{"id":13938,"date":"2014-07-09T22:38:02","date_gmt":"2014-07-09T22:38:02","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/es\/blog\/7-ejemplos-excelentes-de-marketing-con-historias\/"},"modified":"2021-05-21T13:12:35","modified_gmt":"2021-05-21T13:12:35","slug":"7-ejemplos-excelentes-de-marketing-con-historias","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/es\/blog\/7-ejemplos-excelentes-de-marketing-con-historias\/","title":{"rendered":"7 Ejemplos Excelentes De Marketing Con Historias"},"content":{"rendered":"

La regla de oro para el aprendizaje de una nueva idea es aprender a trav\u00e9s de examinar varios ejemplos. No solo podemos mejorar examinando otros grandes ejemplos de marketing de narraci\u00f3n o storytelling, sino que tambi\u00e9n podemos entrenar nuestra mente a repensar en t\u00e9rminos de historias.<\/p>\n

Lo que hace que una estrategia de narraci\u00f3n supere a otra es que usted ni siquiera sabe que es necesaria una historia.<\/p>\n

Ejemplos de estrategias de Storytelling<\/h2>\n

Tomemos el caso de la personificaci\u00f3n de Allstate Insurance<\/strong> de \u201cMayhem\u201d, una amenaza se adapt\u00f3 a la mitad de la carrera, un moderno disco empe\u00f1ado en arruinar su d\u00eda y disfrutar del caos que surgi\u00f3.<\/p>\n

A trav\u00e9s de \u201cMayhem\u201d Allstate es capaz de compartir m\u00faltiples historias m\u00e1s peque\u00f1as a trav\u00e9s de una serie de campa\u00f1as comerciales que representan los desastres automovil\u00edsticos cotidianos. La lecci\u00f3n aqu\u00ed es que una historia de marketing no tiene por qu\u00e9 ser una trilog\u00eda de tres horas. Si se presenta algo corto y dulce ser\u00e1 del mismo modo de eficaz. Mientras Allstate est\u00e1 proyectando eso, Ford est\u00e1 integr\u00e1ndolo.<\/p>\n

En los EE.UU., el nuevo Ford Focus<\/strong> se comercializ\u00f3 dando una c\u00e1mara de prueba para que los pilotos se filmaran a s\u00ed mismos dando vueltas por las calles. La campa\u00f1a integr\u00f3 con \u00e9xito m\u00faltiples historias individuales que profundizan en las vidas de las personas que utilizan el producto.<\/p>\n

Mientras tanto, al otro lado del continente, uno de los ejemplos m\u00e1s destacados es en el Reino Unido con BT Broadband.<\/strong> BT invent\u00f3 una familia; comenzando con un marido y su mujer, y con los a\u00f1os tuvieron hijos, se divorciaron, se volvieron a casar, y entonces la historia se traslad\u00f3 a la perspectiva de su hijo adolescente (ahora) mayor de edad y sus compa\u00f1eros de cuarto en la universidad. Esta historia se prolong\u00f3 durante cerca de una d\u00e9cada, y contin\u00faa hoy en d\u00eda\u2026 y nos recuerda que las historias no tienen que tener un final concluyente.<\/p>\n

\u00bfSe ha usted preguntado que tiene que ver Red Bull<\/strong> con dar alas? Nada, excepto que ten\u00edan un peque\u00f1o comercial acerca de c\u00f3mo su producto dio alas\u2026 entonces con unos cuantos golpes de genialidad, ciment\u00f3 esa idea con la Red Bull Air Race- otro tipo de narraci\u00f3n transmedia. Lo que me encanta de Red Bull es que su estrategia de narraci\u00f3n ense\u00f1a que su historia no necesita estar vinculada con el producto o el servicio\u2026 puede formar una fuerte conexi\u00f3n con un total de ideas relacionadas, siempre y cuando se vuelva a subrayar el concepto a trav\u00e9s de diversos medios. Destaque un punto y convi\u00e9rtase en parte de su narrativa de marca.<\/p>\n

Otro ejemplo m\u00e1s simple ser\u00eda IKEA<\/strong> \u2013 una empresa de muebles con una tasa B que ha dominado el mercado no solo por ser asequible, pero habitable. Es f\u00e1cil ser parte del estilo de vida de Ikea. El hecho de que sea asequible va de la mano con una cultura que adopta una personalidad camale\u00f3nica con consumidores que dan la bienvenida al cambio.<\/p>\n

 <\/p>\n

Seguro que esto te interesa…<\/h3>\n

C\u00f3mo comercializar eficazmente tu producto<\/a><\/p>\n

Nunca es un buen momento para posponer el email marketing<\/a><\/p>\n

5 Formas para hacer una auditoria de tu contenido de marketing digital<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

