{"id":13948,"date":"2014-07-14T05:35:12","date_gmt":"2014-07-14T05:35:12","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/es\/blog\/cinco-consejos-para-utilizar-una-herramienta-de-email-marketing-para-recaudar-fondos\/"},"modified":"2020-02-09T02:33:36","modified_gmt":"2020-02-09T02:33:36","slug":"cinco-consejos-para-utilizar-una-herramienta-de-email-marketing-para-recaudar-fondos","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/es\/blog\/cinco-consejos-para-utilizar-una-herramienta-de-email-marketing-para-recaudar-fondos\/","title":{"rendered":"Cinco Consejos Para Utilizar Una Herramienta De Email Marketing Para Recaudar Fondos En Su Obra de Caridad"},"content":{"rendered":"

Si usted es voluntario para una organizaci\u00f3n no lucrativa,\u00a0 sepa que apreciamos su tiempo y esfuerzo.\u00a0Desafortunadamente, las instalaciones, los suministros y los empleados no pueden ser pagadas con s\u00f3lo el tiempo y esfuerzo.\u00a0Al igual que sus hermanos con fines de lucro, las organizaciones sin fines de lucro necesitan dinero para funcionar.\u00a0No todo el mundo tiene conexiones con grandes donantes o empresas filantr\u00f3picas, pero todos tenemos amigos, familiares y conocidos que suelen ser m\u00e1s generosos de lo que pensamos.\u00a0Si se usa adecuadamente, una herramienta de\u00a0email marketin<\/a>g (como Benchmark) puede ayudar a recaudar dinero para asegurar que su organizaci\u00f3n sin fines de lucro amada continue sirviendo su misi\u00f3n.\u00a0He aqu\u00ed cinco consejos para ayudarle a hacer precisamente eso.<\/p>\n

Consejo 1: Verifique que su organizaci\u00f3n sin fines de lucro tenga una manera f\u00e1cil de aceptar donaciones en l\u00ednea<\/h3>\n
Cuando se obtiene el dinero a trav\u00e9s del correo electr\u00f3nico, la mayor\u00eda de los donantes van a querer hacer clic directamente a trav\u00e9s de su correo electr\u00f3nico a la p\u00e1gina de donaciones y contribuir con su tarjeta de cr\u00e9dito.\u00a0Las donaciones en l\u00ednea son similares a las “compras impulsivas”, por lo que necesita eliminar los obst\u00e1culos del camino para obtener la donaci\u00f3n.\u00a0Un proceso de donaci\u00f3n directa con pasos claros es necesario para maximizar el impacto de sus esfuerzos de recaudaci\u00f3n de fondos.<\/div>\n

Consejo 2: Cuando usted est\u00e1 decidiendo qu\u00e9 contactos de correo electr\u00f3nico eligir\u00e1, es mucho mejor<\/h3>\n
Cuando usted anda en busca del dinero para una organizaci\u00f3n no lucrativa, no piensa en ello como “estar pidiendo dinero.” Los correos electr\u00f3nicos est\u00e1n informando a la gente acerca de una\u00a0organizaci\u00f3n sin fines de lucro<\/a>\u00a0que usted apoya y cree que est\u00e1 haciendo un trabajo valioso.\u00a0Su trabajo como recaudador de fondos es que la gente sepa que si deciden contribuir a la organizaci\u00f3n, el dinero ser\u00e1 bien invertido.\u00a0Al redactar su correo electr\u00f3nico con esa forma de pensar, usted querr\u00e1 que todos reciban el mensaje.<\/div>\n

Consejo 3: M\u00e1s contactos es mejor, pero organiz\u00e1ndolos en grupos sera m\u00e1s efectivo<\/h3>\n
Si va a enviar el mismo correo electr\u00f3nico a su madre, a su jefe y su amigo de la universidad, se termina de escribir algo tan gen\u00e9rico, que sonar\u00e1 impersonal a cualquier persona que lo lea.\u00a0En su lugar, organice sus contactos en grupos que tienen algo en com\u00fan.\u00a0 Luego, ser\u00e1 capaz de crear mensajes adaptados para atraer a los individuos en cada grupo espec\u00edfico.\u00a0Como m\u00ednimo, debe crear estos grupos de contacto: amigos, familiares, antiguos donantes de su organizaci\u00f3n sin fines de lucro (si tiene alguno) y todos los dem\u00e1s.<\/div>\n

Consejo 4: Si usted comienza un correo electr\u00f3nico con “Querido amigo,” NADIE\u00a0 LEERA LA SIGUIENTE FRASE!<\/h3>\n
