{"id":12382,"date":"2011-11-16T01:14:28","date_gmt":"2011-11-16T01:14:28","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/es\/blog\/la-diferencia-entre-el-marketing-entrante-y-saliente\/"},"modified":"2022-10-06T13:40:19","modified_gmt":"2022-10-06T13:40:19","slug":"la-diferencia-entre-el-marketing-entrante-y-saliente","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/es\/blog\/la-diferencia-entre-el-marketing-entrante-y-saliente\/","title":{"rendered":"Diferencia entre inbound marketing y outbound marketing"},"content":{"rendered":"<p>Aunque parezca mentira a\u00fan confundimos a veces los t\u00e9rminos inbound y outbound marketing (marketing entrante y marketing saliente en espa\u00f1ol).<\/p>\n<p>Para que no vuelvas a dudar, te ayudamos a diferenciar estos t\u00e9rminos de marketing a continuaci\u00f3n:<\/p>\n<h2>OUTBOUND MARKETING \/ MARKETING SALIENTE<\/h2>\n<p>Se le conoce como \u201cla manera vieja de hacer las cosas\u201d, hablamos principalmente de acciones de marketing offline como vallas publicitarias, anuncios de televisi\u00f3n, telemarketing, venta directa&#8230;Aunque en los \u00faltimos a\u00f1os tambi\u00e9n hemos podido ver este tipo de estrategias dentro del mundo online a trav\u00e9s de los anuncios en redes sociales o plataformas in-app. Su mayor o menor uso depender\u00e1 del tipo de negocio del que se trate.<\/p>\n<p>Las grandes marcas siguen utilizando canales como la televisi\u00f3n. Sin embargo, muchas peque\u00f1as empresas no pueden pagar vallas publicitarias o reportajes televisivos. Este tipo de acciones terminan costando m\u00e1s a corto plazo y el p\u00fablico necesita recibir m\u00faltiples impactos publicitarios para terminar recordando una marca o comprando un producto. No se fomenta la relaci\u00f3n de confianza con el cliente. Aqu\u00ed es donde entra el inbound marketing.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-29941 size-full\" src=\"https:\/\/www.benchmarkemail.com\/es\/wp-content\/uploads\/sites\/4\/2011\/11\/ES-CTA-BANNER-BLOGn-1-2.gif\" alt=\"\" width=\"1527\" height=\"763\" \/><\/p>\n<h2>INBOUND MARKETING \/ MARKETING SALIENTE<\/h2>\n<p>El inbound marketing utiliza <a href=\"https:\/\/www.benchmarkemail.com\/es\/features\/email-marketing\/\" target=\"_blank\" rel=\"noopener\">email marketing<\/a>, blogs, redes sociales, ebooks, podcasts, v\u00eddeos&#8230;etc. para generar confianza entre la marca y el usuario, de forma que vaya pasando de una fase a otra del embudo de conversi\u00f3n. Es una buena opci\u00f3n para las estrategias de peque\u00f1as empresas que quieren ir ganando notoriedad en su sector, pero tambi\u00e9n puede ser utilizado por las grandes marcas para nutrir su flujo de clientes.<\/p>\n<p>Para aplicar este tipo de marketing necesitar\u00e1s conocer en profundidad a tu p\u00fablico objetivo. Comprender a las personas es fundamental para atraerlos hacia tu marca. Los usuarios quieren ser entendidos y escuchados, quieren encontrar un apoyo y una respuesta por parte de las marcas para poder confiar en ellas y efectuar su decisi\u00f3n de compra.<\/p>\n<p>El \u201cmarketing entrante\u201d es una estrategia a largo plazo, se necesita tiempo y dedicaci\u00f3n. Es por ello que la mejor opci\u00f3n es complementarlo con acciones outbound. Es decir, para crear una estrategia que funcione lo ideal es combinar ambas filosof\u00edas para crear<a href=\"https:\/\/www.benchmarkemail.com\/es\/blog\/los-embudos-del-email-marketing-dos-maneras-en-las-que-estas-creando-bloqueos\/\" target=\"_blank\" rel=\"noopener\"> embudos de conversi\u00f3n<\/a> eficaces.<\/p>\n<p>&nbsp;<\/p>\n<h3>Si quieres seguir aprendiendo\u2026<\/h3>\n<p><a href=\"https:\/\/www.benchmarkemail.com\/es\/blog\/como-potenciar-estrategia-inbound-marketing\/\" target=\"_blank\" rel=\"noopener\">C\u00f3mo potenciar tu estrategia de inbound marketing<\/a><\/p>\n<p><a href=\"https:\/\/www.benchmarkemail.com\/es\/blog\/como-crear-estrategias-para-obtener-leads\/\" target=\"_blank\" rel=\"noopener\">C\u00f3mo crear estrategias para obtener leads<\/a><\/p>\n<p><a href=\"https:\/\/www.benchmarkemail.com\/es\/blog\/videos-promocionales-de-producto\/\" target=\"_blank\" rel=\"noopener\">Videos promocionales de producto: una necesidad para tu estrategia de contenido<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Aunque parezca mentira a\u00fan confundimos a veces los t\u00e9rminos inbound y outbound marketing (marketing entrante y marketing saliente en espa\u00f1ol). Para que no vuelvas a dudar, te ayudamos a diferenciar estos t\u00e9rminos de marketing a