{"id":14123,"date":"2014-09-25T02:47:29","date_gmt":"2014-09-25T02:47:29","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/es\/blog\/4-cosas-que-no-sabia-sobre-los-community-managers\/"},"modified":"2020-02-09T02:18:47","modified_gmt":"2020-02-09T02:18:47","slug":"4-cosas-que-no-sabia-sobre-los-community-managers","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/es\/blog\/4-cosas-que-no-sabia-sobre-los-community-managers\/","title":{"rendered":"4 Cosas Que No Sab\u00eda Sobre Los Community Managers"},"content":{"rendered":"<p>Los community managers son los guardianes de sus cuentas sociales. Si esto suena incierto para usted, usted no es el \u00fanico que lo piensa. De hecho, el rol de un community manager es la posici\u00f3n mas incomprendida en cualquier departamento de marketing\u2026 hasta ahora. Siga leyendo para encontrar las 4 verdades sobre los community managers que le har\u00e1 verlos m\u00e1s que unos profesionales.<\/p>\n<h2 class=\"subtopic\">1. Ellos representan la marca<\/h2>\n<div>Son vistos como el rostro de la marca, los community managers son responsables de interactuar con audiencias y comunidades online y son encargados de hacer sonar la marca de su empresa para que sea reconocida. Una descripci\u00f3n de su trabajo usualmente incluye lo siguiente:<\/p>\n<ul>\n<li>Comunicar efectivamente el mensaje de su marca a las comunidades online<\/li>\n<li>Excelentes habilidades de escritura<\/li>\n<li>Creadores de contenido<\/li>\n<li>Curadores de contenido<\/li>\n<li>Analizar y segmentar su audiencia<\/li>\n<li>Administrar m\u00faltiples plataformas<\/li>\n<li>Cient\u00edficos de Datos\/m\u00e9tricas\/anal\u00edticas (o al menos coleccionan datos\/m\u00e9tricas\/anal\u00edticas)<\/li>\n<li>Animadores\/organizadores (atraen interacci\u00f3n, espont\u00e1neos en conversaciones, influenciadores para crear lealtad a la marca)<\/li>\n<li>Habilidad para encontrar, usar herramientas favorables para sus estrategias<\/li>\n<li>Creadores de culturas<\/li>\n<\/ul>\n<p>Fuente: Steamfeed<\/p>\n<\/div>\n<h2 class=\"subtopic\">2. Son Analistas de la inteligencia<\/h2>\n<div>El trabajo de un community manager es mucho m\u00e1s que solo descubrir lo que esta pasando con su marca. Tambi\u00e9n es su trabajo saber lo que esta pasando con otras marcas, cuales tendencias funcionan e interactuar con ellas. Esto incluye lo siguiente:<\/p>\n<p><b>Registrarse a los eventos:<\/b>\u00a0Existe muchas conferencias relacionadas con\u00a0<a href=\"https:\/\/www-new.benchmarkemail.wpengine.com\/es\/email-marketing\/Features-Social-Media\">redes sociales<\/a>\u00a0y muchos de donde elegir, no importando en que lugar viva. Busque seminarios locales en su \u00e1rea en donde usted pueda aprender de otros m\u00e1s sobre las mejores pr\u00e1cticas de Community management. Si no puede asistir personalmente, encuentre los hashtags que utilizan e invol\u00facrese en la conversaci\u00f3n online. Usted conocer\u00e1 a muchas personas. Toma mucho esfuerzo pero definitivamente vale la pena. Establezca una meta personal para participar en eventos locales, seminarios o conferencia al menos una vez al mes.<\/p>\n<p><b>Mantener las tendencias:<\/b>\u00a0Estar siempre a la altura de las tendencia online es una gran parte de su estrategia. Incluso cuando su empresa no le importa crear memes o publicar videos online de sus empleados haciendo el baile del Harlem Shake, mientras m\u00e1s usted est\u00e1 al tanto de lo que est\u00e1 sucediendo en el mundo del internet, mayor ser\u00e1 su buen desempe\u00f1o en el trabajo.<\/p>\n<p>Fuente: Ragan<\/p>\n<\/div>\n<h2 class=\"subtopic\">3. Son buenos Informantes<\/h2>\n<div>Ellos captan detenidamente todo lo que est\u00e1 sucediendo a su alrededor\u2026 lo que el resto de su equipo de marketing no hace. Un buen community manager deber\u00eda escuchar los rumores que andan online, descubriendo cuales grupos de Linkedln por ejemplo est\u00e1n uni\u00e9ndose a su audiencia y en que direcci\u00f3n y qui\u00e9n los est\u00e1 siguiendo en Twitter. De lo que hablan, lo que les interesa, quienes son sus claves influenciadoras en su industria a quien pertenecen y mantienen una relaci\u00f3n.