Est\u00e1 usando una herramienta de email marketing, a fin de tomar ventaja de los campos del formulario.\u00a0Inserte la funci\u00f3n [nombre] despu\u00e9s de “Estimado” en el saludo del correo electr\u00f3nico. \u00a0Si no lo hace, la gente va a sentir inmediatamente que usted ha enviado un correo electr\u00f3nico masivo, y sentir\u00e1n que no es importante para ellos leerlo.<\/div>\n

Consejo 5: Env\u00ede a sus contactos tres y cincuenta y siete correos electr\u00f3nicos, antes de renunciar<\/h3>\n
Mucha gente no dona, porque eligen no hacerlo, pero algunas personas no donan, porque se les olvida.\u00a0Si alguien que lee su correo electr\u00f3nico, mientras estaba en una reuni\u00f3n o (Dios no lo quiera) estaba conduciendo su carro, que podr\u00eda haber tenido la intenci\u00f3n de donar cuando pudieron.\u00a0Por supuesto, la mayor\u00eda de la gente se olvida de estas intenciones y necesitan que se les recuerde.\u00a0Despu\u00e9s de enviar su primer correo electr\u00f3nico, envi\u00e9 al menos dos correos electr\u00f3nicos de seguimiento (a los que a\u00fan no lo hayan donado) para recordarle suavemente de la campa\u00f1a de recaudaci\u00f3n de fondos.\u00a0Las buenas personas no se sientan ofendidos.<\/p>\n

Como miembro de la Uni\u00f3n de J\u00f3venes de Hombres de la Liga de Empresas, recaudamos dinero para apoyar a los campamentos de cada a\u00f1o.\u00a0Hace seis a\u00f1os, ayud\u00e9 a la organizaci\u00f3n a desarrollar e implementar un sistema de recaudaci\u00f3n de fondos en base a estos principios.\u00a0Como resultado, hemos incrementado nuestra recaudaci\u00f3n de fondos anual de entre $ 40.000 a $ 400.000.\u00a0La tecnolog\u00eda por s\u00ed sola no va a lograr este tipo de rendimiento, pero si se combinan el\u00a0email marketing online<\/a>\u00a0de calidad y los sistemas de recaudaci\u00f3n de fondos en l\u00ednea y herramientas con voluntarios apasionados y una misi\u00f3n convincente, va a lograr resultados notables.<\/div>\n","protected":false},"excerpt":{"rendered":"

Si usted es voluntario para una organizaci\u00f3n no lucrativa,\u00a0 sepa que apreciamos su tiempo y esfuerzo.\u00a0Desafortunadamente, las instalaciones, los suministros y los empleados no pueden ser pagadas con s\u00f3lo el tiempo y esfuerzo.\u00a0Al igual que sus hermanos con fines de lucro, las organizaciones sin fines de lucro necesitan dinero para funcionar.\u00a0No todo el mundo tiene…<\/p>\n","protected":false},"author":204,"featured_media":13949,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[3948],"tags":[],"class_list":["post-13948","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-otros"],"yoast_head":"\nCinco Consejos Para Utilizar Una Herramienta De Email Marketing Para Recaudar Fondos En Su Obra de Caridad - Benchmark Email<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.benchmarkemail.com\/es\/blog\/cinco-consejos-para-utilizar-una-herramienta-de-email-marketing-para-recaudar-fondos\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cinco Consejos Para Utilizar Una Herramienta De Email Marketing Para Recaudar Fondos En Su Obra de Caridad - Benchmark Email\" \/>\n<meta property=\"og:description\" content=\"Si usted es voluntario para una organizaci\u00f3n no lucrativa,\u00a0 sepa que apreciamos su tiempo y esfuerzo.\u00a0Desafortunadamente, las instalaciones, los suministros y los empleados no pueden ser pagadas con s\u00f3lo el tiempo y esfuerzo.\u00a0Al igual que sus hermanos con fines de lucro, las organizaciones sin fines de lucro necesitan dinero para funcionar.