continuaci\u00f3n: OUTBOUND MARKETING \/ MARKETING SALIENTE Se le conoce como \u201cla manera vieja de hacer las cosas\u201d, hablamos principalmente de&hellip;<\/p>\n","protected":false},"author":44,"featured_media":25574,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[3948],"tags":[154],"class_list":["post-12382","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-otros","tag-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Diferencia entre inbound marketing y outbound marketing - Benchmark Email<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.benchmarkemail.com\/es\/blog\/la-diferencia-entre-el-marketing-entrante-y-saliente\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Diferencia entre inbound marketing y outbound marketing - Benchmark Email\" \/>\n<meta property=\"og:description\" content=\"Aunque parezca mentira a\u00fan confundimos a veces los t\u00e9rminos inbound y outbound marketing (marketing entrante y marketing saliente en espa\u00f1ol). Para que no vuelvas a dudar, te ayudamos a diferenciar estos t\u00e9rminos de marketing a continuaci\u00f3n: OUTBOUND MARKETING \/ MARKETING SALIENTE Se le conoce como \u201cla manera vieja de hacer las cosas\u201d, hablamos principalmente de&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.benchmarkemail.com\/es\/blog\/la-diferencia-entre-el-marketing-entrante-y-saliente\/\" \/>\n<meta property=\"og:site_name\" content=\"Benchmark Email - Herramienta de Email Marketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/benchmarkemailes\" \/>\n<meta property=\"article:published_time\" content=\"2011-11-16T01:14:28+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-10-06T13:40:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.benchmarkemail.com\/es\/wp-content\/uploads\/sites\/4\/2011\/11\/inbound-marketing.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1400\" \/>\n\t<meta property=\"og:image:height\" content=\"730\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Benchmark Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@benchmarkesp\" \/>\n<meta name=\"twitter:site\" content=\"@benchmarkesp\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Benchmark Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/blog\\\/la-diferencia-entre-el-marketing-entrante-y-saliente\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/blog\\\/la-diferencia-entre-el-marketing-entrante-y-saliente\\\/\"},\"author\":{\"name\":\"Benchmark Team\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/#\\\/schema\\\/person\\\/bb441e78bfef71cd3c31f51bbbbc627d\"},\"headline\":\"Diferencia entre inbound marketing y outbound marketing\",\"datePublished\":\"2011-11-16T01:14:28+00:00\",\"dateModified\":\"2022-10-06T13:40:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/blog\\\/la-diferencia-entre-el-marketing-entrante-y-saliente\\\/\"},\"wordCount\":414,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/blog\\\/la-diferencia-entre-el-marketing-entrante-y-saliente\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2011\\\/11\\\/inbound-marketing.png\",\"keywords\":[\"Email Marketing\"],\"articleSection\":[\"Otros Contenidos\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/blog\\\/la-diferencia-entre-el-marketing-entrante-y-saliente\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/blog\\\/la-diferencia-entre-el-marketing-entrante-y-saliente\\\/\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/blog\\\/la-diferencia-entre-el-marketing-entrante-y-saliente\\\/\",\"name\":\"Diferencia entre inbound marketing y outbound marketing - Benchmark Email\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/blog\\\/la-diferencia-entre-el-marketing-entrante-y-saliente\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/blog\\\/la-diferencia-entre-el-marketing-entrante-y-saliente\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2011\\\/11\\\/inbound-marketing.png\",\"datePublished\":\"2011-11-16T01:14:28+00:00\",\"dateModified\":\"2022-10-06T13:40:19+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/blog\\\/la-diferencia-entre-el-marketing-entrante-y-saliente\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/blog\\\/la-diferencia-entre-el-marketing-entrante-y-saliente\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/blog\\\/la-diferencia-entre-el-marketing-entrante-y-saliente\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2011\\\/11\\\/inbound-marketing.png\",\"contentUrl\":\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2011\\\/11\\\/inbound-marketing.png\",\"width\":1400,\"height\":730},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/blog\\\/la-diferencia-entre-el-marketing-entrante-y-saliente\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Diferencia entre inbound marketing y outbound marketing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/#website\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/\",\"name\":\"Benchmark Email - Herramienta de Email Marketing\",\"description\":\"Dise\u00f1a, env\u00eda, mide y optimiza tus campa\u00f1as de email y comun\u00edcate con tus clientes a trav\u00e9s del correo electr\u00f3nico.