{"id":11390,"date":"2010-04-30T20:53:06","date_gmt":"2010-04-30T20:53:06","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/es\/blog\/los-10-pasos-para-lograr-el-exito-en-los-medios-de-comunicacion-social\/"},"modified":"2020-02-19T12:25:39","modified_gmt":"2020-02-19T12:25:39","slug":"los-10-pasos-para-lograr-el-exito-en-los-medios-de-comunicacion-social","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/es\/blog\/los-10-pasos-para-lograr-el-exito-en-los-medios-de-comunicacion-social\/","title":{"rendered":"Los 10 Pasos para Lograr el \u00c9xito Con La Comunicaci\u00f3n en Las Redes Sociales"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" alt=\"\"class=\"alignnone size-medium alignleft\" src=\"https:\/\/www.benchmarkemail.com\/es\/wp-content\/uploads\/sites\/4\/2020\/02\/social2.gif\" width=\"252\" height=\"187\" \/>Experian recientemente public\u00f3 un estudio demostrando que un mensaje de <a href=\"https:\/\/www-new.benchmarkemail.wpengine.com\/es\/email-marketing\">marketing por correo electr\u00f3nico<\/a> ue se comparte en el \u00e1mbito de redes sociales ofrece aproximadamente cinco veces mas posibilidades que un solo mensaje enfocado <strong>a un amigo.<\/strong>Un sorprendente estudio en el a\u00f1o 2010, una Cadena de Empresas minoristas en el Reino Unido mostr\u00f3 que un tercio completo de todas sus campa\u00f1as de correo electr\u00f3nico no incluy\u00f3 ni un solo enlace a sitios de medios sociales, y el 89% no incluy\u00f3 enlaces a un blog! A fin de maximizar los resultados de sus redes sociales\u00a0y las estrategias de marketing y para evitar caer en las mismas trampas que algunas empresas muy grandes caen , aqu\u00ed est\u00e1n los diez pasos principales para ganar \u00e9xito en las redes sociales.<\/p>\n<ul>\n<li><img loading=\"lazy\" decoding=\"async\" src=\"\/images\/icons\/tick.png\" alt=\"\" width=\"16\" height=\"14\" vspace=\"3\" \/>Integrar un destacado y visible Enlace<strong>Para Enviar a un amigo<\/strong> en los correos electr\u00f3nicos de sus campa\u00f1as. Un sorprendente 64% de los empresarios minoristas encuestados no lo hizo.<\/li>\n<li><img loading=\"lazy\" decoding=\"async\" src=\"\/images\/icons\/tick.png\" alt=\"\" width=\"16\" height=\"14\" vspace=\"3\" \/>No espere que sus clientes potenciales utilizar\u00e1n el control de <strong>Reenviar<\/strong> en el buzon de entrada, ya que esta redirecci\u00f3n puede crear problemas en la representaci\u00f3n y visualizaci\u00f3n del correo electr\u00f3nico, y usted no ser\u00e1 capaz de rastrear con precisi\u00f3n quien recibio el mensaje reenviado y qu\u00e9 aspecto del mismo les interesa.<img loading=\"lazy\" decoding=\"async\" src=\"\/images\/icons\/tick.png\" alt=\"\" width=\"16\" height=\"14\" vspace=\"3\" \/><\/li>\n<li>Aseg\u00farese de que el mensaje transmitido es claramente identificado como procedente del referido para que el destinatario no lo interprete como spam: el nombre del amigo debe aparecer en el <strong>&#8220;De&#8221; <\/strong>o en la <strong>l\u00ednea del <\/strong>asunto.<img loading=\"lazy\" decoding=\"async\" src=\"\/images\/icons\/tick.png\" alt=\"\" width=\"16\" height=\"14\" vspace=\"3\" \/><\/li>\n<li>Implemente un <strong>mensaje de referencia<\/strong> en el correo electr\u00f3nico transmitido como .\u201d<em>Janice &#8220;Janice Smith pens\u00f3 que le gustar\u00e1 esta oferta.&#8221;<\/em>.\u201d<img loading=\"lazy\" decoding=\"async\" src=\"\/images\/icons\/tick.png\" alt=\"\" width=\"16\" height=\"14\" vspace=\"3\" \/><\/li>\n<li>Incluya un enlace <strong>Reg\u00edstrate<\/strong> en todos los correos electr\u00f3nicos de sus campa\u00f1as para que <strong>los amigos de los amigos <\/strong>puedan llenar un formulario que les permitira ser a\u00f1adidos a su base de datos autorizada para recibir boletines informativos.