{"id":11775,"date":"2011-03-04T23:53:53","date_gmt":"2011-03-04T23:53:53","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/es\/blog\/eligiendo-el-tono-y-diseno-para-su-boletin-electronico\/"},"modified":"2020-02-09T22:48:59","modified_gmt":"2020-02-09T22:48:59","slug":"eligiendo-el-tono-y-diseno-para-su-boletin-electronico","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/es\/blog\/eligiendo-el-tono-y-diseno-para-su-boletin-electronico\/","title":{"rendered":"Eligiendo El Tono y Dise\u00f1o Para Su Bolet\u00edn Electr\u00f3nico"},"content":{"rendered":"<p>Un aspecto fabuloso de un <a href=\"https:\/\/www-new.benchmarkemail.wpengine.com\/es\/email-marketing\/html-email-templates\">bolet\u00edn\u00a0para email\u00a0<\/a>ser\u00e1 m\u00e1s f\u00e1cil de atraer a sus suscriptores con las \u00faltimas noticias de la empresa, lanzamientos de productos y ofertas especiales. La apariencia es fundamental, y cuando se trata de su dise\u00f1o, varios componentes deben trabajar juntos para dar a los lectores la mejor presentaci\u00f3n posible. En este post, hablaremos de la importancia del tono y dise\u00f1o en relaci\u00f3n a su plantilla de email.<\/p>\n<h2>Usando El Tono Adecuado<\/h2>\n<div>\n<p>En lo que respecta a su bolet\u00edn, su tono es la forma en que usted suena a su audiencia, y ese sonido es a menudo dictado por una variedad de factores. su tono puede hacerle salir como un experto conocedor, un sabe lo todo o un marketer que no tiene ni idea de lo que est\u00e1 hablando. Mientras que los enfoques no podr\u00e1n ser aptos para usted, el tono correcto es siempre el que saca al lector y hace que quiera saber m\u00e1s.<\/p>\n<p>Aqu\u00ed hay algunas directrices generales que puede seguir:<\/p>\n<ul>\n<li><b>Mant\u00e9ngase Convencional<\/b>&#8211; No importa el p\u00fablico, es mejor mantener el tono de su conversaci\u00f3n en lugar de hacer que parezca como si les hablara bajo a sus lectores. Cuanto m\u00e1s usted mantenga la conversaci\u00f3n, m\u00e1s eficaz ser\u00e1n sus comunicaciones. Tenga cuidado de no sobrepasar sus l\u00edmites y ser demasiado personal, lo que usted quiere es que aparezca su tono profesional por encima de todo.<\/li>\n<li><b>Sea Breve<\/b>\u00a0&#8211; La duraci\u00f3n de su bolet\u00edn tambi\u00e9n puede afectar su tono. Nadie quiere desplazarse a trav\u00e9s de un correo electr\u00f3nico largo, por lo que aspire a una peque\u00f1a ventana en lugar de una p\u00e1gina entera. Hacerlos pensar que tienen que leer demasiado y usted s\u00f3lo podr\u00eda perderlos.<\/li>\n<li><b>Sea Conciso<\/b>\u00a0&#8211; En muchos casos, el tono adecuado se puede encontrar en un mensaje que no es s\u00f3lo corto sino al punto. La mayor\u00eda de la gente est\u00e1 tratando con decenas a cientos de correos electr\u00f3nicos nuevos todos los d\u00edas. No hay tiempo para pelusa aqu\u00ed. D\u00e9 a sus lectores los fundamentos primero y luego entre en m\u00e1s detalle m\u00e1s adelante.<\/li>\n<\/ul>\n<h2>Perfeccione su Dise\u00f1o<\/h2>\n<p>La presentaci\u00f3n de su dise\u00f1o es crucial\u00a0 y el \u00e9xito de su bolet\u00edn en su conjunto. Este podr\u00eda hacer que el contenido sea m\u00e1s f\u00e1cil de leer y m\u00e1s atractivo o confuso y poco atractivo. Puede perfeccionar su dise\u00f1o mediante la aplicaci\u00f3n de estos sencillos consejos:<\/p>\n<ul>\n<li><b>Utilice Columnas<\/b> &#8211; Hacer uso adecuado de las columnas puede evitar a su bolet\u00edn parecer un largo art\u00edculo de peri\u00f3dico aburrido. Las columnas le permiten trabajar con frases m\u00e1s cortas, lo que hace que su contenido sea m\u00e1s atractivo para los exploradores.<\/li>\n<li><b>Mantenga su Esquema de Color Consistente<\/b>\u00a0&#8211; La consistencia ayuda a destacar los elementos importantes de su mensaje evitando al mismo tiempo los colores no esenciales que se convierten en una distracci\u00f3n.<\/li>\n<li><strong>No Abuse\u00a0de\u00a0Las Gr\u00e1ficas e Im\u00e1genes\u00a0<\/strong>&#8211; Yendo por la borda con los gr\u00e1ficos y las im\u00e1genes puede arruinar lo que normalmente ser\u00eda un dise\u00f1o s\u00f3lido. Tenga en cuenta que el objetivo de un bolet\u00edn de noticias es involucrar a los lectores, no impresionar a los espectadores con un espect\u00e1culo visual.