I\u2019m sure you\u2019ve all been here before. When crafting subject lines for an upcoming email campaign, you came up with a few gems. Which one will get more opens? I know I\u2019ve played that guessing game more than once. Well, we\u2019re gave you a crystal ball to see into the future. With A\/B Testing you can know which subject line is more likely to be opened by your subscribers. Unfortunately, it won\u2019t also show you the winning lotto numbers. However, there are a few great uses for this powerful tool.<\/p>\n
I mentioned subject lines about. The same applies for From Names. You want your subscribers to recognize who is sending them email. However, you can\u2019t be sure if it\u2019s best to use your company name, your own name, a combination of the two or something else entirely. For example, when sending Benchmark Email newsletters, sometimes it says \u201cBenchmark Emails\u201d others it may say \u201cAndy from Benchmark\u201d or whomever else may be sending the campaign. There\u2019s branding to consider, personalization … ultimately it comes down to what the test reveals to you about your subscribers.<\/p>\n
When brainstorming your marketing strategy, there\u2019s always some guess work to be done. You think you know what your subscribers will want to hear about, but sometimes we are proven wrong. It could be the tone or voice of your content or it could be the types of products and services you\u2019re promoting. Your subscribers will tell you which is the most effective.<\/p>\n
Conventional wisdom says you want to get to a subscriber\u2019s inbox in the morning, when they\u2019ll be checking emails at their desks. Problem is, not everyone\u2019s audience is conventional. Perhaps your market is to parents. For them, the best times may be after the kids have been dropped off at school or in the evenings after they went to bed. A\/B testing will let you know when your emails will most likely be read.<\/p>\n
Perhaps there\u2019s multiple variables you\u2019d like to test. It\u2019s possible with Benchmark. Just set how important opens and clicks are and let the A\/B Testing tool do the rest.<\/p>\n
Once you\u2019ve determined the kind of test you\u2019d like to run, you can set the percentage of your email list that you\u2019d like to test on. You can send a variant to 5%, 10% or 15% to your list each and the winner will be automatically sent to the remainder of your list (you can also set it to pause and send the remainder yourself). Doing this is sure to increase open rates, CTR and more.<\/p>\n","protected":false},"excerpt":{"rendered":"
I\u2019m sure you\u2019ve all been here before. When crafting subject lines for an upcoming email campaign, you came up with a few gems. Which one will get more opens? I know I\u2019ve played that guessing game more than once. Well, we\u2019re gave you a crystal ball to see into the future. With A\/B Testing you…<\/p>\n","protected":false},"author":26,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-13189","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"\n