<\/p>\n<p>Fuente: Digital Doughnut<\/p>\n<\/div>\n<h2 class=\"subtopic\">4. Ellos son Administradores de Campa\u00f1as<\/h2>\n<div>Con la misma intensidad que los pol\u00edticos de campa\u00f1as lo hacen, los community managers pueden ver sus campa\u00f1as sociales de principio a fin.<\/p>\n<p>El community manager tendr\u00e1 el tiempo apropiado y dedicaci\u00f3n para desarrollar campa\u00f1as desde abajo y estar disponibles para ver a trav\u00e9s del esfuerzo y empe\u00f1o de su campa\u00f1a de redes sociales. Adem\u00e1s, tener esta posici\u00f3n har\u00e1 que la comunicaci\u00f3n sea f\u00e1cil entre los diferentes departamentos de las compa\u00f1\u00edas en orden de apoyar varias empresas.<\/p>\n<p>Otro gran aspecto de tener un community manager es que los empleados tendr\u00e1n un entrenador de redes sociales para monitorear campa\u00f1as y mejorar el enfoque en su empresa. Ellos podr\u00e1n ver lo que funciona y lo que no funciona y mejorar la presencia de\u00a0<a href=\"https:\/\/www-new.benchmarkemail.wpengine.com\/es\/email-marketing\/html-email-templates-listing\/Newsletters\">publicidad online<\/a>\u00a0de la empresa.<\/p>\n<p>Fuente: Top Ten Social Media<\/p>\n<p>Si usted considera lo que la inmensa presencia de participaci\u00f3n online implica, usted podr\u00e1 apreciar el valor de asignar a una persona para que administre todas las tareas sociales de principio a fin. Mientras muchas empresa puedan verlo como un gasto adicional, realmente es algo cr\u00edtico en diferentes frentes para asignar a una persona en sus campa\u00f1as de redes sociales. M\u00e1s que un profesional, los community managers son el \u201cOptimus Prime\u201d de las redes sociales. \u00bfLe gustar\u00eda que una persona tan importante con un ciento de caracter\u00edsticas domine su empresa? \u00a1Yo no lo dudar\u00eda!<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Los community managers son los guardianes de sus cuentas sociales. Si esto suena incierto para usted, usted no es el \u00fanico que lo piensa. De hecho, el rol de un community manager es la posici\u00f3n mas incomprendida en cualquier departamento de marketing\u2026 hasta ahora. Siga leyendo para encontrar las 4 verdades sobre los community managers&hellip;<\/p>\n","protected":false},"author":309,"featured_media":14124,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[3948],"tags":[],"class_list":["post-14123","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-otros"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>4 Cosas Que No Sab\u00eda Sobre Los Community Managers - Benchmark Email<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.benchmarkemail.com\/es\/blog\/4-cosas-que-no-sabia-sobre-los-community-managers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"4 Cosas Que No Sab\u00eda Sobre Los Community Managers - Benchmark Email\" \/>\n<meta property=\"og:description\" content=\"Los community managers son los guardianes de sus cuentas sociales. Si esto suena incierto para usted, usted no es el \u00fanico que lo piensa. De hecho, el rol de un community manager es la posici\u00f3n mas incomprendida en cualquier departamento de marketing\u2026 hasta ahora. Siga leyendo para encontrar las 4 verdades sobre los community managers&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.benchmarkemail.com\/es\/blog\/4-cosas-que-no-sabia-sobre-los-community-managers\/\" \/>\n<meta property=\"og:site_name\" content=\"Benchmark Email - Herramienta de Email Marketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/benchmarkemailes\" \/>\n<meta property=\"article:published_time\" content=\"2014-09-25T02:47:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-02-09T02:18:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.benchmarkemail.com\/es\/wp-content\/uploads\/sites\/4\/2020\/02\/community-managers.png\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"375\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Shireen Qudosi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@benchmarkesp\" \/>\n<meta