{"id":13727,"date":"2014-03-25T06:00:30","date_gmt":"2014-03-25T06:00:30","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/es\/blog\/el-corazon-de-los-negocios-4-cosas-que-aprendimos-de-chris-brogan\/"},"modified":"2020-12-04T15:34:35","modified_gmt":"2020-12-04T15:34:35","slug":"el-corazon-de-los-negocios-4-cosas-que-aprendimos-de-chris-brogan","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/es\/blog\/el-corazon-de-los-negocios-4-cosas-que-aprendimos-de-chris-brogan\/","title":{"rendered":"El Coraz\u00f3n De Los Negocios: 4 Cosas Que Aprendimos De Chris Brogan"},"content":{"rendered":"

No podemos negar que Chris Brogan es un centro neur\u00e1lgico del marketing. \u00c9l no s\u00f3lo aparece de forma rutinaria en las listas de los personajes “m\u00e1s influyentes”, \u00e9l ha escrito los libros m\u00e1s vendidos,\u00a0 ha participado en los principales convenios internacionales, dirige una revista digital, y es mentor de compa\u00f1\u00edas como Coca Cola, Sony y Google capacit\u00e1ndolas a c\u00f3mo construir relaciones duraderas, reales con sus empleados y clientes.<\/p>\n

As\u00ed que cuando tuvimos a Brogan en el programa de El Coraz\u00f3n de los Negocios, nos sentamos prestando toda la atenci\u00f3n mientras hablaba sobre las redes sociales<\/a>, la nueva concepci\u00f3n de los negocios, y la construcci\u00f3n de relaciones genuinas y de largo plazo con su p\u00fablico. Aqu\u00ed hay cuatro cosas que aprendimos en los 30 minutos que platicamos con Chris Brogan:<\/p>\n

1. Dedique su bolet\u00edn de noticias a las personas que aprecia<\/h2>\n

Brogan es un prol\u00edfico escritor, pero \u00e9l escribe su blog para las personas que se sintonizan con el y quieren saber m\u00e1s sobre \u00e9l y su filosof\u00eda. El bolet\u00edn de Chris Brogan, por otro lado, es donde \u00e9l pone su coraz\u00f3n y el alma. No s\u00f3lo responde a las preguntas del bolet\u00edn personalmente, \u00e9l estima que cada tema crea cientos de animadas conversaciones entre \u00e9l y los lectores del bolet\u00edn.<\/p>\n

2. \u00a1S\u00e9a el primero en usar los nuevos juguetes tecnol\u00f3gicos!<\/h2>\n

Una de las razones por la que Chris tiene una ventaja por delante es que utiliza herramientas como Twitter desde el principio. El simple uso de Twitter no es lo que hace a una persona un personaje conocido o due\u00f1o de un negocio \u00e9xitoso, Brogan ha utilizado la plataforma de redes sociales para comunicarse con personas que tienen ideas afines desde el primer momento, es decir antes que se volviera un escritor popular. Esto marc\u00f3 una diferencia a largo plazo.<\/p>\n

3. Sonar diferente a sus compa\u00f1eros<\/h2>\n

Hay miles de personas que tratan de promoverse a s\u00ed mismos como expertos en marketing o de negocios, pero s\u00f3lo unos pocos llegan a la cima. Para Brogan, la clave para construir influencia\u00a0 es est\u00e1r sonando diferente a sus colegas. Intente algo nuevo. Haga algo inusual. Cuanto m\u00e1s se aleja de lo que hacen los dem\u00e1s, mejor ser\u00e1 la posibilidad de que usted se eleve a otro nivel de exclusividad.<\/p>\n

4. Enfoque a una “cultura de nivel de permanencia”\u201d<\/h2>\n

Al ejecutar su negocio, haga algo m\u00e1s que hacer que sus clientes sean como sus productos, como por ejemplo h\u00e1galos fan\u00e1ticos de su empresa. Usando la bandera de la empresa impresa en ropa deportiva, desarrollar y crear ropa dentro de un almac\u00e9n en el que los empleados a menudo viven y duermen, Brogan cree que la construcci\u00f3n de una “cultura de nivel de permanencia” en su negocio es donde sus empleados hacen locuras para su empresa, produciendo que sus clientes al igual que su marca se correspondan.<\/p>\n