La regla de oro para el aprendizaje de una nueva idea es aprender a trav\u00e9s de examinar varios ejemplos. No solo podemos mejorar examinando otros grandes ejemplos de marketing de narraci\u00f3n o storytelling, sino que tambi\u00e9n podemos entrenar nuestra mente a repensar en t\u00e9rminos de historias. Lo que hace que una estrategia de narraci\u00f3n supere…<\/p>\n","protected":false},"author":44,"featured_media":13939,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[3948],"tags":[],"class_list":["post-13938","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-otros"],"yoast_head":"\n7 Ejemplos Excelentes De Marketing Con Historias - Benchmark Email<\/title>\n<meta name=\"description\" content=\"No solo podemos mejorar examinando otros grandes ejemplos de marketing de narraci\u00f3n o storytelling, sino que tambi\u00e9n podemos entrenar nuestra mente a repensar en t\u00e9rminos de historias.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.benchmarkemail.com\/es\/blog\/7-ejemplos-excelentes-de-marketing-con-historias\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7 Ejemplos Excelentes De Marketing Con Historias - Benchmark Email\" \/>\n<meta property=\"og:description\" content=\"No solo podemos mejorar examinando otros grandes ejemplos de marketing de narraci\u00f3n o storytelling, sino que tambi\u00e9n podemos entrenar nuestra mente a repensar en t\u00e9rminos de historias.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.benchmarkemail.com\/es\/blog\/7-ejemplos-excelentes-de-marketing-con-historias\/\" \/>\n<meta property=\"og:site_name\" content=\"Benchmark Email - Herramienta de Email Marketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/benchmarkemailes\" \/>\n<meta property=\"article:published_time\" content=\"2014-07-09T22:38:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-05-21T13:12:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.benchmarkemail.com\/es\/wp-content\/uploads\/sites\/4\/2020\/02\/marketing-stories.png\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"375\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Benchmark Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@benchmarkesp\" \/>\n<meta name=\"twitter:site\" content=\"@benchmarkesp\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Benchmark Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/blog\\\/7-ejemplos-excelentes-de-marketing-con-historias\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/blog\\\/7-ejemplos-excelentes-de-marketing-con-historias\\\/\"},\"author\":{\"name\":\"Benchmark Team\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/#\\\/schema\\\/person\\\/bb441e78bfef71cd3c31f51bbbbc627d\"},\"headline\":\"7 Ejemplos Excelentes De Marketing Con Historias\",\"datePublished\":\"2014-07-09T22:38:02+00:00\",\"dateModified\":\"2021-05-21T13:12:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/blog\\\/7-ejemplos-excelentes-de-marketing-con-historias\\\/\"},\"wordCount\":573,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/blog\\\/7-ejemplos-excelentes-de-marketing-con-historias\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2020\\\/02\\\/marketing-stories.png\",\"articleSection\":[\"Otros Contenidos\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/blog\\\/7-ejemplos-excelentes-de-marketing-con-historias\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/blog\\\/7-ejemplos-excelentes-de-marketing-con-historias\\\/\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/blog\\\/7-ejemplos-excelentes-de-marketing-con-historias\\\/\",\"name\":\"7 Ejemplos Excelentes De Marketing Con Historias - Benchmark Email\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/blog\\\/7-ejemplos-excelentes-de-marketing-con-historias\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/blog\\\/7-ejemplos-excelentes-de-marketing-con-historias\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2020\\\/02\\\/marketing-stories.png\",\"datePublished\":\"2014-07-09T22:38:02+00:00\",\"dateModified\":\"2021-05-21T13:12:35+00:00\",\"description\":\"No solo podemos mejorar examinando otros grandes ejemplos de marketing de narraci\u00f3n o storytelling, sino que tambi\u00e9n podemos entrenar nuestra mente a repensar en t\u00e9rminos de historias.