name=\"twitter:site\" content=\"@benchmarkesp\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Shireen Qudosi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/blog\\\/4-cosas-que-no-sabia-sobre-los-community-managers\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/blog\\\/4-cosas-que-no-sabia-sobre-los-community-managers\\\/\"},\"author\":{\"name\":\"Shireen Qudosi\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/#\\\/schema\\\/person\\\/e4ef80bf829cd482f3bf6c28d6091cf4\"},\"headline\":\"4 Cosas Que No Sab\u00eda Sobre Los Community Managers\",\"datePublished\":\"2014-09-25T02:47:29+00:00\",\"dateModified\":\"2020-02-09T02:18:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/blog\\\/4-cosas-que-no-sabia-sobre-los-community-managers\\\/\"},\"wordCount\":756,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/blog\\\/4-cosas-que-no-sabia-sobre-los-community-managers\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2020\\\/02\\\/community-managers.png\",\"articleSection\":[\"Otros Contenidos\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/blog\\\/4-cosas-que-no-sabia-sobre-los-community-managers\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/blog\\\/4-cosas-que-no-sabia-sobre-los-community-managers\\\/\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/blog\\\/4-cosas-que-no-sabia-sobre-los-community-managers\\\/\",\"name\":\"4 Cosas Que No Sab\u00eda Sobre Los Community Managers - Benchmark Email\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/blog\\\/4-cosas-que-no-sabia-sobre-los-community-managers\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/blog\\\/4-cosas-que-no-sabia-sobre-los-community-managers\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2020\\\/02\\\/community-managers.png\",\"datePublished\":\"2014-09-25T02:47:29+00:00\",\"dateModified\":\"2020-02-09T02:18:47+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/blog\\\/4-cosas-que-no-sabia-sobre-los-community-managers\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/blog\\\/4-cosas-que-no-sabia-sobre-los-community-managers\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/blog\\\/4-cosas-que-no-sabia-sobre-los-community-managers\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2020\\\/02\\\/community-managers.png\",\"contentUrl\":\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2020\\\/02\\\/community-managers.png\",\"width\":600,\"height\":375},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/blog\\\/4-cosas-que-no-sabia-sobre-los-community-managers\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"4 Cosas Que No Sab\u00eda Sobre Los Community Managers\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/#website\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/\",\"name\":\"Benchmark Email - Herramienta de Email Marketing\",\"description\":\"Dise\u00f1a, env\u00eda, mide y optimiza tus campa\u00f1as de email y comun\u00edcate con tus clientes a trav\u00e9s del correo electr\u00f3nico.\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/#organization\",\"name\":\"Benchmark Email\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2019\\\/09\\\/benchmark-logo.svg\",\"contentUrl\":\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2019\\\/09\\\/benchmark-logo.svg\",\"width\":1,\"height\":1,\"caption\":\"Benchmark Email\"},\"image\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/benchmarkemailes\",\"https:\\\/\\\/x.com\\\/benchmarkesp\",\"https:\\\/\\\/twitter.com\\\/benchmarkesp\",\"https:\\\/\\\/www.youtube.com\\\/user\\\/BenchmarkEmailESP\",\"https:\\\/\\\/www.tiktok.com\\\/@benchmarkespanol\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/es\\\/#\\\/schema\\\/person\\\/e4ef80bf829cd482f3bf6c28d6091cf4\",\"name\":\"Shireen Qudosi\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/558ab8e78927bc045d7ebb8bc5239ccb256bfc5555a92639a69b9e0869a03814?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/558ab8e78927bc045d7ebb8bc5239ccb256bfc5555a92639a69b9e0869a03814?