<\/li>\n<\/ul>\n<p>Su tono y dise\u00f1o pueden trabajar juntos para el beneficio de su dise\u00f1o. Conseguir que ambos est\u00e9n correctos en su bolet\u00edn de noticias lo har\u00e1n un verdadero ganador. Eche un vistazo a uno de los cientos de <a href=\"https:\/\/www-new.benchmarkemail.wpengine.com\/es\/email-marketing\/html-email-templates\">plantillas\u00a0para email HTML<\/a> de Benchmark para elegir su propio dise\u00f1o hoy mismo!<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Un aspecto fabuloso de un bolet\u00edn\u00a0para email\u00a0ser\u00e1 m\u00e1s f\u00e1cil de atraer a sus suscriptores con las \u00faltimas noticias de la empresa, lanzamientos de productos y ofertas especiales. La apariencia es fundamental, y cuando se trata de su dise\u00f1o, varios componentes deben trabajar juntos para dar a los lectores la mejor presentaci\u00f3n posible. En este post,&hellip;<\/p>\n","protected":false},"author":97,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[3948],"tags":[],"class_list":["post-11775","post","type-post","status-publish","format-standard","hentry","category-otros"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Eligiendo El Tono y Dise\u00f1o Para Su Bolet\u00edn Electr\u00f3nico - Benchmark Email<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.benchmarkemail.com\/es\/blog\/eligiendo-el-tono-y-diseno-para-su-boletin-electronico\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Eligiendo El Tono y Dise\u00f1o Para Su Bolet\u00edn Electr\u00f3nico - Benchmark Email\" \/>\n<meta property=\"og:description\" content=\"Un aspecto fabuloso de un bolet\u00edn\u00a0para email\u00a0ser\u00e1 m\u00e1s f\u00e1cil de atraer a sus suscriptores con las \u00faltimas noticias de la empresa, lanzamientos de productos y ofertas especiales. La apariencia es fundamental, y cuando se trata de su dise\u00f1o, varios componentes deben trabajar juntos para dar a los lectores la mejor presentaci\u00f3n posible. En este post,&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.benchmarkemail.com\/es\/blog\/eligiendo-el-tono-y-diseno-para-su-boletin-electronico\/\" \/>\n<meta property=\"og:site_name\" content=\"Benchmark Email - Herramienta de Email Marketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/benchmarkemailes\" \/>\n<meta property=\"article:published_time\" content=\"2011-03-04T23:53:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-02-09T22:48:59+00:00\" \/>\n<meta name=\"author\" content=\"Denise Keller\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@benchmarkesp\" \/>\n<meta name=\"twitter:site\" content=\"@benchmarkesp\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Denise Keller\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/blog\\\/eligiendo-el-tono-y-diseno-para-su-boletin-electronico\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/blog\\\/eligiendo-el-tono-y-diseno-para-su-boletin-electronico\\\/\"},\"author\":{\"name\":\"Denise Keller\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/#\\\/schema\\\/person\\\/0174d4c6a2f1fce3208b8b621f5cce20\"},\"headline\":\"Eligiendo El Tono y Dise\u00f1o Para Su Bolet\u00edn Electr\u00f3nico\",\"datePublished\":\"2011-03-04T23:53:53+00:00\",\"dateModified\":\"2020-02-09T22:48:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/blog\\\/eligiendo-el-tono-y-diseno-para-su-boletin-electronico\\\/\"},\"wordCount\":638,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/#organization\"},\"articleSection\":[\"Otros Contenidos\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/blog\\\/eligiendo-el-tono-y-diseno-para-su-boletin-electronico\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/blog\\\/eligiendo-el-tono-y-diseno-para-su-boletin-electronico\\\/\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/blog\\\/eligiendo-el-tono-y-diseno-para-su-boletin-electronico\\\/\",\"name\":\"Eligiendo El Tono y Dise\u00f1o Para Su Bolet\u00edn Electr\u00f3nico - 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