{"id":13968,"date":"2014-07-18T04:04:54","date_gmt":"2014-07-18T04:04:54","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/es\/blog\/marketing-mania-mentalidad-de-rebano\/"},"modified":"2020-02-09T02:29:48","modified_gmt":"2020-02-09T02:29:48","slug":"marketing-mania-mentalidad-de-rebano","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/es\/blog\/marketing-mania-mentalidad-de-rebano\/","title":{"rendered":"Marketing Mania: Mentalidad De Reba\u00f1o"},"content":{"rendered":"<p>Si todos sus amigos saltaran de un puente, \u00bfusted saltar\u00eda tambi\u00e9n?<\/p>\n<p>Pues bien, en el mundo del\u00a0<a href=\"https:\/\/www-new.benchmarkemail.com\/es\/\">marketing<\/a>\u00a0y la\u00a0<a href=\"https:\/\/www-new.benchmarkemail.com\/es\/email-marketing\/html-email-templates-listing\/Newsletters\">publicidad<\/a>, todos podemos ser la oveja que sigue el resto de la manada a su alrededor.\u00a0Si nuestros compa\u00f1eros ovejas por poner de ejemplo, entonces vamos estar de acuerdo tambi\u00e9n!<\/p>\n<p>Esa mentalidad de reba\u00f1o,\u00a0 donde las personas se ven influidas por sus compa\u00f1eros a seguir una cierta tendencia, adoptar un comportamiento, o comprar un art\u00edculo, es lo que impulsa a las empresas a comercializar sus productos o servicios al p\u00fablico: Si la mayor\u00eda de las personas les gusta esto, luego el resto va a gustarle tambi\u00e9n.\u00a0Se aseguran de que as\u00ed sea descaradamente claro para nosotros tambi\u00e9n.<\/p>\n<p>Piense en todos los mismos chistes que oye o ve en los anuncios:<\/p>\n<ul>\n<li>Las mejores pizzas de Nueva York<\/li>\n<li>4 de cada 5 madres eligen este pa\u00f1al<\/li>\n<li>En una prueba a ciegas, el 95% de los probadores eligi\u00f3 el refresco A en lugar del refresco B<\/li>\n<\/ul>\n<p>Es como si esas estad\u00edsticas validan a aquellos productos que se nos presentan, dej\u00e1ndonos con la idea de que los que la mayor\u00eda de la gente elige sin duda son la mejor opci\u00f3n en cuesti\u00f3n de calidad.<\/p>\n<p>Para algunas empresas que tienen mucho m\u00e1s valent\u00eda, realmente tienen a la gente que\u00a0 compara su producto con su lado delantero del competidor y luego con orgullo anuncian que absolutamente elegir\u00e1n una de las empresas.\u00a0 Recordemos esos comerciales de pa\u00f1ales de beb\u00e9 con el l\u00edquido azul vertido en cada uno y uno se empapa como una esponja en tanto que la otra se aplana como un panqueque.<\/p>\n<p>La mentalidad de reba\u00f1o no es s\u00f3lo para la comercializaci\u00f3n de productos, sino que es aplicable para las personas tambi\u00e9n.<\/p>\n<p>En el 2012, Brett Cohen, una personalidad de Youtube, se quit\u00f3 una de los m\u00e1s grandes bromas en la ciudad de Nueva York, donde pretend\u00eda ser una gran celebridad, vagando por las calles intercaladas entre dos guardaespaldas, asistentes personales, equipo de c\u00e1mara y papparazi falso.\u00a0Su teor\u00eda era que, incluso si la gente no sab\u00eda qui\u00e9n era esta celebridad, se sentir\u00e1n tan emocionados por el hecho de que \u00e9l es una celebridad y querr\u00e1n tomarse una foto con \u00e9l.<\/p>\n<p>Esa teor\u00eda ciertamente tenia fundamento. \u00a0A medida que la conmoci\u00f3n se hizo m\u00e1s grande y m\u00e1s grande, m\u00e1s personas empujaban su camino hacia el centro para acercarse a Brett. \u00a0Hab\u00eda grupos incluso de ni\u00f1as y\u00a0 pre adolescentes gritando muy parecido al Bieber-man\u00eda.<\/p>\n<p>La parte m\u00e1s divertida fue cuando las c\u00e1maras se acercan a cada persona para ver su reacci\u00f3n de la celebridad, que seg\u00fan ellos aseguraban lo hab\u00edan visto en una pel\u00edcula, como Spiderman por ejemplo.<\/p>\n<p>Oh, s\u00ed, cuando se trata de anuncios y se ve por una buena raz\u00f3n por qu\u00e9 este producto es realmente el mejor que hay, entonces se siente libre para disfrutar. S\u00f3lo aseg\u00farese de que vuelva a comprobar que esa celebridad que esta caminando por la calle sea realmente una\u00a0 celebridad antes de correr\u00a0 y gritar para tomarse una foto.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Si todos sus amigos saltaran de un puente, \u00bfusted saltar\u00eda tambi\u00e9n? Pues bien, en el mundo del\u00a0marketing\u00a0y la\u00a0publicidad, todos podemos ser la oveja que sigue el resto de la manada a su alrededor.\u00a0Si nuestros compa\u00f1eros ovejas por poner de ejemplo, entonces vamos estar de acuerdo tambi\u00e9n! Esa mentalidad de reba\u00f1o,\u00a0 donde las personas se ven&hellip;<\/p>\n","protected":false},"author":102,"featured_media":13969,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[3948],"tags":[],"class_list":["post-13968","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-otros"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing Mania: Mentalidad De Reba\u00f1o - Benchmark Email<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.benchmarkemail.com\/es\/blog\/marketing-mania-mentalidad-de-rebano\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing Mania: Mentalidad De Reba\u00f1o - Benchmark Email\" \/>\n<meta property=\"og:description\" content=\"Si todos sus amigos saltaran de un puente, \u00bfusted saltar\u00eda tambi\u00e9n? 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