{"id":11742,"date":"2011-02-22T23:22:22","date_gmt":"2011-02-22T23:22:22","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/es\/blog\/email-marketing-eficaz-segmentacion-por-psicografia\/"},"modified":"2020-11-02T15:50:11","modified_gmt":"2020-11-02T15:50:11","slug":"email-marketing-eficaz-segmentacion-por-psicografia","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/es\/blog\/email-marketing-eficaz-segmentacion-por-psicografia\/","title":{"rendered":"Email Marketing Eficaz: Segmentaci\u00f3n por Psicograf\u00eda"},"content":{"rendered":"

Hay algunos blogs de Benchmark demogr\u00e1ficos, y que probablemente vamos a hacer muchos m\u00e1s, ya que es esencial centrarse en el email marketing objetizado<\/a>. Pero mientras que es f\u00e1cil para entender la segmentaci\u00f3n de sus lista de hechos tangibles y estad\u00edsticos (c\u00f3digo postal, tama\u00f1o del hogar, nivel de ingresos, edad, etc), envolviendo su cabeza en torno a c\u00f3mo exactamente la psicograf\u00eda del segmento podr\u00eda no ser f\u00e1cilmente evidente.<\/p>\n

Psicograf\u00eda es Estilo de Vida o Es Basado en Valores<\/h2>\n

Psicograf\u00eda define su segmento de audiencia por las caracter\u00edsticas psicol\u00f3gicas. Algunos dir\u00e1n que se trata de un estilo de vida de sus clientes, valores, opiniones, actitudes y creencias. Qu\u00e9 hace que el cliente marque su aprobaci\u00f3n? Cu\u00e1les son su \/ sus motivaciones? C\u00f3mo se identifican en lo que son las \u00e1reas de gran medida subjetiva?<\/p>\n

Ejemplos de Psicograf\u00eda<\/h2>\n

Algunos podr\u00edan ellos mismos parecer como “sensible a los precios.” O bien puede ser “sensible a los precios” sin tener que ponerse ellos mismos en una categor\u00eda. Usted puede encontrar los clientes que son “orientados en deportes”,”hogare\u00f1os”, o incluso, “buscadores de emociones fuertes.” Si su negocio vende paquetes de vacaciones que pueden variar de una relajante caba\u00f1a y de una balsa en aguas bravas y un Tour de golf o los paquetes de excursiones, sabiendo de c\u00f3mo sus clientes caben en estos segmentos le ayuda a determinar exactamente qu\u00e9 informaci\u00f3n enviar a qui\u00e9n.<\/p>\n

Usted Puede Promover el Segmento de Las Categor\u00edas<\/h2>\n

\u201cLa salud consciente” podr\u00eda estar en el extremo polar opuesto de un auto-informe “adicto a la comida r\u00e1pida,” pero no hay espacio para un mont\u00f3n de segmentaci\u00f3n dentro de estas categor\u00edas. Estas categor\u00edas son \u00fatiles para un supermercado, pero una tienda de alimentos saludables va a querer romper m\u00e1s adelante sus patrones saludables especializados en segmentos psicogr\u00e1ficos para que se pueda comercializar con eficacia tambi\u00e9n. Saber qui\u00e9n se opone a ciertos tipos de alimentos o de pr\u00e1cticas de cultivo y qui\u00e9n no puede ser una gran ventaja.<\/p>\n

Combine Psicograf\u00eda Por M\u00e1s Energ\u00eda<\/h2>\n

Digamos que usted es el supermercado del vecindario, y usted sabe qui\u00e9nes son sus clientes “consciente de la salud” qui\u00e9nes son sus clientes que\u00a0 “siempre est\u00e1n en una carrera importante “. Usted probablemente puede adivinar que el env\u00edo de una campa\u00f1a de email objetizada acerca de su nueva comida s\u00faper saludable,) a este segmento combinado dar\u00e1 buenos resultados.<\/p>\n