Con Brogan, convirti\u00e9ndose en un l\u00edder de pensamiento era menos de hacer que un objetivo, y m\u00e1s acerca de ser grande en lo que hace. Si usted quiere llegar a ser una persona de influencia en su industria, debe empezar por ser un pionero en su negocio. De esa manera su audiencia\u00a0 y la devosci\u00f3n de ellos le seguir\u00e1n.<\/p>\n

Siga leyendo la series de blogs de email marketing<\/a> s\u00f3lo por Benchmark Email<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

No podemos negar que Chris Brogan es un centro neur\u00e1lgico del marketing. \u00c9l no s\u00f3lo aparece de forma rutinaria en las listas de los personajes “m\u00e1s influyentes”, \u00e9l ha escrito los libros m\u00e1s vendidos,\u00a0 ha participado en los principales convenios internacionales, dirige una revista digital, y es mentor de compa\u00f1\u00edas como Coca Cola, Sony y…<\/p>\n","protected":false},"author":164,"featured_media":13728,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[3948],"tags":[],"class_list":["post-13727","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-otros"],"yoast_head":"\nEl Coraz\u00f3n De Los Negocios: 4 Cosas Que Aprendimos De Chris Brogan - Benchmark Email<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.benchmarkemail.com\/es\/blog\/el-corazon-de-los-negocios-4-cosas-que-aprendimos-de-chris-brogan\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El Coraz\u00f3n De Los Negocios: 4 Cosas Que Aprendimos De Chris Brogan - Benchmark Email\" \/>\n<meta property=\"og:description\" content=\"No podemos negar que Chris Brogan es un centro neur\u00e1lgico del marketing. \u00c9l no s\u00f3lo aparece de forma rutinaria en las listas de los personajes “m\u00e1s influyentes”, \u00e9l ha escrito los libros m\u00e1s vendidos,\u00a0 ha participado en los principales convenios internacionales, dirige una revista digital, y es mentor de compa\u00f1\u00edas como Coca Cola, Sony y…\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.benchmarkemail.com\/es\/blog\/el-corazon-de-los-negocios-4-cosas-que-aprendimos-de-chris-brogan\/\" \/>\n<meta property=\"og:site_name\" content=\"Benchmark Email - Herramienta de Email Marketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/benchmarkemailes\" \/>\n<meta property=\"article:published_time\" content=\"2014-03-25T06:00:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-12-04T15:34:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.benchmarkemail.com\/es\/wp-content\/uploads\/sites\/4\/2020\/02\/heart-of-business-lrg-13.png\" \/>\n\t<meta property=\"og:image:width\" content=\"660\" \/>\n\t<meta property=\"og:image:height\" content=\"438\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Jennifer Perez\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@benchmarkesp\" \/>\n<meta name=\"twitter:site\" content=\"@benchmarkesp\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jennifer Perez\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/blog\\\/el-corazon-de-los-negocios-4-cosas-que-aprendimos-de-chris-brogan\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/blog\\\/el-corazon-de-los-negocios-4-cosas-que-aprendimos-de-chris-brogan\\\/\"},\"author\":{\"name\":\"Jennifer Perez\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/#\\\/schema\\\/person\\\/fea1adb56ab93be77e4651031a22418a\"},\"headline\":\"El Coraz\u00f3n De Los Negocios: 4 Cosas Que Aprendimos De Chris Brogan\",\"datePublished\":\"2014-03-25T06:00:30+00:00\",\"dateModified\":\"2020-12-04T15:34:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/blog\\\/el-corazon-de-los-negocios-4-cosas-que-aprendimos-de-chris-brogan\\\/\"},\"wordCount\":591,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/blog\\\/el-corazon-de-los-negocios-4-cosas-que-aprendimos-de-chris-brogan\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2020\\\/02\\\/heart-of-business-lrg-13.png\",\"articleSection\":[\"Otros