{"id":13566,"date":"2013-12-26T03:32:39","date_gmt":"2013-12-26T03:32:39","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/es\/blog\/marketing-de-disney-redes-sociales\/"},"modified":"2020-12-04T17:51:39","modified_gmt":"2020-12-04T17:51:39","slug":"marketing-de-disney-redes-sociales","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/es\/blog\/marketing-de-disney-redes-sociales\/","title":{"rendered":"Marketing de Disney: Redes Sociales"},"content":{"rendered":"

\u00bfCu\u00e1les son las dos mejores cosas de este mundo? Disney y las redes sociales. Disney porque… bueno, \u00bfqui\u00e9n no ama a Disney?! Redes sociales, porque es b\u00e1sicamente la forma principal de personas se comunican e interact\u00faan estos d\u00edas (\u00bfCu\u00e1ntas veces usted ha revisado su Facebook hoy en d\u00eda?).<\/p>\n

As\u00ed que cuando usted trae a los dos de las fuerzas m\u00e1s grandes en el mundo juntos, usted consigue una obra maestra de marketing m\u00e1gico. \u00bfCrees que Lady Gaga tiene un gran fan siguiente en Facebook? Bueno Disney es un paraguas flotando m\u00e1s de 200 p\u00e1ginas de caracteres con seguidores en los millones para cada uno. Disney tambi\u00e9n cuenta con 25 oficiales cuentas de Twitter para cada secci\u00f3n principal de la compa\u00f1\u00eda Walt Disney: Radio Disney, Disney Channel, los parques tem\u00e1ticos, Disney cruceros, etc. La \u00faltima plataforma en la trinidad de medios sociales, YouTube, tambi\u00e9n cuenta con m\u00e1s de 30 canales separados.<\/p>\n

B\u00e1sicamente, no se puede ser m\u00e1s grande en las redes sociales de Disney. Se encuentran en todos los rincones de Internet se enciende! No s\u00f3lo por la costa en su enorme popularidad para ganar seguidores en sus plataformas de medios sociales.Disney tiene constantes interacciones con los fans a trav\u00e9s de sus cuentas y ofrece maneras para que consigan un poco involucrado con su compa\u00f1\u00eda tambi\u00e9n.<\/p>\n

Primero vamos a echar un vistazo a las p\u00e1ginas de Facebook de caracteres. Junto con tener una p\u00e1gina jefatura de todos los personajes de la compa\u00f1\u00eda, Disney tambi\u00e9n seccionado p\u00e1ginas basadas en los personajes y la situaci\u00f3n demogr\u00e1fica ideal. Por ejemplo, las Princesas de Disney tienen una p\u00e1gina principal, as\u00ed como sus propias p\u00e1ginas individuales, y John Carter tiene su propia versi\u00f3n masculina tambi\u00e9n. As\u00ed que si usted fuera una chica femenina que le gustaba p\u00e1gina las princesas de Disney ‘, \u00bfc\u00f3mo es su reacci\u00f3n a un puesto de John Carter aleatoria con una captura de pantalla de una escena de lucha de la espada? O viceversa. Si fueras masculino para el tee, \u00bfte preocupas por un art\u00edculo sobre consejos sobre c\u00f3mo aplomo como una princesa real? Hay tantos tipos de pel\u00edculas de Disney, hay diferentes tipos de audiencias. As\u00ed que la creaci\u00f3n de una comunidad de nicho para cada tipo requiere sus propias redes sociales que ofrece el contenido m\u00e1s relevante para ellos.<\/p>\n

En segundo lugar, de entre todas las plataformas de redes sociales<\/a>, Twitter es el m\u00e1s interactivo en tiempo real de los racimos. Parques tem\u00e1ticos de Disney en Twitter son enormemente beneficiosos para sus hu\u00e9spedes. Tiempos y espect\u00e1culos de los parques pueden cambiar de \u00faltima hora debido al clima o alguna otra circunstancia, por lo que tener invitados siguen sus cuentas de Twitter es una forma f\u00e1cil y eficaz para difundir la palabra. Imagine tener que volver a imprimir miles de millones de mapas y horarios de dos veces al d\u00eda debido a un retraso de tiempo del desfile imprevisto! Sus cuentas se utilizan para anunciar los cambios de hora del desfile, nuevas mercanc\u00edas en las tiendas de regalos, eventos y hasta divertida trivia de relleno en el espacio en blanco para enganchar las audiencias.<\/p>\n

Por \u00faltimo, YouTube se est\u00e1 convirtiendo lentamente la plataforma de redes sociales m\u00e1s populares para toda la Walt Disney Company. Lo que pasa con estos videos de Disney es que no venden el producto tras producto, o discretamente rega\u00f1an a los aficionados a ir a ver la pr\u00f3xima pel\u00edcula. Una mayor parte de estos videos es realmente v\u00eddeos detr\u00e1s de las escenas que muestran los fans de la realizaci\u00f3n de una nueva pel\u00edcula, c\u00f3mo los ingenieros dise\u00f1an un nuevo parque tem\u00e1tico, o c\u00f3mo volver a crear el jambalaya de la Ralph Brennan Jazz Kitchen en Downtown Disney. \u00bfQu\u00e9 hay de bueno en estos videos es que permiten a los fans una mirada al interior exclusiva en la realizaci\u00f3n de sus pel\u00edculas o paseos favoritos, o traer un poco de la magia de Disney con ellos a casa.<\/p>\n

Por lo tanto, el \u00fanico punto de tomar distancia de todo esto es que la campa\u00f1a de redes sociales de Disney atraer tantos seguidores no s\u00f3lo porque ya son una marca popular y muy querido, sino porque, literalmente, tratar a los clientes como hu\u00e9spedes en su casa, y pone su intereses como su primera prioridad.<\/p>\n

Contin\u00fae leyendo la serie de blogs de e-mail marketing<\/a> para m\u00e1s consejos empresariales, s\u00f3lo por Benchmark Email<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

\u00bfCu\u00e1les son las dos mejores cosas de este mundo? Disney y las redes sociales. Disney porque… bueno, \u00bfqui\u00e9n no ama a Disney?! Redes sociales, porque es b\u00e1sicamente la forma principal de personas se comunican e interact\u00faan estos d\u00edas (\u00bfCu\u00e1ntas veces usted ha revisado su Facebook hoy en d\u00eda?). As\u00ed que cuando usted trae a los…<\/p>\n","protected":false},"author":102,"featured_media":13567,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[3948],"tags":[],"class_list":["post-13566","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-otros"],"yoast_head":"\nMarketing de Disney: Redes Sociales - Benchmark Email<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.benchmarkemail.com\/es\/blog\/marketing-de-disney-redes-sociales\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing de Disney: Redes Sociales - Benchmark Email\" \/>\n<meta property=\"og:description\" content=\"\u00bfCu\u00e1les son las dos mejores cosas de este mundo? 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