{"id":11916,"date":"2011-05-02T03:02:29","date_gmt":"2011-05-02T03:02:29","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/es\/blog\/email-marketing-basado-en-permisos-la-magia-del-email-de-bienvenida\/"},"modified":"2020-02-09T22:43:32","modified_gmt":"2020-02-09T22:43:32","slug":"email-marketing-basado-en-permisos-la-magia-del-email-de-bienvenida","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/es\/blog\/email-marketing-basado-en-permisos-la-magia-del-email-de-bienvenida\/","title":{"rendered":"Email Marketing Basado en Permisos: La Magia del Email de Bienvenida"},"content":{"rendered":"<p>El email de bienvenida que env\u00ede de inmediato tras el registro representa una de las interacciones m\u00e1s importantes que usted tiene con el nuevo suscriptor. Este mensaje deber\u00eda servir de mucho m\u00e1s que una mera introducci\u00f3n. Debe ser un punto de compromiso que establece el tono para toda la relaci\u00f3n. He aqu\u00ed algunas maneras sencillas para crear un email de bienvenida que hace el trabajo:<\/p>\n<h4>H\u00e1galo Personal<\/h4>\n<p>Su email de bienvenida tiene el poder para marcar la pauta en movimiento hacia adelante, y el tono que tome en este mensaje es la clave. Dado que este es esencialmente el principio de la relaci\u00f3n, saludando al abonado con un tono personal suele ser la mejor opci\u00f3n. Al darles la bienvenida a suscriptores de la relaci\u00f3n de email, usted quiere hacerlos sentir como que se est\u00e1n convirtiendo en parte de algo especial, algo exclusivo. M\u00e1s que una simple lista de email. Aun cuando sus email de bienvenida es enviado a trav\u00e9s de un <a href=\"https:\/\/www-new.benchmarkemail.com\/es\/email-marketing\/Features-Autoresponder\">auto respondedor<\/a>, usted quiere que este sea lo m\u00e1s personal y conversacional posible. La primera impresi\u00f3n es la que cuenta as\u00ed que haga que esta cuente.<\/p>\n<h4>Revisi\u00f3n de Los Beneficios<\/h4>\n<p>Que motiv\u00f3 a los suscriptores a inscribirse a su lista de email? Fue la promesa de ahorro de costos? Informaci\u00f3n valiosa que les ayudar\u00e1 a mejorar su negocio? Consejos para hacer dinero? Sea lo que sea, ser\u00eda una buena idea para reiterar los beneficios de la suscripci\u00f3n en su email de bienvenida. Sus suscriptores tienen mucho en sus platos y lo m\u00e1s probable es que son s\u00f3lo uno de varios vendedores que tienen que tratar. Al revisar los beneficios que hacen mucho m\u00e1s f\u00e1cil para los reci\u00e9n llegados al recordar qui\u00e9n usted es. M\u00e1s importante a\u00fan, usted les da una raz\u00f3n para buscar por env\u00edos posteriores.<\/p>\n<h4>Incluir una Oferta<\/h4>\n<p>Incluir una oferta en su email de bienvenida puede parecer una mala idea al principio, pero en realidad es todo lo contrario. De hecho, cuando se hace correctamente, es una gran manera de construir en la exclusividad que ha creado con su tono personal, amable y que al instante el suscriptor se siente a\u00fan m\u00e1s especial. Por supuesto que no quiero ir por la borda y ser demasiado agresivo, pero si puede conseguir una venta correcta del bate, entonces por qu\u00e9 no ir por el jonr\u00f3n? Si este es el camino que toma, no se olvide de incluir un claro llamamiento a la acci\u00f3n de cristal y, sobre todo, aseg\u00farese de que su oferta es relevante y \u00fatil. Asegurarse de que su oferta inicial tiene un valor real es algo que no se puede enfatizar lo suficiente.<\/p>\n<h4>En Caso de Duda, Pru\u00e9belo<\/h4>\n<p>Nunca subestime la importancia de su mail de bienvenida.\u00a0 Lo que algunos vendedores de golpe en el \u00faltimo momento podr\u00edan determinar si un nuevo suscriptor contin\u00faa d\u00e1ndole su atenci\u00f3n. A\u00fan no sabe c\u00f3mo acercarse a este mensaje cr\u00edtico? Haga un poco de divisiones como A\/B de las pruebas para averiguar lo que podr\u00eda funcionar mejor. Cuando se trata de hacerlo bien con el <a href=\"https:\/\/www-new.benchmarkemail.com\/es\">email marketing<\/a>, la prueba no es nunca una mala idea.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El email de bienvenida que env\u00ede de inmediato tras el registro representa una de las interacciones m\u00e1s importantes que usted tiene con el nuevo suscriptor. Este mensaje deber\u00eda servir de mucho m\u00e1s que una mera introducci\u00f3n. Debe ser un punto de compromiso que establece el tono para toda la relaci\u00f3n. He aqu\u00ed algunas maneras sencillas&hellip;<\/p>\n","protected":false},"author":97,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[3948],"tags":[754,2251,2777,2780,2781],"class_list":["post-11916","post","type-post","status-publish","format-standard","hentry","category-otros","tag-opt-in-email","tag-autorizado","tag-autorespondedores","tag-email-de-bienvenida","tag-email-marketing-basado-en-permisos"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Email Marketing Basado en Permisos: La Magia del Email de Bienvenida - Benchmark Email<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.benchmarkemail.com\/es\/blog\/email-marketing-basado-en-permisos-la-magia-del-email-de-bienvenida\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Email Marketing Basado en Permisos: La Magia del Email de Bienvenida - Benchmark Email\" \/>\n<meta property=\"og:description\" content=\"El email de bienvenida que env\u00ede de inmediato tras el registro representa una de las interacciones m\u00e1s importantes que usted tiene con el nuevo suscriptor. 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