{"id":11646,"date":"2011-01-17T03:00:22","date_gmt":"2011-01-17T03:00:22","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/es\/blog\/tiene-best-buy-una-jugada-de-promocion-de-correo-electronico\/"},"modified":"2020-06-05T20:15:09","modified_gmt":"2020-06-05T20:15:09","slug":"tiene-best-buy-una-jugada-de-promocion-de-correo-electronico","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/es\/blog\/tiene-best-buy-una-jugada-de-promocion-de-correo-electronico\/","title":{"rendered":"Tiene Best Buy Una Jugada de Promoci\u00f3n de Correo Electr\u00f3nico?"},"content":{"rendered":"

Ya Es El Tiempo?<\/b>
\nAntes de que comenzara esta temporada de la NFL, yo ni siquiera critique que mis Bears ganaran 6 juegos. Pens\u00e9 que iba a ser horrible. Debieron haber sido los fans de los Cachorros (Cubs) pesimistas. Resulta que los Bears ganaron la NFC Norte y obtuvieron un pase a la final a la primera ronda. Probablemente yo no hubiera pensado en el futuro del juego de Campeonato de la NFC y el Super Bowl si no hubi\u00e9ramos seguido jugando la sub-.500 Seahawks este fin de semana. Puesto que he tenido el Super Bowl pegado en mi cabeza estos \u00faltimos d\u00edas, me llam\u00f3 la atenci\u00f3n cuando Best Buy me envi\u00f3 un correo electr\u00f3nico de promoci\u00f3n <\/a>con el t\u00edtulo: Prep\u00e1rese Para el Gran Juego.
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Se me hizo pensar que. El Super Bowl de este a\u00f1o es el 6 de febrero. El correo electr\u00f3nico fue enviado el 9 de enero. Casi un mes completo antes del Super Bowl. As\u00ed que, cuando es el mejor momento para iniciar el env\u00edo de promociones para un evento? Es eso lo \u00fanico que tiene que tener en cuenta?<\/p>\n

Cu\u00e1ndo Enviar<\/h2>\n

Un mes parece ser una cantidad adecuada de tiempo para comenzar a comercializar antes del evento. Las promociones del primer Viernes Negro recuerdo haber visto que llegaron justo despu\u00e9s de Halloween y hab\u00eda un mont\u00f3n de ellos para los pr\u00f3ximos dos meses. A veces, demasiados.<\/p>\n

El otro aspecto que debe tenerse en cuenta es la frecuencia en la que los correos electr\u00f3nicos son enviados durante este per\u00edodo de la promoci\u00f3n. Si es demasiado, un suscriptor podr\u00eda darse de baja antes de la fecha del evento. Si es muy poco un suscriptor puede olvidar el caso por completo. Todos los d\u00edas probable es demasiado. M\u00e1s de una vez a la semana puede ser incluso que se extienda. Como siempre, depende de qu\u00e9 tan activos sean sus suscriptores y con qu\u00e9 frecuencia por lo general usted env\u00eda correos electr\u00f3nicos fuera del periodo promocional. Una vez a la semana es una apuesta segura para un evento como el Super Bowl, sobre todo porque los juegos est\u00e1n ocurriendo los S\u00e1bados y Domingos, y estar\u00e1 en las mentes de las personas.<\/p>\n

Estrategia de Email Marketing o Cuando es El Tiempo del Juego?<\/h2>\n

Volviendo al ejemplo de Best Buy, su promoci\u00f3n fue muy s\u00f3lida. Les hemos felicitado por sus auto respuestas para el proceso de compra en l\u00ednea. Esta promoci\u00f3n no es exactamente alcanzar esas altas expectativas, pero ofrece algunas lecciones..<\/p>\n

El gran t\u00edtulo y la pantalla de TV con un jugador de f\u00fatbol lo hace que piense en el Super Bowl. Desafortunadamente, la l\u00ednea de asunto <\/a>no es as\u00ed. De hecho, no he abierto el correo electr\u00f3nico si hubiera visto la l\u00ednea de asunto como: $ 100 – $ 600 de descuente en televisores de alta definici\u00f3n y reproductores Blu-ray (Tengo un televisor que he comprado en el “Viernes Negro” el a\u00f1o pasado). Lo abr\u00ed porque v\u00ed el t\u00edtulo y la imagen en el panel de vista previa de mi cliente de correo de Mac. Un t\u00edtulo relacionado con el Super Bowl pudo haber ganado m\u00e1s correos abiertos. Tal vez ellos est\u00e1n guardando esos para el gran juego m\u00e1s cercano.<\/p>\n

La moraleja de esta historia es que debe planificar por adelantado sus promociones de correo de d\u00edas festivos<\/a>. Decidir cu\u00e1ndo debe comenzar y con qu\u00e9 frecuencia para enviar los correos electr\u00f3nicos de la campa\u00f1a, antes de enviar su primer evento de promoci\u00f3n. Utilice sus competidores como marco de referencia si es necesario. V\u00e9ase lo que le gusta\/no le gusta acerca de las promociones de su evento. Disfrute del Super Bowl y lo m\u00e1s importante, VAMOS BEARS!<\/p>\n","protected":false},"excerpt":{"rendered":"

Ya Es El Tiempo? Antes de que comenzara esta temporada de la NFL, yo ni siquiera critique que mis Bears ganaran 6 juegos. Pens\u00e9 que iba a ser horrible. Debieron haber sido los fans de los Cachorros (Cubs) pesimistas. Resulta que los Bears ganaron la NFC Norte y obtuvieron un pase a la final a…<\/p>\n","protected":false},"author":26,"featured_media":11647,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[3948],"tags":[],"class_list":["post-11646","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-otros"],"yoast_head":"\nTiene Best Buy Una Jugada de Promoci\u00f3n de Correo Electr\u00f3nico? - Benchmark Email<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.benchmarkemail.com\/es\/blog\/tiene-best-buy-una-jugada-de-promocion-de-correo-electronico\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tiene Best Buy Una Jugada de Promoci\u00f3n de Correo Electr\u00f3nico? - Benchmark Email\" \/>\n<meta property=\"og:description\" content=\"Ya Es El Tiempo? Antes de que comenzara esta temporada de la NFL, yo ni siquiera critique que mis Bears ganaran 6 juegos. Pens\u00e9 que iba a ser horrible. Debieron haber sido los fans de los Cachorros (Cubs) pesimistas. 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