{"id":12182,"date":"2011-08-18T22:07:09","date_gmt":"2011-08-18T22:07:09","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/es\/blog\/consejos-de-email-marketing-estrategias-de-marketing-b2b-y-b2c\/"},"modified":"2024-09-16T15:36:11","modified_gmt":"2024-09-16T15:36:11","slug":"consejos-de-email-marketing-estrategias-de-marketing-b2b-y-b2c","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/es\/blog\/consejos-de-email-marketing-estrategias-de-marketing-b2b-y-b2c\/","title":{"rendered":"Consejos de Email Marketing: Estrategias de Marketing B2B y B2C"},"content":{"rendered":"<p>El email marketing ha sido el favorito para las estrategias B2B y B2C. Aunque nunca cambian los principios b\u00e1sicos de esta herramienta, el marketing de empresas y consumidores no es lo mismo, por lo que los miembros de estos mercados verticales deben enfocarse de una manera diferente. Adem\u00e1s de comparar y contrastar a los dos, esta publicaci\u00f3n explica c\u00f3mo las t\u00e1cticas B2B (Empresa a Empresa) y B2C (Empresa a Consumidor) pueden utilizar <a href=\"https:\/\/www.benchmarkemail.com\/es\">email marketing<\/a> eficazmente.<\/p>\n<h4>Conducir la Educaci\u00f3n Para Email Marketing B2B<\/h4>\n<p>Campa\u00f1as de email B2B y B2C por lo general comparten el mismo objetivo de convertir las ventas en el final. Sin embargo, la mera distribuci\u00f3n de los p\u00fablicos objetivos requiere diferentes caminos a recorrer para alcanzar ese objetivo.<\/p>\n<p><a>Email marketing B2B<\/a> requiere un enfoque m\u00e1s sutil, que ve que la construcci\u00f3n de inter\u00e9s en sus productos o servicios a trav\u00e9s del tiempo y, m\u00e1s importante, trabaja para construir relaciones con sus compa\u00f1eros o socios de empresas. Por lo tanto, los pasos para alcanzar su meta de alguna manera debe incluir el tipo de educaci\u00f3n principal que les convence de quedarse (y mantener la plena fe en sus servicios y capacidades, sin sentirse fuertemente armado). Realizar un marketing exitoso para los profesionales de otro negocio puede ser m\u00e1s dif\u00edcil que realizar marketing para los consumidores, conseguir su atenci\u00f3n puede ser en realidad menos de un desaf\u00edo que empezar una venta.<\/p>\n<p>Un email marketer B2B puede simplificar el proceso de conversi\u00f3n al darse cuenta de que el camino hacia el \u00e9xito sigue un ciclo m\u00e1s largo de ventas. Y, por supuesto, hacer un compromiso con la construcci\u00f3n de las relaciones que se necesita para esas conversiones. Y debido a que la interacci\u00f3n de Empresa a Empresa tiene lugar en el entorno profesional, sus objetivos por lo general se adaptan a largo plazo (en contraste con las ventas a corto plazo \u00fanico de interacciones B2C). Para su empresa, ofreciendo libros \u00a0blancos gratuitos o conseguir contactos para inscribirse a un bolet\u00edn mensual es un excelente comienzo para el \u00e9xito B2B. Por medio del fortalecimiento, puede convertir las oportunidades en las perspectivas y las perspectivas en clientes leales.<\/p>\n<h4>M\u00e1s Directo y Enfocado Con El Email Marketing B2C<\/h4>\n<p>Los B2C adoptan un enfoque m\u00e1s directo al email marketing. Aqu\u00ed, usted a menudo trata de impulsar una venta enorme, promover el ahorro de costos o deshacerse de su exceso de existencias. Aunque el aspecto de la construcci\u00f3n de relaciones es tan importante, la mentalidad es m\u00e1s inmediata. No se trata de ventas que ser\u00e1 determinado por el ciclo de mayores ventas. Su p\u00fablico ya sabe que est\u00e1 fuera de una venta, por lo que es su \u00a0decisi\u00f3n \u00a0el no destruirlo.<\/p>\n<p>Si va a hacer email marketing B2B tiene \u00a0tiene que ser bueno, con conocimiento actualizado acerca de su posible cliente. Se requiere una comunicaci\u00f3n abierta, as\u00ed que los lectores saben que pueden expresar su opini\u00f3n al responder a sus emails. An\u00edmelos a dar su opini\u00f3n a trav\u00e9s de una encuesta. Inv\u00edtelos a unirse a la discusi\u00f3n en una de sus comunidades sociales y ofrezca oportunidades de promoci\u00f3n cruzada. Eso es todo el compromiso que puede ayudarle a llegar a conocerlos mejor.<\/p>\n<p>En ambos casos, conocer a su p\u00fablico es la clave final. Ya sea dirigiendo una perspectiva individual o toda una industria, trabajar el conocimiento de sus preferencias profesional es esencial, y viene con los beneficios a\u00f1adidos de un mensaje centrado, menos quejas y mejores resultados generales.