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/558ab8e78927bc045d7ebb8bc5239ccb256bfc5555a92639a69b9e0869a03814?s=96&d=mm&r=g\",\"caption\":\"Shireen Qudosi\"},\"description\":\"Shireen Qudosi is Benchmark Email's Online Marketing Specialist and Small Business Advocate. An Orange County based writer, Shireen specializes in online marketing and public relations. She has written for over 75 publications and has launched nine successful new media campaigns to date. Her work has been featured in the New York Times, Denver Post, the Oklahoman and Green Air Radio, among others.\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"4 Cosas Que No Sab\u00eda Sobre Los Community Managers - Benchmark Email","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.benchmarkemail.com\/es\/blog\/4-cosas-que-no-sabia-sobre-los-community-managers\/","og_locale":"en_US","og_type":"article","og_title":"4 Cosas Que No Sab\u00eda Sobre Los Community Managers - Benchmark Email","og_description":"Los community managers son los guardianes de sus cuentas sociales. Si esto suena incierto para usted, usted no es el \u00fanico que lo piensa. De hecho, el rol de un community manager es la posici\u00f3n mas incomprendida en cualquier departamento de marketing\u2026 hasta ahora. Siga leyendo para encontrar las 4 verdades sobre los community managers&hellip;","og_url":"https:\/\/www.benchmarkemail.com\/es\/blog\/4-cosas-que-no-sabia-sobre-los-community-managers\/","og_site_name":"Benchmark Email - Herramienta de Email Marketing","article_publisher":"https:\/\/www.facebook.com\/benchmarkemailes","article_published_time":"2014-09-25T02:47:29+00:00","article_modified_time":"2020-02-09T02:18:47+00:00","og_image":[{"width":600,"height":375,"url":"https:\/\/www.benchmarkemail.com\/es\/wp-content\/uploads\/sites\/4\/2020\/02\/community-managers.png","type":"image\/png"}],"author":"Shireen Qudosi","twitter_card":"summary_large_image","twitter_creator":"@benchmarkesp","twitter_site":"@benchmarkesp","twitter_misc":{"Written by":"Shireen Qudosi","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.benchmarkemail.com\/es\/blog\/4-cosas-que-no-sabia-sobre-los-community-managers\/#article","isPartOf":{"@id":"https:\/\/www.benchmarkemail.com\/es\/blog\/4-cosas-que-no-sabia-sobre-los-community-managers\/"},"author":{"name":"Shireen Qudosi","@id":"https:\/\/www.benchmarkemail.com\/es\/#\/schema\/person\/e4ef80bf829cd482f3bf6c28d6091cf4"},"headline":"4 Cosas Que No Sab\u00eda Sobre Los Community Managers","datePublished":"2014-09-25T02:47:29+00:00","dateModified":"2020-02-09T02:18:47+00:00","mainEntityOfPage":{"@id":"https:\/\/www.benchmarkemail.com\/es\/blog\/4-cosas-que-no-sabia-sobre-los-community-managers\/"},"wordCount":756,"commentCount":0,"publisher":{"@id":"https:\/\/www.benchmarkemail.com\/es\/#organization"},"image":{"@id":"https:\/\/www.benchmarkemail.com\/es\/blog\/4-cosas-que-no-sabia-sobre-los-community-managers\/#primaryimage"},"thumbnailUrl":"https:\/\/www.benchmarkemail.com\/es\/wp-content\/uploads\/sites\/4\/2020\/02\/community-managers.png","articleSection":["Otros Contenidos"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.benchmarkemail.com\/es\/blog\/4-cosas-que-no-sabia-sobre-los-community-managers\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.benchmarkemail.com\/es\/blog\/4-cosas-que-no-sabia-sobre-los-community-managers\/","url":"https:\/\/www.benchmarkemail.com\/es\/blog\/4-cosas-que-no-sabia-sobre-los-community-managers\/","name":"4 Cosas Que No Sab\u00eda Sobre Los Community Managers - Benchmark Email","isPartOf":{"@id":"https:\/\/www.benchmarkemail.com\/es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.benchmarkemail.com\/es\/blog\/4-cosas-que-no-sabia-sobre-los-community-managers\/#primaryimage"},"image":{"@id":"https:\/\/www.benchmarkemail.com\/es\/blog\/4-cosas-que-no-sabia-sobre-los-community-managers\/#primaryimage"},"thumbnailUrl":"https:\/\/www.benchmarkemail.com\/es\/wp-content\/uploads\/sites\/4\/2020\/02\/community-managers.png","datePublished":"2014-09-25T02:47:29+00:00","dateModified":"2020-02-09T02:18:47+00:00","breadcrumb":{"@id":"https:\/\/www.benchmarkemail.com\/es\/blog\/4-cosas-que-no-sabia-sobre-los