Entonces C\u00f3mo Usted Obtiene Esta Informaci\u00f3n de Todas Maneras?<\/h2>\n

Ciertamente, teniendo su cajero haciendo preguntas extra\u00f1as sobre los valores de la gente en cada transacci\u00f3n es probablemente inadecuado. Usted podr\u00eda ver esto ligeramente como informaci\u00f3n m\u00e1s f\u00e1ciles de reunir durante el contacto con servicio al cliente. Qu\u00e9 suerte para usted que ya sabe de email marketing!<\/p>\n

Las Encuestas en L\u00ednea y Votaciones son sus Amigos<\/h2>\n

Su cuenta viene con encuestas en l\u00ednea de forma gratuita, as\u00ed que p\u00f3ngalo a trabajar. Es tan f\u00e1cil enviar una encuesta simple, atractiva por correo electr\u00f3nico. Usted puede personalizar sus propias preguntas y luego dar a sus lectores la oportunidad de elegir sus respuestas preestablecidas.<\/p>\n

\"\"class=\"alignnone<\/p>\n

Puede enviar esta encuesta a cabo por s\u00ed mismo o en el cuerpo de un bolet\u00edn de noticias para email\u00a0<\/a>largo de correo electr\u00f3nico. Tambi\u00e9n puede poner estos en l\u00ednea en su p\u00e1gina web favorita, junto con un campo de direcci\u00f3n de correo electr\u00f3nico. Como la respuesta de la gente, los nuevos campos est\u00e1n integrados en su lista, lo que ayuda a segmentar sus clientes por sus respuestas.<\/p>\n

En el ejemplo anterior ,usted puede poner a la gente en categor\u00edas psicogr\u00e1ficas: “marcas-leales”, “conciencia ecol\u00f3gica”, “compradores de valor”, etc.<\/p>\n

Las Cajas de Registro tambi\u00e9n Funcionan<\/h2>\n

Hemos mencionado anteriormente en algunos blogs que las casillas de registro son lugares geniales para iniciar el proceso de segmentaci\u00f3n. Una palabra de advertencia, aunque: Si usted hace el proceso de registro muy largo con demasiadas preguntas, usted va a conseguir mucho menos suscripciones en su lista. Escoja sabiamente sus preguntas y sea breve.<\/p>\n

Pru\u00e9belo!<\/h2>\n

La mejor manera de seguir adelante en esto es s\u00f3lo probarlo. La creaci\u00f3n de una encuesta o votaci\u00f3n es r\u00e1pida. Int\u00e9ntelo y ver\u00e1 que pasa. Los publicistas y los vendedores usan el poder de psicograf\u00eda para escribir el mensaje adecuado con el producto adecuado para las personas adecuadas. Ahora usted tambi\u00e9n puede!<\/p>\n","protected":false},"excerpt":{"rendered":"

Hay algunos blogs de Benchmark demogr\u00e1ficos, y que probablemente vamos a hacer muchos m\u00e1s, ya que es esencial centrarse en el email marketing objetizado. Pero mientras que es f\u00e1cil para entender la segmentaci\u00f3n de sus lista de hechos tangibles y estad\u00edsticos (c\u00f3digo postal, tama\u00f1o del hogar, nivel de ingresos, edad, etc), envolviendo su cabeza en…<\/p>\n","protected":false},"author":270,"featured_media":11743,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[3948],"tags":[],"class_list":["post-11742","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-otros"],"yoast_head":"\nEmail Marketing Eficaz: Segmentaci\u00f3n por Psicograf\u00eda - Benchmark Email<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.benchmarkemail.com\/es\/blog\/email-marketing-eficaz-segmentacion-por-psicografia\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Email Marketing Eficaz: Segmentaci\u00f3n por Psicograf\u00eda - Benchmark Email\" \/>\n<meta property=\"og:description\" content=\"Hay algunos blogs de Benchmark demogr\u00e1ficos, y que probablemente vamos a hacer muchos m\u00e1s, ya que es esencial centrarse en el email marketing objetizado. 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