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El email marketing ha sido el favorito para las estrategias B2B y B2C. Aunque nunca cambian los principios b\u00e1sicos de esta herramienta, el marketing de empresas y consumidores no es lo mismo, por lo que los miembros de estos mercados verticales deben enfocarse de una manera diferente. Adem\u00e1s de comparar y contrastar a los dos,&hellip;<\/p>\n","protected":false},"author":97,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_bme_ai_translator_target_languages":[],"_bme_ai_translator_force_retranslate":false,"footnotes":""},"categories":[3948],"tags":[],"class_list":["post-12182","post","type-post","status-publish","format-standard","hentry","category-otros"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Consejos de Email Marketing: Estrategias de Marketing B2B y B2C - Benchmark Email<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.benchmarkemail.com\/es\/blog\/consejos-de-email-marketing-estrategias-de-marketing-b2b-y-b2c\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Consejos de Email Marketing: Estrategias de Marketing B2B y B2C - Benchmark Email\" \/>\n<meta property=\"og:description\" content=\"El email marketing ha sido el favorito para las estrategias B2B y B2C. Aunque nunca cambian los principios b\u00e1sicos de esta herramienta, el marketing de empresas y consumidores no es lo mismo, por lo que los miembros de estos mercados verticales deben enfocarse de una manera diferente. Adem\u00e1s de comparar y contrastar a los dos,&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.benchmarkemail.com\/es\/blog\/consejos-de-email-marketing-estrategias-de-marketing-b2b-y-b2c\/\" \/>\n<meta property=\"og:site_name\" content=\"Benchmark Email - Herramienta de Email Marketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/benchmarkemailes\" \/>\n<meta property=\"article:published_time\" content=\"2011-08-18T22:07:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-09-16T15:36:11+00:00\" \/>\n<meta name=\"author\" content=\"Denise Keller\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@benchmarkesp\" \/>\n<meta name=\"twitter:site\" content=\"@benchmarkesp\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Denise Keller\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/blog\\\/consejos-de-email-marketing-estrategias-de-marketing-b2b-y-b2c\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/blog\\\/consejos-de-email-marketing-estrategias-de-marketing-b2b-y-b2c\\\/\"},\"author\":{\"name\":\"Denise Keller\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/#\\\/schema\\\/person\\\/a9562d8fc4420a8a5ad0c83d19847800\"},\"headline\":\"Consejos de Email Marketing: Estrategias de Marketing B2B y B2C\",\"datePublished\":\"2011-08-18T22:07:09+00:00\",\"dateModified\":\"2024-09-16T15:36:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/blog\\\/consejos-de-email-marketing-estrategias-de-marketing-b2b-y-b2c\\\/\"},\"wordCount\":639,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/#organization\"},\"articleSection\":[\"Otros Contenidos\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/blog\\\/consejos-de-email-marketing-estrategias-de-marketing-b2b-y-b2c\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/blog\\\/consejos-de-email-marketing-estrategias-de-marketing-b2b-y-b2c\\\/\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/blog\\\/consejos-de-email-marketing-estrategias-de-marketing-b2b-y-b2c\\\/\",\"name\":\"Consejos de Email Marketing: Estrategias de Marketing B2B y B2C - Benchmark Email\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/#website\"},\"datePublished\":\"2011-08-18T22:07:09+00:00\",\"dateModified\":\"2024-09-16T15:36:11+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/blog\\\/consejos-de-email-marketing-estrategias-de-marketing-b2b-y-b2c\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/blog\\\/consejos-de-email-marketing-estrategias-de-marketing-b2b-y-b2c\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/blog\\\/consejos-de-email-marketing-estrategias-de-marketing-b2b-y-b2c\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Consejos de Email Marketing: Estrategias de Marketing B2B y B2C\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/#website\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/\",\"name\":\"Benchmark Email - Herramienta de Email Marketing\",\"description\":\"Dise\u00f1a, env\u00eda, mide y optimiza tus campa\u00f1as de email y comun\u00edcate con tus clientes a trav\u00e9s del correo electr\u00f3nico.