-community-managers\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.benchmarkemail.com\/es\/blog\/4-cosas-que-no-sabia-sobre-los-community-managers\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.benchmarkemail.com\/es\/blog\/4-cosas-que-no-sabia-sobre-los-community-managers\/#primaryimage","url":"https:\/\/www.benchmarkemail.com\/es\/wp-content\/uploads\/sites\/4\/2020\/02\/community-managers.png","contentUrl":"https:\/\/www.benchmarkemail.com\/es\/wp-content\/uploads\/sites\/4\/2020\/02\/community-managers.png","width":600,"height":375},{"@type":"BreadcrumbList","@id":"https:\/\/www.benchmarkemail.com\/es\/blog\/4-cosas-que-no-sabia-sobre-los-community-managers\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.benchmarkemail.com\/es\/"},{"@type":"ListItem","position":2,"name":"4 Cosas Que No Sab\u00eda Sobre Los Community Managers"}]},{"@type":"WebSite","@id":"https:\/\/www.benchmarkemail.com\/es\/#website","url":"https:\/\/www.benchmarkemail.com\/es\/","name":"Benchmark Email - Herramienta de Email Marketing","description":"Dise\u00f1a, env\u00eda, mide y optimiza tus campa\u00f1as de email y comun\u00edcate con tus clientes a trav\u00e9s del correo electr\u00f3nico.","publisher":{"@id":"https:\/\/www.benchmarkemail.com\/es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.benchmarkemail.com\/es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.benchmarkemail.com\/es\/#organization","name":"Benchmark Email","url":"https:\/\/www.benchmarkemail.com\/es\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.benchmarkemail.com\/es\/#\/schema\/logo\/image\/","url":"https:\/\/www.benchmarkemail.com\/es\/wp-content\/uploads\/sites\/4\/2019\/09\/benchmark-logo.svg","contentUrl":"https:\/\/www.benchmarkemail.com\/es\/wp-content\/uploads\/sites\/4\/2019\/09\/benchmark-logo.svg","width":1,"height":1,"caption":"Benchmark Email"},"image":{"@id":"https:\/\/www.benchmarkemail.com\/es\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/benchmarkemailes","https:\/\/x.com\/benchmarkesp","https:\/\/twitter.com\/benchmarkesp","https:\/\/www.youtube.com\/user\/BenchmarkEmailESP","https:\/\/www.tiktok.com\/@benchmarkespanol"]},{"@type":"Person","@id":"https:\/\/www.benchmarkemail.com\/es\/#\/schema\/person\/e4ef80bf829cd482f3bf6c28d6091cf4","name":"Shireen Qudosi","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/558ab8e78927bc045d7ebb8bc5239ccb256bfc5555a92639a69b9e0869a03814?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/558ab8e78927bc045d7ebb8bc5239ccb256bfc5555a92639a69b9e0869a03814?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/558ab8e78927bc045d7ebb8bc5239ccb256bfc5555a92639a69b9e0869a03814?s=96&d=mm&r=g","caption":"Shireen Qudosi"},"description":"Shireen Qudosi is Benchmark Email's Online Marketing Specialist and Small Business Advocate. An Orange County based writer, Shireen specializes in online marketing and public relations. She has written for over 75 publications and has launched nine successful new media campaigns to date. Her work has been featured in the New York Times, Denver Post, the Oklahoman and Green Air Radio, among others."}]}},"_links":{"self":[{"href":"https:\/\/www.benchmarkemail.com\/es\/wp-json\/wp\/v2\/posts\/14123","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.benchmarkemail.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.benchmarkemail.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/es\/wp-json\/wp\/v2\/users\/309"}],"replies":[{"embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/es\/wp-json\/wp\/v2\/comments?post=14123"}],"version-history":[{"count":0,"href":"https:\/\/www.benchmarkemail.com\/es\/wp-json\/wp\/v2\/posts\/14123\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/es\/wp-json\/wp\/v2\/media\/14124"}],"wp:attachment":[{"href":"https:\/\/www.benchmarkemail.com\/es\/wp-json\/wp\/v2\/media?parent=14123"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/es\/wp-json\/wp\/v2\/categories?post=14123"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/es\/wp-json\/wp\/v2\/tags?post=14123"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}