{"id":48610,"date":"2025-11-24T14:29:23","date_gmt":"2025-11-24T14:29:23","guid":{"rendered":"https:\/\/www.benchmarkemail.com\/es\/?page_id=48610"},"modified":"2026-04-09T16:13:14","modified_gmt":"2026-04-09T16:13:14","slug":"reporting-tips","status":"publish","type":"page","link":"https:\/\/www.benchmarkemail.com\/es\/12-days-of-benchmark\/reporting-tips\/","title":{"rendered":"Consejos r\u00e1pidos sobre informes: Qu\u00e9 medir en diciembre"},"content":{"rendered":"\n<h1>\n\t\t\tConsejos r\u00e1pidos sobre informes:\t<\/h1>\n<h2>\n\t\t\tQu\u00e9 medir en diciembre\t<\/h2>\n<p>Las vacaciones no son el momento para realizar an\u00e1lisis en profundidad: tienes campa\u00f1as que ejecutar y ventas que controlar. En lugar de ahogarte en paneles de control, c\u00e9ntrate en unas pocas m\u00e9tricas clave que te indiquen lo que est\u00e1 funcionando en este momento.<\/p>\n\t<p>El regalo de hoy:<\/p>\n\t<p>Tres consejos r\u00e1pidos para elaborar informes que te ayudar\u00e1n a terminar el a\u00f1o con claridad.<\/p>\n<h3>\n\t\t\tLas m\u00e9tricas que importan\t<\/h3>\n\t<section id=\"metrics\">\n    <!--box-->\n          1. Tasa de apertura (una comprobaci\u00f3n del pulso)\n      <ul>\n        <li><strong>Por qu\u00e9 es importante: <\/strong> Te indica si tus l\u00edneas de asunto est\u00e1n destacando entre las abarrotadas bandejas de entrada.<\/li>\n        <li><strong>Consejo r\u00e1pido:<\/strong> prueba un cambio en el asunto de cada campa\u00f1a para ver cu\u00e1l funciona mejor.<\/li>\n      <\/ul>\n<!--box end-->\n<!-- 2 -->\n       2. Tasa de clics (tu motor de interacci\u00f3n)\n        <ul>\n          <li><strong>Por qu\u00e9 es importante: <\/strong> muestra lo atractivos que son realmente tu contenido y tus llamadas a la acci\u00f3n.<\/li>\n          <li><strong>Consejo r\u00e1pido: <\/strong>  haz un seguimiento de los enlaces o botones que reciben m\u00e1s clics y ap\u00f3yate en ese modelo..<\/li>\n        <\/ul>\n    <!-- 3 -->\n        3. Tasa de conversi\u00f3n (la meta final)\n        <ul>\n          <li><strong>Por qu\u00e9 es importante: <\/strong>es la m\u00e9trica que se vincula directamente con los ingresos.<\/li>\n          <li><strong>Consejo r\u00e1pido: <\/strong> A\u00f1ade una etiqueta UTM para realizar un seguimiento de las ventas o los registros desde los email de Navidad.<\/li>\n        <\/ul>\n<\/section> \n      <!-- SVG bulb -->\n      \n        <strong>Consejo adicional:<\/strong> No te quedes estancado comparando diciembre con los meses \u00abnormales\u00bb: las fiestas son \u00fanicas. Compara los resultados de esta temporada con las campa\u00f1as navide\u00f1as del a\u00f1o pasado para obtener una imagen m\u00e1s clara. C\u00ed\u00f1ete a estas tres cifras y sabr\u00e1s exactamente qu\u00e9 es lo que funciona sin perder horas en an\u00e1lisis.\n      \n\n","protected":false},"excerpt":{"rendered":"<p>Consejos r\u00e1pidos sobre informes: Qu\u00e9 medir en diciembre Las vacaciones no son el momento para realizar an\u00e1lisis en profundidad: tienes campa\u00f1as que ejecutar y ventas que controlar. En lugar de ahogarte en paneles de control, c\u00e9ntrate en unas pocas m\u00e9tricas clave que te indiquen lo que est\u00e1 funcionando en este momento. El regalo de hoy:&hellip;<\/p>\n","protected":false},"author":7,"featured_media":0,"parent":48517,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-nxg.php","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-48610","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Consejos r\u00e1pidos sobre informes: Qu\u00e9 medir en diciembre - Benchmark Email<\/title>\n<meta name=\"description\" content=\"Echa un vistazo a estos consejos r\u00e1pidos y eficaces sobre informes para asegurarte de que mides el rendimiento de tus email de diciembre de forma eficaz.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.benchmarkemail.com\/es\/12-days-of-benchmark\/reporting-tips\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Consejos r\u00e1pidos sobre informes: Qu\u00e9 medir en diciembre - Benchmark Email\" \/>\n<meta property=\"og:description\" content=\"Echa un vistazo a estos consejos r\u00e1pidos y eficaces sobre informes para asegurarte de que mides el rendimiento de tus email de diciembre de forma eficaz.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.benchmarkemail.com\/es\/12-days-of-benchmark\/reporting-tips\/\" \/>\n<meta property=\"og:site_name\" content=\"Benchmark Email - Herramienta de Email Marketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/benchmarkemailes\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-09T16:13:14+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@benchmarkesp\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/12-days-of-benchmark\\\/reporting-tips\\\/\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/12-days-of-benchmark\\\/reporting-tips\\\/\",\"name\":\"Consejos r\u00e1pidos sobre informes: Qu\u00e9 medir en diciembre - Benchmark Email\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/#website\"},\"datePublished\":\"2025-11-24T14:29:23+00:00\",\"dateModified\":\"2026-04-09T16:13:14+00:00\",\"description\":\"Echa un vistazo a estos consejos r\u00e1pidos y eficaces sobre informes para asegurarte de que mides el rendimiento de tus email de diciembre de forma eficaz.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/12-days-of-benchmark\\\/reporting-tips\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/12-days-of-benchmark\\\/reporting-tips\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/12-days-of-benchmark\\\/reporting-tips\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"12 d\u00edas de regalos navide\u00f1os &#8211; 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