\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/#organization\",\"name\":\"Benchmark Email\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2025\\\/10\\\/Benchmark-Logo-Full-Color-RGB.svg\",\"contentUrl\":\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2025\\\/10\\\/Benchmark-Logo-Full-Color-RGB.svg\",\"width\":150,\"height\":28,\"caption\":\"Benchmark Email\"},\"image\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/benchmarkemailes\",\"https:\\\/\\\/x.com\\\/benchmarkesp\",\"https:\\\/\\\/twitter.com\\\/benchmarkesp\",\"https:\\\/\\\/www.youtube.com\\\/user\\\/BenchmarkEmailESP\",\"https:\\\/\\\/www.tiktok.com\\\/@benchmarkespanol\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/#\\\/schema\\\/person\\\/a9562d8fc4420a8a5ad0c83d19847800\",\"name\":\"Denise Keller\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/49d8d6e56181fb3f86a717ba72a519c660263af5d14e465bb914a295fc7706d0?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/49d8d6e56181fb3f86a717ba72a519c660263af5d14e465bb914a295fc7706d0?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/49d8d6e56181fb3f86a717ba72a519c660263af5d14e465bb914a295fc7706d0?s=96&d=mm&r=g\",\"caption\":\"Denise Keller\"},\"description\":\"Denise Keller is CFO and founding partner of Benchmark Email and a passionate philanthropist who has raised money for fresh water wells in Africa, grief counseling for needy children and a variety of other causes. A former accountant and an accomplished expert on enterprises, Keller showed solid business acumen at just 10 years old, when she started an arts and crafts babysitting service called \u201cDaytime Playtime.\u201d These days, you\u2019ll find her detailing her newfound passion for Lean and the successes and tribulations as we make Benchmark a lean company.\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Consejos de Email Marketing: Estrategias de Marketing B2B y B2C - Benchmark Email","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.benchmarkemail.com\/es\/blog\/consejos-de-email-marketing-estrategias-de-marketing-b2b-y-b2c\/","og_locale":"en_US","og_type":"article","og_title":"Consejos de Email Marketing: Estrategias de Marketing B2B y B2C - Benchmark Email","og_description":"El email marketing ha sido el favorito para las estrategias B2B y B2C. Aunque nunca cambian los principios b\u00e1sicos de esta herramienta, el marketing de empresas y consumidores no es lo mismo, por lo que los miembros de estos mercados verticales deben enfocarse de una manera diferente. Adem\u00e1s de comparar y contrastar a los dos,&hellip;","og_url":"https:\/\/www.benchmarkemail.com\/es\/blog\/consejos-de-email-marketing-estrategias-de-marketing-b2b-y-b2c\/","og_site_name":"Benchmark Email - Herramienta de Email Marketing","article_publisher":"https:\/\/www.facebook.com\/benchmarkemailes","article_published_time":"2011-08-18T22:07:09+00:00","article_modified_time":"2024-09-16T15:36:11+00:00","author":"Denise Keller","twitter_card":"summary_large_image","twitter_creator":"@benchmarkesp","twitter_site":"@benchmarkesp","twitter_misc":{"Written by":"Denise Keller","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.benchmarkemail.com\/es\/blog\/consejos-de-email-marketing-estrategias-de-marketing-b2b-y-b2c\/#article","isPartOf":{"@id":"https:\/\/www.benchmarkemail.com\/es\/blog\/consejos-de-email-marketing-estrategias-de-marketing-b2b-y-b2c\/"},"author":{"name":"Denise Keller","@id":"https:\/\/www.benchmarkemail.com\/es\/#\/schema\/person\/a9562d8fc4420a8a5ad0c83d19847800"},"headline":"Consejos de Email Marketing: Estrategias de Marketing B2B y B2C","datePublished":"2011-08-18T22:07:09+00:00","dateModified":"2024-09-16T15:36:11+00:00","mainEntityOfPage":{"@id":"https:\/\/www.benchmarkemail.com\/es\/blog\/consejos-de-email-marketing-estrategias-de-marketing-b2b-y-b2c\/"},"wordCount":639,"commentCount":0,"publisher":{"@id":"https:\/\/www.benchmarkemail.com\/es\/#organization"},"articleSection":["Otros Contenidos"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.benchmarkemail.com\/es\/blog\/consejos-de-email-marketing-estrategias-de-marketing-b2b-y-b2c\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.benchmarkemail.com\/es\/blog\/consejos-de-email-marketing-estrategias-de-marketing-b2b-y-b2c\/","url":"https:\/\/www.benchmarkemail.com\/es\/blog\/consejos-de-email-marketing-estrategias-de-marketing-b2b-y-b2c\/","name":"Consejos