{"id":14357,"date":"2015-07-24T21:56:22","date_gmt":"2015-07-24T21:56:22","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/es\/blog\/como-planear-tu-boletin-de-noticias-basado-en-tu-campana\/"},"modified":"2020-02-08T23:41:05","modified_gmt":"2020-02-08T23:41:05","slug":"como-planear-tu-boletin-de-noticias-basado-en-tu-campana","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/es\/blog\/como-planear-tu-boletin-de-noticias-basado-en-tu-campana\/","title":{"rendered":"\u00bfC\u00f3mo Planear Tu Bolet\u00edn De Noticias Basado En Tu Campa\u00f1a?"},"content":{"rendered":"<p>Ahora que sabes acerca de por qu\u00e9 \u00a0los boletines basados en tu campa\u00f1a son un triunfo del marketing, \u00a0es el momento de poner la pluma al papel y planificar c\u00f3mo se va a ejecutar tu pr\u00f3xima campa\u00f1a en el bolet\u00edn de noticias.<\/p>\n<p>En la \u00faltima publicaci\u00f3n, hablamos un poco acerca de las campa\u00f1as de goteo, pero no vimos la forma de planificar efectivamente tu campa\u00f1a de e-mail marketing por goteo. Una campa\u00f1a de goteo es una serie de correos electr\u00f3nicos de ventas que est\u00e1n espaciados en su entrega y su mensaje, pero que todos sirven para cumplir un objetivo en com\u00fan.<\/p>\n<h2 class=\"subtopic\">Paso 1: Campa\u00f1as de goteo<\/h2>\n<div>\n<p>Es posible que hayas visto las campa\u00f1as de goteo con organizaciones que est\u00e1n buscando recaudar fondos o llamar la atenci\u00f3n sobre un evento. Ver\u00e1s el mismo mensaje enfocado &#8211; con el objetivo de conseguir una donaci\u00f3n o venta de un boleto &#8211; enviado varias veces el mismo mensaje con algunas variaciones. \u00a0Por lo tanto, decir que una campa\u00f1a de e-mail puede estar anunciando un evento. Un segundo bolet\u00edn en esa campa\u00f1a pudo ofrecer datos del anfitri\u00f3n o de un expositor con algunos antecedentes de lo que hacen. \u00a0El objetivo sigue ser vendiendo ese boleto o conseguir una donaci\u00f3n, por lo que veremos un par de llamadas a la acci\u00f3n. Las mismas llamadas a la acci\u00f3n se abrir\u00e1n de nuevo en un tercer bolet\u00edn alrededor de la misma campa\u00f1a. Esta vez estamos hablando de algunos asistentes VIP, o la empresa de catering y el lugar. Antes de que un evento ocurra en realidad, es posible que tenga 5 campa\u00f1as de correo electr\u00f3nico antes de que salga el evento, tratando de generar tanto rumor a la asistencia.<\/p>\n<\/div>\n<h2 class=\"subtopic\">Paso 2: Boletines Curados<\/h2>\n<div>\n<p>No siempre se puede tener un evento que va a centrar sus campa\u00f1as de goteo. \u00a0Para aquellos de ustedes que est\u00e1n luchando para llegar a nuevas ideas creativas en torno a boletines de noticias, deben considerar la curaci\u00f3n de boletines anteriores. \u00a0Los boletines curados le dan un enfoque automatizado a los boletines. \u00a0En medio de todas las otras cosas asombrosas que haces que usted podr\u00eda estar hablando en un bolet\u00edn, un bolet\u00edn curado permite pensar en una cosa menos sin dejar de cumplir sus objetivos de marketing &#8211; que podr\u00eda ser para obtener alg\u00fan tipo de series para el bolet\u00edn o un bolet\u00edn de noticias actualizado.