\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/#organization\",\"name\":\"Benchmark Email\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2019\\\/09\\\/benchmark-logo.svg\",\"contentUrl\":\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2019\\\/09\\\/benchmark-logo.svg\",\"width\":1,\"height\":1,\"caption\":\"Benchmark Email\"},\"image\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/benchmarkemailes\",\"https:\\\/\\\/x.com\\\/benchmarkesp\",\"https:\\\/\\\/twitter.com\\\/benchmarkesp\",\"https:\\\/\\\/www.youtube.com\\\/user\\\/BenchmarkEmailESP\",\"https:\\\/\\\/www.tiktok.com\\\/@benchmarkespanol\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/#\\\/schema\\\/person\\\/bb441e78bfef71cd3c31f51bbbbc627d\",\"name\":\"Benchmark Team\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7cad2eb67e1b5399c3fc91a36587b732111adaecc965daecca556ef6a03c5041?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7cad2eb67e1b5399c3fc91a36587b732111adaecc965daecca556ef6a03c5041?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7cad2eb67e1b5399c3fc91a36587b732111adaecc965daecca556ef6a03c5041?s=96&d=mm&r=g\",\"caption\":\"Benchmark Team\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Diferencia entre inbound marketing y outbound marketing - Benchmark Email","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.benchmarkemail.com\/es\/blog\/la-diferencia-entre-el-marketing-entrante-y-saliente\/","og_locale":"en_US","og_type":"article","og_title":"Diferencia entre inbound marketing y outbound marketing - Benchmark Email","og_description":"Aunque parezca mentira a\u00fan confundimos a veces los t\u00e9rminos inbound y outbound marketing (marketing entrante y marketing saliente en espa\u00f1ol). Para que no vuelvas a dudar, te ayudamos a diferenciar estos t\u00e9rminos de marketing a continuaci\u00f3n: OUTBOUND MARKETING \/ MARKETING SALIENTE Se le conoce como \u201cla manera vieja de hacer las cosas\u201d, hablamos principalmente de&hellip;","og_url":"https:\/\/www.benchmarkemail.com\/es\/blog\/la-diferencia-entre-el-marketing-entrante-y-saliente\/","og_site_name":"Benchmark Email - Herramienta de Email Marketing","article_publisher":"https:\/\/www.facebook.com\/benchmarkemailes","article_published_time":"2011-11-16T01:14:28+00:00","article_modified_time":"2022-10-06T13:40:19+00:00","og_image":[{"width":1400,"height":730,"url":"https:\/\/www.benchmarkemail.com\/es\/wp-content\/uploads\/sites\/4\/2011\/11\/inbound-marketing.png","type":"image\/png"}],"author":"Benchmark Team","twitter_card":"summary_large_image","twitter_creator":"@benchmarkesp","twitter_site":"@benchmarkesp","twitter_misc":{"Written by":"Benchmark Team","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.benchmarkemail.com\/es\/blog\/la-diferencia-entre-el-marketing-entrante-y-saliente\/#article","isPartOf":{"@id":"https:\/\/www.benchmarkemail.com\/es\/blog\/la-diferencia-entre-el-marketing-entrante-y-saliente\/"},"author":{"name":"Benchmark Team","@id":"https:\/\/www.benchmarkemail.com\/es\/#\/schema\/person\/bb441e78bfef71cd3c31f51bbbbc627d"},"headline":"Diferencia entre inbound marketing y outbound marketing","datePublished":"2011-11-16T01:14:28+00:00","dateModified":"2022-10-06T13:40:19+00:00","mainEntityOfPage":{"@id":"https:\/\/www.benchmarkemail.com\/es\/blog\/la-diferencia-entre-el-marketing-entrante-y-saliente\/"},"wordCount":414,"commentCount":0,"publisher":{"@id":"https:\/\/www.benchmarkemail.com\/es\/#organization"},"image":{"@id":"https:\/\/www.benchmarkemail.com\/es\/blog\/la-diferencia-entre-el-marketing-entrante-y-saliente\/#primaryimage"},"thumbnailUrl":"https:\/\/www.benchmarkemail.com\/es\/wp-content\/uploads\/sites\/4\/2011\/11\/inbound-marketing.png","keywords":["Email Marketing"],"articleSection":["Otros Contenidos"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.benchmarkemail.com\/es\/blog\/la-diferencia-entre-el-marketing-entrante-y-saliente\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.benchmarkemail.com\/es\/blog\/la-diferencia-entre-el-marketing-entrante-y-saliente\/","url":"https:\/\/www.benchmarkemail.com\/es\/blog\/la-diferencia-entre-el-marketing-entrante-y-saliente\/","name":"Diferencia