\u00a0No todo el mundo tiene…\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.benchmarkemail.com\/es\/blog\/cinco-consejos-para-utilizar-una-herramienta-de-email-marketing-para-recaudar-fondos\/\" \/>\n<meta property=\"og:site_name\" content=\"Benchmark Email - Herramienta de Email Marketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/benchmarkemailes\" \/>\n<meta property=\"article:published_time\" content=\"2014-07-14T05:35:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-02-09T02:33:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.benchmarkemail.com\/es\/wp-content\/uploads\/sites\/4\/2020\/02\/email-marketing-charity.png\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"375\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Leo Welder\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@benchmarkesp\" \/>\n<meta name=\"twitter:site\" content=\"@benchmarkesp\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Leo Welder\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/blog\\\/cinco-consejos-para-utilizar-una-herramienta-de-email-marketing-para-recaudar-fondos\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/blog\\\/cinco-consejos-para-utilizar-una-herramienta-de-email-marketing-para-recaudar-fondos\\\/\"},\"author\":{\"name\":\"Leo Welder\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/#\\\/schema\\\/person\\\/75064a8179e0174055205a931c29391e\"},\"headline\":\"Cinco Consejos Para Utilizar Una Herramienta De Email Marketing Para Recaudar Fondos En Su Obra de Caridad\",\"datePublished\":\"2014-07-14T05:35:12+00:00\",\"dateModified\":\"2020-02-09T02:33:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/blog\\\/cinco-consejos-para-utilizar-una-herramienta-de-email-marketing-para-recaudar-fondos\\\/\"},\"wordCount\":808,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/blog\\\/cinco-consejos-para-utilizar-una-herramienta-de-email-marketing-para-recaudar-fondos\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2020\\\/02\\\/email-marketing-charity.png\",\"articleSection\":[\"Otros Contenidos\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/blog\\\/cinco-consejos-para-utilizar-una-herramienta-de-email-marketing-para-recaudar-fondos\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/blog\\\/cinco-consejos-para-utilizar-una-herramienta-de-email-marketing-para-recaudar-fondos\\\/\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/blog\\\/cinco-consejos-para-utilizar-una-herramienta-de-email-marketing-para-recaudar-fondos\\\/\",\"name\":\"Cinco Consejos Para Utilizar Una Herramienta De Email Marketing Para Recaudar Fondos En Su Obra de Caridad - Benchmark Email\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/blog\\\/cinco-consejos-para-utilizar-una-herramienta-de-email-marketing-para-recaudar-fondos\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/blog\\\/cinco-consejos-para-utilizar-una-herramienta-de-email-marketing-para-recaudar-fondos\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2020\\\/02\\\/email-marketing-charity.png\",\"datePublished\":\"2014-07-14T05:35:12+00:00\",\"dateModified\":\"2020-02-09T02:33:36+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/blog\\\/cinco-consejos-para-utilizar-una-herramienta-de-email-marketing-para-recaudar-fondos\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/blog\\\/cinco-consejos-para-utilizar-una-herramienta-de-email-marketing-para-recaudar-fondos\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/blog\\\/cinco-consejos-para-utilizar-una-herramienta-de-email-marketing-para-recaudar-fondos\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2020\\\/02\\\/email-marketing-charity.png\",\"contentUrl\":\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2020\\\/02\\\/email-marketing-charity.png\",\"width\":600,\"height\":375},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/blog\\\/cinco-consejos-para-utilizar-una-herramienta-de-email-marketing-para-recaudar-fondos\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Cinco Consejos Para Utilizar Una Herramienta De Email Marketing Para Recaudar Fondos En Su Obra de Caridad\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/#website\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/\",\"name\":\"Benchmark Email - Herramienta de Email Marketing\",\"description\":\"Dise\u00f1a, env\u00eda, mide y optimiza tus campa\u00f1as de email y comun\u00edcate con tus clientes a trav\u00e9s del correo electr\u00f3nico.