{"id":14346,"date":"2015-07-08T04:22:40","date_gmt":"2015-07-08T04:22:40","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/es\/blog\/como-aprovechar-el-poder-de-emojis-en-en-email-marketing\/"},"modified":"2025-05-22T19:16:22","modified_gmt":"2025-05-22T19:16:22","slug":"como-aprovechar-el-poder-de-emojis-en-en-email-marketing","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/es\/blog\/como-aprovechar-el-poder-de-emojis-en-en-email-marketing\/","title":{"rendered":"C\u00f3mo Aprovechar El Poder De Emojis En El-Mail Marketing"},"content":{"rendered":"

Con todo el contenido con que se saturan hoy en d\u00eda las bandejas de entrada, cada correo electr\u00f3nico a menudo se ve igual. \u00a0Los vendedores han luchado para encontrar maneras de evitar eso y lograr que sus campa\u00f1as de e-mail marketing<\/a> sean abiertas. \u00a0Sin embargo, una tendencia reciente ha sido testigo de s\u00edmbolos especiales llamados\u00a0 Emojis especialmente para usar en nuestras l\u00edneas de asunto de correo electr\u00f3nico para captar la atenci\u00f3n del p\u00fablico.\u00a0 Para los que se preguntan, Emojis es el ideograma gr\u00e1fico, que comenz\u00f3 en Jap\u00f3n\u00a0 en las redes sociales, mensajes de texto e incluso en conversaciones de marketing.\u00a0 Con el auge de los dispositivos m\u00f3viles, el uso de Emojis en el correo electr\u00f3nico ayuda a transmitir algo que las palabras no pueden, es decir, la emoci\u00f3n de los lectores.<\/p>\n

Su empresa tambi\u00e9n puede aprovechar el poder de emoji abordando estas 3 preguntas:<\/h3>\n

1. \u00bfQui\u00e9n es su p\u00fablico objetivo?<\/h2>\n
\n

Conocer a su p\u00fablico significa conocer sus necesidades.\u00a0Los Emojis no son apropiados para todos los negocios y se utilizan sobre todo cuando se trata de un negocio de cliente (B2C) en la comunicaci\u00f3n.\u00a0Investigue sus suscriptores antes de disparar una campa\u00f1a con emojis.\u00a0 El uso de emojis ha sido probado y demostrado que hacen aumentar sus tasas de apertura en el correo electr\u00f3nico, tambi\u00e9n depende de su industria.\u00a0 Por otra parte, incluya emojis en su conversaci\u00f3n para parecer m\u00e1s accesible en l\u00ednea.<\/p>\n<\/div>\n

2. \u00bfCu\u00e1l Emoji elegir\u00e1?<\/h2>\n
\n

Para asegurarse de que lo har\u00e1 bien, elija el emoji adecuado para la campa\u00f1a.\u00a0Aseg\u00farese de que tenga sentido y no abuse de ello en un correo electr\u00f3nico.\u00a0Utilizando el emoji correcto en su campa\u00f1a lo hace una empresa amable y competente con sus clientes. Los\u00a0mensajes de correo electr\u00f3nico relacionados con la empresa cuando combinado con emoticonos a menudo suenan menos negativos y aumentan el nivel de compromiso.<\/p>\n<\/div>\n

3. \u00bfCu\u00e1les son las diferentes plataformas en las que se abren sus correos electr\u00f3nicos?<\/h2>\n
\n

Los emojis parecen ser diferentes dependiendo de la perspectiva de los clientes del correo electr\u00f3nico y del sistema operativo de sus dispositivos.\u00a0 Si un cliente de correo electr\u00f3nico no admite un caracter, el destinatario podr\u00e1 ver una figura as\u00ed \u2610 Por lo que la l\u00ednea de asunto aparecer\u00e1 como bloque pero cuando se abra en un dispositivo con un sistema que acepte los Emojis el mismo correo electr\u00f3nico aparecer\u00e1 bien. \u00a0Se ha encontrado que el emoji no aparece correctamente en Outlook 2003, 2007, 2010 y los mensajes emergentes de notificaci\u00f3n en\u00a0 la versi\u00f3n 2013, pero, en general, en dispositivos iOS y Android ambos tienen buen\u00a0soporte para descargar emojis<\/a>. Esa es la raz\u00f3n, por la que Twitter y WordPress han empezado a sustituir caracteres Unicode emoji con im\u00e1genes para asegurar el apoyo de todo el mundo.\u00a0 Twitter ha contribuido al desarrollo de la comunidad emoji, en el \u00faltimo a\u00f1o ha comenzado una campa\u00f1a para su implementaci\u00f3n para todos los usuarios. \u00a0Por lo tanto, si sus clientes est\u00e1n abriendo la mayor\u00eda de sus mensajes de correo electr\u00f3nico en el m\u00f3vil, entonces vale la pena incluir emojis para condimentar su texto de correo electr\u00f3nico.<\/p>\n

La conclusi\u00f3n es que Emoji puede hacer que sus mensajes de correo electr\u00f3nico se destaquen en una bandeja de entrada aburrida.\u00a0Una vez que haya determinado su emoji correcto, utilice la funci\u00f3n de las pruebas A\/B para juzgar qu\u00e9 campa\u00f1a le funciona mejor para sus suscriptores.\u00a0La mejor manera de comunicarse con sus clientes est\u00e1 en la constante evoluci\u00f3n y es necesario analizar lo que funciona mejor para su negocio.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Con todo el contenido con que se saturan hoy en d\u00eda las bandejas de entrada, cada correo electr\u00f3nico a menudo se ve igual. \u00a0Los vendedores han luchado para encontrar maneras de evitar eso y lograr que sus campa\u00f1as de e-mail marketing sean abiertas. \u00a0Sin embargo, una tendencia reciente ha sido testigo de s\u00edmbolos especiales llamados\u00a0…<\/p>\n","protected":false},"author":26,"featured_media":14347,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[3948],"tags":[19,109,2210,2353,3485,3486,3487],"class_list":["post-14346","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-otros","tag-email","tag-marketing","tag-asunto","tag-linea","tag-emojis","tag-emoticones","tag-lineas"],"yoast_head":"\nC\u00f3mo Aprovechar El Poder De Emojis En El-Mail Marketing - Benchmark Email<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.benchmarkemail.com\/es\/blog\/como-aprovechar-el-poder-de-emojis-en-en-email-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo Aprovechar El Poder De Emojis En El-Mail Marketing - 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