<\/p>\n<p>El bolet\u00edn comisariado tambi\u00e9n se trata de realmente mostrar tu conocimiento en la industria y al mismo tiempo \u00a0complementar al suscriptor. \u00a0Estos tipos de boletines creativos agregan hallazgos interesantes o tendencias en la web. \u00a0Es el contenido popular o nicho que tu suscriptor puede haya encontrad o \u00a0ha tenido tiempo de estar buscando, pero que t\u00fa no est\u00e1s presentando. \u00a0Esa capacidad para atender a las necesidades de la audiencia hace que tu empresa u organizaci\u00f3n valga la pena para tu suscriptor.<\/p>\n<p>Un bolet\u00edn comisariado se parece mucho a Paper.li, como ejemplo. Sin embargo, en mi opini\u00f3n, es mejor que Paper.li porque est\u00e1s premiando a tus suscriptores directamente entreg\u00e1ndoles gran contenido. \u00a0Ellos no tienen que suscribirse a cualquier otra cosa, hacer clic en cualquier otro lugar; porque est\u00e1n obteniendo lo que optaron por estar contigo&#8230; lo que tambi\u00e9n ayudar\u00e1 a estimular a leer los otros boletines de noticias incre\u00edbles que vas a enviar en el medio de tu campa\u00f1a de correo electr\u00f3nico comisariada semanal o mensual.<\/p>\n<\/div>\n<h2 class=\"subtopic\">Paso 3: Campa\u00f1as Promocionales<\/h2>\n<div>\n<p>En la misma l\u00ednea de campa\u00f1as de correo electr\u00f3nico curadas, las campa\u00f1as de promoci\u00f3n te permiten acercarte al e-mail marketing con un nivel necesario de automatizaci\u00f3n. Las campa\u00f1as de promoci\u00f3n funcionan mejor con las industrias de productos relacionados, como el comercio minorista, donde las empresas pueden realmente cavar en el producto.<\/p>\n<p>As\u00ed que en lugar de enviar a cabo otra campa\u00f1a de correo electr\u00f3nico aburrida que empuja un producto y se estrella en un cup\u00f3n exclusivo, la campa\u00f1a de promoci\u00f3n lleva un producto y lo dice contando una \u00a0historia. Puedes mirar c\u00f3mo se hace el producto, de d\u00f3nde se obtiene, y realmente hablar del coraz\u00f3n del producto, de tu venta y del negocio que hayas establecido. \u00a0Es una gran manera de construir un negocio desde el coraz\u00f3n, que tu mente empresarial y l\u00edder sabe hacer muy bien cuando se trata de ventas.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Ahora que sabes acerca de por qu\u00e9 \u00a0los boletines basados en tu campa\u00f1a son un triunfo del marketing, \u00a0es el momento de poner la pluma al papel y planificar c\u00f3mo se va a ejecutar tu pr\u00f3xima campa\u00f1a en el bolet\u00edn de noticias. En la \u00faltima publicaci\u00f3n, hablamos un poco acerca de las campa\u00f1as de goteo,&hellip;<\/p>\n","protected":false},"author":309,"featured_media":14358,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[3948],"tags":[86,277,287,2199],"class_list":["post-14357","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-otros","tag-newsletter","tag-plan","tag-cta","tag-campana"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfC\u00f3mo Planear Tu Bolet\u00edn De Noticias Basado En Tu Campa\u00f1a? - Benchmark Email<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.benchmarkemail.com\/es\/blog\/como-planear-tu-boletin-de-noticias-basado-en-tu-campana\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfC\u00f3mo Planear Tu Bolet\u00edn De Noticias Basado En Tu Campa\u00f1a? - Benchmark Email\" \/>\n<meta property=\"og:description\" content=\"Ahora que sabes acerca de por qu\u00e9 \u00a0los boletines basados en tu campa\u00f1a son un triunfo del marketing, \u00a0es el momento de poner la pluma al papel y planificar c\u00f3mo se va a ejecutar tu pr\u00f3xima campa\u00f1a en el bolet\u00edn de noticias. 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