Contenidos\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/blog\\\/el-corazon-de-los-negocios-4-cosas-que-aprendimos-de-chris-brogan\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/blog\\\/el-corazon-de-los-negocios-4-cosas-que-aprendimos-de-chris-brogan\\\/\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/blog\\\/el-corazon-de-los-negocios-4-cosas-que-aprendimos-de-chris-brogan\\\/\",\"name\":\"El Coraz\u00f3n De Los Negocios: 4 Cosas Que Aprendimos De Chris Brogan - Benchmark Email\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/blog\\\/el-corazon-de-los-negocios-4-cosas-que-aprendimos-de-chris-brogan\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/blog\\\/el-corazon-de-los-negocios-4-cosas-que-aprendimos-de-chris-brogan\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2020\\\/02\\\/heart-of-business-lrg-13.png\",\"datePublished\":\"2014-03-25T06:00:30+00:00\",\"dateModified\":\"2020-12-04T15:34:35+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/blog\\\/el-corazon-de-los-negocios-4-cosas-que-aprendimos-de-chris-brogan\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/blog\\\/el-corazon-de-los-negocios-4-cosas-que-aprendimos-de-chris-brogan\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/blog\\\/el-corazon-de-los-negocios-4-cosas-que-aprendimos-de-chris-brogan\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2020\\\/02\\\/heart-of-business-lrg-13.png\",\"contentUrl\":\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2020\\\/02\\\/heart-of-business-lrg-13.png\",\"width\":660,\"height\":438},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/blog\\\/el-corazon-de-los-negocios-4-cosas-que-aprendimos-de-chris-brogan\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"El Coraz\u00f3n De Los Negocios: 4 Cosas Que Aprendimos De Chris Brogan\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/#website\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/\",\"name\":\"Benchmark Email - Herramienta de Email Marketing\",\"description\":\"Dise\u00f1a, env\u00eda, mide y optimiza tus campa\u00f1as de email y comun\u00edcate con tus clientes a trav\u00e9s del correo electr\u00f3nico.\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/#organization\",\"name\":\"Benchmark Email\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2019\\\/09\\\/benchmark-logo.svg\",\"contentUrl\":\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2019\\\/09\\\/benchmark-logo.svg\",\"width\":1,\"height\":1,\"caption\":\"Benchmark Email\"},\"image\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/benchmarkemailes\",\"https:\\\/\\\/x.com\\\/benchmarkesp\",\"https:\\\/\\\/twitter.com\\\/benchmarkesp\",\"https:\\\/\\\/www.youtube.com\\\/user\\\/BenchmarkEmailESP\",\"https:\\\/\\\/www.tiktok.com\\\/@benchmarkespanol\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/#\\\/schema\\\/person\\\/fea1adb56ab93be77e4651031a22418a\",\"name\":\"Jennifer Perez\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c98f7c7de5a53235825f85d884e29d750a2bab5a977d9655e61ce24adc9d3363?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c98f7c7de5a53235825f85d884e29d750a2bab5a977d9655e61ce24adc9d3363?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c98f7c7de5a53235825f85d884e29d750a2bab5a977d9655e61ce24adc9d3363?s=96&d=mm&r=g\",\"caption\":\"Jennifer Perez\"},\"description\":\"Jennifer Perez, publicist for Benchmark Email, is a former reporter for the Los Angeles Times, the co-author of three books, and an award-winning freelance writer with work published in Entrepreneur Magazine, CNN.com and other high-profile outlets.