entre inbound marketing y outbound marketing - Benchmark Email","isPartOf":{"@id":"https:\/\/www.benchmarkemail.com\/es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.benchmarkemail.com\/es\/blog\/la-diferencia-entre-el-marketing-entrante-y-saliente\/#primaryimage"},"image":{"@id":"https:\/\/www.benchmarkemail.com\/es\/blog\/la-diferencia-entre-el-marketing-entrante-y-saliente\/#primaryimage"},"thumbnailUrl":"https:\/\/www.benchmarkemail.com\/es\/wp-content\/uploads\/sites\/4\/2011\/11\/inbound-marketing.png","datePublished":"2011-11-16T01:14:28+00:00","dateModified":"2022-10-06T13:40:19+00:00","breadcrumb":{"@id":"https:\/\/www.benchmarkemail.com\/es\/blog\/la-diferencia-entre-el-marketing-entrante-y-saliente\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.benchmarkemail.com\/es\/blog\/la-diferencia-entre-el-marketing-entrante-y-saliente\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.benchmarkemail.com\/es\/blog\/la-diferencia-entre-el-marketing-entrante-y-saliente\/#primaryimage","url":"https:\/\/www.benchmarkemail.com\/es\/wp-content\/uploads\/sites\/4\/2011\/11\/inbound-marketing.png","contentUrl":"https:\/\/www.benchmarkemail.com\/es\/wp-content\/uploads\/sites\/4\/2011\/11\/inbound-marketing.png","width":1400,"height":730},{"@type":"BreadcrumbList","@id":"https:\/\/www.benchmarkemail.com\/es\/blog\/la-diferencia-entre-el-marketing-entrante-y-saliente\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.benchmarkemail.com\/es\/"},{"@type":"ListItem","position":2,"name":"Diferencia entre inbound marketing y outbound marketing"}]},{"@type":"WebSite","@id":"https:\/\/www.benchmarkemail.com\/es\/#website","url":"https:\/\/www.benchmarkemail.com\/es\/","name":"Benchmark Email - Herramienta de Email Marketing","description":"Dise\u00f1a, env\u00eda, mide y optimiza tus campa\u00f1as de email y comun\u00edcate con tus clientes a trav\u00e9s del correo electr\u00f3nico.","publisher":{"@id":"https:\/\/www.benchmarkemail.com\/es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.benchmarkemail.com\/es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.benchmarkemail.com\/es\/#organization","name":"Benchmark Email","url":"https:\/\/www.benchmarkemail.com\/es\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.benchmarkemail.com\/es\/#\/schema\/logo\/image\/","url":"https:\/\/www.benchmarkemail.com\/es\/wp-content\/uploads\/sites\/4\/2019\/09\/benchmark-logo.svg","contentUrl":"https:\/\/www.benchmarkemail.com\/es\/wp-content\/uploads\/sites\/4\/2019\/09\/benchmark-logo.svg","width":1,"height":1,"caption":"Benchmark Email"},"image":{"@id":"https:\/\/www.benchmarkemail.com\/es\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/benchmarkemailes","https:\/\/x.com\/benchmarkesp","https:\/\/twitter.com\/benchmarkesp","https:\/\/www.youtube.com\/user\/BenchmarkEmailESP","https:\/\/www.tiktok.com\/@benchmarkespanol"]},{"@type":"Person","@id":"https:\/\/www.benchmarkemail.com\/es\/#\/schema\/person\/bb441e78bfef71cd3c31f51bbbbc627d","name":"Benchmark Team","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/7cad2eb67e1b5399c3fc91a36587b732111adaecc965daecca556ef6a03c5041?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/7cad2eb67e1b5399c3fc91a36587b732111adaecc965daecca556ef6a03c5041?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7cad2eb67e1b5399c3fc91a36587b732111adaecc965daecca556ef6a03c5041?s=96&d=mm&r=g","caption":"Benchmark Team"}}]}},"_links":{"self":[{"href":"https:\/\/www.benchmarkemail.com\/es\/wp-json\/wp\/v2\/posts\/12382","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.benchmarkemail.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.benchmarkemail.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/es\/wp-json\/wp\/v2\/users\/44"}],"replies":[{"embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/es\/wp-json\/wp\/v2\/comments?post=12382"}],"version-history":[{"count":0,"href":"https:\/\/www.benchmarkemail.com\/es\/wp-json\/wp\/v2\/posts\/12382\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/es\/wp-json\/wp\/v2\/media\/25574"}],"wp:attachment":[{"href":"https:\/\/www.benchmarkemail.com\/es\/wp-json\/wp\/v2\/media?parent=12382"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/es\/wp-json\/wp\/v2\/categories?post=12382"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/es\/wp-json\/wp\/v2\/tags?post=12382"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}