de Email Marketing: Estrategias de Marketing B2B y B2C - Benchmark Email","isPartOf":{"@id":"https:\/\/www.benchmarkemail.com\/es\/#website"},"datePublished":"2011-08-18T22:07:09+00:00","dateModified":"2024-09-16T15:36:11+00:00","breadcrumb":{"@id":"https:\/\/www.benchmarkemail.com\/es\/blog\/consejos-de-email-marketing-estrategias-de-marketing-b2b-y-b2c\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.benchmarkemail.com\/es\/blog\/consejos-de-email-marketing-estrategias-de-marketing-b2b-y-b2c\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.benchmarkemail.com\/es\/blog\/consejos-de-email-marketing-estrategias-de-marketing-b2b-y-b2c\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.benchmarkemail.com\/es\/"},{"@type":"ListItem","position":2,"name":"Consejos de Email Marketing: Estrategias de Marketing B2B y B2C"}]},{"@type":"WebSite","@id":"https:\/\/www.benchmarkemail.com\/es\/#website","url":"https:\/\/www.benchmarkemail.com\/es\/","name":"Benchmark Email - Herramienta de Email Marketing","description":"Dise\u00f1a, env\u00eda, mide y optimiza tus campa\u00f1as de email y comun\u00edcate con tus clientes a trav\u00e9s del correo electr\u00f3nico.","publisher":{"@id":"https:\/\/www.benchmarkemail.com\/es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.benchmarkemail.com\/es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.benchmarkemail.com\/es\/#organization","name":"Benchmark Email","url":"https:\/\/www.benchmarkemail.com\/es\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.benchmarkemail.com\/es\/#\/schema\/logo\/image\/","url":"https:\/\/www.benchmarkemail.com\/es\/wp-content\/uploads\/sites\/4\/2025\/10\/Benchmark-Logo-Full-Color-RGB.svg","contentUrl":"https:\/\/www.benchmarkemail.com\/es\/wp-content\/uploads\/sites\/4\/2025\/10\/Benchmark-Logo-Full-Color-RGB.svg","width":150,"height":28,"caption":"Benchmark Email"},"image":{"@id":"https:\/\/www.benchmarkemail.com\/es\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/benchmarkemailes","https:\/\/x.com\/benchmarkesp","https:\/\/twitter.com\/benchmarkesp","https:\/\/www.youtube.com\/user\/BenchmarkEmailESP","https:\/\/www.tiktok.com\/@benchmarkespanol"]},{"@type":"Person","@id":"https:\/\/www.benchmarkemail.com\/es\/#\/schema\/person\/a9562d8fc4420a8a5ad0c83d19847800","name":"Denise Keller","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/49d8d6e56181fb3f86a717ba72a519c660263af5d14e465bb914a295fc7706d0?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/49d8d6e56181fb3f86a717ba72a519c660263af5d14e465bb914a295fc7706d0?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/49d8d6e56181fb3f86a717ba72a519c660263af5d14e465bb914a295fc7706d0?s=96&d=mm&r=g","caption":"Denise Keller"},"description":"Denise Keller is CFO and founding partner of Benchmark Email and a passionate philanthropist who has raised money for fresh water wells in Africa, grief counseling for needy children and a variety of other causes. A former accountant and an accomplished expert on enterprises, Keller showed solid business acumen at just 10 years old, when she started an arts and crafts babysitting service called \u201cDaytime Playtime.\u201d These days, you\u2019ll find her detailing her newfound passion for Lean and the successes and tribulations as we make Benchmark a lean company."}]}},"_links":{"self":[{"href":"https:\/\/www.benchmarkemail.com\/es\/wp-json\/wp\/v2\/posts\/12182","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.benchmarkemail.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.benchmarkemail.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/es\/wp-json\/wp\/v2\/users\/97"}],"replies":[{"embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/es\/wp-json\/wp\/v2\/comments?post=12182"}],"version-history":[{"count":0,"href":"https:\/\/www.benchmarkemail.com\/es\/wp-json\/wp\/v2\/posts\/12182\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.benchmarkemail.com\/es\/wp-json\/wp\/v2\/media?parent=12182"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/es\/wp-json\/wp\/v2\/categories?post=12182"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/es\/wp-json\/wp\/v2\/tags?post=12182"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}