\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"El Coraz\u00f3n De Los Negocios: 4 Cosas Que Aprendimos De Chris Brogan - Benchmark Email","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.benchmarkemail.com\/es\/blog\/el-corazon-de-los-negocios-4-cosas-que-aprendimos-de-chris-brogan\/","og_locale":"en_US","og_type":"article","og_title":"El Coraz\u00f3n De Los Negocios: 4 Cosas Que Aprendimos De Chris Brogan - Benchmark Email","og_description":"No podemos negar que Chris Brogan es un centro neur\u00e1lgico del marketing. \u00c9l no s\u00f3lo aparece de forma rutinaria en las listas de los personajes “m\u00e1s influyentes”, \u00e9l ha escrito los libros m\u00e1s vendidos,\u00a0 ha participado en los principales convenios internacionales, dirige una revista digital, y es mentor de compa\u00f1\u00edas como Coca Cola, Sony y…","og_url":"https:\/\/www.benchmarkemail.com\/es\/blog\/el-corazon-de-los-negocios-4-cosas-que-aprendimos-de-chris-brogan\/","og_site_name":"Benchmark Email - Herramienta de Email Marketing","article_publisher":"https:\/\/www.facebook.com\/benchmarkemailes","article_published_time":"2014-03-25T06:00:30+00:00","article_modified_time":"2020-12-04T15:34:35+00:00","og_image":[{"width":660,"height":438,"url":"https:\/\/www.benchmarkemail.com\/es\/wp-content\/uploads\/sites\/4\/2020\/02\/heart-of-business-lrg-13.png","type":"image\/png"}],"author":"Jennifer Perez","twitter_card":"summary_large_image","twitter_creator":"@benchmarkesp","twitter_site":"@benchmarkesp","twitter_misc":{"Written by":"Jennifer Perez","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.benchmarkemail.com\/es\/blog\/el-corazon-de-los-negocios-4-cosas-que-aprendimos-de-chris-brogan\/#article","isPartOf":{"@id":"https:\/\/www.benchmarkemail.com\/es\/blog\/el-corazon-de-los-negocios-4-cosas-que-aprendimos-de-chris-brogan\/"},"author":{"name":"Jennifer Perez","@id":"https:\/\/www.benchmarkemail.com\/es\/#\/schema\/person\/fea1adb56ab93be77e4651031a22418a"},"headline":"El Coraz\u00f3n De Los Negocios: 4 Cosas Que Aprendimos De Chris Brogan","datePublished":"2014-03-25T06:00:30+00:00","dateModified":"2020-12-04T15:34:35+00:00","mainEntityOfPage":{"@id":"https:\/\/www.benchmarkemail.com\/es\/blog\/el-corazon-de-los-negocios-4-cosas-que-aprendimos-de-chris-brogan\/"},"wordCount":591,"commentCount":0,"publisher":{"@id":"https:\/\/www.benchmarkemail.com\/es\/#organization"},"image":{"@id":"https:\/\/www.benchmarkemail.com\/es\/blog\/el-corazon-de-los-negocios-4-cosas-que-aprendimos-de-chris-brogan\/#primaryimage"},"thumbnailUrl":"https:\/\/www.benchmarkemail.com\/es\/wp-content\/uploads\/sites\/4\/2020\/02\/heart-of-business-lrg-13.png","articleSection":["Otros Contenidos"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.benchmarkemail.com\/es\/blog\/el-corazon-de-los-negocios-4-cosas-que-aprendimos-de-chris-brogan\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.benchmarkemail.com\/es\/blog\/el-corazon-de-los-negocios-4-cosas-que-aprendimos-de-chris-brogan\/","url":"https:\/\/www.benchmarkemail.com\/es\/blog\/el-corazon-de-los-negocios-4-cosas-que-aprendimos-de-chris-brogan\/","name":"El Coraz\u00f3n De Los Negocios: 4 Cosas Que Aprendimos De Chris Brogan - Benchmark Email","isPartOf":{"@id":"https:\/\/www.benchmarkemail.com\/es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.benchmarkemail.com\/es\/blog\/el-corazon-de-los-negocios-4-cosas-que-aprendimos-de-chris-brogan\/#primaryimage"},"image":{"@id":"https:\/\/www.benchmarkemail.com\/es\/blog\/el-corazon-de-los-negocios-4-cosas-que-aprendimos-de-chris-brogan\/#primaryimage"},"thumbnailUrl":"https:\/\/www.benchmarkemail.com\/es\/wp-content\/uploads\/sites\/4\/2020\/02\/heart-of-business-lrg-13.png","datePublished":"2014-03-25T06:00:30+00:00","dateModified":"2020-12-04T15:34:35+00:00","breadcrumb":{"@id":"https:\/\/www.benchmarkemail.com\/es\/blog\/el-corazon-de-los-negocios-4-cosas-que-aprendimos-de-chris-brogan\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.benchmarkemail.com\/es\/blog\/el-corazon-de-los-negocios-4-cosas-que-aprendimos-de-chris