{"id":14213,"date":"2015-01-21T04:57:43","date_gmt":"2015-01-21T04:57:43","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/es\/blog\/tiro-al-blanco-emailing-enfocado\/"},"modified":"2020-02-09T02:05:46","modified_gmt":"2020-02-09T02:05:46","slug":"tiro-al-blanco-emailing-enfocado","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/es\/blog\/tiro-al-blanco-emailing-enfocado\/","title":{"rendered":"Tiro al Blanco: Emailing Enfocado"},"content":{"rendered":"

El email marketing<\/a> es como el tiro al blanco. El centro del arco ser\u00eda como la conversi\u00f3n y el objetivo de su email. Hacer una venta, hacer que alguien se registre para sus eventos etc. Sin embargo, hay varios niveles en el \u00e9xito. Tirar al blanco sin tener un centro ser\u00eda como elevar la marca o el producto y fallar el tiro ser\u00eda como sus emails sin abrir, simplemente estar\u00eda promocionando su marca como un suscriptor mira su nombre en la bandeja de entrada de vez en cuando. Benchmark Email ha introducido una manera de Tirar al Blanco y darle en el centro entrando al Emailing Enfocado.<\/p>\n

Emailing Enfocado le permite identificar grupos espec\u00edficos de sus suscriptores. Usted puede descubrir a sus mayores fans. Los que abren cada email que usted env\u00eda y\/o los que hacen clic en la mayor\u00eda de sus enlaces. Usted podr\u00eda hacer una promoci\u00f3n especial a las personas que m\u00e1s re-env\u00edan sus emails.<\/p>\n

Clics y Aperturas en General<\/h3>\n
\n

Ya han quedado atr\u00e1s los d\u00edas en que se preguntaba \u00bfqui\u00e9nes son las personas que hacen que su campa\u00f1a sea todo un \u00e9xito? Usted puede identificar a sus suscriptores m\u00e1s leales por medio de ver el grupo de clics y aperturas en sus emails. Usted puede establecer un programa de lealtad con esa informaci\u00f3n o puede encontrar otra manera de premiar a sus mayores fans.<\/p>\n

Con esta opci\u00f3n usted puede elegir desde sus \u00faltimas 50 campa\u00f1as enviadas (que sean por lo menos de hacer tres d\u00edas o m\u00e1s). Seleccione las campa\u00f1as que le gustar\u00eda y sus suscriptores m\u00e1s fieles ser\u00e1n revelados. Luego usted tendr\u00e1 una opci\u00f3n para decidir si quiere que esta lista sea basada en todos los emails que usted ha seleccionado o en algunos (o uno) de sus emails. Luego elija si desea que la lista sea determinada por Clics o Aperturas. Cree una lista y comience a lanzar ese dardo en el mero centro.<\/p>\n<\/div>\n

Orientado en Clics<\/h3>\n
\n

El proceso es similar para esta opci\u00f3n. Sin embargo, en vez de elegir entre aperturas y clics, usted podr\u00e1 identificar los enlaces en los que dieron clic m\u00e1s espec\u00edficamente y as\u00ed poder descubrir quienes son sus suscriptores que m\u00e1s participaron. Existen grandes ventajas con esta opci\u00f3n. Usted puede crear una lista enfocada basada en l\u00edneas de productos espec\u00edficas, para estar seguro que usted esta enviando el contenido m\u00e1s relevante a sus suscriptores.<\/p>\n

Digamos que usted tiene una tienda de ropa que ofrece prendas para hombre y mujer. Seguro que algunos clientes podr\u00edan comparar para sus parejas, pero existe la probabilidad de que existan las personas que no les interesa la ultima moda de su sexo opuesto. Lo mismo aplica para una tienda de mascotas de perros o gatos, etc.<\/p>\n<\/div>\n

Descubra la Participaci\u00f3n<\/h3>\n
\n

Del mismo modo que descubrimos el valor de los dos ejemplos anteriores, as\u00ed tambi\u00e9n es muy importante la habilidad de conocer quienes no est\u00e1n participando en sus campa\u00f1as de email. Usted puede hacer esto a trav\u00e9s de la opci\u00f3n Clics y Aperturas en General. Con esa informaci\u00f3n tan importante de qui\u00e9n est\u00e1 ignorando sus emails usted puede hacer algunas cosas. Una es simplemente limpiar su lista con estas direcciones. Usted no necesita estar enviando a personas que no quieres escuchar de usted. Le ahorrar\u00e1 dinero a lo que el tama\u00f1o de su lista se refiere y mejorar\u00e1 su entregabilidad.<\/p>\n

Otra opci\u00f3n es intentar volver a enviar su campa\u00f1a con esta lista de suscriptores inactivos. Trate de que sea algo loco y muy atrayente. Usted tiene que tratar de llamar su atenci\u00f3n cuando haga algo Nuevo. Si esto falla, entonces debe limpiar su lista como lo mencionamos anteriormente.<\/p>\n<\/div>\n

\u00bfC\u00f3mo hacer Emailing Enfocado?<\/h3>\n
\n

El emailing enfocado viene incluido en las cuentas de pago de Benchmark Email. Simplemente ingrese a su cuenta y seleccione Emailing Enfocado bajo la pesta\u00f1a Herramientas. Elija que opci\u00f3n quiere y siga las instrucciones desde all\u00ed. La forma de tirar al blanco nunca hab\u00eda sido tan f\u00e1cil.<\/p>\n

Con el Emailing Enfocado, usted puede ser el pr\u00f3ximo Katniss Everdeen del email marketing. \u00bfEn realidad pens\u00f3 que yo iba a escribir un blog entero de tiro al arco sin darle el toque final de la pel\u00edcula Hunger Games? \u00a1Ah que pena! Aunque en realidad ni yo lo hubiera pensado \u263a.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

El email marketing es como el tiro al blanco. El centro del arco ser\u00eda como la conversi\u00f3n y el objetivo de su email. Hacer una venta, hacer que alguien se registre para sus eventos etc. Sin embargo, hay varios niveles en el \u00e9xito. Tirar al blanco sin tener un centro ser\u00eda como elevar la marca…<\/p>\n","protected":false},"author":26,"featured_media":14214,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[3948],"tags":[19,109,1883,2393,2557,3421,3422,3423,3424],"class_list":["post-14213","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-otros","tag-email","tag-marketing","tag-emailing","tag-campanas","tag-estadisticas","tag-aperturas","tag-clics","tag-enfocado","tag-participacion"],"yoast_head":"\nTiro al Blanco: Emailing Enfocado - Benchmark Email<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.benchmarkemail.com\/es\/blog\/tiro-al-blanco-emailing-enfocado\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tiro al Blanco: Emailing Enfocado - Benchmark Email\" \/>\n<meta property=\"og:description\" content=\"El email marketing es como el tiro al blanco. 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