{"id":14365,"date":"2015-07-31T23:33:20","date_gmt":"2015-07-31T23:33:20","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/es\/blog\/estudio-visual-movil-sobre-email-marketing\/"},"modified":"2025-05-22T18:56:10","modified_gmt":"2025-05-22T18:56:10","slug":"estudio-visual-movil-sobre-email-marketing","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/es\/blog\/estudio-visual-movil-sobre-email-marketing\/","title":{"rendered":"Estudio Visual M\u00f3vil Sobre  E-mail Marketing"},"content":{"rendered":"<p>Hace un tiempo, la gente de Edisonda se acerc\u00f3 a nosotros y nos pregunt\u00f3 si la empresa Benchmark Email estar\u00eda interesada en trabajar en conjunto en un estudio visual m\u00f3vil enfocado en el e-mail marketing.\u00a0Casi el 70% de todos los correos electr\u00f3nicos se abren en los tel\u00e9fonos m\u00f3viles en estos d\u00edas, sab\u00edamos que era una oportunidad para integrarnos a un estudio como \u00e9ste. \u00a0\u00a1No pod\u00edamos esperar para ver los resultados!<\/p>\n<p>Edisonda utiliz\u00f3 herramientas y plantillas de Benchmark Email para este estudio, junto con unas gafas de SensoMotoric como instrumentos que hacen un seguimiento de c\u00f3mo el ojo lee los mensajes de correo electr\u00f3nico en los dispositivos m\u00f3viles.\u00a0 Para el estudio, cada campa\u00f1a de correo electr\u00f3nico fue presentada al usuario durante 15 segundos.\u00a0 Se les permiti\u00f3 desplazarse libremente a trav\u00e9s del correo electr\u00f3nico.<\/p>\n<p><a>Edisonda<\/a> encontr\u00f3 datos valiosos basados en tres aspectos clave para mejorar el e-mail marketing: texto, elementos visuales y el dise\u00f1o.\u00a0 Los resultados mostraron\u00a0 los efectos que se producen en los siguientes cambios:<\/p>\n<ul>\n<li>Longitud de los p\u00e1rrafos<\/li>\n<li>D\u00f3nde se coloca el texto<\/li>\n<li>Contenido de im\u00e1genes<\/li>\n<li>La colocaci\u00f3n del logotipo<\/li>\n<li>CTA(Llamada a la acci\u00f3n)<\/li>\n<\/ul>\n<p>Seg\u00fan Litmus, el 80% de la gente elimina un correo electr\u00f3nico que no se ve bien en un dispositivo m\u00f3vil.\u00a0 Para evitar ser eliminado, vea los resultados del informe, junto con mapas sensacionales de c\u00f3mo sus suscriptores ver\u00e1n\u00a0 el correo electr\u00f3nico en el m\u00f3vil.<\/p>\n<p>Puede descargar el informe aqu\u00ed, o verlo a continuaci\u00f3n.<\/p>\n<p><a href=\"https:\/\/www-new.benchmarkemail.wpengine.com\/images\/blog\/mobile-eyetracking-email-marketing.pdf\">Descargue el Informe de Edisonda Eyetracking M\u00f3vil Para Mejorar La experiencia En El E-mail Marketing<\/a>. (Ingl\u00e9s solamente)<\/p>\n<p><iframe loading=\"lazy\" style=\"border: 1px solid #CCC; border-width: 1px; margin-bottom: 5px; max-width: 100%;\" src=\"\/\/www.slideshare.net\/slideshow\/embed_code\/key\/LCKuRTos3Rktjt\" width=\"600\" height=\"500\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"> <\/iframe><\/p>\n<div style=\"margin-bottom: 5px;\"><strong> <a title=\"Mobile Eyetracking in Email Marketing\" href=\"\/\/www.slideshare.net\/BenchmarkAndy\/mobile-eyetracking-in-email-marketing\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"external\">Estudio Visual M\u00f3vil Sobre E-mail Marketing<\/a> por<\/strong> <strong><a href=\"\/\/www.slideshare.net\/BenchmarkAndy\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"external\">Benchmark Email<\/a><\/strong><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Hace un tiempo, la gente de Edisonda se acerc\u00f3 a nosotros y nos pregunt\u00f3 si la empresa Benchmark Email estar\u00eda interesada en trabajar en conjunto en un estudio visual m\u00f3vil enfocado en el e-mail marketing.\u00a0Casi el 70% de todos los correos electr\u00f3nicos se abren en los tel\u00e9fonos m\u00f3viles en estos d\u00edas, sab\u00edamos que era una&hellip;<\/p>\n","protected":false},"author":275,"featured_media":14366,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[3948],"tags":[18,19,109,1367,2005,2006,3466,3495,3496],"class_list":["post-14365","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-otros","tag-benchmark","tag-email","tag-marketing","tag-mobile","tag-edisonda","tag-eyetracking","tag-movil","tag-estudio","tag-visual"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - 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