\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/#organization\",\"name\":\"Benchmark Email\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2019\\\/09\\\/benchmark-logo.svg\",\"contentUrl\":\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2019\\\/09\\\/benchmark-logo.svg\",\"width\":1,\"height\":1,\"caption\":\"Benchmark Email\"},\"image\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/benchmarkemailes\",\"https:\\\/\\\/x.com\\\/benchmarkesp\",\"https:\\\/\\\/twitter.com\\\/benchmarkesp\",\"https:\\\/\\\/www.youtube.com\\\/user\\\/BenchmarkEmailESP\",\"https:\\\/\\\/www.tiktok.com\\\/@benchmarkespanol\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/#\\\/schema\\\/person\\\/75064a8179e0174055205a931c29391e\",\"name\":\"Leo Welder\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/310e2809d6c2a8d72bf99c84eefd8b167522194f4065c803300c189b197f0a01?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/310e2809d6c2a8d72bf99c84eefd8b167522194f4065c803300c189b197f0a01?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/310e2809d6c2a8d72bf99c84eefd8b167522194f4065c803300c189b197f0a01?s=96&d=mm&r=g\",\"caption\":\"Leo Welder\"},\"description\":\"Leo Welder is the founder and CEO of Zilker Ventures, LLC, which operates a family of comparison websites that provide information about technology products and services designed for business use. The company researches and tests every product reviewed on their sites in order to ensure that they are providing accurate information. The company's latest website, FindAFax.com, goes a step further by putting even more control in the users' hands. FindAFax not only provides standard comparison data and reviews of online fax services, but the site also allows people to filter the services based on features and pricing and create their own, custom comparisons. Leo lives in Austin, TX and in addition to running Zilker Ventures, serves his community through several philanthropic organizations. Leo served on the board of the Young Men's Business League and the Austin Sunshine Camps for 8 years, and recently received I Live Here, I Give Here's 2013 Big Giver award as well as the Austin American Statesman 2014 Jefferson Award. He has also served on the boards of the Hill Country Conservancy and the New Milestones Foundation.\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Cinco Consejos Para Utilizar Una Herramienta De Email Marketing Para Recaudar Fondos En Su Obra de Caridad - Benchmark Email","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.benchmarkemail.com\/es\/blog\/cinco-consejos-para-utilizar-una-herramienta-de-email-marketing-para-recaudar-fondos\/","og_locale":"en_US","og_type":"article","og_title":"Cinco Consejos Para Utilizar Una Herramienta De Email Marketing Para Recaudar Fondos En Su Obra de Caridad - Benchmark Email","og_description":"Si usted es voluntario para una organizaci\u00f3n no lucrativa,\u00a0 sepa que apreciamos su tiempo y esfuerzo.\u00a0Desafortunadamente, las instalaciones, los suministros y los empleados no pueden ser pagadas con s\u00f3lo el tiempo y esfuerzo.\u00a0Al igual que sus hermanos con fines de lucro, las organizaciones sin fines de lucro necesitan dinero para funcionar.