It can be easy to forget that there is a person on the other side of every email address. Remembering that will help you build a relationship with your subscribers. Treat them the way you’d want to be treated. It’s important not to lose perspective of why a person subscribed to your email list in the first place.
Tell A Story About How Your Products or Services Will Benefit Your Customers’ Lives
As an email marketer, you want to be the narrator to the story that paints a picture for your subscribers.
Through storytelling, you want to create an understanding of your products or services that makes your subscribers excited about them.
Focusing on customer-centric marketing, you’ll want to consider how your products or services relate to your subscribers. It’s also a good idea to keep in mind how your products and services relate to one another. It will help the storytelling process!
- Do you offer products or services that can easily be paired together for a sale?
- Are there products that make for an easy upsell after the initial purchase has been made?
- Can your products or services work together to make a sale for you?
Storytelling allows you to provide a lot of information about your company and products or services while still remaining interesting enough to keep subscribers tuned in.
Plus, when you’re doing storytelling in the form of customer testimonials, it boosts your brand reputation. It helps when someone else is singing your praises.
Send Customer Testimonials or Case Studies
One way to keep your customers happy is by confirming their good choice to purchase your goods or services. You can achieve this by sharing customer testimonials or case studies.
Share testimonials about how other customers have successfully put your products to use.