{"id":12303,"date":"2011-10-18T22:05:15","date_gmt":"2011-10-18T22:05:15","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/es\/blog\/netflix-abandona-a-qwikster-y-reincorpora-el-servicio-dvd\/"},"modified":"2024-09-16T16:00:52","modified_gmt":"2024-09-16T16:00:52","slug":"netflix-abandona-a-qwikster-y-reincorpora-el-servicio-dvd","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/es\/blog\/netflix-abandona-a-qwikster-y-reincorpora-el-servicio-dvd\/","title":{"rendered":"Netflix Abandona a Qwikster y Reincorpora El Servicio DVD"},"content":{"rendered":"<p>El aumento de precios nunca va a cosechar excelentes cr\u00edticas de los clientes. La decisi\u00f3n de dividir la transmisi\u00f3n y los servicios de alquiler de DVD y cobrar por cada uno debi\u00f3 haber sido el mayor problema que ten\u00edan los clientes de Netflix. Gracias a algunos con menos tacto PR y algunos otros errores del CEO Reed Hastings, la web estaba hablando insistentemente pura basura. Afortunadamente, parece que Netflix finalmente ha hecho lo correcto.<\/p>\n<p>En su <a>disculpa dos meses m\u00e1s tarde<\/a>, Netflix anunci\u00f3 que estar\u00eda dividiendo sus servicios en Netflix para la transmisi\u00f3n y Qwikster para DVDs. Ser\u00eda dos entidades separadas, con dos sitios web individuales que no trabajar\u00edan juntos. Los fans que estaban molestos por los aumentos de precios ya estaban tambi\u00e9n molestos por tener que realizar su visualizaci\u00f3n de pel\u00edculas a trav\u00e9s de dos servicios diferentes.<\/p>\n<p>La semana pasada, Netflix desech\u00f3 esos planes. Debido a la continua publicidad negativa y a los usuarios enojados, Qwikster ha sido abandonado. Claro, todav\u00eda habr\u00e1 dos cargos por separado para la transmisi\u00f3n y DVD, pero todo se puede hacer en un espacio de usuario amigable. En otro anuncio que es seguro que les encantar\u00e1 a los usuarios de Netflix ahora esc\u00e9pticos, no habr\u00e1 cambios en los precios. Esta es la decisi\u00f3n correcta que Hastings deber\u00eda haber tomado hace dos meses. Hastings deber\u00eda haber tomado esa decisi\u00f3n antes de anunciar cualquier cambio al mundo.<\/p>\n<p>Un aumento de la facturaci\u00f3n puede ser inevitable, pero hay una manera correcta y una manera incorrecta de hacerlo. Hastings eligi\u00f3 el camino equivocado. \u00c9l envi\u00f3 a Netflix en una espiral descendente de mala publicidad. En esta econom\u00eda, un simple (y oportuno) email explicando el razonamiento detr\u00e1s de la divisi\u00f3n de facturaci\u00f3n, una disculpa y un agradecimiento por la comprensi\u00f3n y su constante inter\u00e9s probablemente habr\u00eda sido suficiente.<\/p>\n<p>Antes de hacer su siguiente gran cambio en su empresa, piense en c\u00f3mo reaccionar\u00e1n sus clientes. Pese a los pros y los contras, y aseg\u00farese de hacer frente a los inconvenientes con sus clientes y tener una buena <a>comunicaci\u00f3n<\/a> con ellos. Sea comprensivo con sus deseos y necesidades. Apague los incendios antes de que comiencen, en lugar de echar m\u00e1s le\u00f1a a ellos como hizo Hastings con Qwikster. A menos que usted pertenezca a &#8220;cualquier publicidad es buena publicidad&#8221; el tren del pensamiento&#8230; Si ese es el caso, est\u00e9 preparado para ser arrastrado sobre las brasas por el \u00a0implacable y todopoderoso Internet.<\/p>\n<p>Para seguir informado con lo mas relevante, visite los blogs de los profesionales de <a href=\"https:\/\/www.benchmarkemail.com\/es\">email marketing<\/a> de Benchmark.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El aumento de precios nunca va a cosechar excelentes cr\u00edticas de los clientes. La decisi\u00f3n de dividir la transmisi\u00f3n y los servicios de alquiler de DVD y cobrar por cada uno debi\u00f3 haber sido el mayor problema que ten\u00edan los clientes de Netflix. Gracias a algunos con menos tacto PR y algunos otros errores del&hellip;<\/p>\n","protected":false},"author":26,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[3948],"tags":[939,1232,1283,2290,2808],"class_list":["post-12303","post","type-post","status-publish","format-standard","hentry","category-otros","tag-netflix","tag-reed-hastings","tag-qwikster","tag-comunicacion","tag-marketing-en-linea"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Netflix Abandona a Qwikster y Reincorpora El Servicio DVD - Benchmark Email<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.benchmarkemail.com\/es\/blog\/netflix-abandona-a-qwikster-y-reincorpora-el-servicio-dvd\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Netflix Abandona a Qwikster y Reincorpora El Servicio DVD - Benchmark Email\" \/>\n<meta property=\"og:description\" content=\"El aumento de precios nunca va a cosechar excelentes cr\u00edticas de los clientes. 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