{"id":12740,"date":"2012-03-22T03:51:03","date_gmt":"2012-03-22T03:51:03","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/es\/blog\/marvel-entertainment-reevolution-es-un-marketing-digital-inteligente\/"},"modified":"2020-02-09T22:09:34","modified_gmt":"2020-02-09T22:09:34","slug":"marvel-entertainment-reevolution-es-un-marketing-digital-inteligente","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/es\/blog\/marvel-entertainment-reevolution-es-un-marketing-digital-inteligente\/","title":{"rendered":"Marvel Entertainment &#8220;ReEvolution&#8221; Es un Marketing Digital Inteligente"},"content":{"rendered":"<p>El \u00e9xito de la series de pel\u00edculas como el Hombre Ara\u00f1a y X-Men tienen al mundo pensando m\u00e1s all\u00e1 de los libros c\u00f3micos que cuando Marvel viene a la mente. Ahora uno de los pilares en el negocio del cine, el editor c\u00f3mico veterano ha decidido tomar sus cuentos de s\u00faper h\u00e9roes y villanos m\u00e1s all\u00e1 mediante la introducci\u00f3n en todos los nuevos formatos digitales.<\/p>\n<p><strong>Las Cl\u00e1sicas Aventuras C\u00f3micas Renacen<\/strong><\/p>\n<p>En este a\u00f1o SXSW, el festival anual que re\u00fane entretenimiento y tecnolog\u00eda, Marvel Entertainment anunci\u00f3 la revoluci\u00f3n digital de c\u00f3micos apropiadamente llamado &#8220;ReEvolution.&#8221; La iniciativa tiene como objetivo integrar la impresi\u00f3n tradicional y los medios digitales para crear una experiencia a los fans que les gustan los c\u00f3mics nunca visto antes. Con los tel\u00e9fonos inteligentes y dispositivos de tableta volando de las estanter\u00edas m\u00e1s r\u00e1pido de lo que pueden ser almacenados, ahora parece el momento perfecto para Marvel para intentar algo como esto.<\/p>\n<p>Para empezar, Marvel est\u00e1 lanzando su proyecto ReEvolution en dos fases: Marvel Infinite Comics, y Marvel AR. Marvel Infinite Comics es un nuevo formato dise\u00f1ado para llevar el arte de contar historias al tel\u00e9fono inteligente y las plataformas de la tableta. AVENGERS VS. X-MEN # 1 INFINITE, el primer t\u00edtulo que se lanzar\u00e1 en el nuevo formato, estar\u00e1 disponible el 4 de Abril de 2012. Los aficionados pueden comprar el c\u00f3mic digital en la aplicaci\u00f3n de Marvel Comics, que es gratis al canjear el c\u00f3digo dentro de las versiones impresas de la edici\u00f3n.<\/p>\n<p>Desarrollado por la tecnolog\u00eda de navegaci\u00f3n visual Aurasma, Marvel AR (Augmented Reality) tambi\u00e9n se establece para un lanzamiento en Abril en dispositivos Android y iOS. AR es esencialmente una aplicaci\u00f3n m\u00f3vil que permite a los fans de c\u00f3mics explorar ciertos productos de Marvel para desbloquear material exclusivo como Hulk, Wolverine, Spider Man, Thor, Iron Man y otros personajes populares del universo Marvel. El contenido exclusivo se dice que son nuevos y escenas detr\u00e1s de c\u00e1maras, comentarios de los creadores del c\u00f3mic, los detalles sobre los eventos de la industria y mucho m\u00e1s.<\/p>\n<p><strong>Competencia Es La Mejor Motivaci\u00f3n<\/strong><\/p>\n<p>Aunque Marvel ha sido un l\u00edder y un captador de ventas superior en la industria del c\u00f3mic durante a\u00f1os, la iniciativa ReEvolution demuestra que verdaderamente entiende la importancia de la &#8220;evoluci\u00f3n&#8221;. Con mucho tiempo teniendo de rival a DC haciendo movimientos para profundizar m\u00e1s en el mundo digital, la \u00faltima cosa que pudo hacer fue sentarse y no hacer nada. Es ese tipo de mentalidad que condujo a Borders siendo superados sus pensamientos avanzados de Barnes and Noble, y que ha logrado mantenerse relevante a pesar de la aparici\u00f3n de la publicaci\u00f3n digital.<\/p>\n<p>Cuando se trata de la combinaci\u00f3n de la impresi\u00f3n tradicional y el mundo digital de la edici\u00f3n del c\u00f3mic, un gigante de los recursos-cargado como Marvel tiene un mont\u00f3n de caminos para elegir, sino que tratan de la multitud de tabletas definitivamente parece ser un paso en la direcci\u00f3n correcta. La Edad de Bronce, una novela gr\u00e1fica creada por Eric Shanower, fue lanzada el a\u00f1o pasado en la forma de una aplicaci\u00f3n para iPad. Bajo el t\u00edtulo &#8220;Age of Bronze \u2018Seen&#8217;&#8221;, la aplicaci\u00f3n es impulsada por el motor del editor de software Throwaway Horse\u2019s &#8220;Detr\u00e1s de Escena&#8221;, una tecnolog\u00eda que integra caracter\u00edsticas tales como enlaces, mapas y la participaci\u00f3n de la comunidad. La aplicaci\u00f3n ha sido un gran \u00e9xito hasta el momento, y si esto sirve como indicaci\u00f3n de lo que Marvel puede hacer, los fans del c\u00f3mic podr\u00edan estar con un verdadero placer.<\/p>\n<p>El verano pasado, DC, tom\u00f3 un gran paso adelante en el juego del c\u00f3mic con un relanzamiento de toda su l\u00ednea de t\u00edtulos de superh\u00e9roes. Denominado &#8220;The New 52&#8221;, la iniciativa que vio DC introducir sus cuentos heroicos, tanto en formato impreso y digital, ayudo al editor a robar algo de la atenci\u00f3n de Marvel, as\u00ed como un lugar en la cima de las listas de ventas. No siendo menos, Marvel est\u00e1 luchando por tratar de llevar la innovaci\u00f3n digital en el mundo del c\u00f3mic a un nivel completamente nuevo, es una batalla \u00e9pica, pero una cosa es segura: los fans son los verdaderos ganadores aqu\u00ed.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El \u00e9xito de la series de pel\u00edculas como el Hombre Ara\u00f1a y X-Men tienen al mundo pensando m\u00e1s all\u00e1 de los libros c\u00f3micos que cuando Marvel viene a la mente. Ahora uno de los pilares en el negocio del cine, el editor c\u00f3mico veterano ha decidido tomar sus cuentos de s\u00faper h\u00e9roes y villanos m\u00e1s&hellip;<\/p>\n","protected":false},"author":127,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[3948],"tags":[],"class_list":["post-12740","post","type-post","status-publish","format-standard","hentry","category-otros"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marvel Entertainment &quot;ReEvolution&quot; Es un Marketing Digital Inteligente - Benchmark Email<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.benchmarkemail.com\/es\/blog\/marvel-entertainment-reevolution-es-un-marketing-digital-inteligente\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marvel Entertainment &quot;ReEvolution&quot; Es un Marketing Digital Inteligente - Benchmark Email\" \/>\n<meta property=\"og:description\" content=\"El \u00e9xito de la series de pel\u00edculas como el Hombre Ara\u00f1a y X-Men tienen al mundo pensando m\u00e1s all\u00e1 de los libros c\u00f3micos que cuando Marvel viene a la mente. 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