{"id":48614,"date":"2025-11-25T10:28:28","date_gmt":"2025-11-25T10:28:28","guid":{"rendered":"https:\/\/www.benchmarkemail.com\/es\/?page_id=48614"},"modified":"2026-06-17T09:55:07","modified_gmt":"2026-06-17T09:55:07","slug":"timing-email-sends","status":"publish","type":"page","link":"https:\/\/www.benchmarkemail.com\/es\/12-days-of-benchmark\/timing-email-sends\/","title":{"rendered":"Pr\u00e1cticas recomendadas para programar tus env\u00edos navide\u00f1os"},"content":{"rendered":"\n<h1>\n\t\t\tPr\u00e1cticas recomendadas para programar tus env\u00edos navide\u00f1os\t<\/h1>\n<p>Si env\u00edas un email en el momento equivocado, incluso el mejor email navide\u00f1o corre el riesgo de quedar sepultado. \u00bfLa buena noticia? No necesitas modelos de datos complejos, solo unos cuantos consejos probados sobre el momento adecuado para que tus campa\u00f1as sean vistas.<\/p>\n\t<p>El regalo de hoy:<\/p>\n\t<p>Una gu\u00eda sencilla sobre cu\u00e1ndo (y con qu\u00e9 frecuencia) pulsar \u00abenviar\u00bb durante la temporada navide\u00f1a.<\/p>\n<h2>\n\t\t\tPr\u00e1cticas recomendadas\t<\/h2>\n\t<section id=\"metrics\">\n    <!--box-->\n            1. Empieza pronto (pero no demasiado pronto)\n      <ul>\n        <li><strong> Principios de noviembre:<\/strong> ideal para gu\u00edas de regalos y rebajas de pretemporada.<\/li>\n        <li><strong>Fin de semana de Acci\u00f3n de Gracias: <\/strong>  el Black Friday y el Cyber Monday siguen siendo los reyes, pero mant\u00e9n los mensajes centrados y claros.<\/li>\n      <\/ul>\n<!--box end-->\n<!-- 2 -->\n      2. Mant\u00e9n la coherencia en diciembre\n        <ul>\n          <li><strong>De martes a jueves:<\/strong>  generalmente es cuando hay mayor interacci\u00f3n.<\/li>\n          <li><strong>A media ma\u00f1ana (de 9 a 11 a. m.):<\/strong> el momento ideal para que se abran los correos.<\/li>\n          <li><strong> Por la noche:<\/strong> puede funcionar bien para los compradores de \u00faltima hora que revisan el email despu\u00e9s del trabajo.<\/li>\n        <\/ul>\n    <!-- 3 -->\n       3. Aprovecha las ventanas de urgencia\n        <ul>\n         <li><strong>De 7 a 10 d\u00edas antes de la fecha l\u00edmite de env\u00edo:<\/strong>  destaca las fechas l\u00edmite para realizar pedidos.<\/li>\n  <li><strong>\u00daltima semana antes de Navidad:<\/strong> promociona los regalos digitales o las recogidas en tienda.<\/li>\n   <li><strong> Del 26 al 31 de diciembre:<\/strong> id\u00f3neo para rebajas o promociones de A\u00f1o Nuevo.<\/li>\n        <\/ul>\n     <!-- 3 -->\n          4. No tengas miedo de reenviar\n        <ul>\n         <li>Si tu campa\u00f1a es importante, reenv\u00eda a los que no hayan abierto el correo en un plazo de 48 horas (con un asunto modificado). <\/li>\n        <\/ul>\n<\/section> \n\t<p>Cada p\u00fablico es diferente, pero estas reglas de tiempo son una apuesta segura para mejorar la visibilidad durante la temporada m\u00e1s ajetreada del a\u00f1o en cuanto a bandejas de entrada.<\/p>\n\n","protected":false},"excerpt":{"rendered":"<p>Pr\u00e1cticas recomendadas para programar tus env\u00edos navide\u00f1os Si env\u00edas un email en el momento equivocado, incluso el mejor email navide\u00f1o corre el riesgo de quedar sepultado. \u00bfLa buena noticia? No necesitas modelos de datos complejos, solo unos cuantos consejos probados sobre el momento adecuado para que tus campa\u00f1as sean vistas. El regalo de hoy: Una&hellip;<\/p>\n","protected":false},"author":7,"featured_media":0,"parent":48517,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-nxg.php","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-48614","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pr\u00e1cticas recomendadas para programar tus env\u00edos navide\u00f1os - Benchmark Email<\/title>\n<meta name=\"description\" content=\"Saber cu\u00e1ndo enviar emails durante la temporada navide\u00f1a no es sencillo. 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