\u00a0No todo el mundo tiene…","og_url":"https:\/\/www.benchmarkemail.com\/es\/blog\/cinco-consejos-para-utilizar-una-herramienta-de-email-marketing-para-recaudar-fondos\/","og_site_name":"Benchmark Email - Herramienta de Email Marketing","article_publisher":"https:\/\/www.facebook.com\/benchmarkemailes","article_published_time":"2014-07-14T05:35:12+00:00","article_modified_time":"2020-02-09T02:33:36+00:00","og_image":[{"width":600,"height":375,"url":"https:\/\/www.benchmarkemail.com\/es\/wp-content\/uploads\/sites\/4\/2020\/02\/email-marketing-charity.png","type":"image\/png"}],"author":"Leo Welder","twitter_card":"summary_large_image","twitter_creator":"@benchmarkesp","twitter_site":"@benchmarkesp","twitter_misc":{"Written by":"Leo Welder","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.benchmarkemail.com\/es\/blog\/cinco-consejos-para-utilizar-una-herramienta-de-email-marketing-para-recaudar-fondos\/#article","isPartOf":{"@id":"https:\/\/www.benchmarkemail.com\/es\/blog\/cinco-consejos-para-utilizar-una-herramienta-de-email-marketing-para-recaudar-fondos\/"},"author":{"name":"Leo Welder","@id":"https:\/\/www.benchmarkemail.com\/es\/#\/schema\/person\/75064a8179e0174055205a931c29391e"},"headline":"Cinco Consejos Para Utilizar Una Herramienta De Email Marketing Para Recaudar Fondos En Su Obra de Caridad","datePublished":"2014-07-14T05:35:12+00:00","dateModified":"2020-02-09T02:33:36+00:00","mainEntityOfPage":{"@id":"https:\/\/www.benchmarkemail.com\/es\/blog\/cinco-consejos-para-utilizar-una-herramienta-de-email-marketing-para-recaudar-fondos\/"},"wordCount":808,"commentCount":0,"publisher":{"@id":"https:\/\/www.benchmarkemail.com\/es\/#organization"},"image":{"@id":"https:\/\/www.benchmarkemail.com\/es\/blog\/cinco-consejos-para-utilizar-una-herramienta-de-email-marketing-para-recaudar-fondos\/#primaryimage"},"thumbnailUrl":"https:\/\/www.benchmarkemail.com\/es\/wp-content\/uploads\/sites\/4\/2020\/02\/email-marketing-charity.png","articleSection":["Otros Contenidos"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.benchmarkemail.com\/es\/blog\/cinco-consejos-para-utilizar-una-herramienta-de-email-marketing-para-recaudar-fondos\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.benchmarkemail.com\/es\/blog\/cinco-consejos-para-utilizar-una-herramienta-de-email-marketing-para-recaudar-fondos\/","url":"https:\/\/www.benchmarkemail.com\/es\/blog\/cinco-consejos-para-utilizar-una-herramienta-de-email-marketing-para-recaudar-fondos\/","name":"Cinco Consejos Para Utilizar Una Herramienta De Email Marketing Para Recaudar Fondos En Su Obra de Caridad - Benchmark Email","isPartOf":{"@id":"https:\/\/www.benchmarkemail.com\/es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.benchmarkemail.com\/es\/blog\/cinco-consejos-para-utilizar-una-herramienta-de-email-marketing-para-recaudar-fondos\/#primaryimage"},"image":{"@id":"https:\/\/www.benchmarkemail.com\/es\/blog\/cinco-consejos-para-utilizar-una-herramienta-de-email-marketing-para-recaudar-fondos\/#primaryimage"},"thumbnailUrl":"https:\/\/www.benchmarkemail.com\/es\/wp-content\/uploads\/sites\/4\/2020\/02\/email-marketing-charity.png","datePublished":"2014-07-14T05:35:12+00:00","dateModified":"2020-02-09T02:33:36+00:00","breadcrumb":{"@id":"https:\/\/www.benchmarkemail.com\/es\/blog\/cinco-consejos-para-utilizar-una-herramienta-de-email-marketing-para-recaudar-fondos\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.benchmarkemail.com\/es\/blog\/cinco-consejos-para-utilizar-una-herramienta-de-email-marketing-para-recaudar-fondos\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.benchmarkemail.com\/es\/blog\/cinco-consejos-para-utilizar-una-herramienta-de-email-marketing-para-recaudar-fondos\/#primaryimage","url":"https:\/\/www.benchmarkemail.com\/es\/wp-content\/uploads\/sites\/4\/2020\/02\/email-marketing-charity.png","contentUrl":"https:\/\/www.benchmarkemail.com\/es\/wp-content\/uploads\/sites\/4\/2020\/02\/email-marketing-charity.png","width":600,"height":375},{"@type":"BreadcrumbList","@id":"https:\/\/www.benchmarkemail.com\/es\/blog\/cinco-consejos-para-utilizar-una-herramienta-de-email-marketing-para-recaudar-fondos\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.benchmarkemail.com\/es\/"},{"@type":"ListItem","position":2,"name":"Cinco Consejos Para Utilizar Una Herramienta De Email Marketing Para Recaudar Fondos En Su Obra de