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/blog\\\/7-ejemplos-excelentes-de-marketing-con-historias\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/blog\\\/7-ejemplos-excelentes-de-marketing-con-historias\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/blog\\\/7-ejemplos-excelentes-de-marketing-con-historias\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2020\\\/02\\\/marketing-stories.png\",\"contentUrl\":\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2020\\\/02\\\/marketing-stories.png\",\"width\":600,\"height\":375},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/blog\\\/7-ejemplos-excelentes-de-marketing-con-historias\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"7 Ejemplos Excelentes De Marketing Con Historias\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/#website\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/\",\"name\":\"Benchmark Email - Herramienta de Email Marketing\",\"description\":\"Dise\u00f1a, env\u00eda, mide y optimiza tus campa\u00f1as de email y comun\u00edcate con tus clientes a trav\u00e9s del correo electr\u00f3nico.\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/#organization\",\"name\":\"Benchmark Email\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2019\\\/09\\\/benchmark-logo.svg\",\"contentUrl\":\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2019\\\/09\\\/benchmark-logo.svg\",\"width\":1,\"height\":1,\"caption\":\"Benchmark Email\"},\"image\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/benchmarkemailes\",\"https:\\\/\\\/x.com\\\/benchmarkesp\",\"https:\\\/\\\/twitter.com\\\/benchmarkesp\",\"https:\\\/\\\/www.youtube.com\\\/user\\\/BenchmarkEmailESP\",\"https:\\\/\\\/www.tiktok.com\\\/@benchmarkespanol\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/#\\\/schema\\\/person\\\/bb441e78bfef71cd3c31f51bbbbc627d\",\"name\":\"Benchmark Team\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7cad2eb67e1b5399c3fc91a36587b732111adaecc965daecca556ef6a03c5041?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7cad2eb67e1b5399c3fc91a36587b732111adaecc965daecca556ef6a03c5041?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7cad2eb67e1b5399c3fc91a36587b732111adaecc965daecca556ef6a03c5041?s=96&d=mm&r=g\",\"caption\":\"Benchmark Team\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"7 Ejemplos Excelentes De Marketing Con Historias - Benchmark Email","description":"No solo podemos mejorar examinando otros grandes ejemplos de marketing de narraci\u00f3n o storytelling, sino que tambi\u00e9n podemos entrenar nuestra mente a repensar en t\u00e9rminos de historias.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.benchmarkemail.com\/es\/blog\/7-ejemplos-excelentes-de-marketing-con-historias\/","og_locale":"en_US","og_type":"article","og_title":"7 Ejemplos Excelentes De Marketing Con Historias - Benchmark Email","og_description":"No solo podemos mejorar examinando otros grandes ejemplos de marketing de narraci\u00f3n o storytelling, sino que tambi\u00e9n podemos entrenar nuestra mente a repensar en t\u00e9rminos de historias.","og_url":"https:\/\/www.benchmarkemail.com\/es\/blog\/7-ejemplos-excelentes-de-marketing-con-historias\/","og_site_name":"Benchmark Email - Herramienta de Email Marketing","article_publisher":"https:\/\/www.facebook.com\/benchmarkemailes","article_published_time":"2014-07-09T22:38:02+00:00","article_modified_time":"2021-05-21T13:12:35+00:00","og_image":[{"width":600,"height":375,"url":"https:\/\/www.benchmarkemail.com\/es\/wp-content\/uploads\/sites\/4\/2020\/02\/marketing-stories.png","type":"image\/png"}],"author":"Benchmark Team","twitter_card":"summary_large_image","twitter_creator":"@benchmarkesp","twitter_site":"@benchmarkesp","twitter_misc":{"Written by":"Benchmark Team","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.benchmarkemail.com\/es\/blog\/7-ejemplos-excelentes-de-marketing-con-historias\/#article","isPartOf":{"@id":"https:\/\/www.benchmarkemail.com\/es\/blog\/7-ejemplos-excelentes-de-marketing-con-historias\/"},"author":{"name":"Benchmark Team","@id":"https:\/\/www.benchmarkemail.com\/es\/#\/schema\/person\/bb441e78bfef71cd3c31f51bbbbc627d"},"headline":"7 Ejemplos Excelentes De Marketing Con Historias","datePublished":"2014-07-09T22:38:02+00:00","dateModified":"2021-05-21T13:12:35+00:00","mainEntityOfPage":{"@id":"https:\/\/www.benchmarkemail.com\/es\/blog\/7-ejemplos-excelentes-de-marketing-con-historias\/"},"wordCount":573,"commentCount":0,"publisher":{"@id":"https:\/\/www.benchmarkemail.com\/es\/#organization"},"image":{"@id":"https:\/\/www.benchmarkemail.com\/es\/blog\/7-ejemplos-excelentes-de-marketing-con-historias\/#primaryimage"},"thumbnailUrl":"https:\/\/www.benchmarkemail.com\/es\/wp-content\/uploads\/sites\/4\/2020\/02\/marketing-stories.png","articleSection":["Otros Contenidos"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.benchmarkemail.com\/es\/blog\/7-ejemplos-excelentes-de-marketing-con-historias\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.benchmarkemail.com\/es\/blog\/7-ejemplos-excelentes-de-marketing-con-historias\/","url":"https:\/\/www.benchmarkemail.com\/es\/blog\/7-ejemplos-excelentes-de-marketing-con-historias\/","name":"7 