<img loading=\"lazy\" decoding=\"async\" src=\"\/images\/icons\/tick.png\" alt=\"\" width=\"16\" height=\"14\" vspace=\"3\" \/><\/li>\n<li>Sus remitentes deben ser claramente consciente que el reenv\u00edo de este email a sus amigos no va a incluirlos de forma autom\u00e1tica en una lista de correo no solicitado o capturar sus datos personales.<img loading=\"lazy\" decoding=\"async\" src=\"\/images\/icons\/tick.png\" alt=\"\" width=\"16\" height=\"14\" vspace=\"3\" \/><\/li>\n<li>Aprenda sobre las redes sociales preferidas de sus prospectos o futuros clientes, para que no vincule sus emails a <strong>LinkedIn <\/strong>cuando sus clientes pasan el rato en <strong>Facebook<\/strong>. Si usted no sabe donde est\u00e1n sus clientes, pregunteles: En una breve encuesta en l\u00ednea se revelan datos muy valiosos acerca de las redes sociales favoritas, de sus clientes.<img loading=\"lazy\" decoding=\"async\" src=\"\/images\/icons\/tick.png\" alt=\"\" width=\"16\" height=\"14\" vspace=\"3\" \/><\/li>\n<li>Clasifica los diferentes grupos que constituyen su mercado, y haga el esfuerzo para aprender lo que los motiva y sus diferencias. El breve estudio que acabamos de mencionar puede abrir un mundo de comprensiones tribales.<img loading=\"lazy\" decoding=\"async\" src=\"\/images\/icons\/tick.png\" alt=\"\" width=\"16\" height=\"14\" vspace=\"3\" \/><\/li>\n<li>Una vez que han aprendido sobre los motivos para poder segmentar, proceda a segmentar los contenidos de su base de datos, basados en esa estructura tribial cuyo objetivo es maximizar el nivel de uso de las redes sociales. Recuerde que la relevancia es el factor n\u00famero uno para determinar si un correo es socialmente compartido o no.<img loading=\"lazy\" decoding=\"async\" src=\"\/images\/icons\/tick.png\" alt=\"\" width=\"16\" height=\"14\" vspace=\"3\" \/><\/li>\n<li>Dise\u00f1e sus plantillas de correo electr\u00f3nico en torno al enlace destacado en su p\u00e1gina de suscripci\u00f3n para ayudar a los nuevos beneficiarios a registrarse a sus boletines. Haga todo lo posible para calmar la cautela de inscripci\u00f3n que ellos tengan, presente su contenido de suscripci\u00f3n como informativo, entretenido y relevante &#8230; y no una sentencia de cadena perpetua a el Spam.<\/li>\n<\/ul>\n<p>Si no tiene un blog, consiga uno. Si usted no tiene una Pagina de <strong>Fans en Facebook<\/strong>, construya una. No cometa los errores que a algunos minoristas importantes est\u00e1n cometiendo. Maneje las redes sociales\u00a0en la mayor medida posible en todos los aspectos de sus campa\u00f1as de correo electr\u00f3nico y vea su linea de clientes hacia arriba!<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Experian recientemente public\u00f3 un estudio demostrando que un mensaje de marketing por correo electr\u00f3nico ue se comparte en el \u00e1mbito de redes sociales ofrece aproximadamente cinco veces mas posibilidades que un solo mensaje enfocado a un amigo.Un sorprendente estudio en el a\u00f1o 2010, una Cadena de Empresas minoristas en el Reino Unido mostr\u00f3 que un&hellip;<\/p>\n","protected":false},"author":139,"featured_media":11391,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[3948],"tags":[72,574,2323,2324,2469,2470,2471,2472,2473],"class_list":["post-11390","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-otros","tag-facebook","tag-linkedin","tag-redes","tag-sociales","tag-con-sujecion","tag-haciendo-referencia","tag-medios-de-comunicacion","tag-mensaje","tag-una-suscripcion"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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