-brogan\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.benchmarkemail.com\/es\/blog\/el-corazon-de-los-negocios-4-cosas-que-aprendimos-de-chris-brogan\/#primaryimage","url":"https:\/\/www.benchmarkemail.com\/es\/wp-content\/uploads\/sites\/4\/2020\/02\/heart-of-business-lrg-13.png","contentUrl":"https:\/\/www.benchmarkemail.com\/es\/wp-content\/uploads\/sites\/4\/2020\/02\/heart-of-business-lrg-13.png","width":660,"height":438},{"@type":"BreadcrumbList","@id":"https:\/\/www.benchmarkemail.com\/es\/blog\/el-corazon-de-los-negocios-4-cosas-que-aprendimos-de-chris-brogan\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.benchmarkemail.com\/es\/"},{"@type":"ListItem","position":2,"name":"El Coraz\u00f3n De Los Negocios: 4 Cosas Que Aprendimos De Chris Brogan"}]},{"@type":"WebSite","@id":"https:\/\/www.benchmarkemail.com\/es\/#website","url":"https:\/\/www.benchmarkemail.com\/es\/","name":"Benchmark Email - Herramienta de Email Marketing","description":"Dise\u00f1a, env\u00eda, mide y optimiza tus campa\u00f1as de email y comun\u00edcate con tus clientes a trav\u00e9s del correo electr\u00f3nico.","publisher":{"@id":"https:\/\/www.benchmarkemail.com\/es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.benchmarkemail.com\/es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.benchmarkemail.com\/es\/#organization","name":"Benchmark Email","url":"https:\/\/www.benchmarkemail.com\/es\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.benchmarkemail.com\/es\/#\/schema\/logo\/image\/","url":"https:\/\/www.benchmarkemail.com\/es\/wp-content\/uploads\/sites\/4\/2019\/09\/benchmark-logo.svg","contentUrl":"https:\/\/www.benchmarkemail.com\/es\/wp-content\/uploads\/sites\/4\/2019\/09\/benchmark-logo.svg","width":1,"height":1,"caption":"Benchmark Email"},"image":{"@id":"https:\/\/www.benchmarkemail.com\/es\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/benchmarkemailes","https:\/\/x.com\/benchmarkesp","https:\/\/twitter.com\/benchmarkesp","https:\/\/www.youtube.com\/user\/BenchmarkEmailESP","https:\/\/www.tiktok.com\/@benchmarkespanol"]},{"@type":"Person","@id":"https:\/\/www.benchmarkemail.com\/es\/#\/schema\/person\/fea1adb56ab93be77e4651031a22418a","name":"Jennifer Perez","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/c98f7c7de5a53235825f85d884e29d750a2bab5a977d9655e61ce24adc9d3363?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/c98f7c7de5a53235825f85d884e29d750a2bab5a977d9655e61ce24adc9d3363?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c98f7c7de5a53235825f85d884e29d750a2bab5a977d9655e61ce24adc9d3363?s=96&d=mm&r=g","caption":"Jennifer Perez"},"description":"Jennifer Perez, publicist for Benchmark Email, is a former reporter for the Los Angeles Times, the co-author of three books, and an award-winning freelance writer with work published in Entrepreneur Magazine, CNN.com and other high-profile outlets."}]}},"_links":{"self":[{"href":"https:\/\/www.benchmarkemail.com\/es\/wp-json\/wp\/v2\/posts\/13727","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.benchmarkemail.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.benchmarkemail.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/es\/wp-json\/wp\/v2\/users\/164"}],"replies":[{"embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/es\/wp-json\/wp\/v2\/comments?post=13727"}],"version-history":[{"count":0,"href":"https:\/\/www.benchmarkemail.com\/es\/wp-json\/wp\/v2\/posts\/13727\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/es\/wp-json\/wp\/v2\/media\/13728"}],"wp:attachment":[{"href":"https:\/\/www.benchmarkemail.com\/es\/wp-json\/wp\/v2\/media?parent=13727"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/es\/wp-json\/wp\/v2\/categories?post=13727"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/es\/wp-json\/wp\/v2\/tags?post=13727"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}