Caridad"}]},{"@type":"WebSite","@id":"https:\/\/www.benchmarkemail.com\/es\/#website","url":"https:\/\/www.benchmarkemail.com\/es\/","name":"Benchmark Email - Herramienta de Email Marketing","description":"Dise\u00f1a, env\u00eda, mide y optimiza tus campa\u00f1as de email y comun\u00edcate con tus clientes a trav\u00e9s del correo electr\u00f3nico.","publisher":{"@id":"https:\/\/www.benchmarkemail.com\/es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.benchmarkemail.com\/es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.benchmarkemail.com\/es\/#organization","name":"Benchmark Email","url":"https:\/\/www.benchmarkemail.com\/es\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.benchmarkemail.com\/es\/#\/schema\/logo\/image\/","url":"https:\/\/www.benchmarkemail.com\/es\/wp-content\/uploads\/sites\/4\/2019\/09\/benchmark-logo.svg","contentUrl":"https:\/\/www.benchmarkemail.com\/es\/wp-content\/uploads\/sites\/4\/2019\/09\/benchmark-logo.svg","width":1,"height":1,"caption":"Benchmark Email"},"image":{"@id":"https:\/\/www.benchmarkemail.com\/es\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/benchmarkemailes","https:\/\/x.com\/benchmarkesp","https:\/\/twitter.com\/benchmarkesp","https:\/\/www.youtube.com\/user\/BenchmarkEmailESP","https:\/\/www.tiktok.com\/@benchmarkespanol"]},{"@type":"Person","@id":"https:\/\/www.benchmarkemail.com\/es\/#\/schema\/person\/75064a8179e0174055205a931c29391e","name":"Leo Welder","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/310e2809d6c2a8d72bf99c84eefd8b167522194f4065c803300c189b197f0a01?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/310e2809d6c2a8d72bf99c84eefd8b167522194f4065c803300c189b197f0a01?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/310e2809d6c2a8d72bf99c84eefd8b167522194f4065c803300c189b197f0a01?s=96&d=mm&r=g","caption":"Leo Welder"},"description":"Leo Welder is the founder and CEO of Zilker Ventures, LLC, which operates a family of comparison websites that provide information about technology products and services designed for business use. The company researches and tests every product reviewed on their sites in order to ensure that they are providing accurate information. The company's latest website, FindAFax.com, goes a step further by putting even more control in the users' hands. FindAFax not only provides standard comparison data and reviews of online fax services, but the site also allows people to filter the services based on features and pricing and create their own, custom comparisons. Leo lives in Austin, TX and in addition to running Zilker Ventures, serves his community through several philanthropic organizations. Leo served on the board of the Young Men's Business League and the Austin Sunshine Camps for 8 years, and recently received I Live Here, I Give Here's 2013 Big Giver award as well as the Austin American Statesman 2014 Jefferson Award. He has also served on the boards of the Hill Country Conservancy and the New Milestones Foundation."}]}},"_links":{"self":[{"href":"https:\/\/www.benchmarkemail.com\/es\/wp-json\/wp\/v2\/posts\/13948","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.benchmarkemail.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.benchmarkemail.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/es\/wp-json\/wp\/v2\/users\/204"}],"replies":[{"embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/es\/wp-json\/wp\/v2\/comments?post=13948"}],"version-history":[{"count":0,"href":"https:\/\/www.benchmarkemail.com\/es\/wp-json\/wp\/v2\/posts\/13948\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/es\/wp-json\/wp\/v2\/media\/13949"}],"wp:attachment":[{"href":"https:\/\/www.benchmarkemail.com\/es\/wp-json\/wp\/v2\/media?parent=13948"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/es\/wp-json\/wp\/v2\/categories?post=13948"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/es\/wp-json\/wp\/v2\/tags?post=13948"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}