mehr als 11.000 \u00f6ffentliche APIs bei <\/span><a href=\"https:\/\/www.programmableweb.com\/\" class=\"external\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><span style=\"font-weight: 400;\">programmableweb.com<\/span><\/a><span style=\"font-weight: 400;\"> registriert. Diese Zahlen wachsen exponentiell, da Unternehmen st\u00e4ndig neue APIs erstellen, um ihre Website mit einer App zu zu verbinden.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Es gibt verschiedene Formen von APIs.<\/span><\/p>\n<p><b>S<\/b><span style=\"font-weight: 400;\">imple <\/span><b>O<\/b><span style=\"font-weight: 400;\">bject <\/span><b>A<\/b><span style=\"font-weight: 400;\">ccess <\/span><b>P<\/b><span style=\"font-weight: 400;\">rotocol (SOAP) ist eine weit verbreitete, wenn auch zunehmend veraltete Art von API. JSON ist eine weitere beliebte Form.<\/span><\/p>\n<p><b>RE<\/b><span style=\"font-weight: 400;\">presentational <\/span><b>S<\/b><span style=\"font-weight: 400;\">tate <\/span><b>T<\/b><span style=\"font-weight: 400;\">ransfer (RESTful) APIs ist die heutzutage beliebteste Form von API.<\/span><\/p>\n<\/div>\n<\/div>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-9105 size-full\" src=\"https:\/\/www.benchmarkemail.com\/de\/wp-content\/uploads\/sites\/5\/2020\/06\/Dont-Sleep-on-Benchmark-Emails-RESTful-APIs-SOCIAL-MEDIA.jpg\" alt=\"RESTful APIs von Benchmark Email\" width=\"1400\" height=\"730\" srcset=\"https:\/\/www.benchmarkemail.com\/de\/wp-content\/uploads\/sites\/5\/2020\/06\/Dont-Sleep-on-Benchmark-Emails-RESTful-APIs-SOCIAL-MEDIA.jpg 1400w, https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2018\/03\/Dont-Sleep-on-Benchmark-Emails-RESTful-APIs-SOCIAL-MEDIA-504x263.jpg 504w, https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2018\/03\/Dont-Sleep-on-Benchmark-Emails-RESTful-APIs-SOCIAL-MEDIA-650x340.jpg 650w, https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2018\/03\/Dont-Sleep-on-Benchmark-Emails-RESTful-APIs-SOCIAL-MEDIA-470x245.jpg 470w, https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2018\/03\/Dont-Sleep-on-Benchmark-Emails-RESTful-APIs-SOCIAL-MEDIA-768x400.jpg 768w, https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2018\/03\/Dont-Sleep-on-Benchmark-Emails-RESTful-APIs-SOCIAL-MEDIA-970x506.jpg 970w, https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2018\/03\/Dont-Sleep-on-Benchmark-Emails-RESTful-APIs-SOCIAL-MEDIA-135x70.jpg 135w\" sizes=\"auto, (max-width: 1400px) 100vw, 1400px\" \/><\/p>\n<h2><b><\/b><b>Benchmark Email bietet jetzt auch RESTful APIs an.<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Vor kurzem hat Benchmark Email RESTful-APIs zur \u00f6ffentlichen Nutzung herausgegeben. Um einen kleinen Einblick zu bekommen, was das f\u00fcr E-Mail-Marketer bedeutet, stellten wir einem unserer Frontend-Entwickler, Ronald Liang, ein paar Fragen:<\/span><\/p>\n<p><b>Frage: Warum sind RESTful APIs besser als die bisher angebotene API-Schnittstelle?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Antwort: RESTful APIs sind der aktuelle Standard f\u00fcr APIs und vereinfachen die Erstellung und Integration von Apps. Dar\u00fcber hinaus bieten wir eine vollst\u00e4ndige Liste unserer APIs im Gegensatz zu der begrenzten Auswahl, die wir bisher mit den Legacy-APIs hatten.<\/span><\/p>\n<p><strong>F.: Was k\u00f6nnen Unternehmen jetzt mit den neue APIs machen, was sie vorher noch nicht konnten?<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">A.: Sie k\u00f6nnen so gut wie alles machen, was man mit unserer Website machen kann. Unsere Legacy-APIs waren auf bestimmte Methoden beschr\u00e4nkt, aber mit diesen neuen RESTful-APIs gibt es keine Einschr\u00e4nkungen mehr.