Ejemplos Excelentes De Marketing Con Historias - Benchmark Email","isPartOf":{"@id":"https:\/\/www.benchmarkemail.com\/es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.benchmarkemail.com\/es\/blog\/7-ejemplos-excelentes-de-marketing-con-historias\/#primaryimage"},"image":{"@id":"https:\/\/www.benchmarkemail.com\/es\/blog\/7-ejemplos-excelentes-de-marketing-con-historias\/#primaryimage"},"thumbnailUrl":"https:\/\/www.benchmarkemail.com\/es\/wp-content\/uploads\/sites\/4\/2020\/02\/marketing-stories.png","datePublished":"2014-07-09T22:38:02+00:00","dateModified":"2021-05-21T13:12:35+00:00","description":"No solo podemos mejorar examinando otros grandes ejemplos de marketing de narraci\u00f3n o storytelling, sino que tambi\u00e9n podemos entrenar nuestra mente a repensar en t\u00e9rminos de historias.","breadcrumb":{"@id":"https:\/\/www.benchmarkemail.com\/es\/blog\/7-ejemplos-excelentes-de-marketing-con-historias\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.benchmarkemail.com\/es\/blog\/7-ejemplos-excelentes-de-marketing-con-historias\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.benchmarkemail.com\/es\/blog\/7-ejemplos-excelentes-de-marketing-con-historias\/#primaryimage","url":"https:\/\/www.benchmarkemail.com\/es\/wp-content\/uploads\/sites\/4\/2020\/02\/marketing-stories.png","contentUrl":"https:\/\/www.benchmarkemail.com\/es\/wp-content\/uploads\/sites\/4\/2020\/02\/marketing-stories.png","width":600,"height":375},{"@type":"BreadcrumbList","@id":"https:\/\/www.benchmarkemail.com\/es\/blog\/7-ejemplos-excelentes-de-marketing-con-historias\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.benchmarkemail.com\/es\/"},{"@type":"ListItem","position":2,"name":"7 Ejemplos Excelentes De Marketing Con Historias"}]},{"@type":"WebSite","@id":"https:\/\/www.benchmarkemail.com\/es\/#website","url":"https:\/\/www.benchmarkemail.com\/es\/","name":"Benchmark Email - Herramienta de Email Marketing","description":"Dise\u00f1a, env\u00eda, mide y optimiza tus campa\u00f1as de email y comun\u00edcate con tus clientes a trav\u00e9s del correo electr\u00f3nico.","publisher":{"@id":"https:\/\/www.benchmarkemail.com\/es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.benchmarkemail.com\/es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.benchmarkemail.com\/es\/#organization","name":"Benchmark Email","url":"https:\/\/www.benchmarkemail.com\/es\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.benchmarkemail.com\/es\/#\/schema\/logo\/image\/","url":"https:\/\/www.benchmarkemail.com\/es\/wp-content\/uploads\/sites\/4\/2019\/09\/benchmark-logo.svg","contentUrl":"https:\/\/www.benchmarkemail.com\/es\/wp-content\/uploads\/sites\/4\/2019\/09\/benchmark-logo.svg","width":1,"height":1,"caption":"Benchmark Email"},"image":{"@id":"https:\/\/www.benchmarkemail.com\/es\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/benchmarkemailes","https:\/\/x.com\/benchmarkesp","https:\/\/twitter.com\/benchmarkesp","https:\/\/www.youtube.com\/user\/BenchmarkEmailESP","https:\/\/www.tiktok.com\/@benchmarkespanol"]},{"@type":"Person","@id":"https:\/\/www.benchmarkemail.com\/es\/#\/schema\/person\/bb441e78bfef71cd3c31f51bbbbc627d","name":"Benchmark Team","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/7cad2eb67e1b5399c3fc91a36587b732111adaecc965daecca556ef6a03c5041?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/7cad2eb67e1b5399c3fc91a36587b732111adaecc965daecca556ef6a03c5041?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7cad2eb67e1b5399c3fc91a36587b732111adaecc965daecca556ef6a03c5041?s=96&d=mm&r=g","caption":"Benchmark Team"}}]}},"_links":{"self":[{"href":"https:\/\/www.benchmarkemail.com\/es\/wp-json\/wp\/v2\/posts\/13938","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.benchmarkemail.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.benchmarkemail.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/es\/wp-json\/wp\/v2\/users\/44"}],"replies":[{"embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/es\/wp-json\/wp\/v2\/comments?post=13938"}],"version-history":[{"count":0,"href":"https:\/\/www.benchmarkemail.com\/es\/wp-json\/wp\/v2\/posts\/13938\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/es\/wp-json\/wp\/v2\/media\/13939"}],"wp:attachment":[{"href":"https:\/\/www.benchmarkemail.com\/es\/wp-json\/wp\/v2\/media?parent=13938"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/es\/wp-json\/wp\/v2\/categories?post=13938"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/es\/wp-json\/wp\/v2\/tags?post=13938"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}