{"id":12207,"date":"2011-08-30T01:58:49","date_gmt":"2011-08-30T01:58:49","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/es\/blog\/noticias-de-redes-sociales-codigo-postal-de-facebook-enfocandose-en-los-anunciantes\/"},"modified":"2020-02-09T22:31:25","modified_gmt":"2020-02-09T22:31:25","slug":"noticias-de-redes-sociales-codigo-postal-de-facebook-enfocandose-en-los-anunciantes","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/es\/blog\/noticias-de-redes-sociales-codigo-postal-de-facebook-enfocandose-en-los-anunciantes\/","title":{"rendered":"Noticias de Redes Sociales: C\u00f3digo Postal de Facebook Enfoc\u00e1ndose en Los Anunciantes"},"content":{"rendered":"<p>La \u00faltima bendici\u00f3n para el mundo del <a href=\"https:\/\/www-new.benchmarkemail.wpengine.com\/es\/resources\/manualinfo\/online-marketing\">marketing en l\u00ednea<\/a> es la actualizaci\u00f3n objetiva de Facebook, que permite a los anunciantes dirigir sus anuncios basados en los c\u00f3digos postales. Anteriormente, la plataforma de las capacidades de la focalizaci\u00f3n geogr\u00e1fica se limita a las ciudades, estados y pa\u00edses. Esto significa que los marketers \u00a0pueden tener solamente necesidad de atacar a una peque\u00f1a comunidad o vecindario no ten\u00edan otra opci\u00f3n, pero para referirse a una ciudad entera. Eran m\u00e1s o menos obligados a pagar por los clics que no son tan relevantes como podr\u00edan ser. Gracias a la actualizaci\u00f3n, los anunciantes pueden ahora dirigir sus esfuerzos a los usuarios en un m\u00e1ximo de 2,500 c\u00f3digos postales.<\/p>\n<h4>Perfecto Para Empresas Locales<\/h4>\n<p>Con la capacidad de hacer los anuncios m\u00e1s espec\u00edficos, la plataforma \u00a0de actualizaci\u00f3n de publicidad de Facebook es obviamente algo bueno para los negocios locales, que hasta ahora han estado en desventaja en comparaci\u00f3n a las grandes marcas con un enfoque nacional. En el 2009, Facebook lanz\u00f3 la versi\u00f3n beta privada de su API de anuncios, lo que permiti\u00f3 a los desarrolladores crear herramientas que permitan la adquisici\u00f3n, creaci\u00f3n y gesti\u00f3n de campa\u00f1as publicitarias. Por desgracia, este lujo s\u00f3lo estaba disponible para un pu\u00f1ado de desarrolladores, que a su vez, s\u00f3lo trabajaba con las grandes marcas cuya publicidad necesita ser demasiado compleja para el auto-servicio a trav\u00e9s de la herramienta de \u00a0proveedores \u00a0terceros.<\/p>\n<p>Facebook ha nivelado el campo de juego, no s\u00f3lo oficialmente lanzando su API de anuncios a todos los desarrolladores elegibles, pero lanzando \u00a0la caracter\u00edstica de c\u00f3digo postal de focalizaci\u00f3n y poni\u00e9ndolo a disposici\u00f3n de todos los anunciantes en los EE.UU. De acuerdo con un representante de la compa\u00f1\u00eda, la nueva caracter\u00edstica se puede acceder directamente desde el auto servicio a trav\u00e9s de la interface del Editor en Potencia y herramientas de Anuncios Administrativos. Al crear una campa\u00f1a publicitaria, los usuarios encontrar\u00e1n la opci\u00f3n de c\u00f3digo postal en la secci\u00f3n de orientaci\u00f3n geogr\u00e1fica. A partir de ah\u00ed, uno o varios c\u00f3digos postales pueden ser seleccionados para usuarios de destino que residen en las \u00e1reas especificadas por el anunciante.<\/p>\n<p>Este servicio es nuevo y no est\u00e1 \u00a0probado a\u00fan, pero podemos ver la funci\u00f3n de c\u00f3digo postal de Facebook enfoc\u00e1ndose en ser \u00fatil con una amplia gama de aplicaciones. Por ejemplo, un restaurante o bar deportivo podr\u00eda utilizarlo para hacer publicidad de alimentos y bebidas especiales para los usuarios de Facebook a poca distancia de su establecimiento. Las empresas de <a href=\"https:\/\/www-new.benchmarkemail.wpengine.com\/es\">email marketing<\/a> de gama alta de productos \u00a0podr\u00edan utilizarlo para enfocarse en ricos consumidores. Incluso han sido utilizados por pol\u00edticos para perfeccionar sus esfuerzos de campa\u00f1a de <a href=\"https:\/\/www-new.benchmarkemail.wpengine.com\/es\/email-marketing\/Features-Social-Media\">redes sociales<\/a> para los tiempos de elecciones. Larga historia corta, esta caracter\u00edstica tiene un gran potencial.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La \u00faltima bendici\u00f3n para el mundo del marketing en l\u00ednea es la actualizaci\u00f3n objetiva de Facebook, que permite a los anunciantes dirigir sus anuncios basados en los c\u00f3digos postales. Anteriormente, la plataforma de las capacidades de la focalizaci\u00f3n geogr\u00e1fica se limita a las ciudades, estados y pa\u00edses. Esto significa que los marketers \u00a0pueden tener solamente&hellip;<\/p>\n","protected":false},"author":97,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[3948],"tags":[],"class_list":["post-12207","post","type-post","status-publish","format-standard","hentry","category-otros"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Noticias de Redes Sociales: C\u00f3digo Postal de Facebook Enfoc\u00e1ndose en Los Anunciantes - Benchmark Email<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.benchmarkemail.com\/es\/blog\/noticias-de-redes-sociales-codigo-postal-de-facebook-enfocandose-en-los-anunciantes\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Noticias de Redes Sociales: C\u00f3digo Postal de Facebook Enfoc\u00e1ndose en Los Anunciantes - Benchmark Email\" \/>\n<meta property=\"og:description\" content=\"La \u00faltima bendici\u00f3n para el mundo del marketing en l\u00ednea es la actualizaci\u00f3n objetiva de Facebook, que permite a los anunciantes dirigir sus anuncios basados en los c\u00f3digos postales. 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