<\/span><\/p>\n<p><strong>F.: Was wurde in Bezug auf die Benutzererfahrung mit diesen neuen APIs verbessert?<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">A.: Bei der Neugestaltung unserer Website haben wir von von ASP.NET Web Forms auf RESTful APIs umgestellt, was eine verbesserte Geschwindigkeits und eine bessere API-Organisation mit sich gebracht hat. Aber ein noch gr\u00f6\u00dferer Vorteil ist, dass wir uns jetzt aufgrund der Leistungsf\u00e4higkeit von RESTful-APIs schneller verbessern und weiterentwickeln k\u00f6nnen als zuvor.<\/span><\/p>\n<p><strong>F.: Was muss ein E-Mail-Marketer beachten, wenn er nicht bereits APIs verwendet?<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">A.: Mit etwas Programmierwissen k\u00f6nnen sie einige einfache Web-Apps oder <\/span><a href=\"https:\/\/www.benchmarkemail.com\/de\/blog\/welche-e-mail-marketing-verknupfungen-liefern-erstaunlich-gute-resultate\/\"><span style=\"font-weight: 400;\">Integrationen<\/span><\/a><span style=\"font-weight: 400;\"> mit uns erstellen, die vorher nicht m\u00f6glich oder deutlich schwieriger waren.<\/span><\/p>\n<p><b>Zus\u00e4tzliche Informationen zu den RESTful-APIs von Benchmark Email<\/b><br \/>\n<span style=\"font-weight: 400;\">Wenn Sie daran interessiert sind, die RESTful-APIs von Benchmark Email zu verwenden, k\u00f6nnen Sie sie \u00fcber unsere <\/span><a href=\"https:\/\/developer.benchmarkemail.wpengine.com\/\"><span style=\"font-weight: 400;\">Entwicklerseite<\/span><\/a><span style=\"font-weight: 400;\"> aufrufen. Mit unseren APIs k\u00f6nnen Sie alle zwei Minuten 500 Aufrufe und jeden Tag insgesamt 60.000 Aufrufe t\u00e4tigen. Um unsere APIs verwenden zu k\u00f6nnen, m\u00fcssen Sie auf den <\/span><a href=\"https:\/\/ui.benchmarkemail.wpengine.com\/Integrate#API\"><span style=\"font-weight: 400;\">API token von Benchmark Email<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><span style=\"font-weight: 400;\"> zugreifen.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sie nutzen vielleicht bereits jeden Tag herk\u00f6mmliche oder RESTful APIs, ohne es \u00fcberhaupt zu wissen: Ganz egal, ob Sie \u00fcber App einen Fahrservice buchen, schnell eine Pizza bestellen oder Fotos auf Social Media teilen, Web APIs machen es m\u00f6glich. Was ist eine API eigentlich? API steht f\u00fcr Application Programming Interface. Einfach ausgedr\u00fcckt handelt es sich&hellip;<\/p>\n","protected":false},"author":26,"featured_media":12808,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2186],"tags":[],"class_list":["post-12807","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uber-den-horizont"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nutzen Sie die neuen RESTful APIs von Benchmark Email! - Benchmark Email<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.benchmarkemail.com\/de\/blog\/restful-apis-benchmark-email\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nutzen Sie die neuen RESTful APIs von Benchmark Email! - Benchmark Email\" \/>\n<meta property=\"og:description\" content=\"Sie nutzen vielleicht bereits jeden Tag herk\u00f6mmliche oder RESTful APIs, ohne es \u00fcberhaupt zu wissen: Ganz egal, ob Sie \u00fcber App einen Fahrservice buchen, schnell eine Pizza bestellen oder Fotos auf Social Media teilen, Web APIs machen es m\u00f6glich. Was ist eine API eigentlich? API steht f\u00fcr Application Programming Interface. 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